There was a need to bring a lot of CRM and marketing data for some PNL analysis. We are connecting to the Salesforce cloud. In it, there's a specific solution in Salesforce Core CRM for the pharmaceutical industry. We are using the solution to connect to that and we are bringing in the various dimensions and transactions from that data source.
Sr. Technology Architect at a tech services company with 10,001+ employees
Straightforward and scalable but could be more intuitive
Pros and Cons
- "Data Factory itself is great. It's pretty straightforward. You can easily add sources, join and lookup information, etc. The ease of use is pretty good."
- "On the UI side, they could make it a little more intuitive in terms of how to add the radius components. Somebody who has been working with tools like Informatica or DataStage gets very used to how the UI looks and feels."
What is our primary use case?
What is most valuable?
Data Factory itself is great. It's pretty straightforward. You can easily add sources, join and lookup information, etc. The ease of use is pretty good.
They have a lot of other components like a newer monitor, which helps track and generate alerts for any failed jobs and things of that nature, which is helpful.
What needs improvement?
At this point in time, they should work on somehow integrating the big data capabilities within it. I have not explored it, but it would be good if somehow we could call a Spark job or something to do with the Spark SQL within ADS so that we wouldn't need a Spark tested outside.
On the UI side, they could make it a little more intuitive in terms of how to add the radius components. Somebody who has been working with tools like Informatica or DataStage gets very used to how the UI looks and feels.
In ADS, adding a new table or joining a new table and overriding that with an override SQL that I could customize would be helpful.
Being able to debug from the design mode itself would be helpful.
For how long have I used the solution?
I've been using the solution for one year.
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Azure Data Factory
February 2026
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What do I think about the stability of the solution?
In the latest version, the v2 version, the solution is pretty stable. It does not give unknown letters or things like that.
What do I think about the scalability of the solution?
The solution allows you to create reusable components, so it can be scaled pretty easily.
How are customer service and support?
Being an IT services company, we have a gold or a platinum partnership with Microsoft. For us, getting the technical support we need is not a big issue. Their community is also pretty active in responding to any issues. It's quite good. We've been satisfied with the level of support that is offered.
How was the initial setup?
We were not actually involved in the initial setup. That was all with the client, so I won't be able to comment on it.
What's my experience with pricing, setup cost, and licensing?
In terms of licensing costs, we pay somewhere around S14,000 USD per month. There are some additional costs. For example, we would have to subscribe to some additional computing and for elasticity, but they are minimal.
For disaster recovery and readability setups, we did that on Data Lake.
What other advice do I have?
We use the public cloud deployment model.
I'd warn others to ensure that the design should be frozen before you start building because overriding each other's code and managing code takes effort. To avoid or to reduce that effort, ensure that the design is frozen. You can build some configurable code rather than hard-coding everything into the jobs. That's the biggest recommendation.
I'd rate the solution seven out of ten. It's a pretty good solution, but over the past year, I've been limited on the number of cases I have on it. If it had a better user interface and was more intuitive I would have rated it higher.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Microsoft Consultant at a tech services company with 201-500 employees
Good support for SAP services and databases, a simple initial setup and good scalability
Pros and Cons
- "From what we have seen so far, the solution seems very stable."
- "The solution needs to integrate more with other providers and should have a closer integration with Oracle BI."
What is most valuable?
The support for SAP services and databases, specifically SAP HANA, has been a game-changer for us.
What needs improvement?
It would be helpful if they could adjust the data capture feature so that when there are source-side changes ADF could automatically figure it out.
The solution needs to integrate more with other providers and should have a closer integration with Oracle BI.
For how long have I used the solution?
I've been working with the solution for just over a year.
What do I think about the stability of the solution?
From what we have seen so far, the solution seems very stable.
What do I think about the scalability of the solution?
The solution is scalable. Right now, we have only three or four people on it. We may increase usage int eh future.
How are customer service and technical support?
We have direct technical support in Israel. In India, we haven't used it yet. However, for other services, the help provided is fine.
How was the initial setup?
The initial setup was pretty fast and simple. I wouldn't say it was too complex. For deployment, it depends on your environment. In our POC, it didn't take more than two to three hours. In the production environment, however, it takes a bit more time for operations.
What's my experience with pricing, setup cost, and licensing?
In general, we've been satisfied with the pricing. However, since it's a service based on usage, it's really hard to estimate the cost in advance for this product. This makes it hard to quote. It's not so easy to estimate the costs in advance when giving a quote. That makes it difficult to convince some customers because most would like to see a number in advance.
What other advice do I have?
We primarily use the solution in a hybrid environment. We're Azure partners.
I would suggest others start with a small POC and with a smaller dataset or simple pipeline to test the product before fully implementing it. Users shouldn't hesitate to try it, because there are not so many risks. Practice is the best way to start with this service, as opposed to planning.
I'd rate the solution eight out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Buyer's Guide
Azure Data Factory
February 2026
Learn what your peers think about Azure Data Factory. Get advice and tips from experienced pros sharing their opinions. Updated: February 2026.
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Principal Data Architect at a tech services company with 201-500 employees
Very stable, a friendly user interface and easy to set up
Pros and Cons
- "The user interface is very good. It makes me feel very comfortable when I am using the tool."
- "The solution should offer better integration with Azure machine learning. We should be able to embed the cognitive services from Microsoft, for example as a web API. It should allow us to embed Azure machine learning in a more user-friendly way."
What is most valuable?
The user interface is very good. It makes me feel very comfortable when I am using the tool.
What needs improvement?
The solution could use some merge statements.
The solution should offer better integration with Azure machine learning. We should be able to embed the cognitive services from Microsoft, for example as a web API. It should allow us to embed Azure machine learning in a more user-friendly way.
For how long have I used the solution?
I've been using the solution for three years.
What do I think about the scalability of the solution?
The solution is scalable.
How are customer service and technical support?
We've been satisfied with the level of technical support we've received.
How was the initial setup?
The initial setup is very straightforward. The only thing which we had to consider at the beginning was the gateway for the on-premises environment. Otherwise, it's very easy.
What other advice do I have?
We use both the on-premises and cloud deployment models. We typically work with enterprise-level companies.
Azure Data Factory is pretty good but should be considered as an orchestrator, not as an integrated tool. We can use some building components in that tool to orchestrate the entire workflow but if we are thinking about more details, processing, or data modification during the flow, we'd have to consider Azure Databricks or Data Flow for making those calculations or changes. Users will need Azure Data Factory plus third party tools to reach that level of functionally.
I would recommend using Data Factory. I don't have a lot of experience with integration or with integration services, for example, SQL server integration services. However, there are points that should be considered if you are already using SQL server integration services already. You can implement the packages already prepared in Azure Data Factory. It's something that needs to be considered when deciding which technology you are going to use.
I'd rate the solution eight out of ten.
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner.
Principal Consultant at a tech services company with 11-50 employees
A straightforward solution with a nice interface and ability to integrate with GitHub
Pros and Cons
- "The solution has a good interface and the integration with GitHub is very useful."
- "In the next release, it's important that some sort of scheduler for running tasks is added."
What is our primary use case?
We are working on a data warehouse integration which means that I am working on some big data projects. I'm preparing data for the licensing. One of the projects is preparing data in Azure Data Lake, to run some transformation scripts, perform some ETL processing, and to fulfill the stage layer of the data warehouse. It means that I help with ETL use cases.
What is most valuable?
I like the feature that allows you to connect to different sources. You can go through forms and click on them and you don't have to provide the scripts. The solution has a good interface and the integration with GitHub is very useful.
There is also a self-service integration that allows you to run the BTS pages on the SQL server from an SIS. Users have an option to configure this self-service integration engine to run items as a part of a pipeline of the Azure data factory.
What needs improvement?
I think more integration with existing Azure platform services would be extremely beneficial.
In the next release, it's important that some sort of scheduler for running tasks is added. A built-in scheduling mechanism for running the treasury will be a very helpful improvement.
For how long have I used the solution?
I implement this solution and have been doing so for two years.
What do I think about the stability of the solution?
I've never experienced any issues with the solution's stability.
What do I think about the scalability of the solution?
The scalability of the connected engines makes this solution very scalable.
How are customer service and technical support?
Although I've had to contact support for other Azure products, I haven't had to for this solution, so I can't speak to any experience with technical support directly.
How was the initial setup?
The initial setup is straightforward. It's got a very nice welcome page where everything explained. Depending on the complexity, deployment takes only a few days. You only need one person for the deployment of the solution. This is dependent, however, on how many pipelines you are implementing. Afterward, you would probably only need one person to maintain it.
What about the implementation team?
I'm an integrator, so I work with clients to help them implement the solution.
What's my experience with pricing, setup cost, and licensing?
I'm not sure of the specific cost, but it is monthly and is somewhere in the ballpark of a few hundred Euros. You don't have to pay for extras. Everything is included in the cost.
What other advice do I have?
I don't use Azure Data Factory for my own company; I help clients implement the solution for their companies.
In terms of advice that I would give to others looking to implement the solution, I would say you have to learn. You have to really understand the overall concept. It does not allow you to just click and go.
I would rate this solution ten out of ten.
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner.
Consultant at a tech services company with 201-500 employees
Data Flow and Databricks are going to be extremely valuable services
Pros and Cons
- "This solution will allow the organisation to improve its existing data offerings over time by adding predictive analytics, data sharing via APIs and other enhancements readily."
- "Data Flow and Databricks are going to be extremely valuable services, allowing data solutions to scale as the business grows and new data sources are added."
- "The thing we missed most was data update, but this is now available as of two weeks ago."
What is our primary use case?
Used Azure Data Factory, Data Flow (private preview) and Databricks to develop data integration processes from multiple and varied external software sources to an OLTP application Azure SQL database. The tools are impressively well-integrated, allowing quick development of ETL, big data, data warehousing and machine learning solutions with the flexibility to grow and adapt to changing or enhanced requirements. I can't recommend it highly enough.
How has it helped my organization?
This solution will allow the organisation to improve its existing data offerings over time by adding predictive analytics, data sharing via APIs and other enhancements readily. It's as simple as extending the data pipelines with new modules and components. The solution is improving the organisation by offering something the organisation can grow with.
What is most valuable?
Data Flow and Databricks are going to be extremely valuable services, allowing data solutions to scale as the business grows and new data sources are added.
What needs improvement?
Data Flow is in the early stages — currently public preview — and it is growing into a tool that will offer everything other ETL tools offer. There are a few features still to come. The thing we missed most was data update, but this is now available as of two weeks ago. A feature that is confirmed as coming soon is the ability to pass in a parameter and filter, etc.
For how long have I used the solution?
Less than one year.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
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