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Amazon WorkMail vs Zoho Campaigns comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Amazon WorkMail
Ranking in Cloud Email
2nd
Average Rating
8.4
Reviews Sentiment
6.4
Number of Reviews
14
Ranking in other categories
Email Applications (4th)
Zoho Campaigns
Ranking in Cloud Email
7th
Average Rating
8.0
Reviews Sentiment
6.1
Number of Reviews
11
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of May 2026, in the Cloud Email category, the mindshare of Amazon WorkMail is 8.0%, up from 7.7% compared to the previous year. The mindshare of Zoho Campaigns is 3.5%, down from 8.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Email Mindshare Distribution
ProductMindshare (%)
Amazon WorkMail8.0%
Zoho Campaigns3.5%
Other88.5%
Cloud Email
 

Featured Reviews

GM
Owner at Marinov
Centralized email accounts have streamlined routing, security checks, and long-term organization
While using Amazon WorkMail over time, I haven't encountered substantial disappointments, but there have been usual glitches with the web interface. For instance, while the service is generally 99.5% perfect, I experience issues like the folder structure I set up sometimes not remembering the state of expanded and collapsed nodes after refreshing the page. This lack of persistence in which nodes are collapsed or opened can be frustrating. However, since it's a minor technical issue, I doubt the average user would notice it. If Amazon WorkMail were not discontinuing, I wouldn't think there is much to improve or enhance about it. It is standard enough and easy to use, and any glitches are minor, not worth evolving or disrupting its current functionality. As for whether the user interface is intuitive and if I'm satisfied with its flexibility and customizability, there are some minor features lacking, but I don't feel a need for changes since it works as designed. The most crucial aspect is that I can set up my address book with the complex organizational structure needed for the accounts connecting to AWS. The lower-level functionalities suit me well enough. Other services often have customizable views of email representations with senders, subjects, and even snippets of content. While my external application on mobile can show customizable lines with my email list, Amazon WorkMail does not offer that feature. I don't really need it, but it would be a nice addition for power users.
Collince Dundo - PeerSpot reviewer
Co-Founder at Youth Initiative Development Programme
It's easy to use and integrate, but I have a problem with messages getting marked as spam
When we use Zoho Campaigns, our emails often get routed to the spam or promotion module instead of the inbox. For example, people who use Gmail to receive our newsletter will often miss it because it was sent to their promotion module or folder. Many of our clients aren't seeing our work. We compared it to another solution, and the open rate was much higher because the emails went directly routed to the inbox.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We have cut our costs in half."
"It is highly available and scalable, and it is also highly reliable; I don't lose any of the messages or emails because if there is an issue where the email sent operation failed, Amazon as a platform ensures that the send operation is retried and the email reaches its destination."
"The most valuable feature of the Amazon WorkMail for me is the SMC server. It makes my work much easier, especially since I often work with Spring Boot. There are many built-in APIs in Spring Boot that help with messaging. What I appreciate about it is that it simplifies the process. I don't need to write much code; I define the credentials in my properties or environment variables. The Java Message API, an internal API from Spring Boot, does most of the work. I set up the properties and connected them to the SMC server, and I can send emails."
"It is very stable. I haven't faced any issues."
"We use the tool for transactional emails and marketing."
"The encryption of emails, both in transit and at rest, has benefited our security strategy as it is a layer of security that provides us better confidence for customers and also internally tracks the security aspects."
"Amazon WorkMail integrates with Route 53 and other AWS services, providing a seamless experience when using AWS infrastructure."
"There is no need for me to set up security."
"The most valuable feature of Zoho Campaigns is its ability to set up chain campaigns depending on the user's reaction."
"It’s a very easy product to use, you do not need to be tech savvy or a whizz at email marketing."
"Putting the campaigns together on Zoho is reasonably straightforward; they have a little campaign builder tool that works very well as long as you don't want the campaign to be too sophisticated."
"The initial setup is easy."
"The solution generates a good return on investment."
"Putting the campaigns together on Zoho is reasonably straightforward. They have a little campaign builder tool that works very well as long as you don't want the campaign to be too sophisticated."
"Zoho Campaigns is a good software for email marketing."
"It is a very reliable and stable tool."
 

Cons

"If we can have a completely managed backup solution where we have a tiered backup or a tiered archival to be able to retrieve emails, it would be great."
"The solution is quite low-level and lacks some advanced features. For example, it doesn't provide tracking capabilities, such as knowing how many users opened an email, which is crucial for email marketing. You would need to integrate these analytics with other tools to get them. I need to know if there has been a bounce and how customers interacted with the email."
"Now, I'm not very happy because they are discontinuing the service, and I will have to find a new one to migrate everything, including all my filters and routing rules."
"I would like to see detailed reports on email success and failure rates."
"Amazon WorkMail's user interface could be more intuitive and user-friendly."
"The only issue is the price, which is far too expensive."
"It would be ideal to have detailed data and reporting on email opens, clicks, bounces, and other metrics, as well as integration with other business intelligence tools."
"WorkMail is not available in all the regions."
"I would like the product to include a feature that shows website traffic similar to Mailchimp. I would also like to get user and customer activity on the website so that we can easily set campaigns according to customer interest."
"The support team takes a while to respond to our request."
"It takes a lot of work to get it set up the way you want. It's not an intuitive product."
"My usage is limited to the basic features."
"They need to improve their anti-spam capabilities."
"The reports are not so clear."
"When we use Zoho Campaigns, our emails often get routed to the spam folder instead of the inbox. For example, people who use Gmail to receive our newsletter will often miss it because it was sent to their spam folder. Many of our clients aren't seeing our work. We compared it to another solution, and the open rate was much higher because the emails went directly to the inbox."
"It takes a lot of work to get it set up the way you want. It's not an intuitive product. It takes coding work to get the sales process to work. That setup process could be simplified significantly."
 

Pricing and Cost Advice

"WorkMail does require a license, it is, per user."
"The solution should improve its price."
"It's very cheap. The cheapest among all the services available."
"I rate the solution's pricing as one out of ten. It is close to being cheap. Sometimes, the tool offers a generous amount of free messages, up to 40,000, which is great for startups like ours. This means that we don't accumulate any costs for some months because we stay within the free usage tier. When we exceed the free allocation, the costs are reasonable, and no hidden charges exist."
"Zoho Campaigns is not that expensive as compared to other solutions like MailChimp."
"The solution's pricing is reasonable."
"The solution's price is reasonable."
"The tool is priced less compared to other applications."
"Zoho Campaigns is cheaper compared to other products."
"We have an enterprise license for this because we use Zoho for lots of things. We have HR and a bunch of other things. We probably don't pay individually for marketing or sales, and it's all in the overall license that we have."
"Since the product is part of a bundle, it is definitely very cost-efficient."
"There are additional charges, like whenever I add additional users, I need to pay extra."
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Top Industries

By visitors reading reviews
Comms Service Provider
10%
University
10%
Computer Software Company
7%
Manufacturing Company
6%
Marketing Services Firm
12%
Construction Company
8%
Comms Service Provider
8%
University
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise2
Large Enterprise5
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise2
Large Enterprise1
 

Questions from the Community

What needs improvement with Amazon WorkMail?
We are satisfied with Amazon WorkMail, as it is able to send emails and provide receipts, including the read and other statuses. Since we are doing more API side integrations, there does not seem t...
What advice do you have for others considering Amazon WorkMail?
From the communication aspects, working with Amazon WorkMail has been seamless and cost-effective. My customers do not make any use of Amazon WorkMail's compatibility with Microsoft Active Director...
What is your primary use case for Amazon SES?
We are an integrator, and we have a product in which we use Amazon WorkMail. We send emails on a daily basis in a batch mode to customers. We have about 50,000 emails across various customers.
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Also Known As

Amazon SES
No data available
 

Overview

 

Sample Customers

Expedia, Intuit, Royal Dutch Shell, Brooks Brothers
Altus
Find out what your peers are saying about Amazon WorkMail vs. Zoho Campaigns and other solutions. Updated: April 2026.
893,221 professionals have used our research since 2012.