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Amazon SageMaker vs Google Vertex AI comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Feb 8, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Amazon SageMaker
Ranking in AI Development Platforms
4th
Average Rating
7.8
Reviews Sentiment
7.0
Number of Reviews
38
Ranking in other categories
Data Science Platforms (2nd)
Google Vertex AI
Ranking in AI Development Platforms
3rd
Average Rating
8.2
Reviews Sentiment
6.4
Number of Reviews
14
Ranking in other categories
AI-Agent Builders (5th)
 

Mindshare comparison

As of February 2026, in the AI Development Platforms category, the mindshare of Amazon SageMaker is 3.7%, down from 6.1% compared to the previous year. The mindshare of Google Vertex AI is 8.1%, down from 16.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
AI Development Platforms Market Share Distribution
ProductMarket Share (%)
Google Vertex AI8.1%
Amazon SageMaker3.7%
Other88.2%
AI Development Platforms
 

Featured Reviews

Saurabh Jaiswal - PeerSpot reviewer
Python AWS & AI Expert at a tech consulting company
Create innovative assistants with seamless data integration for large-scale projects
The various integration options available in Amazon SageMaker, such as Firehose for connecting to data pipelines, are simple to use. Tools like AWS Glue integrate well for data transformations. The Databricks integration aids data scientists and engineers. SageMaker is fully managed, offers high availability, flexibility with TensorFlow, PyTorch, and MXNet, and comes with pre-trained algorithms for forecasting, anomaly detection, and more.
Hamada Farag - PeerSpot reviewer
Technology Consultant at Beta Information Technology
Customization and integration empower diverse AI applications
We are familiar with most Google Cloud services, particularly infrastructure services, storage, compute, AI tools, containerization, GCP containerization, and cloud SQL. We are familiar with approximately eighty percent of Google's services, primarily related to infrastructure, AI, containers, backup, storage, and compute. We are familiar with Gemini AI and Google Vertex AI, and we have completed some exercises and cases with our customers for Google AI. We use automation in machine learning. I work with a team where everyone has specific responsibilities. We have design and development processes in place. Based on my experience, I would rate Google Vertex AI a 9 out of 10.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most tool's valuable feature, in my experience, is hyperparameter tuning. It allows us to test different parameters for the same model in parallel, which helps us quickly identify the configuration that yields the highest accuracy. This parallel computing capability saves us a lot of time."
"The feature I found most valuable is the data catalog, as it assists with the lineage of data through the preparation pipeline."
"We were able to use the product to automate processes."
"The deployment is very good, where you only need to press a few buttons."
"The tangible benefits we have observed from using Amazon SageMaker include improved time to insight and generally the common stack that is easier to support over time."
"Allows you to create API endpoints."
"One of the most valuable features of Amazon SageMaker for me is the one-touch deployment, which simplifies the process greatly."
"I have contacted the solution's technical support, and they were really good. I rate the technical support a ten out of ten."
"With just one single platform, Google Vertex AI platform, we can achieve everything; we need not switch over to multiple tools, multiple platforms, as everything can be accomplished through this one single platform for integration with existing workflows, systems, tools, and databases."
"Vertex comes with inbuilt integration with GCP for data storage."
"Google Vertex AI is better for deployment, configuration, delivery, licensing, and integration compared to other AI platforms."
"Google Vertex AI is an out-of-the-box and very easy-to-use solution."
"The monitoring feature is a true life-saver for data scientists. I give it a ten out of ten."
"The most useful function of Google Vertex AI for me is the ease of integration, as we can easily create a prompt and integrate it into our current system."
"The integration of AutoML features streamlines our machine-learning workflows."
"Vertex AI possesses multiple libraries, so it eliminates the need for extensive coding."
 

Cons

"One area where Amazon SageMaker could improve is its pricing. The high costs can drive companies to explore other cloud options. Additionally, while generally good, the updates sometimes come with bugs, and the documentation could be much better. More examples and clearer guidance would be helpful."
"The solution is complex to use."
"SageMaker would be improved with the addition of reporting services."
"The model repository is a concern as models are stored on a bucket and there's an issue with versioning."
"The documentation must be made clearer and more user-friendly."
"The solution requires a lot of data to train the model."
"One area for improvement is the pricing, which can be quite high."
"Creating notebook instances for multiple users is pretty expensive in Amazon SageMaker."
"It would be beneficial to have certain features included in the future, such as image generators and text-to-speech solutions."
"I've noticed that using chat activity often presents a broader range of options and insights for a well-constructed question. Improving the knowledge base could be a key aspect for enhancement—expanding the information sources to enhance the generation process."
"The solution is stable, but it is quite slow. Maybe my data is too large, but I think that Google could improve Vertex AI's training time."
"Both major systems, Azure and Google, are not yet stabilized, especially their customer support."
"It takes a considerable amount of time to process, and I understand the technology behind why it takes this long, but this is something that could be reduced."
"Google can improve Google Vertex AI in terms of analysis and accuracy. When passing a very large context, instead of receiving vague responses, it would be better if the system could prompt users not to pass overly large prompts and provide clearer guidance on how to fine-tune Gemini for specific use cases."
"I believe that Vertex AI is a robust platform, but its effectiveness depends significantly on the domain knowledge of the developer using it. While Vertex AI does offer support through the console UI in the Google Cloud environment, it is better suited for technical members who have a deeper understanding of machine learning concepts. The platform may be challenging for business process developers (BPDUs) who lack extensive technical knowledge, as it involves intricate customization and handling numerous parameters. Effectively utilizing Vertex AI requires not only familiarity with machine learning frameworks like TensorFlow or PyTorch but also a proficiency in Python programming. The complexity of these requirements might pose challenges for less technically oriented users, making it crucial to have a solid foundation in both machine learning principles and Python coding to extract the full value from Vertex AI. It would be beneficial to have a streamlined process where we can leverage the capabilities of Vertex AI directly through the BigQuery UI. This could involve functionalities such as creating machine learning models within the BigQuery UI, providing a more user-friendly and integrated experience. This would allow users to access and analyze data from BigQuery while simultaneously utilizing Vertex AI to build machine learning models, fostering a more cohesive and efficient workflow."
"I think the technical documentation is not readily available in the tool."
 

Pricing and Cost Advice

"The cost offers a pay-as-you-go pricing model. It depends on the instance that you do."
"Amazon SageMaker is a very expensive product."
"I rate the pricing a five on a scale of one to ten, where one is the lowest price, and ten is the highest price. The solution is priced reasonably. There is no additional cost to be paid in excess of the standard licensing fees."
"There is no license required for the solution since you can use it on demand."
"Databricks solution is less costly than Amazon SageMaker."
"SageMaker is worth the money for our use case."
"The support costs are 10% of the Amazon fees and it comes by default."
"The solution is relatively cheaper."
"I think almost every tool offers a decent discount. In terms of credits or other stuff, every cloud provider provides a good number of incentives to onboard new clients."
"The price structure is very clear"
"The solution's pricing is moderate."
"The Versa AI offers attractive pricing. With this pricing structure, I can leverage various opportunities to bring value to my business. It's a positive aspect worth considering."
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Top Industries

By visitors reading reviews
Financial Services Firm
18%
Computer Software Company
10%
Manufacturing Company
9%
University
6%
Computer Software Company
12%
Financial Services Firm
9%
Manufacturing Company
8%
Educational Organization
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise11
Large Enterprise17
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise3
Large Enterprise7
 

Questions from the Community

How would you compare Databricks vs Amazon SageMaker?
We researched AWS SageMaker, but in the end, we chose Databricks. Databricks is a Unified Analytics Platform designed to accelerate innovation projects. It is based on Spark so it is very fast. It...
What do you like most about Amazon SageMaker?
We've had experience with unique ML projects using SageMaker. For example, we're developing a platform similar to ChatGPT that requires models. We utilize Amazon SageMaker to create endpoints for t...
What is your experience regarding pricing and costs for Amazon SageMaker?
If you manage it effectively, their pricing is reasonable. It's similar to anything in the cloud; if you don't manage it properly, it can be expensive, but if you do, it's fine.
What is your experience regarding pricing and costs for Google Vertex AI?
I purchased Google Vertex AI directly from Google, as we are a partner of Google. I would rate the pricing for Google Vertex AI as low; the price is affordable.
What needs improvement with Google Vertex AI?
We used AutoML feature for developing AI models automatically, but we are not comfortable with the performance of those models. We have to do some fine-tuning, hyperparameter optimization, and othe...
What is your primary use case for Google Vertex AI?
We are developing AI models and agents using Google Vertex AI platform, and we are deploying them using Google Vertex AI platform on Google Cloud Platform, GCP. With just one single platform, Googl...
 

Also Known As

AWS SageMaker, SageMaker
No data available
 

Overview

 

Sample Customers

DigitalGlobe, Thomson Reuters Center for AI and Cognitive Computing, Hotels.com, GE Healthcare, Tinder, Intuit
Information Not Available
Find out what your peers are saying about Amazon SageMaker vs. Google Vertex AI and other solutions. Updated: December 2025.
881,733 professionals have used our research since 2012.