Affinity Reviews

Name: Affinity
Brand: Affinity
Rating: 4.3 (3 reviews)

4.3 out of 5

3 reviews
100% willing to recommend

What is Affinity?

Reimagining relationship intelligence. Using patented technology, we help businesses leverage their most valuable data to find their next big opportunity

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Affinity is the #22 ranked solution in top CRM solutions. PeerSpot users give Affinity an average rating of 8.6 out of 10. Affinity is most commonly compared to Microsoft Dynamics CRM: Affinity vs Microsoft Dynamics CRM. Affinity is popular among the large enterprise segment, accounting for 48% of users researching this solution on PeerSpot. The top industry researching this solution are professionals from a financial services firm, accounting for 13% of all views.

Helped 865,384 peers since 2012

Featured Affinity reviews

Marcus Quinn

Chief Information Officer at Business Growth & Software Development Consultancy

Affinity Photo needs to work more. They need to align as much as possible with the shortcuts and keystrokes of Adobe. It's just because when you learn a tool as a professional, you tend to learn all the shortcuts and keystrokes. And if they're not the same as the same type of products that you migrated from, you lose productivity because you forget how to do things. You don't know where things are on the menu. You don't know the icon for it because you just know it as, "Oh, if I press this key, I get that." You forget the user interface. You just remember the keystrokes and the shortcuts. So, if that could align as much as possible with what I'm used to from Adobe, that would be good. And there's another product I use called Pixelmator Pro. And as much as I wish Affinity Photos did everything that Photoshop did, I actually ended up using this other product, Pixelmator, more for image editing because I just find it faster and more in line with what I remember from Photoshop. So, they are good. They've designed a good product. It's just the shortcuts and keystrokes need to match what people are used to, especially coming from Adobe because, let's say, it didn't exist. Affinity is a newer product.

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Siddharth Mallya

Strategic Alliances and Business Development at Onnivation

It would be better if it were "pay-per-user" instead of "pay-per-account." For example, I'm Siddharth Mallya, and I have two email accounts. Each of those accounts is a separate payable account for me. For instance, I have created a network using my personal email ID, and now I have moved to my company email ID. It'll choose any one of those accounts, and that will become my paid account. For example, if I put in my personal email ID, then that's the account that I pay for. But I'm no longer using it, and it's not going to get updated. If I put in my work email ID, then that's an entirely separate account that I have to pay for.

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reviewer1789440

Associate at PricewaterhouseCoopers

The most valuable features of Affinity are the connection features it provides because you have a large database of startups. The people who worked in the companies and founded them are displayed in Affinity. It can show if they are using some special intelligence feature and that you may know this person, of your connections. For example, if they know the person. It works similar to the way LinkedIn does when you seek a connection. Additionally, Affinity shows how close this person is and how often they contact each other. There were a lot of features I did not use that other did use and were happy about.

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Affinity mindshare

As of August 2025, the mindshare of Affinity in the CRM category stands at 1.4%, up from 0.8% compared to the previous year, according to calculations based on PeerSpot user engagement data.

CRM

PeerResearch reports based on Affinity reviews

Type	Title	Date
Category	CRM	Aug 20, 2025	Download
Product	Reviews, tips, and advice from real users	Aug 20, 2025	Download
Comparison	Affinity vs Microsoft Dynamics CRM	Aug 20, 2025	Download
Comparison	Affinity vs Salesforce Sales Cloud	Aug 20, 2025	Download
Comparison	Affinity vs SAP CRM	Aug 20, 2025	Download

Title	Rating	Mindshare	Recommending
Microsoft Dynamics CRM	3.9	9.9%	93%	79 interviews Add to research
monday.com for Enterprise	4.7	3.5%	98%	227 interviews Add to research

Valuable Features

"For me, the most valuable feature is the fact that they work with existing Adobe files. And open and edit PDFs and web-optimized exports. It's been very good."
"I like that it's completely automated. It's a very robust system. You are not going to have faults in it."
"The most valuable features of Affinity are the connection features it provides because you have a large database of startups. The people who worked in the companies and founded them are displayed in Affinity. It can show if they are using some special intelligence feature and that you may know this person, of your connections. For example, if they know the person. It works similar to the way LinkedIn does when you seek a connection. Additionally, Affinity shows how close this person is and how often they contact each other."

Room for Improvement

"To get people to migrate, Affinity needs to somehow give them an incentive to change. The key is to make it as similar as possible. Shortcuts and keystrokes would be my biggest learning curve. So, to scale, you're going to have to convince people to relearn their workflow, and everybody's too busy to do that. Scalability is kind of mid because you face adoption resistance if you're pushing out to a studio or staff that are used to Adobe. Many products don't think beyond Microsoft and Adobe. If it's not Microsoft, then they don't understand. So, scalability is a challenge."
"It would be better if it were "pay-per-user" instead of "pay-per-account." For example, I'm Siddharth Mallya, and I have two email accounts. Each of those accounts is a separate payable account for me. For instance, I have created a network using my personal email ID, and now I have moved to my company email ID. It'll choose any one of those accounts, and that will become my paid account. For example, if I put in my personal email ID, then that's the account that I pay for. But I'm no longer using it, and it's not going to get updated. If I put in my work email ID, then that's an entirely separate account that I have to pay for."
"Affinity could improve by adding more features. It has been a while since I have used it, but when I did, the features could improve."

Pricing

"Affinity follows a pay-per-account model, and I think there will be a monthly or a yearly paid subscription. I have heard that it was expensive."
"Affinity is an expensive solution. However, they over a free version trial. The solution is expensive but the people that have used it say it is worth the money."

These insights are based on the in-depth reviews provided by peers to help you make a better buying decision.

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