ActiveCampaign vs HubSpot CRM comparison

ActiveCampaign and HubSpot are both solutions in the CRM category. ActiveCampaign is ranked #29 with an average rating of 9.0, while HubSpot is ranked #5 with an average rating of 8.2. ActiveCampaign holds a 0.6% mindshare in CRM, compared to HubSpot’s 1.1% mindshare. Additionally, 100% of ActiveCampaign users are willing to recommend the solution, compared to 98% of HubSpot users who would recommend it.

ActiveCampaign

Read 2 ActiveCampaign reviews

681 Views
681 Comparison Views

100% willing to recommend

HubSpot CRM

Read 49 HubSpot CRM reviews

2,085 Views
1,981 Comparison Views

98% willing to recommend

ActiveCampaign

HubSpot CRM

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Executive SummaryUpdated on Dec 19, 2024

HubSpot CRM and ActiveCampaign are competitors in the CRM market. ActiveCampaign has an advantage in marketing automation, while HubSpot CRM is preferred by companies for its comprehensive sales features.

Features: HubSpot CRM provides comprehensive sales pipeline management, robust email tracking, and seamless integration with other business tools. ActiveCampaign offers advanced marketing automation, powerful email marketing capabilities, and efficient segmentation tools.

Ease of Deployment and Customer Service: HubSpot CRM is designed with an intuitive deployment process supported by extensive onboarding resources. Their customer service is thorough, catering to various business sizes. ActiveCampaign offers a smooth onboarding experience with personal consultations and a focus on marketing training. HubSpot's customer service is more comprehensive, while ActiveCampaign's support is tailored towards marketing transitions.

Pricing and ROI: HubSpot CRM offers a free tier with scalable features, providing flexibility but potentially leading to additional costs. It delivers solid ROI for businesses using its full tool suite. ActiveCampaign's tiered pricing is more cost-effective for those seeking marketing capabilities. Though initially cheaper, it offers significant value for businesses focused on marketing outcomes.

To learn more, read our detailed ActiveCampaign vs. HubSpot CRM Report (Updated: February 2026).

Buyer's Guide

ActiveCampaign vs. HubSpot CRM

February 2026

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Helped 881,665 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

ActiveCampaign

Ranking in CRM

29th

Average Rating

8.6

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

No ranking in other categories

HubSpot CRM

Ranking in CRM

5th

Average Rating

8.2

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of February 2026, in the CRM category, the mindshare of ActiveCampaign is 0.6%, up from 0.3% compared to the previous year. The mindshare of HubSpot CRM is 1.1%, down from 1.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Market Share Distribution
Product	Market Share (%)
HubSpot CRM	1.1%
ActiveCampaign	0.6%
Other	98.3%

CRM

Featured Reviews

Laura Oosterbroek

Head of Markting at Vanderkamp

Easy to use, efficient marketing automation and CRM tool

AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system. Overall, some AI features can be added. For example, I can ask, like, we have imported conversion rates, and you can ask like, "What is the trend of the conversion of the last half year?" So, more on a reporting side you can get those kinds of AI skills. Not that you have to download an Excel and put it into another AI system to do the analysis, but that it would be possible to do it on its own.

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reviewer2396643

Founder at a marketing services firm with 1-10 employees

Has streamlined customer interaction tracking but the pricing structure needs more flexibility

The biggest constraint with HubSpot CRM is their pricing. Their per-user pricing is on the higher side, and most of their enterprise contracts require a minimum one-year guarantee for any enterprise agreement. Because we are using a free module of HubSpot CRM, we certainly see some value in it. We have been willing to pay HubSpot CRM money in the past. We certainly see an ROI out of that. The constraint is that they require a year-long commitment of minimum number of users. Our number of users is lesser than the commitment that they require. They require minimum five users to be signed into HubSpot CRM. Normally within the organization, there are only two or three people who use it. From that point of view, the seat cost and annual commitment are some of the things where we currently don't see a lot of value in using it.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"ActiveCampaign is for medium-sized companies is the better solution because it’s way less complex than the other solutions."

"It avoids creating duplicate records by updating Salesforce automatically when changes occur in HubSpot CRM."

"HubSpot CRM's most valuable features are that it is straightforward and it gives us most of the things that we need and it is easy to onboard with it. You don't need specific integrations with IT, which is very good. The learning curve for HubSpot CRM is quite easy."

"The most valuable feature for me is when I encounter a company or a person, I can drop in their URL, and it pre-populates various details like address information and other contacts they might have."

"Hubspot CRM also lets you make calls and send emails directly."

"The feature that I find valuable is the customer 360-degree view and the marketing automation."

"HubSpot is one of the best tools that is free, helping me start quickly."

"The best thing about HubSpot is its clear workflow. Anyone can understand the flows of your contacts, your emails, their delivery dates, and the reasons behind their movements."

"The most valuable feature of HubSpot CRM is the forms."

More HubSpot CRM pros

Cons

"AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system."

"HubSpot CRM could improve by reducing the price."

"The biggest constraint with HubSpot CRM is their pricing. Their per-user pricing is on the higher side, and most of their enterprise contracts require a minimum one-year guarantee for any enterprise agreement."

"HubSpot CRM could improve by combining additional functions within the organization, such as operations because it's heavily focused on sales and marketing. This makes sense since that is what it is for, but if had integrations with other solutions or additional dashboards that would be good."

"It will make it easier for us to automate if HubSpot would put in a little bit of work on the properties."

"The product is not very scalable."

"The only problem with HubSpot at the moment is the pricing models."

"I believe that the navigation for sales representatives is not very good, and the tool needs improvement since it has become a mess with too much information to manage."

"HubSpot CRM is easy to use compared to others solutions and anyone can use it. However, for enterprise companies, I would recommend Salesforce because it has established partners, can be more reliable, has more features, and has a more powerful integration with ERP modules which is important for enterprise companies. For multi-locations and multinational companies, Salesforce is one of the best."

More HubSpot CRM cons

Pricing and Cost Advice

"The development costs are lower because you don’t have to have consultants changing and all that stuff."

"There is a cost for the solution. However, I am not aware of the price."

"The price of the solution could improve because it is expensive."

"The price of HubSpot CRM is expensive."

"If one is a low price and ten is a high price, I rate the pricing as a five. HubSpot CRM is much more expensive than Salesforce. My company probably pays around 40 USD per user monthly."

"The pricing is in a midrange if you line up the marketing tools."

"We are using HubSpot CRM’s free version."

"I do not recall the particulars of the licensing fees."

"There are a few licensing payment models, such as annual or monthly. The solution is modular, which means that if you need a specific capability or function within the organization, you can purchase it specifically and you don't have to purchase something that is only utilized by 20 percent of the organization."

More HubSpot CRM pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Comms Service Provider

10%

Computer Software Company

10%

Performing Arts

10%

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	39
Midsize Enterprise	5
Large Enterprise	8

Questions from the Community

What is your experience regarding pricing and costs for ActiveCampaign?

The development costs are lower because you don’t have to have consultants changing and all that stuff. I feel that it’s a bit cheaper than the other systems.

See all answers

What needs improvement with ActiveCampaign?

See all answers

What is your primary use case for ActiveCampaign?

I use it For marketing automation purposes and for share repurpose purposes.

See all answers

What do you like most about HubSpot CRM?

The best thing about HubSpot is its clear workflow. Anyone can understand the flows of your contacts, your emails, their delivery dates, and the reasons behind their movements.

See all answers

What is your experience regarding pricing and costs for HubSpot CRM?

The cost is about the same price, currently charged monthly.

See all answers

What is your primary use case for HubSpot CRM?

We are a user of HubSpot CRM. We are not a customer because we use all the free modules of HubSpot CRM over the last years that we have used it. Because the CRM is free, we use the CRM. HubSpot CRM...

See all answers

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Compared 23% of the time

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Compared 6% of the time

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Product Reports

Buyer's Guide

CRM

January 2026

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Buyer's Guide

HubSpot CRM

January 2026

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Overview

ActiveCampaign provides marketing automation, email marketing, and CRM capabilities tailored for businesses looking to enhance customer engagement. Known for its rich feature set, it offers flexible solutions to help businesses streamline processes and improve marketing efforts.

ActiveCampaign serves as a key tool for businesses aiming to integrate automation with CRM functions. Its platform offers a robust range of features that help businesses engage effectively with their audience. Known for its flexibility, ActiveCampaign helps create personalized customer experiences. The platform is continually updated, reflecting feedback from a diverse user base. Some areas for improvement include intuitive navigation and analytics capabilities. Despite these, ActiveCampaign remains a popular choice among professionals who desire comprehensive marketing solutions.

What are the essential features of ActiveCampaign?

Marketing Automation: Offers sophisticated workflows for scheduling messages and segmenting contacts.
Email Marketing: Provides customizable templates and advanced reporting tools.
CRM Integration: Automates customer data management for efficient workflow processing.
Customer Experience Automation: Creates personalized experiences with data-driven insights.
Sales Automation: Streamlines sales processes through task management and deal updates.

What benefits should users look for in reviews of ActiveCampaign?

Enhanced Efficiency: Saves time through automation of repetitive tasks.
Improved Engagement: Increases interaction rates with personalized communications.
Scalable Solutions: Grows alongside business needs, adapting to larger campaigns.
Comprehensive Support: Provides extensive resources and support for seamless use.

In specific industries like e-commerce, ActiveCampaign is implemented to manage customer journeys from lead generation to purchase conversion. Retail businesses leverage its automation features to target promotions and optimize customer retention strategies. In the service sector, companies use its CRM functionality to maintain client relationships and streamline communication. These tailored approaches demonstrate the adaptability of ActiveCampaign across different market needs.

ActiveCampaign

HubSpot CRM is a comprehensive customer relationship management software that helps businesses manage their sales, marketing, and customer service activities. It offers a wide range of features, including contact management, email tracking, deal tracking, and task management.

With its intuitive interface and easy-to-use tools, HubSpot CRM allows users to streamline their sales processes, track customer interactions, and improve overall productivity. It also integrates seamlessly with other HubSpot products, such as marketing automation and customer service, providing a complete solution for businesses of all sizes.

Whether you're a small startup or a large enterprise, HubSpot CRM can help you organize and grow your customer relationships.

HubSpot

Sample Customers

Information Not Available

digimind, easyrecrue, software2, subaru, suzuki

Buyer's Guide

ActiveCampaign vs. HubSpot CRM

February 2026

Free Report: ActiveCampaign vs. HubSpot CRM

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