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ZeptoMail vs Zoho Campaigns comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

ZeptoMail
Ranking in Cloud Email
6th
Average Rating
9.0
Number of Reviews
1
Ranking in other categories
No ranking in other categories
Zoho Campaigns
Ranking in Cloud Email
7th
Average Rating
8.0
Reviews Sentiment
6.1
Number of Reviews
11
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of July 2026, in the Cloud Email category, the mindshare of ZeptoMail is 3.2%, down from 12.9% compared to the previous year. The mindshare of Zoho Campaigns is 3.4%, down from 7.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Email Mindshare Distribution
ProductMindshare (%)
ZeptoMail3.2%
Zoho Campaigns3.4%
Other93.4%
Cloud Email
 

Featured Reviews

reviewer2253765 - PeerSpot reviewer
Product Manager at a computer software company with 10,001+ employees
A scalable and easy-to-use solution that has a good user interface and a responsive support team
The product had a couple of bugs. However, the vendor resolved the bugs quickly. People wanting to use the solution must try it out. If they like it, they can switch it on. I have seen and tried many other products. ZeptoMail is pretty easy and straightforward. Overall, I rate the tool a nine out of ten.
Manav Sharma - PeerSpot reviewer
Project Manager at a tech services company with 1-10 employees
A good software for email marketing that integrates well with other third-party software, but its UI should be improved
I have found two or three issues with Zoho Campaigns. If we add any email content, Zoho Campaigns takes a lot of time to review by the back end. Two years back, a client set up Zoom Campaigns, and the lead was not entered into the campaign. The flow and everything else was fine, but entering the journey or the campaign took time. My company lost a customer because it took two weeks to review the emails we entered into that content. Zoho Campaigns has to improve its UI because sometimes it won't load the campaigns, and the software is a little lagging. So that's why people have started moving to Zoho marketing automation instead of Zoho Campaigns. Zoho Campaigns should include immediate sync for the deals model because it's still not there. Whenever a lead is entered, it is immediately synced, but there is no immediate sync for the deals.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The user interface is valuable to me."
"The solution is very inexpensive and very reasonably priced."
"The initial setup is easy."
"Putting the campaigns together on Zoho is reasonably straightforward. They have a little campaign builder tool that works very well as long as you don't want the campaign to be too sophisticated."
"It’s a very easy product to use, you do not need to be tech savvy or a whizz at email marketing."
"The most valuable feature of Zoho Campaigns is its ability to set up chain campaigns depending on the user's reaction."
"We can merge Zoho Campaigns with Zoho CRM and other applications. I think automation is the best feature of the product because it reduces manual inputs. It will work automatically and generate reports."
"The solution generates a good return on investment."
"The out-of-the-box integration with all the other Zoho applications is the most valuable feature of the solution."
 

Cons

"We had some minor bugs."
"It takes a lot of work to get it set up the way you want. It's not an intuitive product. It takes coding work to get the sales process to work. That setup process could be simplified significantly."
"Its deliverability could be improved."
"The emails were going to spam a lot despite us making various changes, and it appeared to be more because it was being sent from Zoho than anything else."
"The reports are not so clear."
"My usage is limited to the basic features."
"The support team takes a while to respond to our request."
"They could get better at dealing with spam. They need to improve their anti-spam capabilities."
"There is room for improvement with integration with other applications like MailChimp."
 

Pricing and Cost Advice

"The solution is the cheapest in the market."
"Zoho Campaigns is cheaper compared to other products."
"Zoho Campaigns is not that expensive as compared to other solutions like MailChimp."
"There are additional charges, like whenever I add additional users, I need to pay extra."
"We have an enterprise license for this because we use Zoho for lots of things. We have HR and a bunch of other things. We probably don't pay individually for marketing or sales, and it's all in the overall license that we have."
"The tool is priced less compared to other applications."
"Since the product is part of a bundle, it is definitely very cost-efficient."
"The solution's price is reasonable."
"The solution's pricing is reasonable."
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Top Industries

By visitors reading reviews
Hospitality Company
10%
Computer Software Company
10%
Comms Service Provider
8%
Manufacturing Company
6%
Marketing Services Firm
12%
Construction Company
12%
Comms Service Provider
8%
Outsourcing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise2
Large Enterprise1
 

Comparisons

 

Overview

 

Sample Customers

Information Not Available
Altus
Find out what your peers are saying about Twilio, Amazon Web Services (AWS), Intuit and others in Cloud Email. Updated: June 2026.
902,894 professionals have used our research since 2012.