The primary use case is to connect to various different data sets and do an EAT into our data warehouse.
CIO, Director at Prosys Infotech Private Limited
Easy to deploy, good support, and scalable
Pros and Cons
- "We have been using drivers to connect to various data sets and consume data."
- "We require Azure Data Factory to be able to connect to Google Analytics."
What is our primary use case?
What is most valuable?
We have been using drivers to connect to various data sets and consume data. The solution gives everything under one roof, which is an important feature.
What needs improvement?
We require Azure Data Factory to be able to connect to Google Analytics.
For how long have I used the solution?
I have been using the solution for two years.
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Azure Data Factory
May 2026
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What do I think about the stability of the solution?
The solution is stable.
What do I think about the scalability of the solution?
The solution is scalable.
How are customer service and support?
We had a few technical calls with the Microsoft technical support team for some issues that we were facing, which they helped us resolve.
How was the initial setup?
The initial setup is straightforward and the team is able to deploy between six and seven days.
What about the implementation team?
The implementation was completed in-house.
What's my experience with pricing, setup cost, and licensing?
The cost is based on the amount of data sets that we are ingesting. The more data we ingest the more we pay.
What other advice do I have?
I give the solution a nine out of ten. We have been happy with all the customer implementations, and the customers are satisfied with the ADF pipelines. We are also currently examining the Synapse pipelines, which are likely similar.
We have six developers using the solution in our organization.
People should use the solution for two reasons. Firstly, we can switch off any data pipelines we set up to save costs. Secondly, there are several connectors available in one place, including most standard connectors.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Microsoft Azure
Disclosure: My company has a business relationship with this vendor other than being a customer.
CEO - Founder / Principal Data Scientist / Principal AI Architect at Kanayma LLC
Provides great consistency that has made implementations less buggy and less complex
Pros and Cons
- "The function of the solution is great."
- "Lacks a decent UI that would give us a view of the kinds of requests that come in."
What is our primary use case?
We use this solution to quickly instantiate certain components in Azure with the aim of having consistent use of certain components and objects. It provides one point of reference rather than having the need to replicate points of references, and then having to keep them in sync.
How has it helped my organization?
It has helped our company by providing consistency. For example, by making sure that the way certain objects and components are defined is consistent throughout every step. If things change at any point, they should be reflected at all points. It's the consistency that makes implementations less buggy and less complex.
What is most valuable?
The function is the central point of reference and the most valuable thing about Data Factory.
What needs improvement?
I'd like to see videos on YouTube or the Microsoft site with more detailed implementations. The solution lacks a decent UI that allows us to see what kinds of requests are for what objects and how the population of objects is being requested and compared. Right now we have to look at logs to get an idea of what types of calls the data factory receives in what sequence, for example. It would be nice to be able to see it graphically because we currently have to interpret the logs and then create a graphical representation to have an idea of what's going on. In general, it could be simplified and made more user-friendly.
For how long have I used the solution?
I've been using this solution for six months.
What do I think about the stability of the solution?
This solution is stable.
What do I think about the scalability of the solution?
There are thousands of users so the solution is scalable.
How are customer service and support?
The customer service is excellent.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
I previously used a combination of solutions to achieve the same end. Data Factory simplifies things which is why we switched to it.
How was the initial setup?
The initial setup was complex. The deployment was carried out in-house and we had around 10 people involved in the implementation.
What was our ROI?
In terms of time and effort savings, we have a return on our investment.
What other advice do I have?
It's important to have a good data model before you start using the solution; an idea of the types of data architecture, data objects and components in order to use them. Because of the lack of more user-friendly interfaces, especially for the people debugging the system, I rate this solution eight out of 10.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Buyer's Guide
Azure Data Factory
May 2026
Learn what your peers think about Azure Data Factory. Get advice and tips from experienced pros sharing their opinions. Updated: May 2026.
896,510 professionals have used our research since 2012.
Head of Digital Engineering, Management Consultant at Stax Inc.
Easy to set up, has a pipeline feature and built-in security, and allows you to connect to different sources
Pros and Cons
- "The feature I found most helpful in Azure Data Factory is the pipeline feature, including being able to connect to different sources. Azure Data Factory also has built-in security, which is another valuable feature."
- "Areas for improvement in Azure Data Factory include connectivity and integration. When you use integration runtime, whenever there's a failure, the backup process in Azure Data Factory takes time, so this is another area for improvement."
What is our primary use case?
As a management consultancy company, we help our clients deploy Azure Data Factory or any other cloud-based solution depending on data integration needs. Regarding how we use Azure Data Factory within our company, we are on the Microsoft Stack, so we use the solution primarily for data warehousing and integration.
What is most valuable?
The feature I found most helpful in Azure Data Factory is the pipeline feature, including being able to connect to different sources.
I also found running Python codes whenever you need to valuable in Azure Data Factory, especially for certain features of the solution, such as data integrations, aggregations, and manipulations.
Azure Data Factory also has built-in security, which is another valuable feature.
I also like that you get access to the whole Azure suite through Azure Data Factory, so the overall architecture design, defining security and access, role-based access management, etc. It's helpful to have the whole suite when designing applications.
What needs improvement?
Areas for improvement in Azure Data Factory include connectivity and integration.
When you use integration runtime, whenever there's a failure, the backup process in Azure Data Factory takes time, so this is another area for improvement.
Database support in the solution also has room for improvement because Azure Data Factory only currently supports MS SQL and Postgres. I want to see it supporting other databases.
If you want to connect the solution from on-premises to the cloud, you will have to go with a VPN or a pretty expensive route connection. A VPN connection might not work most of the time because you have to download a client and install it, so an interim solution for secure access from on-premise locations to the cloud is what I want to see in Azure Data Factory.
For how long have I used the solution?
I've been using Azure Data Factory for about a year now.
What do I think about the stability of the solution?
Azure Data Factory is very stable, so it's a four out of five for me. In some instances, the solution failed, but I wouldn't wholly blame Azure Data Factory because my company connected to some on-premise databases in some cases. Sometimes, you'll get errors from self-hosted integration, faulty connections, or the on-premise server is down, so my rating for stability is a four.
What do I think about the scalability of the solution?
Scalability-wise, Azure Data Factory is a four out of five because Microsoft is still developing certain tiers, which means you can't upgrade an older skill or tier. In contrast, the more modern, newer tiers could be upgraded easily. Rarely will you get stuck in one platform where you have completely destroyed that container and then fit a new container. Most of the time, Azure Data Factory is pretty easy to scale.
How are customer service and support?
We haven't used Microsoft support directly because whenever we have issues with Azure Data Factory, we can find resolutions through their online documentation.
Which solution did I use previously and why did I switch?
We're using both Azure Data Factory and SSIS.
We had several in-house solutions, but we moved to Azure Data Factory because it was straightforward. From a deployment standpoint, the solution comes with different services, so we didn't have to worry about separate hardware or infrastructure for networking, security, etc.
How was the initial setup?
The initial setup for Azure Data Factory was easy, so I'd rate the setup a four out of five.
The implementation strategy was looking into what my organization needed overall, then planning and direct deployment. My company first did a test, a dummy version, then a UAT with stakeholders before going into production.
It took about two months to complete the deployment for Azure Data Factory.
What about the implementation team?
An in-house team, the digital data engineering team, deployed Azure Data Factory.
What was our ROI?
We're still computing the ROI from Azure Data Factory. It's too early to comment on that.
What's my experience with pricing, setup cost, and licensing?
My company is on a monthly subscription for Azure Data Factory, but it's more of a pay-as-you-go model where your monthly invoice depends on how many resources you use.
On a scale of one to five, pricing for Azure Data Factory is a four.
It's just the usage fees my company pays monthly. No support fees because my company didn't need support from Microsoft.
If you're not using core Microsoft products, the cost could be slightly higher, for example, when using a Postgres database versus an MS SQL database.
What other advice do I have?
My company uses Azure Data Factory, SSIS, and for a few other instances, Salesforce.
My company currently has about fifty Azure Data Factory users, but not directly exposed to the solution compared to the developers; for example, members of corporate management and other teams apart from the development team are exposed to Azure Data Factory.
Shortly, there could be about two hundred users of Azure Data Factory within the company.
The developer team working directly on Azure Data Factory comprises ten individuals.
For the maintenance of the solution, my company has two to three staff, but it could reach up to eight or ten for the entire product. It's a mix of engineers and business analysts who handle Azure Data Factory maintenance.
I'd rate Azure Data Factory as eight out of ten.
My company is an end user of Azure.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Microsoft Azure
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Experienced Consultant at Bluetab
You can create your own pipeline in your space and reuse those creations.
Pros and Cons
- "I like how you can create your own pipeline in your space and reuse those creations. You can collaborate with other people who want to use your code."
- "I like how you can create your own pipeline in your space and reuse those creations."
- "DataStage is easier to learn than Data Factory because it's more visual. Data Factory has some drag-and-drop options, but it's not as intuitive as DataStage. It would be better if they added more drag-and-drop features. You can start using DataStage without knowing the code. You don't need to learn how the code works before using the solution."
- "DataStage is easier to learn than Data Factory because it's more visual."
What is our primary use case?
My clients use Data Factory to exchange information between the on-premises environment and the cloud. Data Factory moves the data, and we use other solutions like Databricks to transform and clean up the data. My teams typically consist of three or four data engineers.
What is most valuable?
I like how you can create your own pipeline in your space and reuse those creations. You can collaborate with other people who want to use your code.
What needs improvement?
DataStage is easier to learn than Data Factory because it's more visual. Data Factory has some drag-and-drop options, but it's not as intuitive as DataStage. It would be better if they added more drag-and-drop features. You can start using DataStage without knowing the code. You don't need to learn how the code works before using the solution.
I think the communication about the ADA's would be interesting to see in the platform. How to interact with those kind of information and use it on your pipelines.
For how long have I used the solution?
I have used Data Factory for eight months.
What do I think about the stability of the solution?
I have never experienced downtime with Data Factory.
What do I think about the scalability of the solution?
It isn't that expensive to scale Data Factory up. My client can ask for more resources on the tool, and paying more is never an issue.
How are customer service and support?
I rate Azure support seven or eight out of 10. There is room for improvement. Sometimes, you don't know where the errors originate. You have to send a ticket to Azure, and they take two or three days to respond. The issue may resolve itself by then. The problem is fixed, but you don't know how to prevent it or what to do if it happens in the future.
The data transfer has stopped a few times for unknown reasons. We don't know if the resources are insufficient or if there is a problem with the platform. By the time we hear back from Microsoft, the issue has been resolved.
How would you rate customer service and support?
Positive
How was the initial setup?
Data Factory is effortless to set up.
What other advice do I have?
I rate Azure Data Factory nine out of 10. When implementing Data Factory, you should document where you are building so you can pass that information. Sometimes you build something for a specific purpose, but you can use that information for other solutions. If you have a community where you are building things, you can reuse them on the platform, so don't need to build everything from scratch.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Microsoft Azure
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
Senior Director/ Advisory Architect at a tech vendor with 10,001+ employees
Mature and highly configurable solution
Pros and Cons
- "Data Factory's best features include its data source connections, GUI for building data pipelines, and target loading within Azure."
- "Data Factory's best features include its data source connections, GUI for building data pipelines, and target loading within Azure."
- "Data Factory's performance during heavy data processing isn't great."
- "Data Factory's performance during heavy data processing isn't great."
What is most valuable?
Data Factory's best features include its data source connections, GUI for building data pipelines, and target loading within Azure. It's also highly configurable and integrates well with the rest of the Azure services.
What needs improvement?
Data Factory's performance during heavy data processing isn't great.
What do I think about the stability of the solution?
Data Factory is stable - I have customers running thousands of jobs a day without problems.
What do I think about the scalability of the solution?
Data Factory is scalable.
How are customer service and support?
Microsoft's technical support is pretty good.
How was the initial setup?
The initial setup is complex because there are a lot of prerequisites, including plumbing in the network, but that's typical for any cloud-based solution.
What other advice do I have?
Data Factory is a good, mature solution, and I would rate it as eight out of ten.
Which deployment model are you using for this solution?
Private Cloud
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
Director Technology at a computer software company with 10,001+ employees
Easy pipeline setup and good integration
Pros and Cons
- "Data Factory's best feature is the ease of setting up pipelines for data and cloud integrations."
- "Data Factory's best feature is the ease of setting up pipelines for data and cloud integrations."
- "Data Factory could be improved in terms of data transformations by adding more metadata extractions."
- "Data Factory could be improved in terms of data transformations by adding more metadata extractions."
What is our primary use case?
I primarily use Data Factory for creating pipelines on cloud in terms of integrating multiple cloud services.
What is most valuable?
Data Factory's best feature is the ease of setting up pipelines for data and cloud integrations. It also has good integration with other Azure services.
What needs improvement?
Data Factory could be improved in terms of data transformations by adding more metadata extractions.
For how long have I used the solution?
I've been using Data Factory for five years.
What do I think about the stability of the solution?
Data Factory's stability has improved following some initial issues.
What do I think about the scalability of the solution?
Data Factory's scalability is good.
How was the initial setup?
The initial setup was easy as it's a SaaS offering.
What's my experience with pricing, setup cost, and licensing?
Data Factory is affordable.
What other advice do I have?
I would give Data Factory a rating of eight out of ten.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Microsoft Azure
Disclosure: My company has a business relationship with this vendor other than being a customer. Partners
Senior Tech Consultant at Crowe
Improved flexibility when compared to other solutions
Pros and Cons
- "I enjoy the ease of use for the backend JSON generator, the deployment solution, and the template management."
- "Azure Data Factory is a good tool."
- "I would like to be informed about the changes ahead of time, so we are aware of what's coming."
- "As far as customer service and support with Azure Data Factory, we are not always satisfied with the response time."
What is our primary use case?
Azure Data Factory allows us to provide BI service. We pull the data and put it into Synapse. From there, we create our dimension fact tables that are being used for reporting.
What is most valuable?
The most valuable feature of Azure Data Factory is the improved flexibility compared to SSIS that we previously used for our ETL transformation. I also enjoy the ease of use for the backend JSON generator, the deployment solution, and the template management. All we need to do is create ARM templates.
What needs improvement?
Microsoft is constantly upgrading its product. Changes can happen every week. Every time you open Data Factory you see something new and need to study what it is. I would like to be informed about the changes ahead of time, so we are aware of what's coming.
In future releases, I would like to see Azure Data Factory simplify how the information of logs is presented. Currently, you need to do a lot of clicks and go through steps to find out what happened. It takes too much time. The log needs to be more user-friendly.
For how long have I used the solution?
I have been using Azure Data Factory for two years.
What do I think about the scalability of the solution?
Scalability depends on the use case.
How are customer service and support?
As far as customer service and support with Azure Data Factory, we are not always satisfied with the response time. However, once they attend to the issue, everything is good.
How would you rate customer service and support?
Positive
How was the initial setup?
All we needed to do was create ARM templates and deployment is easy.
What about the implementation team?
We deployed in-house. For deployment, we use ARM templates that are a part of Azure's deployment strategy. It's not only available for Data Factory, it is built in. It links with DevOps, then the ICD integration.
What other advice do I have?
Azure Data Factory is a good tool. Given that the data platform ecosystem is provided by Microsoft, you know it is good.
I would rate the solution an eight out of ten overall.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
ETL Developer at Det Norske Veritas
Stable, scalable solution that's great for copying data
Pros and Cons
- "Data Factory's most valuable feature is Copy Activity."
- "Microsoft's technical support is responsive and quick to help."
- "Data Factory's cost is too high."
- "Data Factory's cost is too high."
What is our primary use case?
I mainly use Data Factory to load data for ETL processes or to Azure Storage and for testing purposes in our business unit.
What is most valuable?
Data Factory's most valuable feature is Copy Activity.
For how long have I used the solution?
I've been using Data Factory for around two years.
What do I think about the stability of the solution?
Data Factory is stable.
What do I think about the scalability of the solution?
We've had no problems with Data Factory's scalability.
How are customer service and support?
Microsoft's technical support is responsive and quick to help.
What about the implementation team?
We used consultants to implement Data Factory.
What's my experience with pricing, setup cost, and licensing?
Data Factory's cost is too high.
What other advice do I have?
I would advise anybody thinking of implementing Data Factory to calculate their costs at the initial stage in order to have some knowledge about future costs for the whole project. I would rate Data Factory as eight out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
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Updated: May 2026
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