ActiveCampaign vs HubSpot CRM comparison

ActiveCampaign and HubSpot are both solutions in the CRM category. ActiveCampaign is ranked #30 with an average rating of 9.0, while HubSpot is ranked #6 with an average rating of 8.2. ActiveCampaign holds a 0.6% mindshare in CRM, compared to HubSpot’s 1.2% mindshare. Additionally, 100% of ActiveCampaign users are willing to recommend the solution, compared to 98% of HubSpot users who would recommend it.

ActiveCampaign

Read 2 ActiveCampaign reviews

709 Views
709 Comparison Views

100% willing to recommend

HubSpot CRM

Read 49 HubSpot CRM reviews

2,391 Views
2,271 Comparison Views

98% willing to recommend

ActiveCampaign

HubSpot CRM

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Executive SummaryUpdated on Dec 19, 2024

HubSpot CRM and ActiveCampaign are competitors in the CRM market. ActiveCampaign has an advantage in marketing automation, while HubSpot CRM is preferred by companies for its comprehensive sales features.

Features: HubSpot CRM provides comprehensive sales pipeline management, robust email tracking, and seamless integration with other business tools. ActiveCampaign offers advanced marketing automation, powerful email marketing capabilities, and efficient segmentation tools.

Ease of Deployment and Customer Service: HubSpot CRM is designed with an intuitive deployment process supported by extensive onboarding resources. Their customer service is thorough, catering to various business sizes. ActiveCampaign offers a smooth onboarding experience with personal consultations and a focus on marketing training. HubSpot's customer service is more comprehensive, while ActiveCampaign's support is tailored towards marketing transitions.

Pricing and ROI: HubSpot CRM offers a free tier with scalable features, providing flexibility but potentially leading to additional costs. It delivers solid ROI for businesses using its full tool suite. ActiveCampaign's tiered pricing is more cost-effective for those seeking marketing capabilities. Though initially cheaper, it offers significant value for businesses focused on marketing outcomes.

To learn more, read our detailed ActiveCampaign vs. HubSpot CRM Report (Updated: March 2026).

Buyer's Guide

ActiveCampaign vs. HubSpot CRM

March 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

ActiveCampaign

Ranking in CRM

30th

Average Rating

8.6

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

No ranking in other categories

HubSpot CRM

Ranking in CRM

6th

Average Rating

8.2

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of March 2026, in the CRM category, the mindshare of ActiveCampaign is 0.6%, up from 0.3% compared to the previous year. The mindshare of HubSpot CRM is 1.2%, down from 1.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Mindshare Distribution
Product	Mindshare (%)
HubSpot CRM	1.2%
ActiveCampaign	0.6%
Other	98.2%

CRM

Featured Reviews

Laura Oosterbroek

Head of Markting at Vanderkamp

Easy to use, efficient marketing automation and CRM tool

AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system. Overall, some AI features can be added. For example, I can ask, like, we have imported conversion rates, and you can ask like, "What is the trend of the conversion of the last half year?" So, more on a reporting side you can get those kinds of AI skills. Not that you have to download an Excel and put it into another AI system to do the analysis, but that it would be possible to do it on its own.

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reviewer2396643

Founder at a marketing services firm with 1-10 employees

Has streamlined customer interaction tracking but the pricing structure needs more flexibility

The biggest constraint with HubSpot CRM is their pricing. Their per-user pricing is on the higher side, and most of their enterprise contracts require a minimum one-year guarantee for any enterprise agreement. Because we are using a free module of HubSpot CRM, we certainly see some value in it. We have been willing to pay HubSpot CRM money in the past. We certainly see an ROI out of that. The constraint is that they require a year-long commitment of minimum number of users. Our number of users is lesser than the commitment that they require. They require minimum five users to be signed into HubSpot CRM. Normally within the organization, there are only two or three people who use it. From that point of view, the seat cost and annual commitment are some of the things where we currently don't see a lot of value in using it.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"ActiveCampaign is for medium-sized companies is the better solution because it’s way less complex than the other solutions."

"The automations that HubSpot provides, such as creating sequences and the playbooks they have, are valuable."

"The most valuable feature is their marketing automation service and sales lead management."

"The calling option from any region is beneficial."

"The most valuable feature of HubSpot CRM is the sequences of sales automation. It allows you to set up a bunch of leads into a sequence, and it automatically generates emails that you can customize on the fly. For example, here's the phone call in the morning, the phone call in the afternoon, the email you sent, and the link to the message you sent."

"The automations that HubSpot provides, such as creating sequences and the playbooks they have, are valuable."

"The most valuable feature of HubSpot CRM is the forms."

"We get a good overview of where everything is in the pipeline."

"HubSpot is one of the best tools that is free, helping me start quickly."

More HubSpot CRM pros

Cons

"AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system."

"They need better UX or templates to change the mood or the look and feel."

"The only challenge with the solution is that it captures data in a raw manner, so organizing that information is still left to the administrator or the user, and they need to organize it into structured fields."

"There is a limitation with the integration with other tools or workflows."

"The response time is slow. It takes time for them to come back with solutions."

"It will make it easier for us to automate if HubSpot would put in a little bit of work on the properties."

"The product's free version could have more integration and automation options."

"This solution could be easier to use. You really have to be hands on in the beginning as its an in depth solution. It takes some time to learn how it works before you can start using it."

"HubSpot CRM should include better scanning of business cards and getting content in."

More HubSpot CRM cons

Pricing and Cost Advice

"The development costs are lower because you don’t have to have consultants changing and all that stuff."

"It's in the upper range. If 10 represents the most expensive, I'd rate it a 7 out of 10. Its price also depends on the size of your team."

"The price of HubSpot CRM is expensive."

"The cost of HubSpot CRM is less than the cost of Freshsales."

"If one is a low price and ten is a high price, I rate the pricing as a five. HubSpot CRM is much more expensive than Salesforce. My company probably pays around 40 USD per user monthly."

"The price of the solution could improve because it is expensive."

"The pricing is reasonable."

"Pricing is based on the number of users."

"We use a paid version of Hubspot and we have an annual license."

More HubSpot CRM pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Performing Arts

10%

Comms Service Provider

10%

Manufacturing Company

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	39
Midsize Enterprise	5
Large Enterprise	8

Questions from the Community

What is your experience regarding pricing and costs for ActiveCampaign?

The development costs are lower because you don’t have to have consultants changing and all that stuff. I feel that it’s a bit cheaper than the other systems.

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What needs improvement with ActiveCampaign?

See all answers

What is your primary use case for ActiveCampaign?

I use it For marketing automation purposes and for share repurpose purposes.

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What do you like most about HubSpot CRM?

The best thing about HubSpot is its clear workflow. Anyone can understand the flows of your contacts, your emails, their delivery dates, and the reasons behind their movements.

See all answers

What is your experience regarding pricing and costs for HubSpot CRM?

The cost is about the same price, currently charged monthly.

See all answers

What is your primary use case for HubSpot CRM?

We are a user of HubSpot CRM. We are not a customer because we use all the free modules of HubSpot CRM over the last years that we have used it. Because the CRM is free, we use the CRM. HubSpot CRM...

See all answers

Comparisons

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Compared 33% of the time

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Compared 32% of the time

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Compared 19% of the time

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Compared 15% of the time

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Compared 7% of the time

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Compared 6% of the time

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Compared 5% of the time

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Compared 5% of the time

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Product Reports

Buyer's Guide

CRM

March 2026

Download ActiveCampaign product report

Buyer's Guide

HubSpot CRM

March 2026

Download HubSpot CRM product report

Overview

ActiveCampaign provides marketing automation, email marketing, and CRM capabilities tailored for businesses looking to enhance customer engagement. Known for its rich feature set, it offers flexible solutions to help businesses streamline processes and improve marketing efforts.

ActiveCampaign serves as a key tool for businesses aiming to integrate automation with CRM functions. Its platform offers a robust range of features that help businesses engage effectively with their audience. Known for its flexibility, ActiveCampaign helps create personalized customer experiences. The platform is continually updated, reflecting feedback from a diverse user base. Some areas for improvement include intuitive navigation and analytics capabilities. Despite these, ActiveCampaign remains a popular choice among professionals who desire comprehensive marketing solutions.

What are the essential features of ActiveCampaign?

Marketing Automation: Offers sophisticated workflows for scheduling messages and segmenting contacts.
Email Marketing: Provides customizable templates and advanced reporting tools.
CRM Integration: Automates customer data management for efficient workflow processing.
Customer Experience Automation: Creates personalized experiences with data-driven insights.
Sales Automation: Streamlines sales processes through task management and deal updates.

What benefits should users look for in reviews of ActiveCampaign?

Enhanced Efficiency: Saves time through automation of repetitive tasks.
Improved Engagement: Increases interaction rates with personalized communications.
Scalable Solutions: Grows alongside business needs, adapting to larger campaigns.
Comprehensive Support: Provides extensive resources and support for seamless use.

In specific industries like e-commerce, ActiveCampaign is implemented to manage customer journeys from lead generation to purchase conversion. Retail businesses leverage its automation features to target promotions and optimize customer retention strategies. In the service sector, companies use its CRM functionality to maintain client relationships and streamline communication. These tailored approaches demonstrate the adaptability of ActiveCampaign across different market needs.

ActiveCampaign

HubSpot CRM is a comprehensive customer relationship management software that helps businesses manage their sales, marketing, and customer service activities. It offers a wide range of features, including contact management, email tracking, deal tracking, and task management.

With its intuitive interface and easy-to-use tools, HubSpot CRM allows users to streamline their sales processes, track customer interactions, and improve overall productivity. It also integrates seamlessly with other HubSpot products, such as marketing automation and customer service, providing a complete solution for businesses of all sizes.

Whether you're a small startup or a large enterprise, HubSpot CRM can help you organize and grow your customer relationships.

HubSpot

Sample Customers

Information Not Available

digimind, easyrecrue, software2, subaru, suzuki

Buyer's Guide

ActiveCampaign vs. HubSpot CRM

March 2026

Free Report: ActiveCampaign vs. HubSpot CRM

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