The OWASP's tool is free of cost, which gives it a great advantage, especially for smaller companies to make use of the tool.
OWASP Zap offers ease of learning and powerful API functionality, supporting security with automatic scanning and pull request analysis. Its scalability suits internal audits. Cost-effective, it integrates with SonarQube and Portswigger Burp. Effective for smaller companies, its HUD improves on-site testing, though online documentation needs updates. Enhancements are required in reporting, cloud integration, and noise cancellation. Mobile testing support and proactive resources would bolster its features and reliability.