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MailChimp vs ZeptoMail comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

MailChimp
Ranking in Cloud Email
3rd
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
32
Ranking in other categories
No ranking in other categories
ZeptoMail
Ranking in Cloud Email
6th
Average Rating
9.0
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of June 2026, in the Cloud Email category, the mindshare of MailChimp is 7.1%, down from 15.0% compared to the previous year. The mindshare of ZeptoMail is 3.3%, down from 13.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Email Mindshare Distribution
ProductMindshare (%)
MailChimp7.1%
ZeptoMail3.3%
Other89.6%
Cloud Email
 

Featured Reviews

Ghias Ahmad - PeerSpot reviewer
Network Officer at Punjab Information Technology Board
Good for digital marketing purposes, such as creating and managing email campaigns
Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure. So, setting up Mailchimp for WordPress websites can be time-consuming for an average user but not necessarily difficult. It's time-consuming, especially when adding custom code to email campaigns. It requires some experience and knowledge to do it effectively.
reviewer2253765 - PeerSpot reviewer
Product Manager at a computer software company with 10,001+ employees
A scalable and easy-to-use solution that has a good user interface and a responsive support team
The product had a couple of bugs. However, the vendor resolved the bugs quickly. People wanting to use the solution must try it out. If they like it, they can switch it on. I have seen and tried many other products. ZeptoMail is pretty easy and straightforward. Overall, I rate the tool a nine out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I can have a really good looking newsletter with minimum effort."
"I use Mailchimp for digital marketing purposes, such as creating and managing email campaigns, collecting data, and integrating with WordPress websites."
"Customer service of this product is excellent."
"We have been happily using MailChimp for all our email marketing needs."
"It’s very easy, and you can start using it without being an expert in e-marketing."
"Customer Service: Excellent. Technical Support: Very good."
"Seeing the click rates, i.e., what people are clicking on to gauge what the subscribers to our emails are interested in is the most valuable feature."
"MailChimp has many capabilities."
"The user interface is valuable to me."
 

Cons

"It would be great to be able to create broader segments for campaigns."
"While it has many capabilities it could be more user-friendly."
"Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure. So, setting up Mailchimp for WordPress websites can be time-consuming for an average user."
"The solution should improve its reporting feature. There should be more transparency around API development. At the moment, the clients are pushing custom API into the mail, so we don't have too much visibility regarding what endpoints they're pushing the data into."
"The solution could be easier to use."
"It gives me errors every time I try to send a newsletter to more than 400 people at a time."
"They have poor inbox visibility, and many of the emails went to the spam folder."
"The WYSIWYG editor doesn't work in the email client that IBM uses, so I've had to completely code out the email."
"We had some minor bugs."
 

Pricing and Cost Advice

"I primarily use the free version, but sometimes, for specific client needs, we may have to purchase different versions or packages."
"MailChimp is affordable."
"The solution is the cheapest in the market."
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Top Industries

By visitors reading reviews
Financial Services Firm
17%
Outsourcing Company
10%
Construction Company
9%
Manufacturing Company
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business30
Midsize Enterprise3
Large Enterprise9
No data available
 

Comparisons

 

Overview

 

Sample Customers

The Atlantic, WNYC, Sierra Nevada, New York Times
Information Not Available
Find out what your peers are saying about Twilio, Amazon Web Services (AWS), Intuit and others in Cloud Email. Updated: May 2026.
900,644 professionals have used our research since 2012.