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Avanan vs Proofpoint Email Data Loss Prevention (DLP) comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare One
Sponsored
Ranking in Data Loss Prevention (DLP)
20th
Average Rating
8.6
Reviews Sentiment
6.5
Number of Reviews
23
Ranking in other categories
Email Security (20th), Secure Web Gateways (SWG) (13th), Cloud Access Security Brokers (CASB) (12th), Distributed Denial-of-Service (DDoS) Protection (7th), Software Defined WAN (SD-WAN) Solutions (12th), Access Management (11th), Bot Management (3rd), ZTNA as a Service (9th), ZTNA (4th), Secure Access Service Edge (SASE) (10th), Remote Browser Isolation (RBI) (3rd)
Avanan
Ranking in Data Loss Prevention (DLP)
41st
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
18
Ranking in other categories
Email Security (21st)
Proofpoint Email Data Loss ...
Ranking in Data Loss Prevention (DLP)
31st
Average Rating
7.0
Reviews Sentiment
6.9
Number of Reviews
2
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of May 2026, in the Data Loss Prevention (DLP) category, the mindshare of Cloudflare One is 2.1%, up from 1.4% compared to the previous year. The mindshare of Avanan is 1.1%, up from 1.1% compared to the previous year. The mindshare of Proofpoint Email Data Loss Prevention (DLP) is 1.0%, up from 0.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Loss Prevention (DLP) Mindshare Distribution
ProductMindshare (%)
Cloudflare One2.1%
Proofpoint Email Data Loss Prevention (DLP)1.0%
Avanan1.1%
Other95.8%
Data Loss Prevention (DLP)
 

Featured Reviews

CV
Network Architect at IP Dimension
Cloud security has improved remote access and has reduced costs for smaller client sites
I have used Cloudflare One's Identity-Aware Proxy, and it is quite straightforward from what I have seen so far. The app registration on the Azure side integrates fully into Cloudflare, and I am very satisfied with that part because it is easy to set up. The integration of Cloudflare One's Secure Web Gateway and Zero Trust Network Access works without any issues. That part is pretty automatic, and if you complete the rest of the setup, it comes together by itself with no issues from my side. What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection. The hops get shorter and you get better latency. We have done testing to see if it is better. One thing that we did notice with our proof of concept with our current client is that they have people connecting from the UK. When they used their previous VPN solution, uploading CAD drawings and other files to the server took a long time. They mentioned that it is much quicker on Cloudflare One's solution. I definitely believe that is part of the improved performance, and I am satisfied with that as well. What is nice about Cloudflare One is that it makes the setup easier and also easier to train technicians to maintain it. Compared to legacy systems, we do not need to get fancy firewalls in place that are costly. That is definitely also a cost-saver with Cloudflare One.
Robert Melendez - PeerSpot reviewer
Vice President Information Technology at Makeready
Enhances email security and has a very simple and easy-to-use UI
Spam protection is the most valuable feature. We have implemented the tool to enhance our email security. It helps prevent phishing attacks. The anomaly detection capabilities are baked into the security platform. The product integrates wonderfully with Microsoft 365. It's built right on a cloud platform and works almost natively. The solution has a very simple and easy-to-use UI. The tool appears extremely powerful and has a good solid feature set. It catches things that are bad for my environment. The user interface is good the way it is. If the solution continues down that path, I see no problems with the way it is going. It feels like a mature product.
HP
Cosultant at Kadaster
Offers flexible licensing and easy setup, but has challenges with European compliance
It is difficult to meet the European security compliancy regulations using Proofpoint since it is very focused on the American market, differing significantly from European policies. Additionally, there is uncertainty about the future level of license pricing because American organizations sometimes change their product offerings. Barracuda's Active Directory checking feature is one area where Proofpoint could improve.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection."
"It's the endpoint exposition. We don't need to expose our VPN server to the internet and need a zero-test solution. I can apply some conditional access to the endpoint that's connecting to our network to check their security policies or the security condition of their workstation. Once the workstation is trying to connect to my internal network, then I would like to check the discrete condition of these endpoints that are trying to access my internal network. We created some conditional access. We have CrowdStrike, to check if the CrowdStrike is installed, to check if it's updated, and to check for Windows updates. We created some conditional policies to check it."
"The simplicity of the solution is its valuable features as almost no effort was needed to learn the configurations. It is also one of the cheapest firewalls available in this category."
"Cloudflare is simple to use."
"I'm very satisfied with the environment and the dashboard."
"Using Cloudflare One makes my work quite easy because for DDoS protection, all I need to do is understand the OSI model and click; it makes it easier than trying to write a command line or use a Linux command."
"The solution has different options that can be used to differentiate DDoS attacks."
"Cloudflare DDoS mitigates DDoS attacks."
"Now, we aren't worried about any email threats as Avanan catches everything."
"It is simple to deploy this platform and interact with the set features."
"This software has kept the company information systems very secure for a long period, and we are proud of that."
"When we don't understand some functionalities, the customer support staff responds fast to our calls and provides immediate action."
"The most valuable feature of Avanan is its Anti-Malware solution for Office 365, and box.com."
"The most valuable feature of Avanan is its Anti-Malware solution for Office 365, and box.com."
"It can detect corrupted files and filters out documents with viruses."
"The customizable rules allow you to change aspects."
"Proofpoint offers flexibility in licensing, accommodating various levels from small businesses to governments."
"Proofpoint offers flexibility in licensing, accommodating various levels from small businesses to governments."
"We have too many features included in the solution. These include third-party malware detection as a primary feature and a secondary feature focused on dealing with various security threats."
 

Cons

"I would like them to include a VPN feature to provide a secure connection to the data center."
"They don't have a person to provide support for customers using the solution under their free plan."
"Operating and tuning the product is difficult."
"Cloudflare DDoS has poor technical support."
"Feedback could be enhanced. While I work efficiently with Clover as a partner in Mexico City, sometimes the information and requests are easier to manage with more concrete solutions."
"There are premium tier live service and lower tier live service, so we opted for the lower tier. But there is no medium tier where we pay a little extra and get a bit more service. So if that can be improved."
"For the topic of improvement, providing some training material is one of my suggestions."
"The initial onboarding was causing us some confusion."
"The system response in a slow computing device affects performance when sending and receiving emails."
"Avanan doesn't cover certain tool segments."
"Being cloud first and because we are in the movie business, we use a lot of Macintoshes. So, there is absolutely no reason for us to have Active Directory whatsoever. However, if you are using Office 365, you must have Active Directory in order to reset passwords. Even though we have a single sign-on provider, we must have Azure Active Directory for Office 365, which is really stupid. As a cloud application, you would think that I don't need Active Directory, which I don't need for anything else except Office 365. We have one server inside that space to help us manage Active Directory just for Office 365. This is a very sore point, but it is what it is."
"They need a little bit of improvement in AI logic, as sometimes, it quarantines frequent mailers as spam or suspects."
"The cost can be reviewed to enable SMEs to acquire it and enjoy great security features."
"There are some things that they can't remediate. The honest thing is nobody can right now because of the nature of how some of the secure email platforms work."
"It is complicated for new users unfamiliar with the modern cloud networking infrastructure."
"Familiarization with performance for new teams may take a long time."
"It is difficult to meet the European security compliance regulations using Proofpoint since it is very focused on the American market, differing significantly from European policies."
"It is difficult to meet the European security compliancy regulations using Proofpoint since it is very focused on the American market, differing significantly from European policies."
"The tool is expensive."
 

Pricing and Cost Advice

"The price tag is no longer $200,000, but rather $300,000 to $400,000. It's twice."
"The solution's pricing lacks transparency."
"The pricing of the solution is cheap. The licensing cost is also very low. I rate the cost and pricing a three out of ten."
"The solution is not that expensive."
"Cloudflare Zero Trust Platform's pricing is good."
"My company has to make yearly payments towards the licensing costs attached to the solution. There are no hidden charges apart from the licensing costs of the solution."
"The pricing is somewhere in the middle. I would rate the pricing a seven out of ten."
"The prices are slightly expensive."
"Good pricing arrangement as an SaaS offering."
"The product is not the cheapest in the market."
"Having the flexibility and modeling to do the pricing that best fits the needs of the organization is incredibly ideal. That is what Avanan does. They know exactly how many users are using it, etc. We can tune the invoicing associated with how we are using the product so we can charge it back to the shows appropriately."
"The pricing of Avanan is reasonable."
"Avanan’s price is comparable to Barracuda."
Information not available
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Top Industries

By visitors reading reviews
Construction Company
20%
Comms Service Provider
10%
Financial Services Firm
8%
Manufacturing Company
6%
Computer Software Company
11%
Financial Services Firm
10%
Construction Company
9%
Comms Service Provider
7%
Performing Arts
14%
Manufacturing Company
12%
Financial Services Firm
10%
Construction Company
10%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise2
Large Enterprise11
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise8
Large Enterprise6
No data available
 

Questions from the Community

What needs improvement with Cloudflare Access?
Cloudflare Access has strong integration with Microsoft, among other platforms. However, when it comes to Kaspersky, ...
What is your primary use case for Cloudflare Access?
Cloudflare Access provides secure access to internal applications for employees, external members of the organization...
What advice do you have for others considering Cloudflare Access?
Cloudflare Access is one of the best integrations available. While about two hundred vendors offer similar services, ...
Ask a question
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What is your experience regarding pricing and costs for Proofpoint Email Data Loss Prevention (DLP)?
The licenses for Proofpoint are effective, however, there is uncertainty about future pricing as American organizatio...
What needs improvement with Proofpoint Email Data Loss Prevention (DLP)?
It is difficult to meet the European security compliancy regulations using Proofpoint since it is very focused on the...
What is your primary use case for Proofpoint Email Data Loss Prevention (DLP)?
I know the portfolio of Proofpoint. I work with email backup and email security. Most of the time, I consult for vari...
 

Also Known As

Cloudflare Area 1 Email Security, Cloudflare Bot Management, Cloudflare Gateway, Cloudflare Zero Trust Platform, Cloudflare DDoS, Cloudflare SASE & SSE Platform
No data available
No data available
 

Overview

 

Sample Customers

23andMe
Bethel School District, ServiceSource, Capital Caring
Information Not Available
Find out what your peers are saying about Avanan vs. Proofpoint Email Data Loss Prevention (DLP) and other solutions. Updated: April 2026.
893,164 professionals have used our research since 2012.