Adobe Analytics vs Heap comparison

Adobe and Heap are both solutions in the Web Analytics category. Adobe is ranked #7 with an average rating of 8.0, while Heap is ranked #4 with an average rating of 7.5. Adobe holds a 3.4% mindshare in WA, compared to Heap’s 7.7% mindshare. Additionally, 100% of Adobe users are willing to recommend the solution, compared to 100% of Heap users who would recommend it.

Adobe Analytics

Read 1 Adobe Analytics review

390 Views
390 Comparison Views

100% willing to recommend

Heap

Read 7 Heap reviews

544 Views
539 Comparison Views

100% willing to recommend

Adobe Analytics

Heap

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Adobe Analytics and Heap based on real PeerSpot user reviews.

Find out what your peers are saying about Amplitude, Snowflake Computing, Google and others in Web Analytics.

To learn more, read our detailed Web Analytics Report (Updated: December 2025).

Buyer's Guide

Web Analytics

December 2025

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Helped 881,082 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Adobe Analytics

Ranking in Web Analytics

7th

Average Rating

8.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Heap

Ranking in Web Analytics

4th

Average Rating

7.8

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of January 2026, in the Web Analytics category, the mindshare of Adobe Analytics is 3.4%, down from 7.5% compared to the previous year. The mindshare of Heap is 7.7%, up from 6.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Web Analytics Market Share Distribution
Product	Market Share (%)
Heap	7.7%
Adobe Analytics	3.4%
Other	88.9%

Web Analytics

Featured Reviews

BharatR

Product Marketing Manager at a educational organization with 201-500 employees

Has supported marketing decisions by providing insights into web performance

Something could be enhanced with Adobe Analytics regarding how granular the data is. The dashboards do not give a very complete overview of things. Heat maps is a feature which can be introduced to Adobe Analytics as it does not have it at the moment. This would be a very useful addition.

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Jon Fedor

Engagement Manager at TheMathCompany

Provides actionable user behavior insights and improves feature prioritization decisions

I didn't encounter many components that were annoying. One main area of frustration was finding data. When wanting to find data about clicks on a specific UI feature, element, or button, sometimes the objects were not named in a descriptive way. That was our problem on the implementation side, not Heap's. I also found that the analytics dashboards in Heap couldn't be customized as much as desired. I couldn't adjust the charts in the widgets or the settings on each widget to the level wanted in either data granularity or physical size of the widget on the dashboard page. Additional flexibility in dashboard building and widget building would be beneficial.

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881,082 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

No data available

Real Estate/Law Firm

15%

Computer Software Company

14%

Financial Services Firm

11%

Insurance Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	1
Midsize Enterprise	2
Large Enterprise	4

Questions from the Community

What is your experience regarding pricing and costs for Adobe Analytics?

Unfortunately, I do not know about pricing. It is purchased at a company level, but I assume it is pretty reasonably priced.

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What needs improvement with Adobe Analytics?

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What is your primary use case for Adobe Analytics?

I am a user of Adobe Analytics. Oracle buys the software for us. I use Adobe Analytics for marketing and web analytics to understand more about how my web page performs. I use the tool for web page...

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What is your experience regarding pricing and costs for Heap?

My experience with pricing, setup cost, and licensing was a smoother process, and my teammates helped me out because I don't have clear information about pricing. It was a cost-efficient way to get...

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What needs improvement with Heap?

I recommend making Heap stronger, more user-friendly, and integrating it with other apps such as Instagram, Facebook, LinkedIn, and even smaller platforms such as Reddit. If it is integrated with A...

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What advice do you have for others considering Heap?

My advice to others looking into using Heap is to use auto-capture and complete capture a lot because these two features are really amazing compared to its competitors. The reports it generates, th...

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Comparisons

WebTrends vs Adobe Analytics

Compared 32% of the time

Amplitude vs Adobe Analytics

Compared 13% of the time

Snowflake Analytics vs Adobe Analytics

Compared 13% of the time

Glassbox vs Adobe Analytics

Compared 11% of the time

Piwik PRO Analytics Suite vs Adobe Analytics

Compared 10% of the time

More Adobe Analytics Competitors

Amplitude vs Heap

Compared 34% of the time

Mixpanel vs Heap

Compared 31% of the time

Segment vs Heap

Compared 12% of the time

Google Analytics 360 vs Heap

Compared 7% of the time

Pendo vs Heap

Compared 5% of the time

More Heap Competitors

Product Reports

Buyer's Guide

Web Analytics

December 2025

Download Adobe Analytics product report

Buyer's Guide

Heap

January 2026

Download Heap product report

Overview

Adobe Analytics is part of the Adobe Experience Cloud suite of products, which help online marketers apply real-time analytics and detailed segmentation to all their marketing channels.

Adobe

Heap automatically captures every customer touchpoint. No more tracking plans, tracking code, or tags. Get answers in seconds and make decisions faster.

Heap

Sample Customers

Philips, WestJet

Zendesk, Marketo, Ernst & Young, Salesforce

Find out what your peers are saying about Amplitude, Snowflake Computing, Google and others in Web Analytics. Updated: December 2025.

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881,082 professionals have used our research since 2012.

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We monitor all Web Analytics reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.