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Auvik Network Management (ANM) vs WhatsUp Gold comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Oct 9, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Auvik Network Management (ANM)
Ranking in Network Monitoring Software
2nd
Ranking in IT Infrastructure Monitoring
3rd
Ranking in Cloud Monitoring Software
4th
Ranking in Network Traffic Analysis (NTA)
2nd
Average Rating
8.8
Reviews Sentiment
7.3
Number of Reviews
203
Ranking in other categories
Network Troubleshooting (1st)
WhatsUp Gold
Ranking in Network Monitoring Software
30th
Ranking in IT Infrastructure Monitoring
29th
Ranking in Cloud Monitoring Software
24th
Ranking in Network Traffic Analysis (NTA)
10th
Average Rating
7.8
Reviews Sentiment
6.2
Number of Reviews
25
Ranking in other categories
Application Performance Monitoring (APM) and Observability (29th), Server Monitoring (16th), Configuration Management (19th), Log Management (31st)
 

Mindshare comparison

As of January 2026, in the Network Monitoring Software category, the mindshare of Auvik Network Management (ANM) is 1.1%, up from 1.0% compared to the previous year. The mindshare of WhatsUp Gold is 1.5%, up from 1.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Network Monitoring Software Market Share Distribution
ProductMarket Share (%)
Auvik Network Management (ANM)1.1%
WhatsUp Gold1.5%
Other97.4%
Network Monitoring Software
 

Featured Reviews

HardeepSingh2 - PeerSpot reviewer
Senior operation command center Engineer at a real estate/law firm with 10,001+ employees
Centralized dashboard and real-time picture of the network improve efficiency
We have integrated Auvik Network Management with PRTG and our ServiceNow ticketing tool through API. It automatically creates notifications and sends them to Teams and our ticketing tool. It saves a lot of time. It saved 40% to 50% of our time. Auvik Network Management's network map, together with the dashboard, gives me a real-time picture of my network. It allows me to see the inventory under all sites and devices. My company has 55 sites. Whenever I want to go to a site, I can navigate the network path, and it provides me with the topology directly from source to destination. It shows all events, such as downtime or critical warnings, in an easy-to-use manner. It provides information about device interfaces, device bandwidth, latency, etc. I just need to click to view more detailed information. I have never found a scenario where Auvik Network Management did not allow me to find my site or any device. I can use global search to find my device or site and get the information easily. However, proper configuration within Auvik is critical for accurate reporting, covering all interfaces and their utilization. Using the automated documentation capabilities of Auvik Network Management is very easy. Over the last year, I have been continuously exploring this, finding that the API integration with our other platforms is straightforward, as it just requires configuration on both ends for proper communication. I didn't find any issue so far. It has been awesome. The network map dashboard of Auvik Network Management gives me full visibility into my network, making it easy to troubleshoot issues with inbuilt tools such as traceroute, ping, and SNMP. It helps diagnose problems quickly without having to type commands manually. Real-time performance insights from Auvik Network Management are very critical for my organization as we currently manage 55 sites with over 2,000 devices, and we need to keep track of numerous services such as Active Directory, DNS, and many protocols, so Auvik is essential as it consolidates everything on one dashboard. Auvik Network Management has decreased our mean time to resolution by 40% to 50%. It allows us to see traffic flow in real time without needing to guess. I can just log into the Auvik dashboard and quickly get results. Auvik Network Management helps my organization troubleshoot network issues proactively by providing alerts and monitoring. Instead of waiting for user feedback, we receive alerts on issues such as high latency or device failures directly on the dashboard. The impact of Auvik Network Management on reducing business disruptions related to network issues is significant. It reduces our downtime, improves security, and simplifies complex tasks into straightforward ones, making it the best tool for managing our complex network. We have configured multiple notification channels. We get alerts through email or integrated platforms such as Teams, which helps streamline communication. It makes it easy to collect information from various devices. We just need to configure the collector, IP addresses, and connections, and get approval from both ends. It creates a unique ID, and it can communicate with those devices.
EC
Technical Manager at Quan Hung Gourmet
Efficient monitoring with detailed customization, yet complexity remains
The best feature of WhatsUp Gold is the automatic generation of topology and its integration with virtualization and wireless. I have used the automated device discovery with this topology feature. The interactive map feature helps me manage the topology because sometimes we cannot draw the topology correctly, so we need to manually edit the connections. The alerting system is very tunable and customizable, but it's a little complicated to use. Many customers cannot manage it by themselves and need support from us, the provider. We always use the dashboards in the SOC, where we constantly display a dashboard or multiple dashboards. This allows us to know immediately if the connection or bandwidth is full or if the connection is broken.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Auvik's email alerts are convenient because we're always monitoring email, and it's easier to receive the alerts in your inbox."
"I love the alerting. With a single pane of glass, it's able to tell me that there's a firewall error, or that something is offline, there is a switch configuration error, or a configuration change has taken place on a certain device."
"I find the mapping topology, traffic insights, and reporting to be the most valuable features that Auvik offers."
"The ability to trace cables is the most valuable feature. The solution provides link detection and port detection features with the switches. It's invaluable to have the ability to see where one device is connected and identify the exact port without having to trace any cables."
"The SNMP discovery features are impressive; few products are as robust in their abilities, and it discovered objects I didn't think it would."
"It also automatically updates network topology. Once it discovers something new, and we allow it, it will update it within the interface. Then, when you log in to the cloud, it shows it. It's kinds of neat. It shows you exactly where things connect. We can see and connect the dots."
"I like the fact that it's easy to set up and learn our network. I've used some other systems where it takes a lot of time and effort to manage the monitoring system, so you get what you put into it. The nice thing about Auvik is that you put the credentials in, put the agent on the network, and it just does its thing. It sets up alerts that you would most likely turn on anyway without even having to do it. If you add another new device to the network, it detects it and sets alerts up for that device. With the other systems that I've used, I had to manually add those devices in and manually set the alerts for new devices. I like that it's an almost set-it-and-forget-it sort of system."
"Its proactive monitoring and simplified troubleshooting have significantly impacted our efficiency in handling network management tasks."
"WhatsUp Gold is very easy to deploy."
"We no longer have to manually search for problems because we are alerted when something in the network goes down."
"It is easy to access and discover devices, as well as monitor them automatically. The topology discover is also a useful feature."
"The most valuable feature is the auto-discovery function."
"Our local support team provides excellent service."
"The solution effectively monitors network devices and servers."
"The best feature of WhatsUp Gold is the automatic generation of topology and its integration with virtualization and wireless."
"The product is reasonably priced."
 

Cons

"Auvik could have better compatibility with more devices. The devices that we're using are essential within our network infrastructure. It would be great to access the full range of features that some of the other ones do, such as the device configuration backups and the configuration change alert."
"It sometimes lags, especially in larger deployments."
"The map would be the first thing I would like to see improved because sometimes the maps get really odd-looking and the automated placement of things on the map, devices on the map is sometimes not right. In fact, I was just looking at the map and something got moved. I'm sure it didn't get moved, it's just that Auvik realized it was supposed to go somewhere else. So the map could be better if there was a little bit of manual manipulation that you could do."
"I don't know if it has integrations with ticketing systems so that alerts would get to the ticketing system right away. That would be a good feature to add."
"However, its pricing was a little bit higher."
"A feature I'd like to see is a stat breakdown of our networks at the end of every month, showing package drop rates for each network and so on. For example, this data delivered in an email would be a good feature."
"The interface is good yet could be improved. There are many elements that could be changed in the interface itself."
"I would like to see improvement in terms of its integration with other applications and systems. I know that they are adding new systems. However, there is still work to be done there, such as integration with MS Teams. That is not working great for us."
"Users want SMS available via Whatsapp Gold. They don't want to go through third party SMS servers. The solution should work to make this possible."
"I think there are a few bugs now. Although they give some resolution for this, we cannot share the network remotely because of our company policy."
"Integrations with other devices. I want to have a product that has full integration with my active directory so I can track user activity. I want to track my complete user activity, so I'm looking for a product to implement in the near future, which will have full integration with my network and active directory users. It became very difficult to track user activity."
"The new release cadence needs to be improved. It takes a while for them to add new features and functionality. There should be a quicker turnaround with new versions."
"I would like to see better integration with switches so that you can see what is connected to each port, what the traffic is, and have a network map automatically generated."
"The technical support does not bother to respond."
"Adding on services increases the cost and on the version we have there is no option for ATM monitoring."
"The pricing for this solution has gone up quite recently, which has led some of our customers to buy an alternative product."
 

Pricing and Cost Advice

"The pricing is reasonable, neither exceptionally cheap nor excessively expensive—it aligns well with what I anticipated."
"Their licensing model is basically per managed device. You pay X amount per managed device, and managed devices are limited to switches, routers, firewalls, and wireless LAN controllers. So, the only things that we pay for are our switches, routers, firewalls, and wireless LAN controllers, but there are orders of magnitude more devices that Auvik manages that we don't pay for. It also manages servers, workstations, and phones. Auvik will gather KPIs from anything that is connected to the network if it can be managed via a standard like SNMP or WMI. There are no costs in addition to the standard licensing fees."
"Its licensing is very fair. The devices that stand to gain the most benefit from this product are the ones that are billed. In the case of routers, switches, and firewalls, I won't necessarily have the ability to put a management agent on them to gather errors and activity logs. This type of solution is a requirement for me to properly monitor and manage these devices. The devices that aren't being billed are workstation servers, etc. For those devices, I can put agents on them to monitor their health. It has a fair billing structure."
"I find Auvik's pricing to be a good value for the features offered."
"For small businesses with many devices, the tool is potentially unaffordable. Auvik Networks Inc. is competing with other companies offering very expensive products. Still, there's a gap in the market and potentially a lot of lost revenue for smaller customers, especially those with complex IT environments."
"Auvik tends to be on the pricier side."
"The price is a little high, and the product could be more cost-friendly. We work with many small and medium-sized businesses, so the cost can be hard to justify. We try to work around that, but it would be nice if Auvik were more cost-effective. Most enterprise-level businesses we work with have their own internal monitoring solutions, whether Nagios or SolarWinds."
"The pricing was a little bit higher. They can work on that as everybody wants to save money."
"There is a license needed to use WhatsUp Gold."
"This is a well priced solution."
"The most valuable feature is the cost compared to other solutions."
"I'm not sure, but it's expensive. We don't pay any additional fees."
"Pricing is reasonable compared to other products."
"It is per device, per year. The pricing is very clear. If you have a service agreement, you get all of your major upgrades and minor upgrades. It was under $10,000 to go all-in with all of the different add-ons for it."
"The price of WhatsUp Gold is good."
"There are some subscription charges that are quite heavy. I need to pay for support every year and these charges can be quite expensive. Aside from the initial cost for the tool, you need to pay additionally for support."
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Top Industries

By visitors reading reviews
Comms Service Provider
10%
Computer Software Company
9%
Financial Services Firm
9%
Manufacturing Company
8%
Financial Services Firm
12%
Manufacturing Company
12%
Government
11%
Computer Software Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business141
Midsize Enterprise32
Large Enterprise23
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise5
Large Enterprise14
 

Questions from the Community

What do you like most about Auvik?
The most valuable feature for us in Auvik is the network topology.
What is your experience regarding pricing and costs for Auvik?
Auvik Network Management (ANM) pricing or licensing is about 2,500 per year for approximately 4,000 endpoints, which is quite reasonable.
What needs improvement with Auvik?
I think the interface is a little clunky at times, and I've definitely had some frustrations with it over the years. One thing that was kind of a big issue was that if you were trying to go to a ra...
What do you like most about WhatsUp Gold?
The interactive mapping interface for scrolling, zooming, and drilling down on an element to learn about a network issue is good. When we see a network there will sometimes be a spot that has one l...
What is your experience regarding pricing and costs for WhatsUp Gold?
Clients find the licensing calculator confusing, but we simplify this for them by collecting relevant information first. The licensing is based on devices, providing better cost-effectiveness than ...
What needs improvement with WhatsUp Gold?
It would be great if WhatsUp Gold could add features that simplify management with AI, as it is currently too complicated to manage.
 

Overview

 

Sample Customers

Information Not Available
Artoni Trasporti, Austin Independent School District, Banca Marche, Burke County North Carolina, Cambridge University School of Clinical Medicine, Clayco, Community Integrated Care, Desca, Deutsche Bergbau, Flexi-Van, Gropper, Hamleys, Hammonds Furniture, Knowledge IT, Idras S.P.A., Sibeg, Swann Engineering, Trivium Lindenhof
Find out what your peers are saying about Auvik Network Management (ANM) vs. WhatsUp Gold and other solutions. Updated: January 2026.
881,082 professionals have used our research since 2012.