Affinity vs Insightly CRM comparison

Affinity and Insightly are both solutions in the CRM category. Affinity is ranked #39, while Insightly is ranked #65. Affinity holds a 0.8% mindshare in CRM, compared to Insightly’s 0.4% mindshare. Additionally, 100% of Affinity users are willing to recommend the solution, compared to 100% of Insightly users who would recommend it.

Affinity

Read 3 Affinity reviews

1,692 Views
1,692 Comparison Views

100% willing to recommend

Insightly CRM

Read 1 Insightly CRM review

858 Views
858 Comparison Views

100% willing to recommend

Affinity

Insightly CRM

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Executive Summary

We performed a comparison between Affinity and Insightly CRM based on real PeerSpot user reviews.

Find out what your peers are saying about Microsoft, Salesforce, Zoho and others in CRM.

To learn more, read our detailed CRM Report (Updated: April 2026).

Buyer's Guide

CRM

April 2026

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Helped 893,221 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Affinity

Ranking in CRM

39th

Average Rating

8.6

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

No ranking in other categories

Insightly CRM

Ranking in CRM

65th

Average Rating

9.0

Reviews Sentiment

7.7

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of May 2026, in the CRM category, the mindshare of Affinity is 0.8%, down from 1.4% compared to the previous year. The mindshare of Insightly CRM is 0.4%, up from 0.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Mindshare Distribution
Product	Mindshare (%)
Affinity	0.8%
Insightly CRM	0.4%
Other	98.8%

CRM

Featured Reviews

Marcus Quinn

Chief Information Officer at Business Growth & Software Development Consultancy

Open source, stable and capable of working with existing Adobe files

Affinity Photo needs to work more. They need to align as much as possible with the shortcuts and keystrokes of Adobe. It's just because when you learn a tool as a professional, you tend to learn all the shortcuts and keystrokes. And if they're not the same as the same type of products that you migrated from, you lose productivity because you forget how to do things. You don't know where things are on the menu. You don't know the icon for it because you just know it as, "Oh, if I press this key, I get that." You forget the user interface. You just remember the keystrokes and the shortcuts. So, if that could align as much as possible with what I'm used to from Adobe, that would be good. And there's another product I use called Pixelmator Pro. And as much as I wish Affinity Photos did everything that Photoshop did, I actually ended up using this other product, Pixelmator, more for image editing because I just find it faster and more in line with what I remember from Photoshop. So, they are good. They've designed a good product. It's just the shortcuts and keystrokes need to match what people are used to, especially coming from Adobe because, let's say, it didn't exist. Affinity is a newer product.

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Micah Oren Feldkamp

Lead Consultant for Cloud Implementations at ZeroClick.ai

Highly scalable, easy to use, flexible, and affordable

In terms of areas for improvement in Insightly, it would be the project management functionality. It can be integrated with other applications to make it more flexible, but it requires a lot of work redoing the framework from Insightly and creating more custom objects to make it do what you want. For example, in the software developer world, we use the Agile or Scrum methodology, which has a completely different project management system than Insightly. Sadly, Insightly doesn't support that well. You would need to create some custom objects in order for that to work correctly. Also, even without the Scrub methodology or other types of project management styles, Insightly needs support with how it manages its pipelines and activity sets. The access to making templated tasks is very limited. If Insightly could expand access to activity sets and create more flexible project management features, that would be a big win for the CRM. The things I would like to see as a developer and as a consultant for my clients would be more integration and more updates with the project management. When it comes to additional features, I would like to see the ability to connect other data sources inside the dashboard reporting. For example, if you would like to see your sales organization and how many activities you made on a contact, how many phone calls, emails, text messages, etc., Insightly should be able to show that information in the opportunity or the sales report. That would be very valuable, to get data from the contact, not from the opportunity, and see those data points together. Right now, they are silent. There is just a data opportunity report and a contact report. Insightly should put some type of API connection or integration to update the activity into the opportunity record to link it so you would be able to see it. Right now it is siloed but it would be useful to create API connections to automate that so that salespeople don't have to link it to the contact and the opportunity. The AI connection of automation should do that for you like in other software systems.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable features of Affinity are the connection features it provides because you have a large database of startups."

"We are using Affinity as a very robust contact list."

"For me, the most valuable feature is the fact that they work with existing Adobe files. And open and edit PDFs and web-optimized exports. It's been very good."

"I like that it's completely automated. It's a very robust system. You are not going to have faults in it."

"The most valuable features of Affinity are the connection features it provides because you have a large database of startups. The people who worked in the companies and founded them are displayed in Affinity. It can show if they are using some special intelligence feature and that you may know this person, of your connections. For example, if they know the person. It works similar to the way LinkedIn does when you seek a connection. Additionally, Affinity shows how close this person is and how often they contact each other."

"The most valuable feature is the speed of adoption, the simple user interface, and the flexibility of use."

Cons

"It would be better if it were "pay-per-user" instead of "pay-per-account." For example, I'm Siddharth Mallya, and I have two email accounts. Each of those accounts is a separate payable account for me. For instance, I have created a network using my personal email ID, and now I have moved to my company email ID. It'll choose any one of those accounts, and that will become my paid account. For example, if I put in my personal email ID, then that's the account that I pay for. But I'm no longer using it, and it's not going to get updated. If I put in my work email ID, then that's an entirely separate account that I have to pay for."

"To get people to migrate, Affinity needs to somehow give them an incentive to change. The key is to make it as similar as possible. Shortcuts and keystrokes would be my biggest learning curve. So, to scale, you're going to have to convince people to relearn their workflow, and everybody's too busy to do that. Scalability is kind of mid because you face adoption resistance if you're pushing out to a studio or staff that are used to Adobe. Many products don't think beyond Microsoft and Adobe. If it's not Microsoft, then they don't understand. So, scalability is a challenge."

"Affinity could improve by adding more features. It has been a while since I have used it, but when I did, the features could improve."

"It would be better if it were pay-per-user instead of pay-per-account."

"Affinity could improve by adding more features."

"Project management in Insightly could use some improvement. It can be integrated with other applications to make it more flexible, but it requires a lot of work redoing the framework from Insightly and creating more custom objects to make it do what you want."

Pricing and Cost Advice

"Affinity follows a pay-per-account model, and I think there will be a monthly or a yearly paid subscription. I have heard that it was expensive."

"Affinity is an expensive solution. However, they over a free version trial. The solution is expensive but the people that have used it say it is worth the money."

Information not available

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Top Industries

By visitors reading reviews

Construction Company

18%

Manufacturing Company

University

Computer Software Company

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

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Compared 12% of the time

ActiveCampaign vs Affinity

Compared 4% of the time

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Compared 41% of the time

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Compared 34% of the time

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Compared 14% of the time

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Product Reports

Buyer's Guide

Affinity

May 2026

Download Affinity product report

Buyer's Guide

CRM

April 2026

Download Insightly CRM product report

Overview

Affinity empowers businesses with intelligent relationship management, using AI to transform data into actionable insights for decision-making. It's ideal for industries requiring sophisticated network management and data integration.

Affinity is designed to streamline relationship management with cutting-edge AI and ML capabilities. It provides users a comprehensive view of their networks, centralizing data and offering insights into professional connections. With its ability to foster relationship-driven growth, Affinity helps businesses enhance their approach to networking and data-driven strategies. Its rich analytics tools allow for an intuitive understanding of complex relationships, making it essential for professionals who rely on data-driven decision-making.

What key features make Affinity stand out?

AI-Powered Insights: Leverages AI to provide actionable insights and relationship intelligence.
Relationship Intelligence: Centralizes contact information to analyze and visualize networks.
Pipeline Management: Streamlines project management with AI-driven suggestions to improve efficiency.
CRM Integration: Seamlessly integrates with existing CRM systems to ensure consistent data flow.

What benefits and ROI should you expect?

Increased Efficiency: Saves time on manual data entry, allowing focus on strategic tasks.
Improved Decision-Making: Offers data-driven insights for informed decisions.
Enhanced Networking: Strengthens professional connections and identifies new opportunities.
Cost-Effective Relationship Management: Reduces costs related to maintaining disparate information systems.

In VC and private equity, Affinity is crucial for uncovering hidden connections and driving strategic investments. Real estate professionals benefit from improved client management, while consulting firms utilize the AI insights to gain competitive advantage. These industry-specific applications showcase Affinity's adaptability and effectiveness in fostering growth and innovation.

Affinity

Insightly CRM provides organizations with robust tools to optimize customer relationship management, enhancing efficiency and data integration across various business processes.

Designed to streamline sales, marketing, and project management, Insightly CRM enables businesses to build meaningful customer interactions while maintaining seamless data continuity. It offers a flexible approach to managing customer information and integrates with numerous platforms to support diverse business operations and growth strategies.

What are the key features of Insightly CRM?

Contact Management: Centralizes contact information, enabling easy access and organization.
Email Tracking: Monitors email communications, providing valuable insights into customer interactions.
Task and Project Management: Facilitates planning and execution of projects with efficient task allocation.
Automatic Lead Routing: Streamlines lead distribution to appropriate team members, enhancing response times.
Dashboard and Reporting: Delivers customizable reports and dashboards for data-driven decision-making.

What benefits and ROI can users expect from Insightly CRM?

Enhanced Collaboration: Fosters teamwork by sharing crucial information across departments.
Improved Efficiency: Reduces manual tasks through automation, boosting productivity.
Scalable Growth: Supports business expansion with versatile functionalities that adapt to changing demands.
Insightful Analytics: Provides comprehensive data analysis for strategic customer insights and trends.

In industries such as manufacturing, finance, and healthcare, Insightly CRM facilitates tailored implementations to meet specific sector requirements, allowing businesses to manage customer interactions effectively while ensuring compliance with industry regulations and standards.

Insightly

Sample Customers

T3 Advisors, Cushman & Wakefield,

Kings, Savanta, Nimble, 4over, Annexus Health, Atlanta Eats, Book Fuel

Find out what your peers are saying about Microsoft, Salesforce, Zoho and others in CRM. Updated: April 2026.

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