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Alteryx Designer vs Informatica Intelligent Data Management Cloud (IDMC) comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.9
Alteryx Designer delivers high ROI and process automation, but pricing changes impact cost-effectiveness and prompt consideration of alternatives.
Sentiment score
7.1
Organizations benefit from improved data quality, time savings, and ROI with Informatica Cloud, enhancing processes and security.
 

Customer Service

Sentiment score
7.6
Customers appreciate the stable product, comprehensive documentation, and active community, despite occasional integration question delays and varying support ratings.
Sentiment score
6.9
Informatica's customer service is effective, praised for responsiveness but criticized for occasional delays and inconsistency.
There are areas where they need to improve response time and overall competence.
Due to the tool's maturity limitations, solutions are not always simple and often require workarounds.
If they are unsure how to resolve an issue, they keep customers informed, providing updates about progress and ensuring communication with the product team to deliver accurate responses.
The response time is pretty good because we have someone in-house, who is an expert from Informatica, in our team who can help us with any sort of queries usually.
 

Scalability Issues

Sentiment score
6.9
Alteryx Designer is scalable and cloud-ready but costly licensing limits broader scalability for large datasets and complex tasks.
Sentiment score
7.3
Informatica IDMC is highly scalable and adaptable, though optimal design and documentation are crucial for large-scale operations.
As a SaaS platform, IDMC is quite scalable and provides complete flexibility.
 

Stability Issues

Sentiment score
8.0
Alteryx Designer is stable, scoring high for reliability with few issues, though external factors can occasionally affect performance.
Sentiment score
7.7
Informatica Intelligent Data Management Cloud is generally stable, with newer versions being more reliable and support enhancing consistency.
Stability is crucial because IDMC holds business-critical data, and it needs to be available all the time for business users.
 

Room For Improvement

Alteryx Designer's high cost and technical limitations restrict market access, needing better integration, support, and user-friendly features.
IDMC requires UI improvements, better system connectivity, performance enhancements, cost reduction, AI features, and improved support and observability.
The licenses are too expensive compared to before, which is why customers are now preferring other data metadata management tools like OneTrust, Collibra, and Azure Purview.
The observability concept in Informatica Intelligent Data Management Cloud (IDMC) needs improvement as the capabilities are not up to the mark compared to the industry.
I also want to see integration with other Informatica products, such as IICS, to leverage the metadata from EDC.
 

Setup Cost

Enterprise users find Alteryx Designer expensive, with high annual costs and additional charges compared to competitors like Tableau Prep.
Informatica IDMC's pricing is seen as high, with nuanced licensing, leading to user concerns compared to competitors.
It's cheaper than Palantir, but even Alteryx is too much for small clients.
It ranges from a quarter million to a couple of million a year.
The licenses are too expensive compared to before, which is why customers are now preferring other data metadata management tools like OneTrust, Collibra, and Azure Purview.
I think the costs are reasonable for the kinds of features that Informatica Intelligent Data Management Cloud (IDMC) has.
 

Valuable Features

Alteryx Designer offers a user-friendly drag-and-drop interface, excelling in data preparation, transformation, automation, and integration with multiple sources.
Informatica IDMC is a robust cloud platform offering seamless data integration, real-time streaming, and comprehensive data management features.
The main valuable aspect is the simplicity of use across all features.
In on-premise, we call it EDC for metadata management, while in cloud-based technologies, it is known as the Metadata Command Center, which serves the same purpose as EDC concerning CDGC.
The platform's ability to pull in data from other platforms without the need for an additional integration tool enhances its appeal.
Informatica Intelligent Data Management Cloud (IDMC) can connect to pretty much any application, including Oracle Analytics and Power BI, and it works quite seamlessly.
 

Categories and Ranking

Alteryx Designer
Ranking in Data Integration
10th
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
31
Ranking in other categories
No ranking in other categories
Informatica Intelligent Dat...
Ranking in Data Integration
3rd
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
185
Ranking in other categories
Data Quality (1st), Business Process Management (BPM) (10th), Business-to-Business Middleware (5th), API Management (7th), Cloud Data Integration (3rd), Data Governance (2nd), Test Data Management (3rd), Cloud Master Data Management (MDM) Solutions (1st), Data Management Platforms (DMP) (2nd), Data Masking (2nd), Metadata Management (1st), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd)
 

Mindshare comparison

As of July 2025, in the Data Integration category, the mindshare of Alteryx Designer is 2.4%, down from 3.4% compared to the previous year. The mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 4.2%, down from 6.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Integration
 

Featured Reviews

Ajay Nayak - PeerSpot reviewer
An easy-to-use automation solution with satisfying customer support
Sometimes, while getting data from a third-party product, like data sources that are not present in your system, Alteryx works a bit slowly. Even if you have a good configuration and you are pulling data from an SQL server like SAP, then the solution also has a slow work process. It shouldn't be that much slow if you are pulling ten thousand records, it should not take thirty minutes.
Saikat Ghosh - PeerSpot reviewer
Match and merge functionality is still the best but cloud version needs more functionality
There are various areas for improvement in IDMC. Enhancements on basic data management functionality and the UI front, such as multiple templates and improved grid views, would be beneficial. Bulk data management features could be improved from the UI perspective to get to the level of the on prem versions of Informatica MDM. The tool needs to mature but missing small but important features, like restricted dynamic attributes functionality, data inheritance rules in master hierachies, identifiers not being passed in jobs is a drawback.
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Top Industries

By visitors reading reviews
Financial Services Firm
20%
Educational Organization
10%
Manufacturing Company
9%
Computer Software Company
8%
Financial Services Firm
17%
Computer Software Company
12%
Manufacturing Company
9%
Insurance Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Alteryx Designer?
When you open a raw Excel file, it can be hard to look at everything in detail. Alteryx makes it much easier to go through the data, summarize it, and use different tools for analysis.
What is your experience regarding pricing and costs for Alteryx Designer?
It's cheaper than Palantir, but even Alteryx is too much for small clients. It is expensive, considering the server capabilities.
What needs improvement with Alteryx Designer?
For smaller clients with ten to 15 employees, Alteryx can be expensive. The server capabilities are costly too. The technical support could also improve by being quicker in response times.
How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...
Which Informatica product would you choose - PowerCenter or Cloud Data Integration?
Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...
What are the biggest benefits of using Informatica Cloud Data Integration?
When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...
 

Also Known As

No data available
ActiveVOS, Active Endpoints, BPM, Address Verification, Persistent Data Masking, Cloud Test Data Management, PIM, , Enterprise Data Catalog, Data Integration Hub, Cloud Data Integration, Data Quality, Cloud API and App Integration
 

Overview

Information not available
 

Sample Customers

Information Not Available
The Travel Company, Carbonite
Find out what your peers are saying about Alteryx Designer vs. Informatica Intelligent Data Management Cloud (IDMC) and other solutions. Updated: June 2025.
860,592 professionals have used our research since 2012.