We are a software development company and this is one of the solutions that we recommend to our clients. The applications that we develop make use of this technology.
Easy administration, cost-effective, and scales to any requirement
Pros and Cons
- "Azure elasticity allows us to scale as much as we want, and it is pay-as-you-go, so we can scale up as we need to."
- "The configuration for things like high-availability could be more user-friendly for non-technical users."
What is our primary use case?
How has it helped my organization?
Using Azure SQL Data Warehouse means that you don't have to worry about big servers.
What is most valuable?
The best part is the easy and user-friendly administration and handling of the data.
What needs improvement?
The configuration for things like high-availability could be more user-friendly for non-technical users.
Buyer's Guide
Microsoft Azure Synapse Analytics
September 2025

Learn what your peers think about Microsoft Azure Synapse Analytics. Get advice and tips from experienced pros sharing their opinions. Updated: September 2025.
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For how long have I used the solution?
We have been using Azure SQL Data Warehouse for almost twelve years.
What do I think about the stability of the solution?
This is a stable solution with no issues.
What do I think about the scalability of the solution?
Scalability is the best part of going with a cloud-based solution. I don't have to worry about server space. Azure elasticity allows us to scale as much as we want, and it is pay-as-you-go, so we can scale up as we need to. What we propose to the people who are implementing this solution is to start with the minimum requirements and then scale up based on demand.
How are customer service and support?
We have not seen any problems with technical support. We have Microsoft certification, so we very rarely contact them for any help. Normally, we handle the support for our clients.
How was the initial setup?
The initial setup is straightforward. The requirements are very clear, and there is not much of a problem when you're doing it.
One of the recent upgrades we have done that included high-availability, loading the data, and setting everything up, took about a month and a half.
What's my experience with pricing, setup cost, and licensing?
The licensing fees for this solution are on a pay-per-use basis, and not very expensive.
What other advice do I have?
The core strength of Microsoft technologies is ease of use and administration, regardless of the type of product.
This is a good solution to go with, the cost is reasonable, and I recommend it.
I would rate this solution an eight out of ten.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Disclosure: My company does not have a business relationship with this vendor other than being a customer.

Senior Business Analyst: BI Team Lead at a logistics company with 1,001-5,000 employees
The architectural design is very scalable but the services are expensive
Pros and Cons
- "The features we've found most valuable for data warehouses is extracting data, SSIS packages, and the DBs."
- "I'm not entirely happy with the billing model. I'm not entirely happy with how the enterprise services are pretty expensive, but that's about it."
How has it helped my organization?
We haven't really implemented any SSIS. I haven't been in a project where it was implemented as part of the data we have been building.
What is most valuable?
The features we've found most valuable for data warehouses is extracting data, SSIS packages, and the DBs.
What needs improvement?
So far, with the current SQL that I'm using compared to what we've previously used, I'm happy with it. I wouldn't necessarily point out anything that needs improvement.
From my point of view from what we have implemented recently, I'm happy with the solution, I'm happy with the performance. I'm not entirely happy with the billing model. I'm not entirely happy with how the enterprise services are pretty expensive, but that's about it.
For how long have I used the solution?
I have been using this solution for around 18 months.
What do I think about the stability of the solution?
It is very stable.
What do I think about the scalability of the solution?
I think the architectural design is very scalable.
How are customer service and technical support?
I never contacted Microsoft customer support.
We do have access to it, but we haven't needed to.
Which solution did I use previously and why did I switch?
I've used Tableau, I've used SQL DB, I've used SAP DB.
How was the initial setup?
The initial setup wasn't complex. It was okay. It wasn't complex at all.
To set it up within full compliance with our cloud infrastructure team, I'd say maybe two weeks after beginning our testing. I'd say the team wasn't a hundred percent devoted to setting it up as they had other things to do. So I'd say I'll give it two weeks to be realistic for a large organization.
What about the implementation team?
It depends on whether you have those resources internally or not. If you have internal resources you wouldn't need to outsource, if you don't have, you would. So it's not a matter of how good that application is but a question of whether you have the capability in house.
What's my experience with pricing, setup cost, and licensing?
The enterprise services are pretty expensive.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Buyer's Guide
Microsoft Azure Synapse Analytics
September 2025

Learn what your peers think about Microsoft Azure Synapse Analytics. Get advice and tips from experienced pros sharing their opinions. Updated: September 2025.
868,787 professionals have used our research since 2012.
Practice Head BI at Nous Infosystems
Good reporting and analytics, and can handle very large amounts of data
Pros and Cons
- "The main advantage of using this solution is its ability to scale and handle very large amounts of data, in the petabyte range."
- "With respect to what needs to be improved, concurrent connectivity has some limitations."
What is our primary use case?
We are a solution provider and we provide different tools for our clients. Microsoft Azure SQL Data Warehouse is one of the solutions that we have implemented.
The use cases vary depending on the client. We have a couple of clients who are moving their data from on-premises to Azure databases, and they are using this solution primarily for reporting analytics. They also use visualization tools on top of the reporting.
What is most valuable?
The main advantage of using this solution is its ability to scale and handle very large amounts of data, in the petabyte range.
When we are not using this solution we can simply shut it down saving us costs, which is a nice advantage.
What needs improvement?
With respect to what needs to be improved, concurrent connectivity has some limitations.
For how long have I used the solution?
We have been using Microsoft Azure SQL Data Warehouse for about one year.
What do I think about the stability of the solution?
This solution is stable.
What do I think about the scalability of the solution?
We are satisfied with the scalability.
A lot of people use the analytics and I would estimate it to be between 50 and 100 users. Most of them are business users, although some are power users who built the system for them.
How are customer service and technical support?
It is good technical support in general, we find. We were in contact with them when we were doing a migration from on-premises to the cloud, and it was very nice.
How was the initial setup?
The initial setup is straightforward.
What other advice do I have?
This solution is being changed from day-to-day. Now it has become Synapse Analytics and a lot of things are being added to it. I'm curious to see how that turns out. They have a lot of new integrations and features, including predictive analysis and big data integration. They may have solved the issues with concurrent connectivity, so I'm curious to put my hands on it.
The product is being upgraded and updated to support a lot of analytic features, and it is a great tool to use.
I would rate this solution a nine out of ten.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Microsoft Azure
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Managing Partner at a tech services company with 11-50 employees
A good solution for simple data warehousing that scales well, but it needs better technical support
Pros and Cons
- "The most valuable feature is the scalability."
- "It's pay as you go, so you never know what your bill is going to be beforehand, and that's scary for customers. If you have someone who makes a mistake and the program's a loop that is running all night, you could receive a very expensive bill."
What is our primary use case?
This is a data warehousing solution.
What is most valuable?
The most valuable feature is the scalability. It scales out, so you can build a large database and not have to think about whether it performs, or about connecting to the servers to become larger.
What needs improvement?
There are several specific features and functions available on the on-premises version that do not work with the cloud version. There are many issues regarding migration.
They are building it more and more, but if you have the same version on local you cannot just go to the cloud because some of the functionalities don't work yet. You would have to re-code everything, and maybe even do it differently.
In terms of documentation, they can make it easier or start with some advising or instruction. As it is now, it's like making a puzzle.
Technical support needs some improvement.
They will need to include some features for the Cloud version.
They can make subsets of the database so you can schedule the marking department to work only between nine to five, but ETL can run at night.
With a subset database, you can cut costs, similar to Snowflake whose price is a lot lower.
For how long have I used the solution?
I have been using this solution for almost two years.
What do I think about the stability of the solution?
This solution is stable.
What do I think about the scalability of the solution?
This solution is scalable.
We have a couple of administrations using this solution and the rest are indirectly using third-party tools. They are developers and administrators.
How are customer service and technical support?
The support is difficult. I don't think that their support is good.
You can call for help, they take your request, but they don't have an understanding of the tool.
You have to wait a couple of days for someone to call you back.
There have been times where I knew more than they did, so you have to figure it out for yourself.
I am not satisfied with the support, but I do understand that when you have a service desk or a help desk, they cannot go through the entire solution. What I expect is that the second line should, but they don't have a second line.
You submit in a support ticket and three days later you get a callback and have to explain the problem that you are having again. It takes more time.
I have called Microsoft and even they were not sure and nobody could really help me.
How was the initial setup?
The initial setup for me was straightforward, but I have a lot of experience. I think that for some people who are less experienced it would be complex.
It's not just the documentation on what version you need to have and what pricing. It is really difficult.
You have to read a lot to understand what you are doing.
What's my experience with pricing, setup cost, and licensing?
This solution starts at €1000.00 a month for just the basics and can go up to €300,000.00 per month for the fastest version.
It's pay as you go, so you never know what your bill is going to be beforehand, and that's scary for customers. If you have someone who makes a mistake and the program's a loop that is running all night, you could receive a very expensive bill.
The bad side to pay as you go is that sometimes it can stop the enthusiasm of the data scientists, as they are afraid to run a query because they are afraid of the bill and how much it will be.
What other advice do I have?
It's a nice solution for a simple data warehousing, but it's still an immature solution.
It is stable but it takes a lot of time.
Smaller companies have better products, but the problem will always be there and the smaller company will not survive.
Customers will have tools that are not supported anymore.
Microsoft is so big that people trust them, they will eventually get there but it will take time to get the features with quality. There are, however, some solutions available that are better and cheaper. You can purchase them instead of having to reprogram everything that you have already done.
My advice would be to compare this solution with others. Snowflake would be a comparable solution. It's cheaper, faster, and better.
I would rate this solution a seven out of ten.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Microsoft Azure
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Data Architect at a tech services company with 10,001+ employees
Has good MPP architecture but Data Factory integration should be enhanced
Pros and Cons
- "The MPP (Massively Parallel Processing) architecture helps to make things a lot faster."
- "This is a young product in transition to the cloud and it needs more work before it is both settled as a product and competitive in the market."
What is our primary use case?
Our general use of this solution has to do with the needs of one of our clients. They had an SQL server and they were migrating from an on-premises SQL Server to Azure SQL server on the cloud. We use this solution because it fits their budget and they have some clients in other countries they want to give access to the product through Power BI.
What is most valuable?
What I like the most would be MPP (Massively Parallel Processing) architecture. Because we had to migrate a lot of data and it helps us a lot to make things faster.
What needs improvement?
As far as improvements to the product, I think the Data Factory integration should be enhanced to be properly implemented because right now it is still lagging behind other vendors like Informatica. We ended up having to use Data Factory because we don't have any expertise in Informatica. But I want to see Data Factory get better overall.
An enhancement I would like to see is in data loading for Data Factory. Right now we are seeing a little bit of a performance lapse in the cloud server. Specifically, this happens between Azure and our clients maybe because we are connecting to SQL Server Management Studio. There is a slight but noticeable delay. I do not know if it has to do with Azure and whether it is their problem or our problem.
I can't complain much about Data Factory, but because I used to use SSIS (SQL Server Integration Services) which was the prior on-prem version, I know what capabilities it is missing in comparison. They changed it over to Data Factory, but by comparison, Data Factory has a long way to go to reach the level of SSIS as a product.
For how long have I used the solution?
Right now we have been using the product for four months.
What do I think about the stability of the solution?
Right now is still early in our implementation so I can't really say that I am sure it will remain stable in production under larger loads. But so far it is good and we are happy with the solution and its stability.
What do I think about the scalability of the solution?
One of the reasons we decided to go with Azure was because we knew we could scale-out. We were happy with this scalability before we committed to the product.
Right now, I know only two of our clients are using the solution. They are actually a government organization. But we know we can scale up when we have to.
How are customer service and technical support?
I have not had direct contact with technical support. Someone else handles that. But I have not heard any complaints.
How was the initial setup?
The initial set up was not very complex. It was easy to install this product.
What about the implementation team?
We had a partnership with another team and together we did the installation. They helped us to figure out some architectural decisions which they were very helpful with.
What other advice do I have?
My advice to other people considering this solution is that this is a great product. But there is one problem and that is the rate that Microsoft is changing its software implementations. The rapid changes could make it hard to keep up with upgrades. Some of the features get enabled and disabled very quickly. So we are waiting now until everything settles down because cloud technology is still evolving. We understand that. But, on the other hand, as they make so many changes to keep up with the technology, it remains hard to predict what the future of the product is. I might say to anyone that they wait for some time in 2020 and then start using the product.
On a scale from one to ten where one is the worst and ten is the best, I would rate the product as somewhere between a seven or an eight. If I have to choose seven or eight, I would pick seven-out-of-10.
Which deployment model are you using for this solution?
Private Cloud
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner.
Executive Board Member / General Manager at a comms service provider with 51-200 employees
Offers easy administration and it is very stable
Pros and Cons
- "The initial setup was really easy and straightforward."
- "It would be of interest to improve things like the web service integration and availability in terms of being easy to create internal web services in the database."
What is most valuable?
The most valuable feature of this solution is the ease of administration.
What needs improvement?
It would be of interest to improve things like the web service integration and availability in terms of being easy to create internal web services in the database.
For how long have I used the solution?
I have been using the solution on premise for ten years now.
What do I think about the stability of the solution?
The solution is quite stable and there are no problems in the database.
What do I think about the scalability of the solution?
We haven't grown a lot so I am not able to say if the solution is scalable or not.
How was the initial setup?
The initial setup was really easy and straightforward.
What other advice do I have?
I will rate this solution an eight out of ten. Not a ten due to the lack of integration.
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner.
Consultant at a non-profit with 11-50 employees
Easy to use for the end-user but the initial setup is complex
Pros and Cons
- "The most valuable features are the flexibility and that it's easy to use as an end-user compared to AWS."
- "The initial setup process needs improvement. When you're moving to the cloud it takes a bit of time. It would be great if they could implement something that would make it faster."
What is our primary use case?
We use the private deployment model of this solution.
What is most valuable?
The most valuable features are the flexibility and that it's easy to use as an end-user compared to AWS.
What needs improvement?
The initial setup process needs improvement. When you're moving to the cloud it takes a bit of time. It would be great if they could implement something that would make it faster. It takes a bit of time but once you're done, you're done.
The simplicity is good, but it should be that anyone can use it. You shouldn't have to be technical because, with the way it is now, only a technical person who has had training can set it up. If you have a dashboard that anyone can use, it would be easier.
For how long have I used the solution?
I have been using this solution for two years.
What do I think about the scalability of the solution?
Scalability is great. It can go from zero to infinity.
How are customer service and technical support?
Their technical support is great. We have local support from distributors.
What's my experience with pricing, setup cost, and licensing?
The pricing is okay. You can pay as you go.
What other advice do I have?
I would rate it a seven out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
EMEA IT Program Manager for Sales, Marketing & eCommerce at a transportation company with 10,001+ employees
Easy to set up and use, good technical support, and works with a variety of SQL databases
Pros and Cons
- "Scaling this solution is easy and the uptime is okay."
- "I would like to see better integration with Active Directory, because we have had problems, and we still do."
What is our primary use case?
We use this solution for data warehousing. Specifically, we have an ERP that does not have a direct connection to our Power BI solution. This connection will exist in the future, but in the meantime, we use an ETL process to transport data out of the ERP into Azure SQL, and then from Azure SQL into Power BI. At that point, we can use the dashboard to display our information.
Our environment is a private cloud.
What is most valuable?
The most valuable features of this solution are its easy setup and ease of use.
The SQL functions are ok. I've been working with Microsoft SQL Server, MySQL, and PostgreSQL for a long time, and everything is good.
Technical support is very good.
What needs improvement?
There are several things that I would like to see improved with this solution, including:
- The price of this solution could be improved.
- I would like to see better integration with Active Directory, because we have had problems, and we still do.
- I expected that Microsoft would have had something out of the box for Office 365, but they do not.
- It is difficult to configure, especially if you have multiple domains.
- I would like to see a simpler interface for the Azure portal because it is kind of complicated.
- It would be nice to have better monitoring of the usage of the data inside Azure SQL. What we don't use could be achieved in cloud storage. This would allow us to cut down the price.
- Better customization would improve this solution.
For how long have I used the solution?
Three years.
What do I think about the stability of the solution?
The stability is perfect. We have no problem with this solution, and it has not gone down in three years.
What do I think about the scalability of the solution?
This scalability of this solution is five out of five. It is easy to scale, although it is a bit pricey compared to the competition, even with the Microsoft discount that we get for being a big enterprise.
We have approximately three hundred users for Azure SQL. With respect to Power BI reporting that can run queries in Azure SQL, I think that there are thousands. We have no plans to expand at this time.
How are customer service and technical support?
Technical support for this solution is amazing. I have contacted them once, and the response time was amazing. They actually developed something that I suggested in the dialog within two months.
Which solution did I use previously and why did I switch?
We used Power BI before choosing this solution.
How was the initial setup?
The initial setup of this solution is straightforward, with no issues.
The deployment took about three and a half months, although the time was not because of Azure SQL. It was our ETL tools that we used in-house during the deployment.
We have one cloud engineer, somebody from Microsoft that helps us from time to time, and someone from TPC who assists with the maintenance.
What about the implementation team?
We used an integrator, TPC US, to assist us with our deployment, and I highly recommend them.
What was our ROI?
We have seen ROI, for sure, but I cannot provide any numbers.
What's my experience with pricing, setup cost, and licensing?
This is a pricey solution.
Which other solutions did I evaluate?
This solution was my recommendation, and I made it because we are a big Microsoft customer and, as such, felt that the integration would be smoother. It probably was.
We did evaluate other options including Google Sheets, Google BigQuery, and another solution from Microsoft.
What other advice do I have?
My advice for anybody researching this or a similar solution is to list the pros and cons, along with the price, and estimate your needs before starting the project. I would also suggest contacting support for Microsoft, Google, and Amazon. Finally, look into other, better-niched providers, like Teradata.
Scaling this solution is easy and the uptime is okay. It is easy to use, and the support is excellent. My biggest complaint is the cost.
I would rate this solution a nine out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.

Buyer's Guide
Download our free Microsoft Azure Synapse Analytics Report and get advice and tips from experienced pros
sharing their opinions.
Updated: September 2025
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Learn More: Questions:
- What are the benefits of having separate layers or a dedicated schema for each layer in ETL?
- Which solution do you prefer: KNIME, Azure Synapse Analytics, or Azure Data Factory?
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- What are the main differences between Data Lake and Data Warehouse?
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- What cloud data warehouse solution do you recommend?