Automation Anywhere vs BotFarm comparison

Automation Anywhere and BotFarm are both solutions in the Robotic Process Automation (RPA) category. Automation Anywhere is ranked #2 with an average rating of 8.5, while BotFarm is ranked #22 with an average rating of 8.0. Automation Anywhere holds a 9.7% mindshare in RPA, compared to BotFarm’s 0.5% mindshare. Additionally, 96% of Automation Anywhere users are willing to recommend the solution, compared to 91% of BotFarm users who would recommend it.

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Executive SummaryUpdated on Dec 4, 2024

Automation Anywhere and BotFarm are competitors in the automation software market, each offering unique features to improve business operations. Automation Anywhere is favored for its pricing and support, while BotFarm is justified by its robust feature set.

Features: Automation Anywhere is known for its comprehensive bot management, analytics, and cloud-native architecture, emphasizing ease of use. BotFarm stands out with scalable bot creation and robust integration features, making it suitable for large-scale automation.

Room for Improvement: Automation Anywhere could enhance customization capabilities, user-friendly documentation, and integration with more third-party applications. BotFarm may improve pricing transparency, user interface intuitiveness, and offer more deployment flexibility.

Ease of Deployment and Customer Service: Automation Anywhere offers an easy and rapid deployment model with responsive customer service. BotFarm provides an efficient deployment process focusing on scalability and customization, backed by dedicated support for complex integration issues.

Pricing and ROI: Automation Anywhere focuses on competitive pricing and delivering a strong ROI through cost-efficient process automation. BotFarm’s pricing may be higher upfront but offers long-term value through scalability and integration efficiencies.

To learn more, read our detailed Automation Anywhere vs. BotFarm Report (Updated: September 2025).

Buyer's Guide

Automation Anywhere vs. BotFarm

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Automate

Mindshare comparison

As of October 2025, in the Robotic Process Automation (RPA) category, the mindshare of Automate is 2.0%, up from 1.1% compared to the previous year. The mindshare of Automation Anywhere is 9.7%, down from 11.8% compared to the previous year. The mindshare of BotFarm is 0.5%, up from 0.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Robotic Process Automation (RPA) Market Share Distribution
Product	Market Share (%)
Automation Anywhere	9.7%
Automate	2.0%
BotFarm	0.5%
Other	87.8%

Robotic Process Automation (RPA)

Featured Reviews

Jane Rachma Kiniti

IT Project Manager at Labo des histoires

Automate has streamlined workflows and increased efficiency with powerful automation

The best features of the solution are the flexible automation features, it is rich with beautiful connectors, and it is easy to use with little to no coding knowledge required to get started, so anybody can use the tool. The intuitive interface of Automate has an intuitive design, which makes it easy to learn and use even without a strong technical background, and it has a drag-and-drop interface, which makes everything so easy and straightforward. The error handling capabilities in complex automation tasks are powerful, as it handles all types of tasks, whether complex or simple. I've never faced any problems even when dealing with complex tasks, so everything is super smooth and highly reliable, even when dealing with big tasks, as it has never slowed down. Automate's compatibility with existing IT infrastructure has impacted our business operations positively by providing smooth integration with other software that we use, such as Gmail, Jira, and Microsoft 365 apps, which gives us a unified platform instead of having to keep switching from one software to another, saving a lot of time and streamlining the whole workflows. The automated analytics have helped improve our business processes since it has increased our efficiency by automating our everyday tasks, freeing up time for us to focus more on strategic activities such as analyzing data and developing new business strategies. It is also cost-saving. By minimizing manual labor, it decreases human errors that can lead to costly mistakes. By automating the tasks, it helps to save costs, and it also improves our accuracy by reducing these errors to ensure that tasks are done almost perfectly.

Read full review

Vatsal Mehta

Director, Co-Founder & CEO at HEDEHI Solutions Pvt. Ltd.

Accommodates diverse use cases and effectively meets customer requirements

AI agents need further improvements. AI agent technology in agentic process automation is still evolving. We have only scratched the surface, and there are many potential use cases yet to be explored. As technology advances, I believe it will enable us to implement more comprehensive automation solutions. Document Automation has issues related to speed. When I compare Document Automation with IQ Bot, IQ Bot is faster than Document Automation. My understanding is that they are still evolving Document Automation, and this issue of slowness will be resolved in the upcoming .35 version, so we are good with that. They are working on signature identification and validations for handwritten documents. Currently, we are able to extract data out of scanned but digital images, but there is still scope for improvement for handwritten documents.

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Ganesh-Subramanian

Digital Transformation Lead at Expleogroup

Offers enhancement in data accuracy with low-code requirements and easy onboarding

It's a scalable product. In our organization, we sometimes write a script once and reuse it several times, which improves workflow efficiency. Our team inputs the datasets one by one or in a batch mode into BotFarm and schedules them or calls individually as needed. For instance, if one individual has 15 or 20 forms that need to be scanned and logged immediately, it's possible to implement with BotFarm and its scheduling operations. The solution is ideal for small and medium-sized enterprises and can fit in for large enterprises as well, depending upon the use case. For instance, if 100 agents are working across different locations through a mobile app, all the data from the agents can be stored in a common repository and scheduled. BotFarm can be configured based on the architecture and business operations.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The product effectively handles all the tasks we require."

"We are still in the process of rolling it to production and tweaking it (our AD groups are a mess), but the improvements are priceless. Having users ID's created the same way every time without human error is the best part. We don't need to worry about why groups were not added, user rights not set to folders or missing a private folder being created, typos or just even knowing when things are done and logged."

"We have found the pricing to be very reasonable."

"A great feature that you seldom see in these kind of systems is the ability to use a database as trigger to launch a task. This is something I asked for a few years ago and that was added."

"This tool has machine learning and voice recognition and computer vision, which are both quite useful aspects. These aren't available in other tools. It's a good addition to this tool and it gives the solution an edge on the market."

"The peace of mind I have using Automate for scheduling tasks allows me to focus on other responsibilities without worrying about operational issues."

"The most valuable feature is the drag-and-drop interface, which is very Windows-like."

"The solution is continuously adding more integrations to help with workflows and bot and task creation."

More Automate pros

"As we were closing our fiscal year, we had this huge backlog that we needed to clean up. The business was preparing to hire 12 people to do that, and even though they were not sure they could handle it, we built the process to extract and do the entire process just in two weeks. We were able with a single person to clean the entire backlog, which gave us huge benefits."

"The most valuable feature, which was launched last year, is Automation Co-Pilot. Microsoft has a co-pilot, but it's only for Word, Excel, Outlook, and PowerPoint. But Automation Anywhere offers a co-pilot that is suitable for Salesforce, Genesys, Atlassian, and other contact center and standard applications. This is a game-changing feature for Automation Anywhere..."

"Its integration with source control is very refreshing. There could be a little bit more maturity around how to do some of the features, but not having to go outside the app, not having a separate set of procedures, allows you to check in and check out right from within the app. You can make edits and uploads and undo your checkouts."

"IQ Bot is the most important feature and it has been extensively used by our clients."

"UI and document automation are two features I like. Document automation is helpful because it simplifies extracting and putting data into different ERP systems. I have three or four use cases for document automation. I also like the recorder objects feature, which was called object learning in the previous version, and screen scraping."

"Human errors have been rectified due to bot usage."

"It an easy, simple, and user-friendly tool that can be accessed through the mobile application as well."

"It improves accuracy and reduces manpower. It is easy to learn."

More Automation Anywhere pros

"The best aspect is the UI, as it is very user-friendly."

"The ability to drag and drop various components and the customizability are good features."

"The record option and the OCR technology have been great."

"The most important feature of BotFarm is web automation."

"Productivity increased far more than thirty percent."

"BotFarm has been working perfectly fine with our business model. Its scalability is the most valuable feature. We can easily scale out bots on a need basis. Portability is another valuable feature. We work with different payment systems like Visa and MasterCard and have bots for them. Because of BotFarm, we are able to reuse these bots."

"From a solution standpoint, screen capture and tight integration with Outlook are valuable features."

"BotFarm is an easy solution to use and the interface is better than older versions."

More BotFarm pros

Cons

"The OCR for Hebrew text needs to be improved."

"I would like to see some better web automation, a wizard like the one in the product WinAutomation would be very nice."

"We really need a free development environment for customers. Building and testing automation on production isn't ideal."

"Error messages should be better. For error status, there should be better documentation because a lot of times, error messages that you get are quite vague. For example, you get a message saying that the workflow has run into an unknown status, which is vague. It just tells you that it failed, but you don't know how or why it failed. It makes debugging difficult."

"I would prefer not having to log in to update a ticket; being able to respond via email would be beneficial."

"It's possible that they could use a stronger community for seeking guidance and help."

"The documentation for errors needs improvement as many of the error messages we receive are very vague."

"The technical support could be better. We suffer from language barriers, as we are in Argentina."

More Automate cons

"Many clients use the Citrix environment but AA has very low functionality to automate a Citrix environment."

"The areas that need improvement are the license management, user access permission, user role access management, and technical support."

"Even though the product is easy to use, there are some challenges when we move across different environments; there's a lot of setup needed."

"It is difficult to learn all the possibilities that the product and automation itself offer."

"The error handling command on this solution still needs improvement, especially when compared to other platforms that are doing very well."

"Regarding the UI, once you're on some of the screens there are fixed dialogues, they are a set size, so there's a lot of horizontal scrolls and vertical scrolls. If I want to do something that is purely business-related and is somewhat complex to write or is nuanced, I sometimes have trouble implementing that inside of the Automation Anywhere script."

"I would like to have the ability to schedule bots by whichever one is available."

"You could improve the tools for reading CSV/Excel, also providing wizards or detailed guides, otherwise, it is quite complex to use them, especially at the beginning."

More Automation Anywhere cons

"There should be more support for developing in environments such as Citrix and Linux."

"We do have some troubles with the internal software commands, but we have been troubleshooting this bug to fix it."

"An area for improvement in BotFarm is that the communication between the Control Room and the Bot Client Missions isn't utilized well. There's also the issue with PCI DSS compliance or certain regulations that require a set of configurations that are not fully supported by BotFarm. The product should be certified or designed according to the required regulations in the finance industry to make it better."

"The licensing schemes could be more competitive. They need to be much more flexible in their pricing."

"I would like to see more process mining features to give us insight into them before we develop automation."

"The tool must execute remedial actions to resolve problems before they cause significant incidents."

"The deployment could be made a little bit easier."

"We have connectivity and integration with pretty much every single tech stack across the table that we have in the world, and there are a few areas that they don't do that well yet. I'd be looking for some improvement there, in terms of their integration with certain products."

More BotFarm cons

Pricing and Cost Advice

"I'm only involved in running the product and maintaining the systems, so I can't speak to the cost."

"From a distributor's perspective, one of the biggest selling points of Automate is its price point."

"Compared to other products, the pricing model for this solution is much more convenient, flexible, and adaptable to the Portuguese reality."

"While solutions like UiPath and Blue Prism cost around $11,000-$12,000 for each license, this product costs around $7,000 and you can keep it forever."

"The pricing is quite reasonable. We can run the process with one bot. The limitation is at the server level because they have some resources, and sometimes that is enough. It isn't too expensive, so you can get a good return off of one, and you can also have a pack of five bots that is quite competitive."

"From a distributor's side, one of the biggest selling points is its price point. Without going into any numbers, compared to UiPath, Automation Anywhere, and Blue Prism, we're significantly cheaper. The main difference is that other competitors usually charge you per process. However, in Automate's case, it's priced per bot. So, a bot can run multiple processes at the same time, but you are only priced for a single bot."

"I like the way this solution is priced because you can buy a license, or you can buy the software outright."

"It has gone up in price. The price of Fortra's Automate has increased since we first started using it. It does a lot but also costs a lot. It was a lot more affordable before Fortra owned the software."

More Automate pricing and cost advice

"It is the most economically friendly and it provides you with a lot of functions."

"Our company is investing a lot of money in Automation Anywhere. They have saved money wherever humans are working. They invest a lot of money in FTEs and other logistics, so the money saving is very pretty good with Automation Anywhere. While I don't know the exact figure, the tool is saving us millions of dollars as well as saving about 40,000 hours in the last year."

"We would like to use Citrix going forward. We use Bot Runners to scale up, and it gets to be expensive. Using Citrix, it can mitigate costs."

"It's cheaper than other similar solutions."

"Cost is the biggest area in need of improvement for Automation Anywhere. Annually it's $250,000. That's what deterred us right away."

"The setup cost for this is onetime and licensing is based on your choice of product."

"The solution is costly and the licensing is very confusing."

"The cost is high for small-scale businesses but it is fine for medium and large enterprises. Its high licensing cost may affect small-scale businesses. Reducing licensing costs would benefit many users."

More Automation Anywhere pricing and cost advice

"The solution prices are expensive. It would be more beneficial for customers to lower the pricing."

"Licenses are paid on a yearly basis and the cost is quite high."

"Pricing for this solution can be better."

"It is too expensive and not worth the price."

"An unattended bot license costs around $5,000, whereas an attended bot license costs roughly $1,500."

"The license of this solution is on an annual basis. The price is fair. However, what we did initially was a POC, but now we are looking at moving from a POC to expanding it out further. I would appreciate some kind of discount."

"There is a license for this solution and it is on an annual basis. I am satisfied with the price."

"The product is slightly expensive"

More BotFarm pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

11%

Computer Software Company

Manufacturing Company

Performing Arts

Computer Software Company

16%

Financial Services Firm

13%

Manufacturing Company

Healthcare Company

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	18
Midsize Enterprise	8
Large Enterprise	5

By reviewers
Company Size	Count
Small Business	140
Midsize Enterprise	81
Large Enterprise	515

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	14
Large Enterprise	18

Questions from the Community

What do you like most about HelpSystems AutoMate?

We use it for specific cases, mainly secure file transfers, which are vital for us. And it works for us.

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What is your primary use case for HelpSystems AutoMate?

My main use case for Automate is to deliver enterprise-scale script execution jobs, which means we are using Automate...

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What is your experience regarding pricing and costs for Fortra Automate?

Until now, I have not specified any other tech products except Microsoft Power Automate, N8N, and Make.com that I've ...

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How good is Automation Anywhere for RPA processes?

It depends on your use case. Is it simply to automate a couple of processes? Is it to augment a human team? AA is ver...

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How good is Automation Anywhere for RPA processes?

From my experience using AA tool, it depends on the applications that you want to automate, because there some applic...

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How good is Automation Anywhere for RPA processes?

It is a highly preferred RPA tool. You can check my Automation Anywhere Review to know more.

See all answers

What do you like most about BotFarm?

The product has increased efficiency and reduced the time spent on tasks.

See all answers

What is your experience regarding pricing and costs for BotFarm?

The product is slightly expensive. In comparison to competitor tools like UiPath, BotFarm's cost is greater. Our orga...

See all answers

What needs improvement with BotFarm?

The solution can improve the accuracy of hand-written data reading. In some situations, the data needs to be hand-wri...

See all answers

Comparisons

UiPath Platform vs Automate

Compared 21% of the time

Nintex RPA vs Automate

Compared 16% of the time

Microsoft Power Automate vs Automate

Compared 14% of the time

Redwood Software - Finance Automation Edition vs Automate

Compared 9% of the time

MOVEit vs Automate

Compared 6% of the time

More Automate Competitors

Microsoft Power Automate vs Automation Anywhere

Compared 33% of the time

UiPath Platform vs Automation Anywhere

Compared 17% of the time

Blue Prism vs Automation Anywhere

Compared 10% of the time

Python RPA vs Automation Anywhere

Compared 5% of the time

More Automation Anywhere Competitors

Microsoft Power Automate vs BotFarm

Compared 32% of the time

Edgeverve AssistEdge Cloud RPA vs BotFarm

Compared 29% of the time

More BotFarm Competitors

Product Reports

Buyer's Guide

Automate

October 2025

Download Automate product report

Buyer's Guide

Automation Anywhere

October 2025

Download Automation Anywhere product report

Buyer's Guide

BotFarm

October 2025

Download BotFarm product report

Also Known As

HelpSystems Automate, Automate

Automation Anywhere, Testing Anywhere, Automation Anywhere Enterprise

No data available

Overview

Automate offers a user-friendly solution with a drag-and-drop interface for efficient task automation and integration with major platforms like SAP and Azure, making it ideal for quick deployment with minimal coding and training.

Automate provides powerful features for businesses seeking efficient automation, offering compatibility with databases, email integration, and cloud platforms. Its simple interface supports both beginners and experienced users, simplifying tasks like invoice processing, HR automation, and data transformation. Cost-effective pricing and flexible licensing enhance its appeal while integration capabilities and scheduling tools ensure smooth workflow automation.

What are Automate's Key Features?

Drag-and-Drop Interface: Simplifies automation with intuitive design.
Integration Capabilities: Connects with platforms like SAP and Azure for seamless data flow.
Database and FTP Triggers: Enhances automation potential through direct data interaction.
Efficient Scheduling: Automates tasks with precise timing and control.
Web Scraping: Automates data extraction for quick analysis and reporting.

What Benefits and ROI Should Users Expect?

Rapid Deployment: Minimizes coding efforts for quick implementation.
Cost-Effectiveness: Offers flexible pricing models to suit budget constraints.
Operational Efficiency: Reduces manual workloads and enhances productivity.
Comprehensive Integration: Facilitates improved data management across systems.
Scalability: Adapts to growing business needs with ease.

In industries such as healthcare, banking, and logistics, Automate is used for tasks like invoice payment automation, data transformation, and task automation. This leads to streamlined processes and reduced manual workload, illustrating its value in enhancing operational efficiency through diversified workflows.

Fortra

Automation Anywhere offers a robust automation platform known for its user-friendly interface, flexible scalability, and advanced automation capabilities. It's designed to streamline operations across industries by automating manual and repetitive tasks.

Automation Anywhere empowers organizations with its easy-to-use platform that simplifies automation processes through its drag-and-drop functionality. With features like MetaBot and IQ Bot, it provides advanced automation solutions. The platform seamlessly integrates with business applications, ensuring efficient operation and data protection through security features like the credential vault. Despite its strengths, there is room for improvement in integration with source control systems and third-party applications. Enhancing UI friendliness, IDE capabilities, and licensing flexibility, along with improved support in the Citrix environment, are needed. Better OCR accuracy, AI functionalities, and Excel integration would enhance user experiences.

What are Automation Anywhere's key features?

Ease of Use: Offers a user-friendly platform that allows straightforward automation of processes for non-technical users.
Advanced Bots: Includes MetaBot and IQ Bot for complex automation tasks.
Integration: Seamlessly integrates with business applications for smooth operations.
Security: Features like credential vault ensure robust data protection.
Scalability: Provides flexibility and scalability for expanding automation needs.

What benefits and ROI should users look for?

Efficiency: Automates repetitive tasks, enhancing process efficiency.
Accuracy: Improves accuracy in operations like finance and HR.
Scalability: Offers scalable solutions for growing enterprises.
Cost Reduction: Reduces operational costs by streamlining processes.
Flexibility: Adapts to various industry requirements allowing broad implementation.

In the finance sector, Automation Anywhere is used for tasks like accounts payable, accounts receivable, and invoice processing. In HR, it's implemented for onboarding, payroll, and attendance verification. Its deployment also extends to supply chain, compliance, and customer service, providing streamlined operations by automating complex business processes.

Automation Anywhere

BotFarm is an enterprise-level robotic process automation (RPA) solution. What is unique about BotFarm is that users can buy RPA processes based on demand and not be confined to a license or a strict capacity structure. BotFarm, a robust product of Automation Anywhere, is the only RPA solution that allows users to buy only the products they need when they need them. BotFarm allows users to launch all the robots they need to get tasks completed sooner and more efficiently than many other products in the marketplace today. This consumption-based business model will result in significant savings and increase an organization's overall profitability.

BotFarm Benefits

Scalable: The flexible nature of the solution makes it very easy to scale when needed.
User-friendly: The UI is simple to use and understand. Users do not have to be tech-savvy to deploy bots.
Improves efficiency: BotFarm will increase process integrity by reducing human error and the need for continuous manual human effort or interaction.
Integration: BotFarm integrates well with many third-party solutions.

BotFarm Features

No code/low code solutions: Users can easily create and deploy bots to perform undesirable, mundane tasks, freeing IT staff to work on more productive, complicated tasks.
IQ Bots: Easily extrapolate data from any document, such as resumes, invoices, and legal documents, to ensure data is correctly correlated and grouped together and that overall data integrity is never compromised.
Fast: Deployed bots can complete tasks significantly faster than any human component, and with less error.
Cost-effective: Users only pay for the bots they actually need, and create as they go. This innovative process will save your organization time and money while increasing overall productivity and profitability. BotFarm has a very good ROI and is a stable, secure, and scalable solution.

Reviews from Real Users

Akshay P., Associate Systems Analyst at NSEiT Limited, relates, “It is very easy, simple. You're working on a notepad, and you don't need to know programming to work on this. The dashboards are quite good, especially on the latest versions.”

A Digital Strategy Manager at an energy/utilities company shares, “The scalability is the solution's most valuable aspect. The reason Bot Farm is used is to have only one license available whenever you have a spike in the transactions. That is a core feature. That is something which we are using to the maximum. It's working well due to the fact that the solution use case is quite structured.”

A Senior RPA Developer at a tech services company tells us, “The solution is great to automate any repetitive tasks, which you might do on a daily basis. For example, the organization may need to be generating invoices or extracting data from PDF files daily. It is very versatile in what you can automate. This has improved my organization by cutting down on repetitive tasks that now can be automated.”

Automation Anywhere

Sample Customers

Aldergrove Financial Group, Preferred Health Professionals, Mindbeam Technologies, First Credit Union in British Columbia, Vestcom International, Prime Liberty Benefits, University of Tampa, CNLBancshares, World Precision Instruments, BJ's Restaurants, Globe Pequot Press, Accudata Technologies, Norton Healthcare, Pacific Toxicology Laboratories

Google, Linkedin, Cisco, Juniper Networks, DellEMC, Comcast, Mastercard, Quest Diagnostics

Cisco, CocaCola Bottlers Japan, Macy's, Whirlpool, Unilever

Buyer's Guide

Automation Anywhere vs. BotFarm

September 2025

Free Report: Automation Anywhere vs. BotFarm

Find out what your peers are saying about Automation Anywhere vs. BotFarm and other solutions. Updated: September 2025.

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