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Amazon WorkMail vs Zoho Campaigns comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Amazon WorkMail
Ranking in Cloud Email
3rd
Average Rating
8.4
Reviews Sentiment
7.2
Number of Reviews
13
Ranking in other categories
Email Applications (4th)
Zoho Campaigns
Ranking in Cloud Email
7th
Average Rating
8.0
Reviews Sentiment
6.1
Number of Reviews
11
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of October 2025, in the Cloud Email category, the mindshare of Amazon WorkMail is 6.4%, down from 11.7% compared to the previous year. The mindshare of Zoho Campaigns is 5.5%, down from 8.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Email Market Share Distribution
ProductMarket Share (%)
Amazon WorkMail6.4%
Zoho Campaigns5.5%
Other88.1%
Cloud Email
 

Featured Reviews

Ramkumar  Kolpurath - PeerSpot reviewer
Seamless email communication improves cost-effectiveness and security with valuable tracking features
The features of Amazon WorkMail that I have found the most valuable so far include sending emails and tracking whether the email is read or not. I find the feature that checks how many emails have been successfully sent and how many of them have been opened very useful, because in our application, we know the usage of the emails. The encryption of emails, both in transit and at rest, has benefited our security strategy as it is a layer of security that provides us better confidence for customers and also internally tracks the security aspects. The encryption meets my expectations.
Collince Dundo - PeerSpot reviewer
It's easy to use and integrate, but I have a problem with messages getting marked as spam
When we use Zoho Campaigns, our emails often get routed to the spam or promotion module instead of the inbox. For example, people who use Gmail to receive our newsletter will often miss it because it was sent to their promotion module or folder. Many of our clients aren't seeing our work. We compared it to another solution, and the open rate was much higher because the emails went directly routed to the inbox.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Amazon SES is very easy to configure."
"The product is very user-friendly."
"Amazon WorkMail integrates with Route 53 and other AWS services, providing a seamless experience when using AWS infrastructure."
"There is no need for me to set up security."
"The most valuable feature of the Amazon WorkMail for me is the SMC server. It makes my work much easier, especially since I often work with Spring Boot. There are many built-in APIs in Spring Boot that help with messaging. What I appreciate about it is that it simplifies the process. I don't need to write much code; I define the credentials in my properties or environment variables. The Java Message API, an internal API from Spring Boot, does most of the work. I set up the properties and connected them to the SMC server, and I can send emails."
"We use the tool for transactional emails and marketing."
"The best feature is that Amazon SES provides verified email messages."
"The most valuable thing is that emails sent through SES have a delivery rate of greater than ninety percent."
"The most valuable feature of Zoho Campaigns is its ability to set up chain campaigns depending on the user's reaction."
"The out-of-the-box integration with all the other Zoho applications is the most valuable feature of the solution."
"We can merge Zoho Campaigns with Zoho CRM and other applications. I think automation is the best feature of the product because it reduces manual inputs. It will work automatically and generate reports."
"It's a very simple solution for email."
"The initial setup is easy."
"Zoho Campaigns is a good software for email marketing."
"It is a very reliable and stable tool."
"Zoho Campaigns is a great product. It's easy to use. Zoho Campaigns is integrated with my CRM, so I can see everything happening within my company from the dashboard. I can manage and group my contacts and automate reporting. I enjoy checking on the metrics for my campaign. It also gives me the option of linking with Google Analytics, but I like Azure analytics better."
 

Cons

"There is room for improvement in the scalability."
"The only issue is the price, which is far too expensive."
"When we first set up an email on Amazon SES, they had to verify it, which was not fast enough."
"The product should improve technical support."
"The solution is quite low-level and lacks some advanced features. For example, it doesn't provide tracking capabilities, such as knowing how many users opened an email, which is crucial for email marketing. You would need to integrate these analytics with other tools to get them. I need to know if there has been a bounce and how customers interacted with the email."
"Email service is definitely a requirement from an enterprise standpoint. Many organizations have their own on-premise email services, which take a lot of memory, backup, and other resources. If we can have a completely managed backup solution where we have a tiered backup or a tiered archival to be able to retrieve emails, it would be great. I would like to be able to retrieve emails in real-time (hot retrieval), over the 90-days period (warm retrieval), and over the one-year period (cold retrieval). It would be useful to have tiered backup and retrieval. It would help us in managing emails better and have a better backup solution. So, backup is something that we require."
"I would like to see detailed reports on email success and failure rates."
"There is room for improvement in the support. It's just that customer support, though good, takes time to resolve issues."
"I would like the product to include a feature that shows website traffic similar to Mailchimp. I would also like to get user and customer activity on the website so that we can easily set campaigns according to customer interest."
"Zoho Campaigns has to improve its UI because sometimes it won't load the campaigns, and the software is a little lagging."
"Its deliverability could be improved."
"It takes a lot of work to get it set up the way you want. It's not an intuitive product. It takes coding work to get the sales process to work. That setup process could be simplified significantly."
"The reports are not so clear."
"When we use Zoho Campaigns, our emails often get routed to the spam folder instead of the inbox. For example, people who use Gmail to receive our newsletter will often miss it because it was sent to their spam folder. Many of our clients aren't seeing our work. We compared it to another solution, and the open rate was much higher because the emails went directly to the inbox."
"They need to improve their anti-spam capabilities."
"There is room for improvement with integration with other applications like MailChimp."
 

Pricing and Cost Advice

"The solution should improve its price."
"I rate the solution's pricing as one out of ten. It is close to being cheap. Sometimes, the tool offers a generous amount of free messages, up to 40,000, which is great for startups like ours. This means that we don't accumulate any costs for some months because we stay within the free usage tier. When we exceed the free allocation, the costs are reasonable, and no hidden charges exist."
"WorkMail does require a license, it is, per user."
"It's very cheap. The cheapest among all the services available."
"The solution's pricing is reasonable."
"We have an enterprise license for this because we use Zoho for lots of things. We have HR and a bunch of other things. We probably don't pay individually for marketing or sales, and it's all in the overall license that we have."
"Since the product is part of a bundle, it is definitely very cost-efficient."
"There are additional charges, like whenever I add additional users, I need to pay extra."
"Zoho Campaigns is cheaper compared to other products."
"Zoho Campaigns is not that expensive as compared to other solutions like MailChimp."
"The tool is priced less compared to other applications."
"The solution's price is reasonable."
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Top Industries

By visitors reading reviews
Computer Software Company
15%
University
8%
Comms Service Provider
7%
Manufacturing Company
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise1
Large Enterprise5
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise2
Large Enterprise1
 

Questions from the Community

What do you like most about Amazon WorkMail?
We use the tool for transactional emails and marketing.
What needs improvement with Amazon WorkMail?
We are satisfied with Amazon WorkMail, as it is able to send emails and provide receipts, including the read and other statuses. Since we are doing more API side integrations, there does not seem t...
What advice do you have for others considering Amazon WorkMail?
From the communication aspects, working with Amazon WorkMail has been seamless and cost-effective. My customers do not make any use of Amazon WorkMail's compatibility with Microsoft Active Director...
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Also Known As

Amazon SES
No data available
 

Overview

 

Sample Customers

Expedia, Intuit, Royal Dutch Shell, Brooks Brothers
Altus
Find out what your peers are saying about Amazon WorkMail vs. Zoho Campaigns and other solutions. Updated: September 2025.
868,787 professionals have used our research since 2012.