Consultant at a consultancy with 10,001+ employees
Jan 11, 2026
From the manual process of marketing campaigns which used to run earlier, ActionIQ Platform helped us by reducing 80% of the effort, and as mentioned, the accuracy of the campaigns increased to 98 to 99%.
With ActionIQ Platform, we have reduced audience creation and campaign preparation time by roughly 40 to 50 percent, and we also saw improved campaign engagement rates, with some targeted campaigns achieving 15 to 20 percent higher conversion rates.
Overall, I have definitely seen a positive return on the investment with ActionIQ Platform, with audience creation and campaign preparation around 30 to 40% faster, marketing teams working more independently, and clear improvements in operational efficiency, campaign execution speed, and customer engagement.
We have definitely seen a positive return on the investment with ActionIQ Platform, with audience creation and campaign preparation around 30 to 40% faster, marketing teams working more independently, and clear improvements in operational efficiency, campaign execution, and customer engagement.
Consultant at a consultancy with 10,001+ employees
Jan 11, 2026
One feature that I can think of is that apart from the batch mode where the data gets refreshed on ActionIQ Platform, if we could get that done on a real-time basis, it would be more helpful given whatever data needs to be processed.
ActionIQ Platform could be improved with more advanced analytics, additional out-of-the-box integrations, and a more intuitive interface for complex audience building and workflow design.
