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ZeptoMail vs Zoho Campaigns comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

ZeptoMail
Ranking in Cloud Email
6th
Average Rating
9.0
Number of Reviews
1
Ranking in other categories
No ranking in other categories
Zoho Campaigns
Ranking in Cloud Email
7th
Average Rating
8.0
Reviews Sentiment
6.1
Number of Reviews
11
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of May 2026, in the Cloud Email category, the mindshare of ZeptoMail is 3.6%, down from 13.9% compared to the previous year. The mindshare of Zoho Campaigns is 3.5%, down from 8.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Email Mindshare Distribution
ProductMindshare (%)
ZeptoMail3.6%
Zoho Campaigns3.5%
Other92.9%
Cloud Email
 

Featured Reviews

reviewer2253765 - PeerSpot reviewer
Product Manager at a computer software company with 10,001+ employees
A scalable and easy-to-use solution that has a good user interface and a responsive support team
The product had a couple of bugs. However, the vendor resolved the bugs quickly. People wanting to use the solution must try it out. If they like it, they can switch it on. I have seen and tried many other products. ZeptoMail is pretty easy and straightforward. Overall, I rate the tool a nine out of ten.
Collince Dundo - PeerSpot reviewer
Co-Founder at Youth Initiative Development Programme
It's easy to use and integrate, but I have a problem with messages getting marked as spam
When we use Zoho Campaigns, our emails often get routed to the spam or promotion module instead of the inbox. For example, people who use Gmail to receive our newsletter will often miss it because it was sent to their promotion module or folder. Many of our clients aren't seeing our work. We compared it to another solution, and the open rate was much higher because the emails went directly routed to the inbox.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The user interface is valuable to me."
"We can merge Zoho Campaigns with Zoho CRM and other applications. I think automation is the best feature of the product because it reduces manual inputs. It will work automatically and generate reports."
"It is a very reliable and stable tool."
"The most valuable feature of Zoho Campaigns is its ability to set up chain campaigns depending on the user's reaction."
"Putting the campaigns together on Zoho is reasonably straightforward; they have a little campaign builder tool that works very well as long as you don't want the campaign to be too sophisticated."
"It's a very simple solution for email."
"It’s a very easy product to use, you do not need to be tech savvy or a whizz at email marketing."
"Zoho Campaigns is a great product. It's easy to use. Zoho Campaigns is integrated with my CRM, so I can see everything happening within my company from the dashboard. I can manage and group my contacts and automate reporting. I enjoy checking on the metrics for my campaign. It also gives me the option of linking with Google Analytics, but I like Azure analytics better."
"Putting the campaigns together on Zoho is reasonably straightforward. They have a little campaign builder tool that works very well as long as you don't want the campaign to be too sophisticated."
 

Cons

"We had some minor bugs."
"They could get better at dealing with spam. They need to improve their anti-spam capabilities."
"It takes a lot of work to get it set up the way you want. It's not an intuitive product. It takes coding work to get the sales process to work. That setup process could be simplified significantly."
"The reports are not so clear."
"My usage is limited to the basic features."
"The support team takes a while to respond to our request."
"When we use Zoho Campaigns, our emails often get routed to the spam folder instead of the inbox. For example, people who use Gmail to receive our newsletter will often miss it because it was sent to their spam folder. Many of our clients aren't seeing our work. We compared it to another solution, and the open rate was much higher because the emails went directly to the inbox."
"The emails were going to spam a lot despite us making various changes, and it appeared to be more because it was being sent from Zoho than anything else."
"It takes a lot of work to get it set up the way you want. It's not an intuitive product."
 

Pricing and Cost Advice

"The solution is the cheapest in the market."
"The solution's pricing is reasonable."
"Zoho Campaigns is cheaper compared to other products."
"We have an enterprise license for this because we use Zoho for lots of things. We have HR and a bunch of other things. We probably don't pay individually for marketing or sales, and it's all in the overall license that we have."
"The tool is priced less compared to other applications."
"Zoho Campaigns is not that expensive as compared to other solutions like MailChimp."
"There are additional charges, like whenever I add additional users, I need to pay extra."
"Since the product is part of a bundle, it is definitely very cost-efficient."
"The solution's price is reasonable."
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Top Industries

By visitors reading reviews
Hospitality Company
9%
Computer Software Company
9%
University
7%
Comms Service Provider
7%
Marketing Services Firm
12%
Construction Company
8%
Comms Service Provider
8%
University
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise2
Large Enterprise1
 

Comparisons

 

Overview

 

Sample Customers

Information Not Available
Altus
Find out what your peers are saying about Twilio, Amazon Web Services (AWS), Intuit and others in Cloud Email. Updated: April 2026.
893,438 professionals have used our research since 2012.