Affinity vs Freshsales comparison

Affinity and Freshworks are both solutions in the CRM category. Affinity is ranked #40, while Freshworks is ranked #12 with an average rating of 8.2. Affinity holds a 0.7% mindshare in CRM, compared to Freshworks’s 1.1% mindshare. Additionally, 100% of Affinity users are willing to recommend the solution, compared to 100% of Freshworks users who would recommend it.

Affinity

Read 3 Affinity reviews

2,327 Views
2,327 Comparison Views

100% willing to recommend

Freshsales

Read 13 Freshsales reviews

4,221 Views
3,503 Comparison Views

100% willing to recommend

Affinity

Freshsales

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Executive SummaryUpdated on Dec 19, 2024

Freshsales and Affinity are competing CRM platforms. Affinity has the upper hand in network-driven sales environments due to its relationship intelligence tools, while Freshsales offers greater value in pricing and support.

Features: Freshsales provides contact management, pipeline visualization, and AI-driven insights. Affinity offers relationship-focused CRM, deep network insights, and automated follow-up reminders.

Ease of Deployment and Customer Service: Freshsales has a simple setup process with extensive customer support options. Affinity provides personalized support necessary for its more nuanced features.

Pricing and ROI: Freshsales offers lower setup costs with various pricing plans and significant ROI. Affinity requires higher investment but delivers powerful returns with advanced features.

To learn more, read our detailed Affinity vs. Freshsales Report (Updated: August 2026).

Buyer's Guide

Affinity vs. Freshsales

August 2026

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Helped 908,800 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Affinity

Ranking in CRM

40th

Average Rating

8.6

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

No ranking in other categories

Freshsales

Ranking in CRM

12th

Average Rating

8.2

Reviews Sentiment

6.6

Number of Reviews

Ranking in other categories

CRM Customer Engagement Centers (7th), Opportunity Management (8th), Sales Force Automation (5th)

Mindshare comparison

As of August 2026, in the CRM category, the mindshare of Affinity is 0.7%, down from 1.4% compared to the previous year. The mindshare of Freshsales is 1.1%, up from 1.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Mindshare Distribution
Product	Mindshare (%)
Freshsales	1.1%
Affinity	0.7%
Other	98.2%

CRM

Featured Reviews

Marcus Quinn

Chief Information Officer at Business Growth & Software Development Consultancy

Open source, stable and capable of working with existing Adobe files

Affinity Photo needs to work more. They need to align as much as possible with the shortcuts and keystrokes of Adobe. It's just because when you learn a tool as a professional, you tend to learn all the shortcuts and keystrokes. And if they're not the same as the same type of products that you migrated from, you lose productivity because you forget how to do things. You don't know where things are on the menu. You don't know the icon for it because you just know it as, "Oh, if I press this key, I get that." You forget the user interface. You just remember the keystrokes and the shortcuts. So, if that could align as much as possible with what I'm used to from Adobe, that would be good. And there's another product I use called Pixelmator Pro. And as much as I wish Affinity Photos did everything that Photoshop did, I actually ended up using this other product, Pixelmator, more for image editing because I just find it faster and more in line with what I remember from Photoshop. So, they are good. They've designed a good product. It's just the shortcuts and keystrokes need to match what people are used to, especially coming from Adobe because, let's say, it didn't exist. Affinity is a newer product.

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Sumesh Gansar

Product Marketing Manager at Samsung

Centralized CRM has given me a 360-degree view and helps me run smarter, AI-driven sales campaigns

One thing that Freshsales can improve is making it much easier because it is not quite easy for everybody to get a grasp of the entire CRM software. It is quite vast and quite complex. Perhaps more knowledge-based documents can be introduced. Apart from that, I do not have any major complaints. The integration in Freshsales is quite good because it is easily integratable with many other Freshworks software as well as with third-party solutions. The integration is quite good. Perhaps in the reporting feature, it takes some time to process the reports due to the amount of data that it handles. Apart from that, I do not have any major complaints with Freshsales so far.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"We are using Affinity as a very robust contact list."

"I like that it's completely automated. It's a very robust system. You are not going to have faults in it."

"The most valuable features of Affinity are the connection features it provides because you have a large database of startups."

"The most valuable features of Affinity are the connection features it provides because you have a large database of startups. The people who worked in the companies and founded them are displayed in Affinity. It can show if they are using some special intelligence feature and that you may know this person, of your connections. For example, if they know the person. It works similar to the way LinkedIn does when you seek a connection. Additionally, Affinity shows how close this person is and how often they contact each other."

"For me, the most valuable feature is the fact that they work with existing Adobe files. And open and edit PDFs and web-optimized exports. It's been very good."

"From a user point of view, I use Freshsales for my day-to-day sales activities, and as a basic system for the sales team, it is very user-friendly."

"The solution's most valuable feature is its well-organized sales cycle, which is important to us."

"Freshsales has impacted us positively; it has saved time, increased sales, and improved customer relationships."

"Almost everything has been automated through a process-driven approach, such as sending purchase orders, responding to customer emails, or adding values to emails."

"Freshsales is user-friendly, scalable and stable."

"One of the most valuable features is the ability to divert deals based on the potential revenue or specific market to certain sales teams."

"Freshsales is a much reliable and much useful software for any business that wants to convert leads to customers to revenue."

"Freshsales is a very comfortable type of CRM with easy customization and user-friendliness, allowing even non-techie individuals to manage their internal pipelines effectively, as it is a highly customizable CRM that suits our business needs, whether for selling products or services."

More Freshsales pros

Cons

"It would be better if it were pay-per-user instead of pay-per-account."

"To get people to migrate, Affinity needs to somehow give them an incentive to change. The key is to make it as similar as possible. Shortcuts and keystrokes would be my biggest learning curve. So, to scale, you're going to have to convince people to relearn their workflow, and everybody's too busy to do that. Scalability is kind of mid because you face adoption resistance if you're pushing out to a studio or staff that are used to Adobe. Many products don't think beyond Microsoft and Adobe. If it's not Microsoft, then they don't understand. So, scalability is a challenge."

"Affinity could improve by adding more features. It has been a while since I have used it, but when I did, the features could improve."

"It would be better if it were "pay-per-user" instead of "pay-per-account." For example, I'm Siddharth Mallya, and I have two email accounts. Each of those accounts is a separate payable account for me. For instance, I have created a network using my personal email ID, and now I have moved to my company email ID. It'll choose any one of those accounts, and that will become my paid account. For example, if I put in my personal email ID, then that's the account that I pay for. But I'm no longer using it, and it's not going to get updated. If I put in my work email ID, then that's an entirely separate account that I have to pay for."

"The reporting for this solution across all their products could be improved."

"We have a problem with the time to delivery for our customers, although this is not specific to this solution. Time to delivery can be 90 days."

"However, the support provided by the service team or fresh service team and the customer team of the company is very poor."

"The solution needs to improve the user experience and leads capture."

"One thing that Freshsales can improve is making it much easier because it is not quite easy for everybody to get a grasp of the entire CRM software."

"What I dislike about Freshsales is that it is a bit complicated and the initial setup is very difficult."

"It lacks customizability for complex and larger use cases."

"We can use only one domain in the basic package."

More Freshsales cons

Pricing and Cost Advice

"Affinity is an expensive solution. However, they over a free version trial. The solution is expensive but the people that have used it say it is worth the money."

"Affinity follows a pay-per-account model, and I think there will be a monthly or a yearly paid subscription. I have heard that it was expensive."

"If one is a very low price and ten is expensive, I rate the product price as a three."

"The price for this solution is good in general, but in Brazil we do pay additional taxes."

"Freshsales is an economical product."

"The basic price is affordable. The add ons are expensive."

"The tool is not that expensive."

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Top Industries

By visitors reading reviews

Construction Company

17%

Manufacturing Company

Financial Services Firm

University

Construction Company

17%

Comms Service Provider

17%

Outsourcing Company

11%

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	2
Large Enterprise	4

Questions from the Community

Ask a question

Earn 20 points

What needs improvement with Freshsales?

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What is your primary use case for Freshsales?

I primarily use Freshsales as a sales CRM software. It is very easy to use, and it provides me with all the information I need about a contact. That is, it gives me a 360-degree view of my accounts...

See all answers

What advice do you have for others considering Freshsales?

One thing that made it stand out for me is the inbuilt templates that it has for email generation, and I get an AI-powered score for the contact. I call it contact scoring. It gives me a score for ...

See all answers

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Product Reports

Buyer's Guide

Affinity

August 2026

Download Affinity product report

Buyer's Guide

Freshsales

August 2026

Download Freshsales product report

Overview

Affinity empowers businesses with intelligent relationship management, using AI to transform data into actionable insights for decision-making. It's ideal for industries requiring sophisticated network management and data integration.

Affinity is designed to streamline relationship management with cutting-edge AI and ML capabilities. It provides users a comprehensive view of their networks, centralizing data and offering insights into professional connections. With its ability to foster relationship-driven growth, Affinity helps businesses enhance their approach to networking and data-driven strategies. Its rich analytics tools allow for an intuitive understanding of complex relationships, making it essential for professionals who rely on data-driven decision-making.

What key features make Affinity stand out?

AI-Powered Insights: Leverages AI to provide actionable insights and relationship intelligence.
Relationship Intelligence: Centralizes contact information to analyze and visualize networks.
Pipeline Management: Streamlines project management with AI-driven suggestions to improve efficiency.
CRM Integration: Seamlessly integrates with existing CRM systems to ensure consistent data flow.

What benefits and ROI should you expect?

Increased Efficiency: Saves time on manual data entry, allowing focus on strategic tasks.
Improved Decision-Making: Offers data-driven insights for informed decisions.
Enhanced Networking: Strengthens professional connections and identifies new opportunities.
Cost-Effective Relationship Management: Reduces costs related to maintaining disparate information systems.

In VC and private equity, Affinity is crucial for uncovering hidden connections and driving strategic investments. Real estate professionals benefit from improved client management, while consulting firms utilize the AI insights to gain competitive advantage. These industry-specific applications showcase Affinity's adaptability and effectiveness in fostering growth and innovation.

Affinity

Freshsales is an intuitive CRM offering automation, AI-driven insights, and integration options with Shopify and Whatsapp, catering to businesses of all sizes with its user-friendly approach.

Freshsales combines essential CRM functionalities like email integration and a robust sales cycle with advanced features such as AI-generated promotion descriptions and deal diversion based on revenue. While Freshsales serves both startups and larger companies with its cost-effective and scalable nature, it faces challenges in reporting and customization. Users often integrate third-party tools like Power BI for enhanced data analysis. Despite limitations in some advanced capabilities, Freshsales remains a viable choice for small to medium businesses seeking efficient sales tracking, pipeline management, and enhanced communication strategies. Its seamless territory management and sophisticated features aid businesses in managing customer interactions and campaigns efficiently.

What are the standout features of Freshsales?

Automation: Streamlines tasks and processes, enhancing efficiency.
AI Promotions: Generates insightful brief descriptions for marketing.
Integration: Connects with platforms like Shopify and Whatsapp for seamless operations.
Sales Cycle: Offers a comprehensive structure for managing sales activities.
Email Integration: Simplifies communication within the sales process.

Why consider Freshsales based on reviews?

User-Friendliness: Appreciated for its easy navigation and functionality.
Scalability: Grows with business needs, adapting to increased demands.
Cost-Effectiveness: Provides valuable features at a competitive price.
Sales Tracking: Offers robust tools for monitoring sales and leads.
Communication Tools: Enhances interaction with potential customers.

In retail, Freshsales aids in managing customer inquiries and tracking transactions through integration with Shopify, improving sales processes. In tech industries, businesses use Freshsales to categorize customer data, while automating communication improves response times. Service-oriented companies leverage the CRM for lead management and follow-up, enhancing customer satisfaction.

Freshworks

Sample Customers

T3 Advisors, Cushman & Wakefield,

Caratlane, Pykih, Buying Show, INTUO, WallyPark, Exploring Vacations, Raved, Forest, Ascendore, MagePlaza, Vacasa,

Buyer's Guide

Affinity vs. Freshsales

August 2026

Free Report: Affinity vs. Freshsales

Find out what your peers are saying about Affinity vs. Freshsales and other solutions. Updated: August 2026.

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