Amplitude Reviews

Name: Amplitude
Brand: Amplitude
Rating: 4.3 (11 reviews)

Vendor: Amplitude

4.3 out of 5

11 reviews
100% willing to recommend

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What is Amplitude?

Amplitude is a digital analytics platform that empowers businesses to understand and optimize customer experiences. It offers real-time insights into user behavior, helping companies identify patterns, measure engagement, and build data-driven strategies to improve their products and increase customer satisfaction.

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Amplitude is the #1 ranked solution in top Customer Data Analysis solutions, #1 ranked solution in top Web Analytics solutions, #1 ranked solution in top Mobile Marketing and Advertising solutions, #4 ranked solution in top User Activity Monitoring solutions, #4 ranked solution in top AI Customer Experience Personalization solutions, and #5 ranked solution in top AI Data Analysis solutions. PeerSpot users give Amplitude an average rating of 8.6 out of 10. Amplitude is most commonly compared to Segment: Amplitude vs Segment. Amplitude is popular among the small business segment, accounting for 48% of users researching this solution on PeerSpot. The top industry researching this solution are professionals from a construction company, accounting for 13% of all views.

Helped 886,664 peers since 2012

Featured Amplitude reviews

Saurav Bhattacharjee

Senior Business Analyst at Arcteryx

I think areas for Amplitude's improvement include data retention. The maximum data I have worked with, the clickstream data on Amplitude, is two years, whereas we rely on Tableau for historical data of at least two years. I am not sure whether it was my organization paying for lower retention or not, but having historical data would take away the reliance on Tableau. Secondly, reconciling clickstream data with Databricks or other AWS systems could help analysts spend less time verifying the accuracy of both sources, which would be really helpful. Lastly, a more focused approach on error logs is necessary. I have found that, at least with Intuit, we used Splunk more for error logs than Amplitude. Although Amplitude had the capability, developers seemed to prefer Splunk, so if that could be improved, it would be good.

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reviewer2782884

Senior data engineer at a financial services firm with 10,001+ employees

Amplitude offers excellent features including behavior level analytics, as well as funnel analysis and cohort analysis, which are very easy to access and visualize. Cohorting is something that other BI tools cannot do natively, and that is the main feature I value about Amplitude. The cohorting feature specifically helps in my day-to-day work by allowing me to understand where the drop-off points are. Funnel analysis shows me what the customer journey is and what the retention rate looks like. When my task was to create a unified event analytics pipeline, I used Amplitude for real customer behavior insights, which made it easier for me to grasp the basic idea about the customers and the data. The dashboard shows real-time funnel and retention curves and marketing insights such as MTA, which improves campaign targeting and raises personalization accuracy. Amplitude has positively impacted my organization by providing better behavior level analytics individually, which other BI tools cannot do natively. It has helped the product teams or my team to make faster decisions without relying on engineering for every question. Since I can see everything in Amplitude dashboards, it helped the product teams to make quicker decisions to understand the drop-off points. For example, if someone added something to the cart and did not purchase it, I can understand the retention of that customer and that product, making it much easier to make decisions without relying on other engineering teams for data and approvals. For ad-hoc analysis, it is much better.

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Frank Serafine

Data Analyst & Data Protection Officer at WeSalute

Amplitude can be improved by allowing more than a two-year look back window for most analyses. Usually, all they offer is that two-year look back window, and longer form time series analysis seems nearly impossible to do on this platform. Extending the time window with which you are able to look back can definitely be improved. We attempted to use their screen recording and session recording capabilities as a replacement for a previous vendor, and we found that the functionality they offered did not stack up to the previous vendor. There is a lot of room for improvement on session recording.

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Amplitude mindshare

Product category:

As of April 2026, the mindshare of Amplitude in the Customer Data Analysis category stands at 10.1%, down from 20.0% compared to the previous year, according to calculations based on PeerSpot user engagement data.

Customer Data Analysis Mindshare Distribution
Product	Mindshare (%)
Amplitude	10.1%
IBM Watson Customer Experience Analytics	8.5%
Glassbox	7.6%
Other	73.8%

Customer Data Analysis

PeerResearch reports based on Amplitude reviews

Type	Title	Date
Product	Reviews, tips, and advice from real users	Apr 15, 2026	Download
Comparison	Amplitude vs OpenText Contact Center Analytics	Apr 15, 2026	Download

Valuable Features

Amplitude's key features are segmentation and data visualization, providing deep insights into customer journeys and behavior. Users value its real-time data analysis, funnel and cohort analysis, and integration capabilities. A/B testing and session replays enhance decision-making. Users find Amplitude easy to use, enabling fast data-driven decisions and collaboration across teams. Its dashboards and abnormality detection offer significant advantages, transforming data into actionable insights.

"Amplitude impacts my organization positively as it serves as a central point that allows everyone within the organization to speak the same language of data."
"Amplitude has impacted my organization positively in a huge way, as everyone uses it to gain insights into user behavior before implementing new features, which leads to massive positive change, data-driven development, lots of learning, and encouragement to use Amplitude in daily work for everyone in the company, not just analysts."
"Amplitude has provided a return on investment, helping us improve campaign targeting and raising personalization accuracy by almost twenty-five percent, while saving us a lot of time since I can see the analysis as quickly as possible in the dashboard, resulting in significant time and money saved."

Room for Improvement

Users suggest Amplitude's report setup should be more intuitive and user-friendly. Real-time analytics and visualization require improvement. Extending data retention beyond two years is important, and more graph options could enhance usability. Support and session recordings need better performance. A simplified query builder, increased feature discoverability, and proactive insights could assist users. They find limitations in free features and note cost concerns. Error log focus and improved reconciliation with other data systems are beneficial.

"Regarding how Amplitude can be improved, I think that dashboards and charts are ephemeral; people often create dashboards but rarely revisit them, so while a handful of dashboards might survive, the real value lies in the insight derived from them."
"I choose nine because, lately, when I was using it, the more people wanted to improve, the more complex things got—not in a good way, but confusing."
"I give it a nine because it is close to a perfect ten for me, but it is only useful in one layer of the project, not the other, which the tool is supposed to do."

ROI

Amplitude delivers high-quality data and cost efficiency. It's scalable and user-friendly despite higher pricing. Users experience improved campaign targeting and raised personalization by nearly 25%, saving significant time. Reports generate revenue using Amplitude's foundation. Despite one individual not observing immediate returns, others cite 120 man-hours saved monthly.

Pricing

Amplitude's pricing is perceived as high, especially for scalability, with costs rising significantly with data volume. Recent changes from user-based to event-count pricing have caused confusion. Negotiation is often required, and billing models may shift unexpectedly. Users express disappointment over limited budget accommodation. Some use a free version due to cost concerns, while others find it fair for data extraction and analysis. Setup costs are generally negligible; however, pricing can involve complex negotiations.

"Pricing is a little on the higher end, especially when considering scalability."

Popular Use Cases

Amplitude is primarily used for data analytics, monitoring business KPIs, and generating reports for stakeholders. Users create dashboards to track performance metrics, analyze user behavior, manage A/B tests, and set alerts for issues. It facilitates quick insights, user engagement analysis, and dashboard setup for multiple data sources. Amplitude's capabilities in behavioral analytics and predictive insights make it useful for enhancing decision-making processes in e-commerce, media services, and various organizational roles.

Service and Support

Amplitude's support team is helpful and responsive, providing timely responses via email, chat, and phone, but not offering 24/7 availability. Some representatives might lack technical knowledge, but their Slack group and community resources provide additional assistance. Feedback indicates a preference for live chat support for billing inquiries. While not everyone has engaged with customer support, experiences generally range from satisfactory to exceptional.

Deployment

Setting up Amplitude can vary in complexity. If all necessary information like event IDs and customer lists are available, and requirements are simple, it is relatively straightforward. Complexity increases with more variables and larger datasets, making it a bit more challenging. Comprehensive documentation aids in integration. Understanding clients' business needs and KPIs, creating an event taxonomy, and ensuring no direct changes to the production environment are crucial for minimizing data noise.

Scalability

Amplitude demonstrates strong scalability, effectively handling large data volumes and user growth. Organizations appreciate its flexible schema and horizontal scaling capabilities, aiding real-time data processing. The tool operates with minimal user intervention, as back-end processes manage tasks seamlessly. Despite some room for enhancement, Amplitude rates highly for its ability to meet scaling demands. Many users report satisfaction in integrating Amplitude into projects, benefiting particularly from its performance under high throughput with millions of users.

Stability

Amplitude demonstrates high stability with minimal errors and strong performance, especially in visualizing large datasets. Users appreciate its uptime and reliability, rating it around eight to nine out of ten. While generally stable, some opportunities exist for reducing latency and providing more detailed error messages to enhance stability. Despite the need for improvement in specific areas, such as latency and error transparency, users frequently experience a stable and efficient experience, particularly for tasks involving large data handling.

These insights are based on the in-depth reviews provided by peers to help you make a better buying decision.

Download our Amplitude Buyer's Guide for additional reliable information.

Review data by company size

By reviewers
Company Size	Count
Small Business	2
Large Enterprise	9

By reviewers

By visitors reading reviews
Company Size	Count
Small Business	87
Midsize Enterprise	41
Large Enterprise	55

By visitors reading reviews

Top industries

By visitors reading reviews

Construction Company

13%

Insurance Company

11%

Computer Software Company

Comms Service Provider

Outsourcing Company

Financial Services Firm

University

Transportation Company

Performing Arts

Media Company

Healthcare Company

Legal Firm

Manufacturing Company

Retailer

Recreational Facilities/Services Company

Wholesaler/Distributor

Real Estate/Law Firm

Educational Organization

Hospitality Company

Non Profit

Energy/Utilities Company

Marketing Services Firm

Non Tech Company

Pharma/Biotech Company

Government

Consumer Goods Company

Logistics Company

Museum Or Institution

Wellness & Fitness Company

Compare Amplitude with alternative products

Learn more about Amplitude

This platform provides comprehensive analytics, combining data science and machine learning to help teams visualize trends and predict user needs. It integrates seamlessly with various data sources, making it easy to analyze customer journeys, track user interactions, and understand how features contribute to business goals. It also supports cohort analysis to group users based on behaviors, aiding personalized product improvements.

Key features include:

Event Tracking: Monitor user actions across digital touchpoints to understand engagement.
Cohort Analysis: Identify groups of users with similar behaviors to personalize features.
Conversion Funnels: Visualize steps users take towards conversions, highlighting drop-off points.
Retention Analysis: Track user retention over time to identify loyal customers and measure growth.
Segmentation: Split data into meaningful segments for targeted analysis and reporting.

Benefits of using Amplitude include the ability to improve customer retention by understanding key engagement drivers, increase conversion rates through optimized funnels, and refine user experiences with more accurate segmentation. This leads to increased ROI as teams can focus on the most impactful improvements.

Amplitude is valuable across various sectors like e-commerce, fintech, and SaaS. It helps e-commerce teams refine product recommendations, fintech companies assess user acquisition strategies, and SaaS firms personalize onboarding experiences.

Pricing is tailored based on usage and features, offering free, growth, and enterprise plans. Customer support includes comprehensive documentation, a knowledge base, and expert guidance for setup, data management, and strategic analysis.

In summary, Amplitude helps businesses analyze and optimize digital user experiences to enhance engagement, conversion, and retention through a robust suite of analytical tools.

Amplitude was previously known as ClearBrain.

Amplitude customers

Nokia, Yik Yak, QuizUp, CrunchBase, Rhapsody, PlanGrid, Acquia, Patreon, SeatGeek, Etermax

Author info	Rating	Review Summary
Senior Business Analyst at Arcteryx	4.0	I find Amplitude excellent for visualizing clickstream data, enabling easy self-serve for stakeholders and faster decisions. However, I wish it offered longer data retention and smoother integration with other data sources like Databricks.
Senior data engineer at a financial services firm with 10,001+ employees	4.5	I use Amplitude for data extraction and behavioral analytics, valuing its unique cohorting and funnel analysis. It significantly improved personalization accuracy, saved time, and enabled faster, data-driven decisions, proving a superior tool for my work.
Data Analyst & Data Protection Officer at WeSalute	4.5	Amplitude is essential for our product insights, especially its funnel and time series analyses. While it's powerful and customer support is great, I find its two-year data limit and high, negotiated pricing disappointing. Session recording also needs improvement.
Ambassador at a pharma/biotech company with 10,001+ employees	4.5	I found Amplitude excellent for monitoring user behavior and spotting issues, driving data-driven development. It positively impacted my organization with its dashboards and integrations. I'd improve its discoverability and simplify the interface, as it became confusing for new users.
Technical Co-Founder at Crankshaft.ai	4.0	Having used Amplitude for seven years, I find it excellent for user behavior analysis, A/B testing, and bug detection, particularly its abnormality feature. It's stable, scalable, and offers good ROI, but I wish it proactively surfaced insights.
Data Science Engineer at BebopBee, Inc.	5.0	As an analytics lead, I find Amplitude incredibly useful for quick game performance insights, creating diverse charts, and integrating data. While I occasionally use SQL for complex analyses, it significantly improves decision-making and saves time, fulfilling most data needs.
CEO at a tech vendor with 10,001+ employees	4.0	I use Amplitude as a dashboard for metrics and A/B tests, appreciating its flexible event tracking for data-driven decisions and faster iteration, which improved my organization. I wish it were cheaper to upgrade from the free version.
Technology Associate at Western Union	4.5	I use Amplitude for KPI monitoring and reporting, valuing its real-time data, segmentation, and visualization. While easy to use, I've noted rare tagging issues. It's stable, scalable, and has helpful support, making it a highly recommended tool.

Amplitude Reviews

What is Amplitude?

Featured Amplitude reviews

Amplitude mindshare

PeerResearch reports based on Amplitude reviews

Valuable Features

Room for Improvement

ROI

Pricing

Popular Use Cases

Service and Support

Deployment

Scalability

Stability

Review data by company size

Top industries

Compare Amplitude with alternative products

Learn more about Amplitude

Amplitude customers

Related questions

Product Categories

Popular Comparisons

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Segment	4.2	N/A	100%	5 interviews Add to research
Google Analytics 360	4.3	N/A	90%	16 interviews Add to research