Adobe Analytics vs Heap comparison

Adobe and Heap are both solutions in the Web Analytics category. Adobe is ranked #6 with an average rating of 8.0, while Heap is ranked #4 with an average rating of 7.5. Adobe holds a 4.7% mindshare in WA, compared to Heap’s 4.9% mindshare. Additionally, 100% of Adobe users are willing to recommend the solution, compared to 100% of Heap users who would recommend it.

Adobe Analytics

Read 1 Adobe Analytics review

366 Views
366 Comparison Views

100% willing to recommend

Heap

Read 5 Heap reviews

346 Views
336 Comparison Views

100% willing to recommend

Adobe Analytics

Heap

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Adobe Analytics and Heap based on real PeerSpot user reviews.

Find out what your peers are saying about Amplitude, Snowflake Computing, Google and others in Web Analytics.

To learn more, read our detailed Web Analytics Report (Updated: September 2025).

Buyer's Guide

Web Analytics

September 2025

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Helped 868,787 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Adobe Analytics

Ranking in Web Analytics

6th

Average Rating

8.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Heap

Ranking in Web Analytics

4th

Average Rating

8.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of October 2025, in the Web Analytics category, the mindshare of Adobe Analytics is 4.7%, down from 8.1% compared to the previous year. The mindshare of Heap is 4.9%, down from 6.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Web Analytics Market Share Distribution
Product	Market Share (%)
Heap	4.9%
Adobe Analytics	4.7%
Other	90.4%

Web Analytics

Featured Reviews

BharatR

Product Marketing Manager at a educational organization with 201-500 employees

Has supported marketing decisions by providing insights into web performance

Something could be enhanced with Adobe Analytics regarding how granular the data is. The dashboards do not give a very complete overview of things. Heat maps is a feature which can be introduced to Adobe Analytics as it does not have it at the moment. This would be a very useful addition.

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Harshith Bejjam

Senior Data Scientist - Analytics and Engineering at Lloyds Technology Centre India

Provides the availability of defining events, but there could be advanced UI features

We use Heap to create user metrics, and track page visits, feature usage, and user workflows after engaging with features The product's most valuable feature was the ready-made availability of defining events, creating visuals, and storing the data in the database. The product could benefit from…

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Top Industries

By visitors reading reviews

No data available

Computer Software Company

16%

Insurance Company

13%

Real Estate/Law Firm

11%

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

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What is your experience regarding pricing and costs for Heap?

It's pretty costly, and they use the common model of impressions. It's impression-based pricing, which can be costly for websites with high traffic.

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What needs improvement with Heap?

From a user perspective, customizing the interface could offer more flexibility. Customizing and branding the visuals a little bit better would take them to the next level.

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What advice do you have for others considering Heap?

Heap is quite user-friendly, featuring a primarily no-code interface for primary stakeholders. Some technical skills are required for administrators. However, based on my experience, Heap's design ...

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Comparisons

WebTrends vs Adobe Analytics

Compared 66% of the time

Snowflake Analytics vs Adobe Analytics

Compared 34% of the time

More Adobe Analytics Competitors

Amplitude vs Heap

Compared 62% of the time

Google Analytics 360 vs Heap

Compared 38% of the time

More Heap Competitors

Product Reports

Buyer's Guide

Web Analytics

September 2025

Download Adobe Analytics product report

Buyer's Guide

Heap

September 2025

Download Heap product report

Overview

Adobe Analytics is part of the Adobe Experience Cloud suite of products, which help online marketers apply real-time analytics and detailed segmentation to all their marketing channels.

Adobe

Heap automatically captures every customer touchpoint. No more tracking plans, tracking code, or tags. Get answers in seconds and make decisions faster.

Heap

Sample Customers

Philips, WestJet

Zendesk, Marketo, Ernst & Young, Salesforce

Find out what your peers are saying about Amplitude, Snowflake Computing, Google and others in Web Analytics. Updated: September 2025.

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868,787 professionals have used our research since 2012.

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We monitor all Web Analytics reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.