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Amazon WorkMail vs Zoho Campaigns comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Amazon WorkMail
Ranking in Cloud Email
2nd
Average Rating
8.4
Reviews Sentiment
7.2
Number of Reviews
13
Ranking in other categories
Email Applications (4th)
Zoho Campaigns
Ranking in Cloud Email
7th
Average Rating
8.0
Reviews Sentiment
6.1
Number of Reviews
11
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of March 2026, in the Cloud Email category, the mindshare of Amazon WorkMail is 7.0%, down from 9.5% compared to the previous year. The mindshare of Zoho Campaigns is 3.5%, down from 9.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Email Mindshare Distribution
ProductMindshare (%)
Amazon WorkMail7.0%
Zoho Campaigns3.5%
Other89.5%
Cloud Email
 

Featured Reviews

Ramkumar  Kolpurath - PeerSpot reviewer
Co-Founder & CTO at a consultancy with 11-50 employees
Seamless email communication improves cost-effectiveness and security with valuable tracking features
The features of Amazon WorkMail that I have found the most valuable so far include sending emails and tracking whether the email is read or not. I find the feature that checks how many emails have been successfully sent and how many of them have been opened very useful, because in our application, we know the usage of the emails. The encryption of emails, both in transit and at rest, has benefited our security strategy as it is a layer of security that provides us better confidence for customers and also internally tracks the security aspects. The encryption meets my expectations.
Collince Dundo - PeerSpot reviewer
Co-Founder at Youth Initiative Development Programme
It's easy to use and integrate, but I have a problem with messages getting marked as spam
When we use Zoho Campaigns, our emails often get routed to the spam or promotion module instead of the inbox. For example, people who use Gmail to receive our newsletter will often miss it because it was sent to their promotion module or folder. Many of our clients aren't seeing our work. We compared it to another solution, and the open rate was much higher because the emails went directly routed to the inbox.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Amazon SES can handle a high volume of emails, making it suitable for organizations with large email lists or that need to send a large number of emails on a regular basis."
"It is highly available and scalable. It is also highly reliable. I don't lose any of the messages or emails. If there is an issue where the email sent operation failed, Amazon as a platform ensures that the send operation is retried, and the email reaches its destination. This way, it is highly reliable."
"We have cut our costs in half."
"There is no need for me to set up security."
"It is very stable. I haven't faced any issues."
"Amazon WorkMail integrates with Route 53 and other AWS services, providing a seamless experience when using AWS infrastructure."
"The encryption of emails, both in transit and at rest, has benefited our security strategy as it is a layer of security that provides us better confidence for customers and also internally tracks the security aspects."
"The most valuable thing is that emails sent through SES have a delivery rate of greater than ninety percent."
"It's a very simple solution for email."
"The out-of-the-box integration with all the other Zoho applications is the most valuable feature of the solution."
"Zoho Campaigns is a great product. It's easy to use. Zoho Campaigns is integrated with my CRM, so I can see everything happening within my company from the dashboard. I can manage and group my contacts and automate reporting. I enjoy checking on the metrics for my campaign. It also gives me the option of linking with Google Analytics, but I like Azure analytics better."
"The solution generates a good return on investment."
"It is a very reliable and stable tool."
"We can merge Zoho Campaigns with Zoho CRM and other applications. I think automation is the best feature of the product because it reduces manual inputs. It will work automatically and generate reports."
"It’s a very easy product to use, you do not need to be tech savvy or a whizz at email marketing."
"The most valuable feature of Zoho Campaigns is its ability to set up chain campaigns depending on the user's reaction."
 

Cons

"There is room for improvement in the scalability."
"The only issue is the price, which is far too expensive."
"The product should improve technical support."
"Amazon WorkMail's user interface could be more intuitive and user-friendly."
"I would like to see detailed reports on email success and failure rates."
"The solution is quite low-level and lacks some advanced features. For example, it doesn't provide tracking capabilities, such as knowing how many users opened an email, which is crucial for email marketing. You would need to integrate these analytics with other tools to get them. I need to know if there has been a bounce and how customers interacted with the email."
"It would be nice if they had a what you say is what you get editor to build newsletters like MailChimp has."
"When we first set up an email on Amazon SES, they had to verify it, which was not fast enough."
"The reports are not so clear."
"When we use Zoho Campaigns, our emails often get routed to the spam folder instead of the inbox. For example, people who use Gmail to receive our newsletter will often miss it because it was sent to their spam folder. Many of our clients aren't seeing our work. We compared it to another solution, and the open rate was much higher because the emails went directly to the inbox."
"Its deliverability could be improved."
"My usage is limited to the basic features."
"The emails were going to spam a lot despite us making various changes, and it appeared to be more because it was being sent from Zoho than anything else."
"It takes a lot of work to get it set up the way you want. It's not an intuitive product. It takes coding work to get the sales process to work. That setup process could be simplified significantly."
"There is room for improvement with integration with other applications like MailChimp."
"The support team takes a while to respond to our request."
 

Pricing and Cost Advice

"It's very cheap. The cheapest among all the services available."
"I rate the solution's pricing as one out of ten. It is close to being cheap. Sometimes, the tool offers a generous amount of free messages, up to 40,000, which is great for startups like ours. This means that we don't accumulate any costs for some months because we stay within the free usage tier. When we exceed the free allocation, the costs are reasonable, and no hidden charges exist."
"WorkMail does require a license, it is, per user."
"The solution should improve its price."
"Since the product is part of a bundle, it is definitely very cost-efficient."
"The tool is priced less compared to other applications."
"There are additional charges, like whenever I add additional users, I need to pay extra."
"The solution's pricing is reasonable."
"Zoho Campaigns is not that expensive as compared to other solutions like MailChimp."
"The solution's price is reasonable."
"Zoho Campaigns is cheaper compared to other products."
"We have an enterprise license for this because we use Zoho for lots of things. We have HR and a bunch of other things. We probably don't pay individually for marketing or sales, and it's all in the overall license that we have."
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Top Industries

By visitors reading reviews
Comms Service Provider
10%
University
9%
Computer Software Company
8%
Manufacturing Company
6%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise1
Large Enterprise5
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise2
Large Enterprise1
 

Questions from the Community

What needs improvement with Amazon WorkMail?
We are satisfied with Amazon WorkMail, as it is able to send emails and provide receipts, including the read and other statuses. Since we are doing more API side integrations, there does not seem t...
What advice do you have for others considering Amazon WorkMail?
From the communication aspects, working with Amazon WorkMail has been seamless and cost-effective. My customers do not make any use of Amazon WorkMail's compatibility with Microsoft Active Director...
What is your primary use case for Amazon SES?
We are an integrator, and we have a product in which we use Amazon WorkMail. We send emails on a daily basis in a batch mode to customers. We have about 50,000 emails across various customers.
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Also Known As

Amazon SES
No data available
 

Overview

 

Sample Customers

Expedia, Intuit, Royal Dutch Shell, Brooks Brothers
Altus
Find out what your peers are saying about Amazon WorkMail vs. Zoho Campaigns and other solutions. Updated: March 2026.
884,873 professionals have used our research since 2012.