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MailChimp vs Zoho Campaigns comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

MailChimp
Ranking in Cloud Email
3rd
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
32
Ranking in other categories
No ranking in other categories
Zoho Campaigns
Ranking in Cloud Email
7th
Average Rating
8.0
Reviews Sentiment
6.1
Number of Reviews
11
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of March 2026, in the Cloud Email category, the mindshare of MailChimp is 8.7%, down from 15.3% compared to the previous year. The mindshare of Zoho Campaigns is 3.5%, down from 9.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Email Mindshare Distribution
ProductMindshare (%)
MailChimp8.7%
Zoho Campaigns3.5%
Other87.8%
Cloud Email
 

Featured Reviews

Ghias Ahmad - PeerSpot reviewer
Network Officer at Punjab Information Technology Board
Good for digital marketing purposes, such as creating and managing email campaigns
Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure. So, setting up Mailchimp for WordPress websites can be time-consuming for an average user but not necessarily difficult. It's time-consuming, especially when adding custom code to email campaigns. It requires some experience and knowledge to do it effectively.
Collince Dundo - PeerSpot reviewer
Co-Founder at Youth Initiative Development Programme
It's easy to use and integrate, but I have a problem with messages getting marked as spam
When we use Zoho Campaigns, our emails often get routed to the spam or promotion module instead of the inbox. For example, people who use Gmail to receive our newsletter will often miss it because it was sent to their promotion module or folder. Many of our clients aren't seeing our work. We compared it to another solution, and the open rate was much higher because the emails went directly routed to the inbox.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"For those starting out, this free version gives you a very professional look."
"It’s very easy, and you can start using it without being an expert in e-marketing."
"This is a great way for DigiEnable to keep in touch with its clients, users, subscribers, and charities and groups it supports, and it's a vital tool in the online communications strategy for any business, meaning you can build better relationships with your clients, keep in touch more, and you'll build better projects for years to come."
"This is the cheapest, simplest and easiest white-listed provider to use."
"I can have a really good looking newsletter with minimum effort."
"It allows for dragging and dropping, which is much faster than writing HTML and CSS."
"MailChimp's most important functionality is its automation feature."
"MailChimp has many capabilities."
"The solution generates a good return on investment."
"It’s a very easy product to use, you do not need to be tech savvy or a whizz at email marketing."
"It is a very reliable and stable tool."
"Zoho Campaigns is a good software for email marketing."
"The most valuable feature of Zoho Campaigns is its ability to set up chain campaigns depending on the user's reaction."
"Putting the campaigns together on Zoho is reasonably straightforward. They have a little campaign builder tool that works very well as long as you don't want the campaign to be too sophisticated."
"The out-of-the-box integration with all the other Zoho applications is the most valuable feature of the solution."
"Zoho Campaigns is a great product. It's easy to use. Zoho Campaigns is integrated with my CRM, so I can see everything happening within my company from the dashboard. I can manage and group my contacts and automate reporting. I enjoy checking on the metrics for my campaign. It also gives me the option of linking with Google Analytics, but I like Azure analytics better."
 

Cons

"They have poor inbox visibility, and many of the emails went to the spam folder."
"It needs more formatting flexibility, such as the ability to wrap text around photos."
"MailChimp’s reports on audience engagement are not the most robust."
"MailChimp should have a better offering for ready made modern templates but this is usually supplied by the community."
"List management could be more scalable."
"Its admin interface, particularly for setting up a new campaign, is not the most intuitive."
"Pretty much everything, and the RSS campaign is the only reason we stick with MailChimp."
"The solution could be easier to use."
"Zoho Campaigns has to improve its UI because sometimes it won't load the campaigns, and the software is a little lagging."
"They need to improve their anti-spam capabilities."
"Its deliverability could be improved."
"My usage is limited to the basic features."
"There is room for improvement with integration with other applications like MailChimp."
"The reports are not so clear."
"The emails were going to spam a lot despite us making various changes, and it appeared to be more because it was being sent from Zoho than anything else."
"I would like the product to include a feature that shows website traffic similar to Mailchimp. I would also like to get user and customer activity on the website so that we can easily set campaigns according to customer interest."
 

Pricing and Cost Advice

"MailChimp is affordable."
"I primarily use the free version, but sometimes, for specific client needs, we may have to purchase different versions or packages."
"The solution's price is reasonable."
"Zoho Campaigns is cheaper compared to other products."
"Zoho Campaigns is not that expensive as compared to other solutions like MailChimp."
"The solution's pricing is reasonable."
"There are additional charges, like whenever I add additional users, I need to pay extra."
"The tool is priced less compared to other applications."
"We have an enterprise license for this because we use Zoho for lots of things. We have HR and a bunch of other things. We probably don't pay individually for marketing or sales, and it's all in the overall license that we have."
"Since the product is part of a bundle, it is definitely very cost-efficient."
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Top Industries

By visitors reading reviews
Financial Services Firm
10%
Manufacturing Company
10%
Computer Software Company
9%
Outsourcing Company
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business30
Midsize Enterprise3
Large Enterprise9
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise2
Large Enterprise1
 

Comparisons

 

Overview

 

Sample Customers

The Atlantic, WNYC, Sierra Nevada, New York Times
Altus
Find out what your peers are saying about MailChimp vs. Zoho Campaigns and other solutions. Updated: March 2026.
884,873 professionals have used our research since 2012.