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Affinity vs HubSpot CRM comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Affinity
Ranking in CRM
36th
Average Rating
8.6
Reviews Sentiment
6.8
Number of Reviews
3
Ranking in other categories
No ranking in other categories
HubSpot CRM
Ranking in CRM
5th
Average Rating
8.2
Reviews Sentiment
7.1
Number of Reviews
49
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of February 2026, in the CRM category, the mindshare of Affinity is 1.0%, down from 1.2% compared to the previous year. The mindshare of HubSpot CRM is 1.1%, down from 1.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Market Share Distribution
ProductMarket Share (%)
HubSpot CRM1.1%
Affinity1.0%
Other97.9%
CRM
 

Featured Reviews

Marcus Quinn - PeerSpot reviewer
Chief Information Officer at Business Growth & Software Development Consultancy
Open source, stable and capable of working with existing Adobe files
Affinity Photo needs to work more. They need to align as much as possible with the shortcuts and keystrokes of Adobe. It's just because when you learn a tool as a professional, you tend to learn all the shortcuts and keystrokes. And if they're not the same as the same type of products that you migrated from, you lose productivity because you forget how to do things. You don't know where things are on the menu. You don't know the icon for it because you just know it as, "Oh, if I press this key, I get that." You forget the user interface. You just remember the keystrokes and the shortcuts. So, if that could align as much as possible with what I'm used to from Adobe, that would be good. And there's another product I use called Pixelmator Pro. And as much as I wish Affinity Photos did everything that Photoshop did, I actually ended up using this other product, Pixelmator, more for image editing because I just find it faster and more in line with what I remember from Photoshop. So, they are good. They've designed a good product. It's just the shortcuts and keystrokes need to match what people are used to, especially coming from Adobe because, let's say, it didn't exist. Affinity is a newer product.
reviewer2396643 - PeerSpot reviewer
Founder at a marketing services firm with 1-10 employees
Has streamlined customer interaction tracking but the pricing structure needs more flexibility
The biggest constraint with HubSpot CRM is their pricing. Their per-user pricing is on the higher side, and most of their enterprise contracts require a minimum one-year guarantee for any enterprise agreement. Because we are using a free module of HubSpot CRM, we certainly see some value in it. We have been willing to pay HubSpot CRM money in the past. We certainly see an ROI out of that. The constraint is that they require a year-long commitment of minimum number of users. Our number of users is lesser than the commitment that they require. They require minimum five users to be signed into HubSpot CRM. Normally within the organization, there are only two or three people who use it. From that point of view, the seat cost and annual commitment are some of the things where we currently don't see a lot of value in using it.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable features of Affinity are the connection features it provides because you have a large database of startups. The people who worked in the companies and founded them are displayed in Affinity. It can show if they are using some special intelligence feature and that you may know this person, of your connections. For example, if they know the person. It works similar to the way LinkedIn does when you seek a connection. Additionally, Affinity shows how close this person is and how often they contact each other."
"I like that it's completely automated. It's a very robust system. You are not going to have faults in it."
"For me, the most valuable feature is the fact that they work with existing Adobe files. And open and edit PDFs and web-optimized exports. It's been very good."
"Ease of use is the most essential feature for us. HubSpot is intuitive, so you can learn everything just by exploring and trying it out yourself. The user interface is straightforward, and it's easy to pick that up."
"Easy to use and easy to setup CRM software, with good stability and scalability."
"The most valuable feature is their marketing automation service and sales lead management."
"The solution's most valuable features stem mostly from the sequencing of marketing automation."
"Very scalable CRM platform with multiple functions, e.g. marketing, ticketing, and service."
"HubSpot CRM helps our company to organize and track a high number of leads easily."
"We get a good overview of where everything is in the pipeline."
"It was quite stable. I didn't notice any specific issues or downtime"
 

Cons

"Affinity could improve by adding more features. It has been a while since I have used it, but when I did, the features could improve."
"It would be better if it were "pay-per-user" instead of "pay-per-account." For example, I'm Siddharth Mallya, and I have two email accounts. Each of those accounts is a separate payable account for me. For instance, I have created a network using my personal email ID, and now I have moved to my company email ID. It'll choose any one of those accounts, and that will become my paid account. For example, if I put in my personal email ID, then that's the account that I pay for. But I'm no longer using it, and it's not going to get updated. If I put in my work email ID, then that's an entirely separate account that I have to pay for."
"To get people to migrate, Affinity needs to somehow give them an incentive to change. The key is to make it as similar as possible. Shortcuts and keystrokes would be my biggest learning curve. So, to scale, you're going to have to convince people to relearn their workflow, and everybody's too busy to do that. Scalability is kind of mid because you face adoption resistance if you're pushing out to a studio or staff that are used to Adobe. Many products don't think beyond Microsoft and Adobe. If it's not Microsoft, then they don't understand. So, scalability is a challenge."
"HubSpot CRM is easy to use compared to others solutions and anyone can use it. However, for enterprise companies, I would recommend Salesforce because it has established partners, can be more reliable, has more features, and has a more powerful integration with ERP modules which is important for enterprise companies. For multi-locations and multinational companies, Salesforce is one of the best."
"When the system fails to load data, the error messages are not user-friendly and can be confusing."
"The solution's user interface can be simpler with features that are easy to navigate."
"I would need to try the product again to refresh my knowledge and give a recommendation."
"A better CRM can be achieved by providing more customization features."
"The initial setup could be faster as it currently takes a lot of time."
"An area to be improved in HubSpot CRM is its customization capabilities."
"Sometimes, the usability is not intuitive. There is a lot of work required to set it up the way I like."
 

Pricing and Cost Advice

"Affinity is an expensive solution. However, they over a free version trial. The solution is expensive but the people that have used it say it is worth the money."
"Affinity follows a pay-per-account model, and I think there will be a monthly or a yearly paid subscription. I have heard that it was expensive."
"Pricing is based on the number of users."
"It's in the upper range. If 10 represents the most expensive, I'd rate it a 7 out of 10. Its price also depends on the size of your team."
"We are using HubSpot CRM’s free version."
"If one is a low price and ten is a high price, I rate the pricing as a five. HubSpot CRM is much more expensive than Salesforce. My company probably pays around 40 USD per user monthly."
"The price of the solution could improve because it is expensive."
"The pricing is reasonable."
"There is a cost for the solution. However, I am not aware of the price."
"The pricing for this solution is user based. We're paying $39 to $45 per user."
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Top Industries

By visitors reading reviews
Computer Software Company
13%
University
12%
Manufacturing Company
11%
Legal Firm
6%
Comms Service Provider
10%
Computer Software Company
10%
Performing Arts
10%
Manufacturing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business39
Midsize Enterprise5
Large Enterprise8
 

Questions from the Community

Ask a question
Earn 20 points
What do you like most about HubSpot CRM?
The best thing about HubSpot is its clear workflow. Anyone can understand the flows of your contacts, your emails, their delivery dates, and the reasons behind their movements.
What is your experience regarding pricing and costs for HubSpot CRM?
The cost is about the same price, currently charged monthly.
What is your primary use case for HubSpot CRM?
We are a user of HubSpot CRM. We are not a customer because we use all the free modules of HubSpot CRM over the last years that we have used it. Because the CRM is free, we use the CRM. HubSpot CRM...
 

Comparisons

 

Overview

 

Sample Customers

T3 Advisors, Cushman & Wakefield,
digimind, easyrecrue, software2, subaru, suzuki
Find out what your peers are saying about Affinity vs. HubSpot CRM and other solutions. Updated: February 2026.
881,707 professionals have used our research since 2012.