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OneSignal Reviews

Vendor: OneSignal
4.4 out of 5
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What is OneSignal?

OneSignal is a leading platform for customer engagement, empowering businesses to deliver personalized notifications, messages, and in-app experiences efficiently.

Get the OneSignal Buyer's Guide and find out what your peers are saying about OneSignal, Crelate Recruit, PropertyBlink Real Estate CRM and more!
OneSignal is the #18 ranked solution in top CRM solutions. PeerSpot users give OneSignal an average rating of 8.8 out of 10. OneSignal is most commonly compared to Crelate Recruit: OneSignal vs Crelate Recruit. OneSignal is popular among the midsize enterprise segment, accounting for 56% of users researching this solution on PeerSpot. The top industry researching this solution are professionals from a construction company, accounting for 44% of all views.
Buyer's Guide
OneSignal
March 2026
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Helped 886,174 peers since 2012

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OneSignal mindshare

As of April 2026, the mindshare of OneSignal in the CRM category stands at 0.4%, according to calculations based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
OneSignal0.4%
Microsoft Dynamics CRM2.4%
Salesforce Sales Cloud2.1%
Other95.1%
CRM

PeerResearch reports based on OneSignal reviews

TypeTitleDate
CategoryCRMApr 9, 2026Download
ProductReviews, tips, and advice from real usersApr 9, 2026Download
ComparisonOneSignal vs Microsoft Dynamics CRMApr 9, 2026Download
ComparisonOneSignal vs Salesforce Sales CloudApr 9, 2026Download
ComparisonOneSignal vs Zoho CRMApr 9, 2026Download
Suggested products
TitleRatingMindshareRecommending
Crelate Recruit0.00.5%0%0 interviewsAdd to research
PropertyBlink Real Estate CRM0.0N/A0%0 interviewsAdd to research
 
 
Key learnings from peers
Last updated Apr 6, 2026

Valuable Features

OneSignal offers instant notifications, efficient push notifications, in-app messaging, seamless integration, audience segmentation, and A/B testing. It enhances user engagement, increases conversion and retention rates, reduces customer acquisition costs, and supports large-scale messaging. Features like high uptime, fast setup, rich API, and multi-platform support are standout elements that aid in targeted, real-time communication, boosting website traffic and subscriber growth effectively.
  • "OneSignal has positively impacted my organization by saving a lot of money because it is a very cost-effective push notification tool in the market right now, has reduced our CAC by 40%, and I have also seen an increase in conversion rate with an average retention of 55.5%."
  • "OneSignal has positively impacted my organization by reducing CAC by 40%, increasing our conversion rate to 30%, and increasing our retention rate to 43.5%."
  • "OneSignal has positively impacted my organization by reducing CAC by 40%, increasing our conversion rate to 30%, and increasing our retention rate to 43.5%."

Room for Improvement

OneSignal requires faster feature development based on user needs and an improved user interface. Testing dynamic content and offering more in-app design choices are desired. Scheduling notifications across different platforms proves challenging, and pricing is a concern for those with many subscribers. Expanding automation capabilities and enhancing email deliverability reporting are areas of interest. Users appreciate proactive support but desire better mobile app functionality for remote work and increased attention to data privacy.
  • "OneSignal should develop features a bit faster as per user requirements."
  • "OneSignal can be improved by making it easier to create more automations and flows."
  • "OneSignal can be improved by making it easier to create more automations and flows."

ROI

Users reported that OneSignal significantly improved their return on investment. It proved highly cost-effective by reducing customer acquisition costs by 40%, increasing conversion rates to between 27% and 30%, and enhancing customer retention, with rates around 45% to 50%. OneSignal enabled growth in subscriber numbers and facilitated instant transmission of news and offers. Additionally, it effectively drove traffic to external platforms like YouTube, enhancing sales engagement and conversions on new offers.

Pricing

Users find OneSignal's pricing, setup cost, and licensing to be exceptionally cost-effective, highlighting its affordability compared to alternatives like CleverTap. The setup process is straightforward and easy, contributing to the overall positive experience with its pricing model. Cost-efficient licensing and setup make OneSignal a highly attractive option for enterprises evaluating push notification solutions.

Popular Use Cases

Organizations primarily use OneSignal for managing push notifications, covering in-app messaging, A/B testing, and cross-platform communication via email, SMS, and various digital channels. It's praised for cost-effectiveness, ease of use, and integration with third-party services. OneSignal supports all major platforms, enhancing user engagement with a robust notification system. It facilitates sending targeted messages, segmenting users, and reaching audiences globally, enabling increased web traffic and improved ROI through strategic campaign execution.

Service and Support

OneSignal customer service is described as responsive, helpful, and proactive. Users find it unparalleled, lightning-fast, and available 24/7. Many rate it nine out of ten, noting issues are resolved quickly, typically within a few days. It is highly regarded for being quick to answer queries and having a solution-oriented approach. Additionally, OneSignal is cost-effective, handles large volumes well, and provides excellent support, making it a preferred choice for many.

Deployment

Users found OneSignal's initial setup to be intuitive and straightforward, highlighting its effective integration capabilities with third-party services. They appreciated the ability to send push notifications across all major browsers and devices. Pricing and licensing were seen as cost-effective. The user interface was praised for being easy to customize and navigate, especially beneficial for newcomers. Fast setup and operation contributed to high satisfaction levels, with many rating the experience highly.

Scalability

OneSignal's scalability is frequently praised for its ability to adjust to organizations of any size. Many users highlight that its capacity to support growth effectively meets their organizational needs. It can seamlessly handle large volumes of data as companies expand. Descriptions consistently emphasize how it can adapt and grow with the demands of diverse businesses, indicating strong adaptability and robust performance in various scenarios. Users commonly report high satisfaction with its scalability features.

Stability

Users consistently find OneSignal stable with excellent performance, reporting no lagging or slowdowns. They experience no downtime, emphasizing its reliability. The platform has shown strong performance without any identifiable disruptions, maintaining stable operations. Observations highlight its ability to operate smoothly without performance issues, indicating robust performance standards. OneSignal has proven itself in maintaining continuous, seamless service. Stability and reliability are frequently noted, making it a dependable option for users seeking consistent functionality.
These insights are based on the in-depth reviews provided by peers to help you make a better buying decision.
Download our OneSignal Buyer's Guide for additional reliable information.

Review data by company size

By reviewers
Company SizeCount
Large Enterprise8
By reviewers
By visitors reading reviews
Company SizeCount
Small Business23
Midsize Enterprise43
Large Enterprise11
By visitors reading reviews

Top industries

By visitors reading reviews
Construction Company
44%
Financial Services Firm
9%
Healthcare Company
9%
Comms Service Provider
9%
Insurance Company
6%
Manufacturing Company
5%
Outsourcing Company
5%
Energy/Utilities Company
3%
Transportation Company
3%
University
1%
Hospitality Company
1%
Legal Firm
1%
Recreational Facilities/Services Company
1%
Retailer
1%

Compare OneSignal with alternative products

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Learn more about OneSignal

With its intuitive interface, OneSignal enhances communication by enabling businesses to connect with their audience through push notifications, email, SMS messaging, and in-app messages. It supports growth by helping businesses increase engagement, retention, and monetization. Trusted by numerous brands, OneSignal offers a scalable solution for marketers and developers aiming to boost customer interaction and satisfaction.

What are the key features of OneSignal?
  • Push Notifications: Deliver messages directly to users' devices, enhancing engagement with timely updates.
  • Email Campaigns: Easily manage email marketing efforts to nurture customer relationships.
  • SMS Messaging: Reach customers quickly and effectively through mobile text messaging.
  • In-App Messaging: Engage users within the application to drive interaction and retention.
  • Segmentation and Targeting: Personalize communication by segmenting audiences according to their behavior and preferences.
What benefits and ROI should users evaluate when considering OneSignal?
  • Increased Engagement: Boost customer interaction with tailored messaging strategies.
  • Improved Retention: Keep customers engaged and reduce churn with personalized communication.
  • Scalability: Accommodate growing business needs without compromising performance.
  • Ease of Integration: Simplify adoption with seamless integration capabilities.

OneSignal implementation thrives across industries such as e-commerce, media, and finance. E-commerce benefits from timely push notifications about sales and updates. Media companies leverage OneSignal to disseminate breaking news, while financial services use it for secure communication with clients. Each industry maximizes audience reach through tailored messaging.

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OneSignal Reviews Summary
Author infoRatingReview Summary
Marketing Director at UPS4.5I’ve used OneSignal for 4+ years for fast, reliable multi-platform push notifications, with strong APIs, integrations, and great 24/7 support. It’s boosted subscribers and conversions, but can get expensive at scale and could improve automation/flows.
Key Account Manager at Wells Fargo4.5I’ve used OneSignal for six years to manage push notifications across web and mobile, valuing its fast, scalable automations, APIs, segmentation, and fair pricing. It’s stable and boosts engagement and conversions, but UI, in-app messaging, and cross-channel scheduling need improvement.
Software Engineer at Medtronic4.0I’ve used OneSignal for 3–4 years to send web and app push notifications, boosting engagement, retention and brand awareness. Setup and integration are easy; segmentation and in-app messaging aid targeting. It’s stable and scalable, but feature delivery could be faster.
Digital Marketing Manager at Unilever4.5I’ve used OneSignal for years for cross‑channel messaging, mainly push, and found it easy to integrate, cost‑effective, reliable at scale, and well supported. It improved conversion and retention. I haven’t tried SMS and wouldn’t rely on rare in‑app messaging.
Senior Software Engineer at Unilever Inc.4.5I find OneSignal a highly cost-effective, easy-to-use, and robust solution for high-volume push notifications. It delivered great ROI, reducing CAC and improving retention. I only wish for faster feature development and more in-app design choices.
Dotnet Developer at AT&T4.5I’ve used OneSignal for four+ years to send 50+ daily multilingual push notifications, in‑app messages, segmentation and A/B tests; it’s stable, scalable, affordable, and boosts traffic and sales. Setup can be finicky, feature delivery slow, and I want better email/drip tools.
Account Manager at Samsung4.0I've used OneSignal for four years to manage push notifications across platforms. It's reliable, easy to integrate, and cost-effective, with strong automation and support. Though pricey at scale, it significantly boosts engagement, traffic, and subscriber growth.
Customer Service Specialist at KPMG USA4.5I’ve found OneSignal to be an easy-to-use, affordable tool for targeted push notifications, boosting user engagement and retention, though scheduling across platforms needs improvement and initial setup requires a tech team.