Affinity vs Microsoft Dynamics CRM comparison

Affinity and Microsoft are both solutions in the CRM category. Affinity is ranked #38, while Microsoft is ranked #2 with an average rating of 8.3. Affinity holds a 0.9% mindshare in CRM, compared to Microsoft’s 2.5% mindshare. Additionally, 100% of Affinity users are willing to recommend the solution, compared to 93% of Microsoft users who would recommend it.

Affinity

Read 3 Affinity reviews

1,052 Views
1,052 Comparison Views

100% willing to recommend

Microsoft Dynamics CRM

Read 79 Microsoft Dynamics CRM reviews

6,034 Views
3,862 Comparison Views

93% willing to recommend

Affinity

Microsoft Dynamics CRM

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Executive SummaryUpdated on Dec 19, 2024

Microsoft Dynamics CRM and Affinity compete in the customer relationship management space. In data comparisons, Microsoft Dynamics CRM is favored for its pricing and support, while Affinity stands out with powerful features.

Features: Microsoft Dynamics CRM offers seamless integration with other Microsoft products, comprehensive customization options, and cloud-based deployment. Affinity provides advanced relationship intelligence, robust data analytics, and intuitive user interfaces.

Ease of Deployment and Customer Service: Microsoft Dynamics CRM provides a structured deployment process with ample documentation and support for businesses familiar with Microsoft. Affinity ensures user-friendly deployment and personalized customer service, offering tailored assistance.

Pricing and ROI: Microsoft Dynamics CRM has a substantial initial setup cost but provides scalable ROI through integration and long-term business growth. Affinity may have a higher setup cost but justifies ROI with its focus on relationship analytics for significant business benefits.

To learn more, read our detailed Affinity vs. Microsoft Dynamics CRM Report (Updated: December 2025).

Buyer's Guide

Affinity vs. Microsoft Dynamics CRM

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Affinity

Ranking in CRM

38th

Average Rating

8.6

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

No ranking in other categories

Microsoft Dynamics CRM

Ranking in CRM

2nd

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

CRM Customer Engagement Centers (1st), Local Government CRM (1st), Marketing Management (2nd), Sales Force Automation (2nd)

Mindshare comparison

As of January 2026, in the CRM category, the mindshare of Affinity is 0.9%, down from 1.2% compared to the previous year. The mindshare of Microsoft Dynamics CRM is 2.5%, down from 12.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Market Share Distribution
Product	Market Share (%)
Microsoft Dynamics CRM	2.5%
Affinity	0.9%
Other	96.6%

CRM

Featured Reviews

Marcus Quinn

Chief Information Officer at Business Growth & Software Development Consultancy

Open source, stable and capable of working with existing Adobe files

Affinity Photo needs to work more. They need to align as much as possible with the shortcuts and keystrokes of Adobe. It's just because when you learn a tool as a professional, you tend to learn all the shortcuts and keystrokes. And if they're not the same as the same type of products that you migrated from, you lose productivity because you forget how to do things. You don't know where things are on the menu. You don't know the icon for it because you just know it as, "Oh, if I press this key, I get that." You forget the user interface. You just remember the keystrokes and the shortcuts. So, if that could align as much as possible with what I'm used to from Adobe, that would be good. And there's another product I use called Pixelmator Pro. And as much as I wish Affinity Photos did everything that Photoshop did, I actually ended up using this other product, Pixelmator, more for image editing because I just find it faster and more in line with what I remember from Photoshop. So, they are good. They've designed a good product. It's just the shortcuts and keystrokes need to match what people are used to, especially coming from Adobe because, let's say, it didn't exist. Affinity is a newer product.

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NavinJacob

Chief Digital Officer at Cipher7

Has enabled seamless integration across platforms while supporting advanced analytics for customer insights

Microsoft Dynamics CRM doesn't provide solutions that allow you to transform easily if you have a heterogeneous mix of technologies or if your contact center is on analog and you try to digitize it. A lot of custom work is needed if you have to integrate heterogeneous technologies with the Microsoft suite, but if you are using the Microsoft suite, then it's quite seamless. Microsoft Dynamics CRM should add commercial models that allow smaller companies to use it because it can get pretty expensive. Better commercial options for smaller implementations may be helpful. There should be commercial options for smaller companies, as the overheads and costs of Dynamics can be quite high.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I like that it's completely automated. It's a very robust system. You are not going to have faults in it."

"For me, the most valuable feature is the fact that they work with existing Adobe files. And open and edit PDFs and web-optimized exports. It's been very good."

"The most valuable features of Affinity are the connection features it provides because you have a large database of startups. The people who worked in the companies and founded them are displayed in Affinity. It can show if they are using some special intelligence feature and that you may know this person, of your connections. For example, if they know the person. It works similar to the way LinkedIn does when you seek a connection. Additionally, Affinity shows how close this person is and how often they contact each other."

"The initial setup is very easy."

"The CRM is very fast, with customization and integration options, and easy migration."

"The integration with the Microsoft suite, such as Office 365 and SharePoint, offers significant benefits for Microsoft Dynamics CRM, as ninety percent of organizations are already on the Microsoft suite, leading to quick integration and system setup."

"The most valuable features of Microsoft Dynamics CRM are the accessibility of the service because we can access it either in the office or when we're out in the field."

"Compared to other partners, the most valuable aspect of Microsoft Dynamics CRM is its intuitive APIs, which are customizable and allow for the addition of multiple parameters and attributes. This feature enhances the purpose call in our services. Additionally, the learning curve for contact center agents using Microsoft Dynamics CRM is shorter than with other solution providers. Finally, the commercial aspects of Microsoft Dynamics CRM are superior to those of other solution providers."

"The control that we have of a process and the ability to have everything recorded from the beginning to the end of the process have been the most valuable features."

"The most valuable feature of Microsoft Dynamics CRM has to be its interface...Microsoft Dynamics CRM has a user-friendly platform."

"My access to Microsoft Dynamics CRM is limited, so I can only access the feature of registering the pipeline and activities. That feature is enough for me to do the job, and is what I find most valuable in the solution."

More Microsoft Dynamics CRM pros

Cons

"It would be better if it were "pay-per-user" instead of "pay-per-account." For example, I'm Siddharth Mallya, and I have two email accounts. Each of those accounts is a separate payable account for me. For instance, I have created a network using my personal email ID, and now I have moved to my company email ID. It'll choose any one of those accounts, and that will become my paid account. For example, if I put in my personal email ID, then that's the account that I pay for. But I'm no longer using it, and it's not going to get updated. If I put in my work email ID, then that's an entirely separate account that I have to pay for."

"Affinity could improve by adding more features. It has been a while since I have used it, but when I did, the features could improve."

"To get people to migrate, Affinity needs to somehow give them an incentive to change. The key is to make it as similar as possible. Shortcuts and keystrokes would be my biggest learning curve. So, to scale, you're going to have to convince people to relearn their workflow, and everybody's too busy to do that. Scalability is kind of mid because you face adoption resistance if you're pushing out to a studio or staff that are used to Adobe. Many products don't think beyond Microsoft and Adobe. If it's not Microsoft, then they don't understand. So, scalability is a challenge."

"Microsoft Dynamics CRM needs improvement in simplifying the setup and configuration process, which can be relatively complex when we want all features to work properly."

"Sometimes Microsoft's support can be difficult to contact, and it can take a while to get a response to a ticket."

"There is room for improvement in handling nonlinear sales processes and complex quoting."

"We had to do some customizations on top and it got a bit cumbersome."

"Dynamic's management could be improved. The tech management should have better technical capabilities."

"I have contacted support. They are able to help but not in the right amount of time. I have had a horrible experience."

"Better integration would be an improvement."

"Many customers feel the overheads of cost and ROI are not present, prompting them to consider migrating out of Microsoft Dynamics CRM or minimizing their footprint to manage costs effectively, especially in sectors such as banking and airline."

More Microsoft Dynamics CRM cons

Pricing and Cost Advice

"Affinity follows a pay-per-account model, and I think there will be a monthly or a yearly paid subscription. I have heard that it was expensive."

"Affinity is an expensive solution. However, they over a free version trial. The solution is expensive but the people that have used it say it is worth the money."

"We have to buy a separate license in order to implement the social listening feature."

"I'm not aware of any licensing costs for Microsoft Dynamics CRM."

"The price of the solution is good but could be cheaper."

"It is a very comprehensive package. We get everything from Access to D 365. We get Microsoft's suite of tools. I'm not too sure about the pricing, but I can't imagine it being cheap."

"On a scale from one to ten with one being expensive and ten being of great value, I would rate Microsoft Dynamics CRM at six on pricing."

"Pricing for this software could be cheaper."

"Microsoft Dynamics CRM's price is too high."

"My organization pays for the license, and I do not know how much it costs."

More Microsoft Dynamics CRM pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

14%

University

13%

Manufacturing Company

11%

Financial Services Firm

10%

Computer Software Company

Manufacturing Company

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	41
Midsize Enterprise	22
Large Enterprise	19

Questions from the Community

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What do you like most about Microsoft Dynamics CRM?

The most valuable features of Microsoft Dynamics CRM are all the filters and possible reports.

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I have been working with Microsoft Dynamics CRM for five or six years for various customers. I work with CRM and some amount of Microsoft communication server to integrate it. I focus on the area o...

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Product Reports

Buyer's Guide

Affinity

January 2026

Download Affinity product report

Buyer's Guide

Microsoft Dynamics CRM

January 2026

Download Microsoft Dynamics CRM product report

Also Known As

No data available

Dynamics CRM, MS Dynamics CRM

Overview

Reimagining relationship intelligence. Using patented technology, we help businesses leverage their most valuable data to find their next big opportunity

Affinity

Microsoft Dynamics CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and customer service processes. With its user-friendly interface and powerful features, it enables organizations to effectively manage their customer interactions and drive business growth.

One of the key features of Microsoft Dynamics CRM is its sales automation capabilities. It allows sales teams to track leads, manage opportunities, and close deals more efficiently. The solution provides a centralized platform for managing customer information, enabling sales representatives to access real-time data and make informed decisions. It also offers tools for forecasting, pipeline management, and sales analytics, helping businesses optimize their sales processes and drive revenue growth.

In addition to sales automation, Microsoft Dynamics CRM offers robust marketing automation features. It enables marketers to create and execute targeted marketing campaigns, track campaign performance, and generate actionable insights. The solution provides tools for lead management, email marketing, social media integration, and customer segmentation, allowing businesses to engage with their customers effectively and drive marketing ROI.

Furthermore, Microsoft Dynamics CRM helps organizations deliver exceptional customer service. It provides a unified view of customer interactions, enabling customer service representatives to deliver personalized and timely support. The solution offers case management, a knowledge base, and self-service portal capabilities, empowering customers to find answers to their queries and resolve issues on their own. It also provides tools for service analytics and reporting, helping businesses identify areas for improvement and enhance customer satisfaction.

Microsoft

Sample Customers

T3 Advisors, Cushman & Wakefield,

Metro Bank, Nissan, Pandora, Delta, Haynes International, City of London, Trek and many more market leaders.

Buyer's Guide

Affinity vs. Microsoft Dynamics CRM

December 2025

Free Report: Affinity vs. Microsoft Dynamics CRM

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