Try our new research platform with insights from 80,000+ expert users

Azure Data Factory vs Fivetran comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.3
Azure Data Factory enhances efficiency, centralizes data, reduces costs, and improves data analysis, offering significant financial and operational benefits.
Sentiment score
7.2
Fivetran boosts efficiency and reduces engineering costs, enabling businesses to focus on operations rather than engineering solutions.
Our stakeholders and clients have expressed satisfaction with Azure Data Factory's efficiency and cost-effectiveness.
It saves us the effort of having one to two data engineers managing the tasks that Fivetran handles.
 

Customer Service

Sentiment score
6.5
Azure Data Factory support is responsive but varies in speed, with community resources and documentation aiding user satisfaction.
Sentiment score
6.2
Fivetran's customer service gets mixed reviews, with praise and criticism for responsiveness, communication, and tech support experiences.
The technical support from Microsoft is rated an eight out of ten.
The technical support is responsive and helpful
The technical support for Azure Data Factory is generally acceptable.
The technical support provided by Fivetran has generally been good, with a response time and competence that I would rate as good.
 

Scalability Issues

Sentiment score
7.5
Azure Data Factory excels in scalability, efficiently managing workloads for any size, despite higher costs than alternatives.
Sentiment score
7.5
Fivetran scales across company sizes, handles data volumes, integrates sources easily, but involves cost and resource management challenges.
Azure Data Factory is highly scalable.
 

Stability Issues

Sentiment score
7.8
Azure Data Factory is stable and reliable, but faces integration challenges and requires enhancements to compete with top competitors.
Sentiment score
7.9
Fivetran is generally reliable with minor downtimes, but some users face challenges with connectors and varying vendor support.
The solution has a high level of stability, roughly a nine out of ten.
During the duration of the time that we used Fivetran, it was highly stable.
 

Room For Improvement

Azure Data Factory needs improved integration, better scheduling, enhanced UI, simplified pricing, more connectors, and responsive support.
Fivetran needs improvements in UI, security, cost, logging, customization, support, connectors, real-time processing, and API visibility.
Incorporating more dedicated API sources to specific services like HubSpot CRM or Salesforce would be beneficial.
There is a problem with the integration with third-party solutions, particularly with SAP.
Sometimes, the compute fails to process data if there is a heavy load suddenly, and it doesn't scale up automatically.
From a cost perspective, if the number of connectors is lesser, then Fivetran is not the most cost-efficient option.
Improvement in existing connectors with new features is desirable.
 

Setup Cost

Azure Data Factory pricing is usage-based and cost-effective, but large data volumes can lead to increased expenses.
Fivetran pricing varies by usage and features, impacting small and large enterprises differently, with flexible but complex pricing.
The pricing is cost-effective.
It is considered cost-effective.
Our current yearly contract for Fivetran is approximately $70,000.
 

Valuable Features

Azure Data Factory provides seamless data integration, robust transformations, scalability, and strong SAP support, praised for its ease of use.
Fivetran offers easy, reliable data integration with built-in connectors, seamless setup, real-time syncing, and in-platform data transformation.
The platform excels in handling major datasets, particularly when working with Power BI for reporting purposes.
It connects to different sources out-of-the-box, making integration much easier.
I find the most valuable feature in Azure Data Factory to be its ability to handle large datasets.
The most valuable feature of Fivetran is its built-in connectors for a wide range of data sources.
The ability to seamlessly integrate with a large variety of data sources is valuable.
 

Categories and Ranking

Azure Data Factory
Ranking in Data Integration
1st
Average Rating
8.0
Reviews Sentiment
7.0
Number of Reviews
91
Ranking in other categories
Cloud Data Warehouse (3rd)
Fivetran
Ranking in Data Integration
12th
Average Rating
8.0
Reviews Sentiment
6.9
Number of Reviews
27
Ranking in other categories
Data Replication (3rd), Cloud Data Integration (8th)
 

Mindshare comparison

As of May 2025, in the Data Integration category, the mindshare of Azure Data Factory is 8.9%, down from 12.5% compared to the previous year. The mindshare of Fivetran is 2.3%, up from 1.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Integration
 

Featured Reviews

Joy Maitra - PeerSpot reviewer
Facilitates seamless data pipeline creation with good analytics and and thorough monitoring
Azure Data Factory is a low code, no code platform, which is helpful. It provides many prebuilt functionalities that assist in building data pipelines. Also, it facilitates easy transformation with all required functionalities for analytics. Furthermore, it connects to different sources out-of-the-box, making integration much easier. The monitoring is very thorough, though a more readable version would be appreciable.
Mediha Šiljić - PeerSpot reviewer
Built-in connectors offer extensive data source integration and time savings
Fivetran could improve by adapting more for technical users and by providing more options for such users. There should be more adaptability in terms of new features. If a specific feature is required, it should be integrated promptly. Improvement in existing connectors with new features is desirable. Enhancements around customer-focused product adaptation are also suggested.
report
Use our free recommendation engine to learn which Data Integration solutions are best for your needs.
851,604 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Financial Services Firm
14%
Computer Software Company
13%
Manufacturing Company
9%
Healthcare Company
6%
Educational Organization
21%
Computer Software Company
12%
Financial Services Firm
12%
Manufacturing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

How do you select the right cloud ETL tool?
AWS Glue and Azure Data factory for ELT best performance cloud services.
How does Azure Data Factory compare with Informatica PowerCenter?
Azure Data Factory is flexible, modular, and works well. In terms of cost, it is not too pricey. It offers the stability and reliability I am looking for, good scalability, and is easy to set up an...
How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...
What's the deal with the HVR software acquisition?
As a user of HVR Software I followed this deal closely. Fivetran is apparently trying to establish more in its sector and by buying an already established data replication software, they become som...
Does HVR Software provide reliable insights?
I honestly can't think of another data replication software that can give you better statistics and insight than HVR Software. There's the feature for topology and statistics and both of them can ...
How much traffic can HVR Software handle?
As someone who works at a company where a high volume of information is replicated and has tried several data replication softwares, I can tell you that you're looking at the right one. HVR Softwar...
 

Overview

 

Sample Customers

1. Adobe 2. BMW 3. Coca-Cola 4. General Electric 5. Johnson & Johnson 6. LinkedIn 7. Mastercard 8. Nestle 9. Pfizer 10. Samsung 11. Siemens 12. Toyota 13. Unilever 14. Verizon 15. Walmart 16. Accenture 17. American Express 18. AT&T 19. Bank of America 20. Cisco 21. Deloitte 22. ExxonMobil 23. Ford 24. General Motors 25. IBM 26. JPMorgan Chase 27. Microsoft (Azure Data Factory is developed by Microsoft) 28. Oracle 29. Procter & Gamble 30. Salesforce 31. Shell 32. Visa
Autodesk, Condé Nast, JetBlue, Morgan Stanley, OpenAI, LVMH, Pfizer, Verizon, SpotifyNational Australia Bank, Saks, Cemex, Okta, Dropbox, Pitney Bowes, World Fuel Services,Lufthansa, AutoZone, ASICS, ASOS, Coupa, Databricks, Hermes, New Relic, Intercom,Canva, Honeywell, Square, DocuSign, Nandos, Oldcastle Infrastructure
Find out what your peers are saying about Azure Data Factory vs. Fivetran and other solutions. Updated: April 2025.
851,604 professionals have used our research since 2012.