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Adobe Experience Manager vs Storyblok comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Adobe Experience Manager
Ranking in Web Content Management
1st
Average Rating
8.2
Reviews Sentiment
6.3
Number of Reviews
31
Ranking in other categories
Enterprise Content Management (3rd), Enterprise Social Software (4th), Digital Experience Platforms (DXP) (1st)
Storyblok
Ranking in Web Content Management
9th
Average Rating
8.4
Number of Reviews
6
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of June 2026, in the Web Content Management category, the mindshare of Adobe Experience Manager is 8.6%, down from 11.9% compared to the previous year. The mindshare of Storyblok is 0.9%, down from 1.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Content Management Mindshare Distribution
ProductMindshare (%)
Adobe Experience Manager8.6%
Storyblok0.9%
Other90.5%
Web Content Management
 

Featured Reviews

Hilax Chamberlain - PeerSpot reviewer
Digital Marketing Manager at Ford Motor Company
Centralized content management has unified our digital channels and delivers consistent experiences
Adobe Experience Manager offers enterprise-level digital assets management and very robust customization, brand value consistency, and omnichannel delivery. It saves development and maintenance time. The digital asset management and omnichannel delivery features have benefited my team by managing our digital assets, ensuring brand consistency, and enabling us to deliver customized content easily to our clients. Organizing and obtaining information from results is beneficial. Strengthening our online experience as a brand is valuable. Easy integration with other Adobe services improves productivity and provides a smooth experience. Adobe Experience Manager has positively impacted my organization by enabling component and page reuse, which reduces application size. It saves manual effort for maintaining all applications, improves traffic, and ensures consistency across all our applications. It provides better security, scalability, and makes our applications more robust.
Ric Le Poidevin - PeerSpot reviewer
Web Director at U&US
Design-led websites have become faster to build and clients manage content visually with confidence
Storyblok is a great platform, and it's definitely the best CMS I've ever used, but maybe some of the more advanced features such as custom plugins have a little bit of a learning curve to implementing them. When you're on the lower plans, there's a bit less flexibility with how you can set up your system, such as user roles, and we've had cases before where clients went in and actually edited block definitions because they clicked on the wrong buttons. That's more of an issue with the cheaper plans or the free plan, which is great, but it doesn't give you the control that you need, but that's understandable and expected. I don't want to add more about needed improvements in terms of documentation, integrations, or support, as the support is really good. I'm an MVP for them, so I probably get more direct support than other people, and the docs have been fine, but as I've written the package and that's been going for a couple of years now, I barely need to touch the documentation because things just work as they need to.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I've used several CMS tools, but Adobe Experience Manager is feature-rich, especially for web security and content management."
"Adobe Experience Manager is pretty stable."
"It is a first-in-class product."
"Ease of use for content authors and tight integration with Adobe Marketing Cloud Products like Target, Analytics, Campaign; a complete solution for organizational digital marketing needs."
"If you want to use content in a mobile application and you want the content in some other application, you can simply expose it from the CMS to different clients or different systems. It's easy. On top of that, the technology underlying AEM is open-source and is very powerful like Apache Sling and JCR."
"I like the native applications such as Adobe Target, Adobe Analytics, and Adobe Experience Platform. Because of these, it's very easy to connect and obtain reports on how my website is doing, how many have visited it, how frequently, etc. The multiple publisher concept is one of the best parts of this solution."
"AEM is a CMS and so much more, it requires more of my skills."
"I think DAM (Digital Asset Management) is most valuable to me; the data is increasing, and in order to manage millions of assets which a large enterprise has, it provides lots of capabilities (searching, reporting, managing, workflows for automation, etc.)."
"Storyblok has positively impacted my organization because we delivered this website to a very important customer, and they were very happy with the management system."
"Storyblok gives us the flexibility to rapidly respond to client needs because every client project is going to be different, and it allows us to manage that in a simple interface which we love and our clients love too."
"The return on investment helps me scale my business; without it, I would not even exist probably, so the return on investment is huge."
"Storyblok has positively impacted our organization by helping us do projects in a certain way with its really great features."
"The best features Storyblok offers are the blocks building, how easy it is to use, the tag management, and the ability to easily manage pictures and assets in general."
"Storyblok has positively impacted our organization by helping our clients move away from traditional CMS and achieve a high-performance website along with reduced costs."
 

Cons

"The UI for handling complex logic, especially in forms, could be more intuitive, and debugging issues is not always straightforward and could be simplified."
"The programming model could be improved, it's a monolithic solution and that's what we don't like."
"This review attempts to sum up the miserable experience of using Ektron from a developer's perspective, a server administrator's perspective, and the actual end content editor's perspective."
"I love DAM, but still think there are improvement areas."
"I assigned a rating of eight because there are certain limitations we must consider, and there are restrictions in Adobe Experience Manager that we cannot resolve."
"The solution's pricing and stability could be improved."
"Many people complain about the price as it's one of the most expensive tools."
"Because of the improvement needed with the client-side framework and because page loading takes time, I rate Adobe Experience Manager at seven out of ten."
"Also, the pricing is a little expensive, but the features offered justify the cost."
"I think Storyblok is the best CMS out there; however, I would rate it a nine because there is still room for improvement, particularly with the documentation."
"The only downside I would mention about my use of Storyblok in these projects was the cache management system that Storyblok has; it was not very good, but all the rest was amazing."
"Storyblok can be improved by offering more flexibility in terms of schema creation, and it could also possibly improve the way assets are saved and persisted."
"They did change the pricing about 18 months ago, and at the lowest paid tier, they did take away a bit of the features or the number of seats you can get, so it can get expensive quickly, which is an issue when you're working with smaller clients who still want to have some flexibility."
"I believe there are some parts that definitely can be improved inside Storyblok, such as the way content is listed out in certain areas, which makes it a little difficult to delete content."
 

Pricing and Cost Advice

"It's really costly."
"Users have to pay a yearly licensing fee to use the solution, which is highly-priced."
"There's a free trial for one month for Adobe Experience Manager, which you can use for learning purposes, then, after the trial period, you'll need to purchase the license. Adobe offers a few plans for Adobe Experience Manager, but I'm unaware of how much my company is paying."
"It's a costly solution. I would rate the price at two out of five on a scale from one to five, where one is the most expensive and five is the most competitive."
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Top Industries

By visitors reading reviews
Financial Services Firm
12%
Manufacturing Company
10%
Construction Company
7%
Computer Software Company
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise3
Large Enterprise24
No data available
 

Questions from the Community

What needs improvement with Adobe Experience Manager?
One common challenge that I have heard of is that Adobe Experience Manager can feel complex and resource-intensive during implementation, especially for organizations without strong technical or Ad...
What is your primary use case for Adobe Experience Manager?
I personally have not used Adobe Experience Manager, but I have observed a retail client that uses Adobe Experience Manager to manage their personalized website content, and while they use MoEngage...
What advice do you have for others considering Adobe Experience Manager?
Adobe Experience Manager should be evaluated as a long-term digital experience platform rather than just a CMS. It delivers the most value for organizations that need personalization, multi-channel...
What is your experience regarding pricing and costs for Storyblok?
My experience with pricing, setup cost, and licensing was pleasurable; everything is clear right from the get-go, and if I need to change anything, it is free that I can use.
What needs improvement with Storyblok?
I think it is a perfect tool for me, but it would be nice to have some examples of best practices to set up content there, as I have a lot of freedom, and it is not really clear how to build it fro...
What is your primary use case for Storyblok?
My main use case for Storyblok is that it is a headless content management system for me. I set up content in Storyblok, and then I use the Storyblok API client to manage it. Storyblok is not deplo...
 

Also Known As

Adobe Day CQ5, Ektron Social Marketing, Episerver Content Cloud, Adobe CQ5
No data available
 

Overview

 

Sample Customers

Metra
Information Not Available
Find out what your peers are saying about Adobe, Microsoft, Wordpress and others in Web Content Management. Updated: May 2026.
900,747 professionals have used our research since 2012.