The most valuable feature of this product is that business people with no technical background can autonomously design and implement their visual reports, relieving the IT staff from this burden. On the other hand, despite its ease of use, the tool does not support highly complex visualization and filtering mechanisms.
Developer with 501-1,000 employees
It has provided more effective involvement of business users in defining business requirements and reporting needs.
What is most valuable?
How has it helped my organization?
The adoption of this platform has improved the interaction between the IT and the business departments, through an increased awareness and more effective involvement of business users in the definition of business requirements and reporting needs. Now, the IT people can mainly focus on the setup and administration of suitable data sources published on the server that business users can directly connect to and explore with Tableau's visual tools.
What needs improvement?
I would give it a perfect rating if it weren't for a few flaws and limits that make it slip off from perfection.
There are some weaknesses in the desktop tool that could be greatly improved, concerning the dashboard layout management and the initialization of parameters.
There are also some frustrating limitations in its data engine that sometimes make it hard to handle filtering and combining data from multiple data sources in the same dashboard. Hopefully such limitations are expected to be solved in the next upcoming release, version 10.
For how long have I used the solution?
We have been using this product for more than two years.
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What was my experience with deployment of the solution?
We have never encountered relevant issues with our deployments. Only once, and for a limited time, we encountered a JavaScript incompatibility with Google Chrome browsers.
How are customer service and support?
The technical support is very responsive, as well as customer service. They easily escalate to the developers if a bug or a performance issue arises.
Which solution did I use previously and why did I switch?
Previously, we had been using the SAP BusinessObjects suite for BI reporting. There were too many issues regarding the complexity in development, the deployment of reports and, mostly, the performance and stability of dashboards.
After the bad experience with SAP BusinessObjects, we evaluated and adopted Tableau for its amazing straightforwardness in the representation of geo-referenced data on maps, which was a strict requirement from our sales & marketing department.
How was the initial setup?
This is probably one of the major strengths of Tableau: It enables organizations to set up and run a collaborative BI reporting platform in just a few days, with a smooth learning curve.
Of course, fine tuning of operating parameters - when it comes to optimizing performance - requires some more care, but really the administration of the system is easy compared to other equivalent platforms.
What about the implementation team?
We first started alone with in-house activities. Then, at a later time, we got some support from a local consulting company that was a Tableau partner.
In my opinion, a medium-sized company could adopt the platform without any significant support from outside.
What's my experience with pricing, setup cost, and licensing?
I’m not in a position to make a reliable evaluation of ROI. However, I can firmly say that the cost of licenses is pretty fair and surely more convenient compared to other competitors.
What other advice do I have?
The best way to have a clear perception of the potential of this product is just downloading a trial version of the desktop application and play with it a few days. In my case, that experience was clearly decisive in making the decision to buy.
Its desktop application is a beautifully designed tool - very powerful and intuitive. It allows a business user, with no knowledge of databases and query languages, to build in a matter of minutes complex and compelling visual dashboards that enable users to detect and highlight interesting patterns in data. The dashboards created can be published and shared through Tableau Server, a powerful web platform where dashboards are rendered efficiently in HTML5. A cloud version and a free public version are also available.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.

Business Analyst at a financial services firm with 10,001+ employees
Most of the configurations are accessed by drag and drop, so very little actual programming is required.
What is most valuable?
I have been using Tableau to visualize data sets. The three features that are most valuable to me are:
- Ease of use. Most of the configurations are accessed by drag and drop, so very little actual programming is required.
- Interactivity, especially the ability to use tool tips to identify exactly which points are plotting in an unusual or unexpected position. This is the first step in distinguishing outliers from important data features, which is an important part of data exploration.
- The ability to easily annotate and export finished plots for presentation purposes.
How has it helped my organization?
I have previously used Excel or R to perform exploratory data analysis. Tableau is easier and quicker, which means results can be obtained more quickly.
What needs improvement?
Some of the command choices have to be memorized and are not intuitive. It could be even easier to learn.
For how long have I used the solution?
I have used it for about three months.
What was my experience with deployment of the solution?
No issues with deployment, except I wish a version was available for Linux (Ubuntu).
How are customer service and technical support?
I haven't needed technical support yet.
Which solution did I use previously and why did I switch?
I previously used R for data exploratory analysis. I'm choosing Tableau because it is quicker, and exploratory data analysis by its nature requires a large variety and volume of output.
How was the initial setup?
Initial setup was very simple; standard Windows installation.
What about the implementation team?
Just me... No problems. Just note that Tableau workbooks are stored in their own file structure by default, not in the file where the data originated or where the exported charts are stored.
What's my experience with pricing, setup cost, and licensing?
Tableau has a free trial, free versions for academic scholars/faculty, and a free public version. The paid versions are a little pricey, but likely worth it.
What other advice do I have?
There is a public version you can implement for free. Its main restriction is the variety of data source connections that it supports. You can still work with the typical text or Excel files, but live database connections are not supported.
I think it's great at what it tries to do.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Buyer's Guide
Tableau
June 2025

Learn what your peers think about Tableau. Get advice and tips from experienced pros sharing their opinions. Updated: June 2025.
861,524 professionals have used our research since 2012.
Lead Knowledge Analyst - Advanced Analytics at a consultancy with 10,001+ employees
It was mainly helpful for visualizing proofs of concept for further implementations.
Valuable Features:
Dynamic interactive visualisation and publishing to server for distribution are the most valuable features of this product.
Improvements to My Organization:
Used on client projects, it was mainly helpful for visualizing proofs of concept for further implementations.
Room for Improvement:
Data preparation and joining different data sources is still not very intuitive and could be improved.
Use of Solution:
I have used it for three years.
Deployment Issues:
I had no issues with deployment, stability or scalability.
Customer Service:
Customer service is very good, very responsive and helpful.
Initial Setup:
Initial setup was very straightforward, no issues encountered.
Cost and Licensing Advice:
The pricing is complex and could be simplified.
Other Advice:
Some very good and fancy visualisations are possible with "tricks" (not very obvious how to do it). It is very helpful to use the Tableau community to see if the visualisation one is looking for is possible and how to do it. There are also many ways to get to a result, so don't look for one perfect solution as long as you get what you want.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Assistant Consultant at a tech services company with 10,001+ employees
With its data blending feature, we take transaction data from the DB and goals data from an Excel file, and it easily blends the information.
What is most valuable?
- Rich visualization
- Data blending
Probably, these factors set Tableau apart from many of its competitors.
How has it helped my organization?
Because of data blending, we are able to source from multiple data sources. For example, we take the transaction data by connecting to the DB and the goals data comes as Excel from the business. It helps us easily blend the information.
What needs improvement?
Performance is one big area of improvement I believe. Being an in-memory analytical tool, I think lot of work needs to be done to make the reports’ performance faster.
For how long have I used the solution?
I have been using it for three years.
What was my experience with deployment of the solution?
I have not encountered any deployment, stability or scalability issues.
How are customer service and technical support?
I rate technical support 9/10.
Which solution did I use previously and why did I switch?
I've previously used Oracle Business Intelligence and SAP BusinessObjects. Both of them lack the rich viz that Tableau offers.
How was the initial setup?
Initial setup was very straightforward.
What about the implementation team?
Implementation was done in-house.
What other advice do I have?
If you've previously used other BI tools, you need to be aware that Tableau doesn't have any semantic layer like OBIEE or BO. So, you might have to write lot of queries if the report involves complex logic.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Founder, Director, Srinivasan Software Solutions Pvt., Ltd. at a tech vendor
It has excellent mobile support. Good customer support as well.
Valuable Features
- Amazing data visualization
- Excellent mobile support
- Low-cost solution to implement and upgrade
- Impressive integration
- Large customer base and resources
- Good customer support
Improvements to My Organization
It's a powerful business intelligence tool and is recognised as the cream of the crop for its visual-based data discovery that helps achieve our goals by responding faster to changes and needs in the market. We have reduced analysis delivery from weeks to days. But it is important to note that was for a PoC.
Room for Improvement
Some features where the product can improve are:
- It can be cost prohibitive.
- Little change management issues
- There is no functionality for scheduling and reports notification
- Needs the ability to build complicated reports
- Risky security and permissions
Use of Solution
I have been using it the past eight months.
Deployment Issues
Tableau has been "good enough" for us in deployment.
Stability Issues
It is very stable and we have been trying it without any issues for PoC purposes.
Customer Service and Technical Support
Technical support has resolved thousands of issues and is still expecting to improve in some areas of support through peer-to-peer assistance. It cements customer retention and loyalty.
Initial Setup
Initial setup is simple and straightforward.
Implementation Team
We implemented the solution in-house.
Other Solutions Considered
We installed a number of modern BI tools in order to evaluate them for our purposes. It didn’t take me long to discover that Tableau was much easier to use than the other tools. Since ours is a small organization and most importantly we tried it for a PoC because this tool has an amazing look and feel.
Other Advice
Proceed in a step-by-step manner of engaging users to find the best solution for the business. Be prepared to explore for yourselves how to analyse needs according to market trends, with the highest level of security management. Each and every step should be recorded and performed based on cross-domain analysis, so that it will be easy to implement in any kind of scenario.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Industry Analyst at a construction company
Workbooks are easy to export and share without additional cost.
Valuable Features
- Flexibility: It's able to connect to any data source.
- Reliability: So far, no major issue seen with the tool. It never crashes, even with huge amounts of data to handle.
- Easy to use: I can create and modify dashboards, workbook or stories easily
- Easy to share: Even without the online version, workbooks are easy to export and share without any additional cost.
- Easy to maintain: Once the workbooks are set up, updating them is quick and easy.
Improvements to My Organization
- More data-driven decisions. Thanks to its way of presenting data and its ability to handle a huge amount of data, it helps the organization see data in a different, and more visual, way.
- Reduction of non-value-added tasks due to maintenance.
- Possibility of sending out new customized reports in a quick and reliable way, so specific issues can be addressed.
Room for Improvement
- Improved predictive analytics. This part is still a bit missing and it'd be useful for the companies.
- More advanced built-in statistical tools. Still a bit rough on defining trends.
- More flexible "storyboard" worksheet implementation. For instance, having a summary where you can define the filters and worksheets in the storyboard, without having to define it sheet by sheet.
- More easily customizable fonts and formatting. Today, it still requires some time. It would be great to implement a "copy format" function.
Use of Solution
I have used it for two-and-a-half years.
Deployment Issues
So far, I have not encountered any deployment, stability or scalability issues.
Customer Service and Technical Support
Some consultants are keeping track of us and I would say they are doing a good job. Technical support through Tableau’s online forum might not be sufficient sometimes but somehow, I've always managed to overcome issues without calling support.
Initial Setup
Initial setup was straightforward; no issues.
Implementation Team
In-house implementation; the process is smooth and easy.
ROI
ROI is difficult to calculate.
Other Solutions Considered
We evaluated Lumira and QlikView. Tableau is more flexible and reliable, and it has no additional cost for sharing reports.
Other Advice
It's a great visualization tool, but not only that: It simplifies implementing new reports and maintaining them, combining a great way of looking at data with flexibility never seen in other tools.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Director at a tech services company
It has extended the native capabilities of various type of data sources (database, big data).
What is most valuable?
Self-service: Its ease of use means Tableau can be operated by business users. It is aligned with the mission “Help people see and understand the data”.
How has it helped my organization?
Tableau has extended the native capabilities of various type of data sources (database, big data). There are also significant features at the map and features level of detailed expressions.
What needs improvement?
With the Device Manager in Tableau 10, you can design, customize, and publish a single dashboard with optimized views for tablets and phones.
Other features include clustering segmentation data and a custom territories map.
For how long have I used the solution?
I have been using it since 2012 (four years).
What was my experience with deployment of the solution?
We encountered issues with Tableau 8. However, since Tableau 9, there has been significant improvement.
How are customer service and technical support?
I rate technical support 8/10.
Which solution did I use previously and why did I switch?
We evaluated others, but Tableau is the business intelligence platform which allows everyone to use the product in a way that supports how they work with data.
How was the initial setup?
Tableau is easy to be deployed from the beginning, from the desktop up to Tableau Server, which you can implement at the organization level.
We have implemented Tableau in organizations of up to thousands of users.
What about the implementation team?
We are a Tableau partner. We provide system integration services to our clients. We begin implementation by focusing on a specific subject area where it is the most important and it will have a significant impact for executive management.
What's my experience with pricing, setup cost, and licensing?
Research the variety of licensing schemes and choose the best one for your organization.
What other advice do I have?
Try it first by downloading the trial license. You will love it and experience how easy it is to use the product.
Disclosure: My company has a business relationship with this vendor other than being a customer. My company is a Tableau partner.
Business Intelligence Director at a tech services company with 51-200 employees
We evaluated other solutions, and selected Tableau mainly because of the licensing costs.
What is most valuable?
Self-service.
How has it helped my organization?
Talking about self-service, now we can provide information enterprise-wide. Before Tableau, about 15% of the organization had access to information; now with Tableau, about 80% of the organization have access to our data warehouse, and other information sources such as Excel and SQL Server databases.
What needs improvement?
Well at this point, we are in the process of implementing the in-memory feature for our costing process. We need to have online costing information. We think if we have more parameters or tools to customize this feature, we can improve the performance in the processes that generate and load the information.
For how long have I used the solution?
I have used it for two years.
What do I think about the stability of the solution?
We can tell you that Tableau 8 had issues mainly with SQL Server databases, but with Tableau 9 and above, the issues with SQL Server have been solved and now we have a very stable solution.
How are customer service and technical support?
Our local vendor support (in México) was so bad!!! However, we have encountered in the online support a very good source of information that helps to solve our issues. In fact, we have submitted a lot of cases to the Tableau support team, with very fast responses.
Which solution did I use previously and why did I switch?
We evaluated other solutions, and selected Tableau mainly because of the licensing costs.
How was the initial setup?
The initial setup was pretty straightforward; we only had one issue with the Active Directory configuration.
What about the implementation team?
Our in-house training program consisted of two teams for one week: one team for Tableau administration, and one team for Tableau super users.
I think that it is good advice to consider a well-organised implementation program.
What was our ROI?
I don’t have authorization to provide numbers for our organization, but I can say that Tableau is a product with great price performance.
What other advice do I have?
Tableau is a user-friendly product, but I think that is very important to consider a well-organised training program based on the user roles (administrators, super users, information consumers, etc.).
Disclosure: My company does not have a business relationship with this vendor other than being a customer.

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