Name: Cloudflare Web Application Firewall
Brand: Cloudflare
Rating: 4.3 (26 reviews)

Dean Barisic

CTO at PlayNirvana

Dec 18, 2023

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A highly scalable solution that has good caching feature

Pros and Cons

"Caching is the most valuable feature of Cloudflare Web Application Firewall."

"Cloudflare Web Application Firewall should improve visibility for a customer."

What is most valuable?

Caching is the most valuable feature of Cloudflare Web Application Firewall.

What needs improvement?

Cloudflare Web Application Firewall should improve visibility for a customer.

For how long have I used the solution?

I have been using Cloudflare Web Application Firewall for five years.

What do I think about the scalability of the solution?

Cloudflare Web Application Firewall is a scalable solution. More than 10,000 retail solutions and more than 50,000 online customers are using the solution in our company.

Buyer's Guide

Cloudflare Web Application Firewall

March 2026

Free Report: Cloudflare Web Application Firewall Reviews and More

Learn what your peers think about Cloudflare Web Application Firewall. Get advice and tips from experienced pros sharing their opinions. Updated: March 2026.

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884,873 professionals have used our research since 2012.

How are customer service and support?

The solution's customer support is really bad. When you have some issue, you will never get an answer from customer support.

Which solution did I use previously and why did I switch?

We previously worked with F5 on-premises.

What's my experience with pricing, setup cost, and licensing?

The solution's pricing option needs to be more transparent for enterprise clients.

What other advice do I have?

I am using the latest version of Cloudflare Web Application Firewall. Cloudflare Web Application Firewall is deployed on the cloud in our organization.

Overall, I rate Cloudflare Web Application Firewall a nine out of ten.

Disclosure: My company does not have a business relationship with this vendor other than being a customer.

Ahmer Masood

Head of Cloud & Cyber Security Services (Garaj) at a comms service provider with 1,001-5,000 employees

Sep 3, 2023

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Easy-to-scale product with efficient integration feature

Pros and Cons

"The integration of Cloudflare with Cloud Suite is its most valuable feature."

"If they add logs history within the Cloudflare offering, that would be a great benefit."

What is our primary use case?

We are using Cloudflare for two purposes. The first is for our in-house self-service platform to manage all customers, and the second is for reselling.

What is most valuable?

The integration of Cloudflare with Cloud Suite is its most valuable feature. This is where it stands out, as it can be integrated according to multiple scenarios.

What needs improvement?

The first one is the log management and reporting part. If they add logs history within the Cloudflare offering, that would be a great benefit.

There are a few features that come free with Cloudflare WAF, such as bot management. When users use it they ask for a fee. Users are not usually aware of these features in the initial phase. Users should know that these features are free for three or four months, and after that, they have to pay for them. This would help to align their expectations from the very first day.

There should be training modules that we use for our sales teams and product experts similar to Fortinet and VMware.

For how long have I used the solution?

I have been using Cloudflare Web Application Firewall for three months.

What do I think about the stability of the solution?

I rate the product’s stability an eight out of ten.

What do I think about the scalability of the solution?

Cloudflare Web Application Firewall is easy to scale. As users scale it, it integrates more features, but they may have to pay for these additional features. It is challenging to convince smaller companies that are using open-source solutions. Upon comparison, Cloudflare's features stand out over open-source solutions, but the cost element is still the factor people are most concerned about.

How are customer service and support?

The technical support is good.

How was the initial setup?

The initial setup of the product is simple because we have a good technical team that can manage it. We reach out to small companies if they don't have that sort of technical expertise to see if they can easily integrate it.