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Azure Data Factory vs Fivetran comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Azure Data Factory
Ranking in Data Integration
1st
Average Rating
8.0
Reviews Sentiment
6.9
Number of Reviews
90
Ranking in other categories
Cloud Data Warehouse (3rd)
Fivetran
Ranking in Data Integration
12th
Average Rating
8.0
Reviews Sentiment
6.9
Number of Reviews
25
Ranking in other categories
Data Replication (3rd), Cloud Data Integration (8th)
 

Mindshare comparison

As of April 2025, in the Data Integration category, the mindshare of Azure Data Factory is 9.5%, down from 12.7% compared to the previous year. The mindshare of Fivetran is 2.2%, up from 1.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Integration
 

Featured Reviews

Joy Maitra - PeerSpot reviewer
Facilitates seamless data pipeline creation with good analytics and and thorough monitoring
Azure Data Factory is a low code, no code platform, which is helpful. It provides many prebuilt functionalities that assist in building data pipelines. Also, it facilitates easy transformation with all required functionalities for analytics. Furthermore, it connects to different sources out-of-the-box, making integration much easier. The monitoring is very thorough, though a more readable version would be appreciable.
Erik Jones - PeerSpot reviewer
Solution reduces time-to-value; high ROI
Fivetran has room for improvement in data pipeline observability. The Fivetran logs are fairly basic, compared to, for example, the insight Fivetran gives into helping users understanding the performance of data pipelines. So I think their observability into the pipeline itself could be improved. In addition, Fivetran is in the very early stages of allowing other companies to access its metadata API, but that's something that could use improvement, and I know that they're working on right now. We use a separate tool for "reverse ETL", which is the opposite of what Fivetran does; it pushes data from your data warehouse back out to business applications. If Fivetran pulls data from those same applications, they should also enable users to push it back. I would love to do both ETL and reverse ETL in the same tool. It would be nice if Fivetran offered both their regular offering plus the reverse ETL option as well.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is easy to integrate."
"I think it makes it very easy to understand what data flow is and so on. You can leverage the user interface to do the different data flows, and it's great. I like it a lot."
"The initial setup is very quick and easy."
"The most valuable features of Azure Data Factory are the flexibility, ability to move data at scale, and the integrations with different Azure components."
"The data flows were beneficial, allowing us to perform multiple transformations."
"From my experience so far, the best feature is the ability to copy data to any environment. We have 100 connects and we can connect them to the system and copy the data from its respective system to any environment. That is the best feature."
"The tool's most valuable features are its connectors. It has many out-of-the-box connectors. We use ADF for ETL processes. Our main use case involves integrating data from various databases, processing it, and loading it into the target database. ADF plays a crucial role in orchestrating these ETL workflows."
"Powerful but easy-to-use and intuitive."
"Its arrays are powerful enough to handle migrations even when the replication is happening in the background, without causing any trouble with the ongoing traffic."
"Fivetran's most valuable feature is replication."
"It is easy for users to get accustomed to the tool due to its gentle learning curve and clear error transparency."
"SysTrack load is the best feature."
"For us, Fivetran has been able to scale both in terms of the data we bring into our warehouse and the amount of data that we use as well."
"Making the decision to implement Fivetran was supported by the fact that they have better connectors than other competitors."
"It is not like a traditional ETL, but it gives quite a lot of flexibility."
"The general data ingestion is valuable. It's used for a lot of data. It provides about 90% of the data we use in our data warehouse without needing data engineering."
 

Cons

"Data Factory has so many features that it can be a little difficult or confusing to find some settings and configurations. I'm sure there's a way to make it a little easier to navigate."
"Data Factory could be improved in terms of data transformations by adding more metadata extractions."
"The solution should offer better integration with Azure machine learning. We should be able to embed the cognitive services from Microsoft, for example as a web API. It should allow us to embed Azure machine learning in a more user-friendly way."
"Areas for improvement in Azure Data Factory include connectivity and integration. When you use integration runtime, whenever there's a failure, the backup process in Azure Data Factory takes time, so this is another area for improvement."
"The solution needs to be more connectable to its own services."
"It can improve from the perspective of active logging. It can provide active logging information."
"Customer service is not satisfactory. Third-party personnel handle support and rely on a knowledge repository."
"I would like to be informed about the changes ahead of time, so we are aware of what's coming."
"We use a separate tool for "reverse ETL", which is the opposite of what Fivetran does; it pushes data from your data warehouse back out to business applications. If Fivetran pulls data from those same applications, they should also enable users to push it back. I would love to do both ETL and reverse ETL in the same tool."
"Fivetran should add more connectors because its competitors, like Airbyte, have more connectors."
"There is not a lot of options to customize the pipeline, and the cost is high."
"The connections with SAP must be improved."
"More connectors are needed for exotic, popular, and rising star portals."
"The customization could improve because Fivetran gives more thought to people who don't want to manage analytics workflows rather than engineers who want to be able to customize pipelines more thoroughly."
"Fivetran would be improved by adding the ability to integrate the data from third-party APIs."
"HVR Software's technical support could be improved. Whenever we log a case, the response that we get from the support is a bit delayed."
 

Pricing and Cost Advice

"Pricing appears to be reasonable in my opinion."
"Data Factory is expensive."
"It seems very low initially, but as the data grows, the solution’s bills grow exponentially."
"Data Factory is affordable."
"The pricing is pay-as-you-go or reserve instance. Of the two options, reserve instance is much cheaper."
"The solution's pricing is competitive."
"There's no licensing for Azure Data Factory, they have a consumption payment model. How often you are running the service and how long that service takes to run. The price can be approximately $500 to $1,000 per month but depends on the scaling."
"Our licensing fees are approximately 15,000 ($150 USD) per month."
"I would say they're a little bit on the expensive side, and their contract process is not particularly good, but there is a lot of potential flexibility."
"In the first year, we were given a very good discount. It was approximately 20,000 Euros per year. In the third year, we purchased credit for two years and the price was 33,000 Euros per year."
"I rate the pricing a six out of ten."
"When you have a lot of workflows and complex use cases, pricing goes down as you use it more."
"The solution is affordable."
"The pricing model is okay and mid to large companies will not have an issue with it."
"The product is reasonably expensive"
"Fivetran is very expensive, and its database-driven pricing model is outdated."
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Top Industries

By visitors reading reviews
Financial Services Firm
14%
Computer Software Company
12%
Manufacturing Company
9%
Healthcare Company
7%
Educational Organization
27%
Computer Software Company
12%
Financial Services Firm
11%
Manufacturing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

How do you select the right cloud ETL tool?
AWS Glue and Azure Data factory for ELT best performance cloud services.
How does Azure Data Factory compare with Informatica PowerCenter?
Azure Data Factory is flexible, modular, and works well. In terms of cost, it is not too pricey. It offers the stability and reliability I am looking for, good scalability, and is easy to set up an...
How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...
What's the deal with the HVR software acquisition?
As a user of HVR Software I followed this deal closely. Fivetran is apparently trying to establish more in its sector and by buying an already established data replication software, they become som...
Does HVR Software provide reliable insights?
I honestly can't think of another data replication software that can give you better statistics and insight than HVR Software. There's the feature for topology and statistics and both of them can ...
How much traffic can HVR Software handle?
As someone who works at a company where a high volume of information is replicated and has tried several data replication softwares, I can tell you that you're looking at the right one. HVR Softwar...
 

Overview

 

Sample Customers

1. Adobe 2. BMW 3. Coca-Cola 4. General Electric 5. Johnson & Johnson 6. LinkedIn 7. Mastercard 8. Nestle 9. Pfizer 10. Samsung 11. Siemens 12. Toyota 13. Unilever 14. Verizon 15. Walmart 16. Accenture 17. American Express 18. AT&T 19. Bank of America 20. Cisco 21. Deloitte 22. ExxonMobil 23. Ford 24. General Motors 25. IBM 26. JPMorgan Chase 27. Microsoft (Azure Data Factory is developed by Microsoft) 28. Oracle 29. Procter & Gamble 30. Salesforce 31. Shell 32. Visa
Autodesk, Condé Nast, JetBlue, Morgan Stanley, OpenAI, LVMH, Pfizer, Verizon, SpotifyNational Australia Bank, Saks, Cemex, Okta, Dropbox, Pitney Bowes, World Fuel Services,Lufthansa, AutoZone, ASICS, ASOS, Coupa, Databricks, Hermes, New Relic, Intercom,Canva, Honeywell, Square, DocuSign, Nandos, Oldcastle Infrastructure
Find out what your peers are saying about Azure Data Factory vs. Fivetran and other solutions. Updated: March 2025.
845,406 professionals have used our research since 2012.