ActiveCampaign vs HubSpot Sales Hub comparison

Why PeerSpot?

ActiveCampaign and HubSpot are both solutions in the CRM category. ActiveCampaign is ranked #47, while HubSpot is ranked #16 with an average rating of 8.5. ActiveCampaign holds a 0.6% mindshare in CRM, compared to HubSpot’s 1.0% mindshare. Additionally, 100% of ActiveCampaign users are willing to recommend the solution, compared to 86% of HubSpot users who would recommend it.

ActiveCampaign

Read 2 ActiveCampaign reviews

2,274 Views
2,274 Comparison Views

100% willing to recommend

HubSpot Sales Hub

Read 23 HubSpot Sales Hub reviews

5,230 Views
4,341 Comparison Views

86% willing to recommend

ActiveCampaign

HubSpot Sales Hub

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Executive SummaryUpdated on Dec 19, 2024

HubSpot Sales Hub and ActiveCampaign are competitors in the marketing automation and CRM space. HubSpot tends to excel in support and integrations, whereas ActiveCampaign is favored for feature adaptability.

Features: HubSpot Sales Hub offers comprehensive CRM capabilities, robust reporting tools, and seamless integration with marketing products. ActiveCampaign provides powerful automation features, versatile email marketing capabilities, and CRM integration. HubSpot focuses on offering a holistic CRM environment, while ActiveCampaign excels in automation flexibility.

Ease of Deployment and Customer Service: HubSpot Sales Hub is known for a user-friendly deployment process and reliable customer support, ensuring a smooth onboarding experience. ActiveCampaign offers a flexible deployment model, which can be complex, but its strong support options help with deployment challenges. HubSpot provides a streamlined experience, while ActiveCampaign balances adaptability with strong assistance.

Pricing and ROI: HubSpot Sales Hub involves higher initial setup costs, with ROI favoring businesses seeking comprehensive CRM solutions. ActiveCampaign offers competitive pricing with attractive ROI for companies prioritizing advanced marketing automation on a budget. HubSpot's investment is valuable for extensive CRM features, whereas ActiveCampaign is a budget-friendly alternative for marketing enhancements.

To learn more, read our detailed ActiveCampaign vs. HubSpot Sales Hub Report (Updated: November 2026).

Buyer's Guide

ActiveCampaign vs. HubSpot Sales Hub

November 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

ActiveCampaign

Ranking in CRM

47th

Average Rating

8.6

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

No ranking in other categories

HubSpot Sales Hub

Ranking in CRM

16th

Average Rating

8.0

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

AI Sales & Marketing (9th)

Mindshare comparison

As of November 2026, in the CRM category, the mindshare of ActiveCampaign is 0.6%, up from 0.5% compared to the previous year. The mindshare of HubSpot Sales Hub is 1.0%, up from 0.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Mindshare Distribution
Product	Mindshare (%)
HubSpot Sales Hub	1.0%
ActiveCampaign	0.6%
Other	98.4%

CRM

Featured Reviews

Laura Oosterbroek

Head of Markting at Vanderkamp

Easy to use, efficient marketing automation and CRM tool

AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system. Overall, some AI features can be added. For example, I can ask, like, we have imported conversion rates, and you can ask like, "What is the trend of the conversion of the last half year?" So, more on a reporting side you can get those kinds of AI skills. Not that you have to download an Excel and put it into another AI system to do the analysis, but that it would be possible to do it on its own.

Read full review

reviewer2783040

Process Improvement Consultant at a consultancy with 51-200 employees

Reliable contact and pipeline management has organized my sales work but email tracking and UI personalization still need improvement

I think the areas of HubSpot Sales Hub that could be improved or enhanced are probably templates that could be a bit smarter and the overall UI, which is not the best.What bothers me about the UI of HubSpot Sales Hub is that it's a bit flat, and it does not allow for the personalization to the point I would want, as I would prefer it to look more like ClickUp tools where I can change the way it looks for my preference. The email tracking feature of HubSpot Sales Hub helps me assess prospect engagement, but I don't think it works well and it needs to be improved; the problem with it is that it recognizes auto-screening in email tools, which means HubSpot Sales Hub thinks an email opened by an end-user is actually an email that is screened, giving me false expectations. The benefits I've seen from custom reporting are quite acceptable, but the only thing I would improve is the Sankey feature; this feature is amazing in theory but it's not working very well, and I don't really understand how it's working. Regarding integration capabilities, I integrate HubSpot Sales Hub with Apollo and Fireflies, and while the Outlook features are acceptable, Outlook should be improved since it's really problematic; the problem is that it's constantly disconnecting, and every time you go to Outlook you have to log in again, which nobody remembers.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"ActiveCampaign is for medium-sized companies is the better solution because it’s way less complex than the other solutions."

"HubSpot Sales Hub had a noticeable impact on the sales cycle length for our customers. Before focusing on the sales process, we implemented various versions, including support and payment management modules. The automation and improvements facilitated by HubSpot Sales Hub were evident, making it a valuable tool for driving positive transformations in our sales processes."

"The product helps us to identify coincidences and work to build a model that will allow us to identify opportunities."

"I like the tool's flexibility. It allows us to customize our sales cycle approach. However, this flexibility can be challenging, as there are many options to consider."

"I would say that there are two features that I found valuable. These two features are the solution's clean UI and ease of setup."

"The solution has improved our workflow by providing a centralized solution. It is a one-stop solution that allows us to analyze the sales pipeline and plan activities for specific customers, giving us insights into our approach to prospects. The key improvements include the ability to cross-sell capabilities and identify conversion influencing factors, which we can use to convert customers."

"The most valuable feature of the solution is the tracking of customer interaction and client introduction."

"The tool facilitates adding the relevant information to the records automatically, so you don't have to look things up, as there is an automated search engine and a complete field for you."

"You can create the workflows and also the different dashboards that you can create. I find it really convenient to generate a lot of reports plus the different views to present the deals."

More HubSpot Sales Hub pros

Cons

"AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system."

"There is always room for improvement; I expect more integrations with different tools. I also appreciate the mobile app's user-friendliness. However, I think there could be improvements in database cleaning and customization options for information presentation on the screen. Overall, as a final user, I am very happy with HubSpot Sales Hub."

"There have been many instances where we later identified certain customers that should have been on our target list yet were not."

"The tool should get better at catching leads. Currently, it works better on catching inbound leads. Whenever a person signs up on the website, HubSpot catches the lead and creates an account. However, it is not 100 percent accurate."

"The pricing structure includes a base payment for the sales part, which is somewhat expensive compared to other options."

"HubSpot Sales Hub could be improved by being more affordable in other countries because it is a very potential software, but it is not much accessible for other players in the market."

"There is a general challenge with CRMs, including HubSpot Sales Hub, where users may not fully understand the system's capabilities. I believe there is a need for better clarification and explanation of what CRMs entail."

"The tool should add a prospect success feature. Some intelligence should be drawn from our activities and the data we're feeding to recommend the next action. Some AI enablement will help us take the next step for a particular prospect or recommend solutions to help with prospect conversion from an out-of-the-box perspective."

"The solution should have more integration options."

More HubSpot Sales Hub cons

Pricing and Cost Advice

"The development costs are lower because you don’t have to have consultants changing and all that stuff."

"The tool's licensing depends on factors like the number of contacts, users, and additional modules. But generally, it's feasible and accessible. A free license is also available, although it comes with limited features. Even the free license is cool to use."

"I rate the product's pricing a five out of ten. It becomes expensive when you add more features and users."

"I rate the product price as seven on a scale of one to ten, where ten is the most expensive, and one is the least expensive."

"The solution is more on the cheaper side, but not the cheapest. I'd say it's somewhere in the middle. There are cheaper options like Zoho that provide many features at a lower price, but they're not as expensive as Salesforce or SAP."

"The solution is very affordable from the perspective of the features."

"From a pricing point of view, it was 1,000 dollars per month. The solution was worth the money paid for it."

"HubSpot Sales Hub is priced reasonably. There are other solutions available that are affordable as compared to HubSpot Sales Hub. They are one of the market leaders, the price tag is good at this point."

"We have to pay for licenses. They are not expensive."

More HubSpot Sales Hub pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Comms Service Provider

20%

Construction Company

14%

Financial Services Firm

11%

University

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	16
Midsize Enterprise	4
Large Enterprise	3

Questions from the Community

Ask a question

Earn 20 points

What is your experience regarding pricing and costs for HubSpot Sales Hub?

My experience with pricing, setup cost, and licensing was a bit confusing, to be honest; I think HubSpot has gone through a lot of recent change around the packaging and the way that it is sold in ...

See all answers

What needs improvement with HubSpot Sales Hub?

I look forward to seeing a lot of the innovation in the space regarding Agentic AI and the ability to have AI agents working on your behalf via HubSpot to do some prospecting for and to fill the to...

See all answers

What is your primary use case for HubSpot Sales Hub?

My main use case for HubSpot Sales Hub is that it syncs very well with the way that we track our business via the HubSpot CRM, and it provides me workflows and solutions to manage my day-to-day act...

See all answers

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Product Reports

Buyer's Guide

CRM

October 2026

Download ActiveCampaign product report

Buyer's Guide

HubSpot Sales Hub

October 2026

Download HubSpot Sales Hub product report

Overview

ActiveCampaign provides marketing automation, email marketing, and CRM capabilities tailored for businesses looking to enhance customer engagement. Known for its rich feature set, it offers flexible solutions to help businesses streamline processes and improve marketing efforts.

ActiveCampaign serves as a key tool for businesses aiming to integrate automation with CRM functions. Its platform offers a robust range of features that help businesses engage effectively with their audience. Known for its flexibility, ActiveCampaign helps create personalized customer experiences. The platform is continually updated, reflecting feedback from a diverse user base. Some areas for improvement include intuitive navigation and analytics capabilities. Despite these, ActiveCampaign remains a popular choice among professionals who desire comprehensive marketing solutions.

What are the essential features of ActiveCampaign?

Marketing Automation: Offers sophisticated workflows for scheduling messages and segmenting contacts.
Email Marketing: Provides customizable templates and advanced reporting tools.
CRM Integration: Automates customer data management for efficient workflow processing.
Customer Experience Automation: Creates personalized experiences with data-driven insights.
Sales Automation: Streamlines sales processes through task management and deal updates.

What benefits should users look for in reviews of ActiveCampaign?

Enhanced Efficiency: Saves time through automation of repetitive tasks.
Improved Engagement: Increases interaction rates with personalized communications.
Scalable Solutions: Grows alongside business needs, adapting to larger campaigns.
Comprehensive Support: Provides extensive resources and support for seamless use.

In specific industries like e-commerce, ActiveCampaign is implemented to manage customer journeys from lead generation to purchase conversion. Retail businesses leverage its automation features to target promotions and optimize customer retention strategies. In the service sector, companies use its CRM functionality to maintain client relationships and streamline communication. These tailored approaches demonstrate the adaptability of ActiveCampaign across different market needs.

ActiveCampaign

HubSpot Sales Hub is a powerful CRM platform that enhances sales operations with features like pipeline management and customer journey mapping, while offering seamless integration and automation.

HubSpot Sales Hub provides a comprehensive suite of tools designed to optimize sales processes. Its intuitive interface supports efficient task completion through features like easy call functionality and customization options. The platform excels in email tracking and custom reporting, aiding in accurate sales forecasting. Integration capabilities enhance organizational visibility, while automation streamlines workflows. Despite its strengths, users seek improvements in lead capture accuracy, automation complexities, and customization flexibility, alongside more robust reporting and AI-driven analytics.

What are the key features of HubSpot Sales Hub?

Pipeline Management: Streamlines tracking and management of sales pipelines.
Customer Journey Mapping: Visualizes and enhances customer interactions.
Seamless Integration: Connects effortlessly with other systems for improved organization.
Automation Capabilities: Automates routine tasks, enhancing productivity.
Email Tracking: Offers insights into customer engagement through email monitoring.
Custom Reporting: Facilitates better decision-making with tailored reports.

What benefits or ROI should be expected?

Improved Forecasting: Accurate reporting enhances sales predictions.
Enhanced Visibility: Integration and automation boost operational insight.
Task Efficiency: Intuitive features streamline workflow management.
Sales Cycle Management: Flexibility supports diverse sales strategies.

HubSpot Sales Hub is widely implemented across industries for tasks like opportunity management and sales lifecycle tracking. It assists in proposal generation, lead management, and marketing campaigns, positioning it as a critical tool for sales and marketing teams aiming to improve workflow and customer relationships.

HubSpot

Sample Customers

Information Not Available

digimind, easyrecrue, software2, subaru, suzuki, Huif

Buyer's Guide

ActiveCampaign vs. HubSpot Sales Hub

November 2026

Free Report: ActiveCampaign vs. HubSpot Sales Hub

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