No more typing reviews! Try our Samantha, our new voice AI agent.

Avanan vs Proofpoint Enterprise DLP comparison

Sponsored
 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare One
Sponsored
Ranking in Data Loss Prevention (DLP)
20th
Average Rating
8.6
Reviews Sentiment
6.5
Number of Reviews
23
Ranking in other categories
Email Security (20th), Secure Web Gateways (SWG) (13th), Cloud Access Security Brokers (CASB) (12th), Distributed Denial-of-Service (DDoS) Protection (7th), Software Defined WAN (SD-WAN) Solutions (12th), Access Management (11th), Bot Management (3rd), ZTNA as a Service (9th), ZTNA (4th), Secure Access Service Edge (SASE) (10th), Remote Browser Isolation (RBI) (3rd)
Avanan
Ranking in Data Loss Prevention (DLP)
41st
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
18
Ranking in other categories
Email Security (21st)
Proofpoint Enterprise DLP
Ranking in Data Loss Prevention (DLP)
7th
Average Rating
8.4
Reviews Sentiment
6.3
Number of Reviews
21
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of May 2026, in the Data Loss Prevention (DLP) category, the mindshare of Cloudflare One is 2.1%, up from 1.4% compared to the previous year. The mindshare of Avanan is 1.1%, up from 1.1% compared to the previous year. The mindshare of Proofpoint Enterprise DLP is 1.3%, down from 1.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Loss Prevention (DLP) Mindshare Distribution
ProductMindshare (%)
Proofpoint Enterprise DLP1.3%
Cloudflare One2.1%
Avanan1.1%
Other95.5%
Data Loss Prevention (DLP)
 

Featured Reviews

CV
Network Architect at IP Dimension
Cloud security has improved remote access and has reduced costs for smaller client sites
I have used Cloudflare One's Identity-Aware Proxy, and it is quite straightforward from what I have seen so far. The app registration on the Azure side integrates fully into Cloudflare, and I am very satisfied with that part because it is easy to set up. The integration of Cloudflare One's Secure Web Gateway and Zero Trust Network Access works without any issues. That part is pretty automatic, and if you complete the rest of the setup, it comes together by itself with no issues from my side. What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection. The hops get shorter and you get better latency. We have done testing to see if it is better. One thing that we did notice with our proof of concept with our current client is that they have people connecting from the UK. When they used their previous VPN solution, uploading CAD drawings and other files to the server took a long time. They mentioned that it is much quicker on Cloudflare One's solution. I definitely believe that is part of the improved performance, and I am satisfied with that as well. What is nice about Cloudflare One is that it makes the setup easier and also easier to train technicians to maintain it. Compared to legacy systems, we do not need to get fancy firewalls in place that are costly. That is definitely also a cost-saver with Cloudflare One.
Robert Melendez - PeerSpot reviewer
Vice President Information Technology at Makeready
Enhances email security and has a very simple and easy-to-use UI
Spam protection is the most valuable feature. We have implemented the tool to enhance our email security. It helps prevent phishing attacks. The anomaly detection capabilities are baked into the security platform. The product integrates wonderfully with Microsoft 365. It's built right on a cloud platform and works almost natively. The solution has a very simple and easy-to-use UI. The tool appears extremely powerful and has a good solid feature set. It catches things that are bad for my environment. The user interface is good the way it is. If the solution continues down that path, I see no problems with the way it is going. It feels like a mature product.
SR
Director Cybersecurity at a media company with 1,001-5,000 employees
Email data controls have reduced accidental leaks and support ongoing compliance monitoring
Overall, Proofpoint Enterprise DLP is a strong platform, but there are areas for improvement to enhance usability and effectiveness. One challenge is policy complexity and lifecycle management. As DLP programs mature, policies become layered and interdependent, leading to frustrations such as rule overlap that causes multiple triggers on a single message. Limited visibility into policy hierarchy impacts, difficulty modeling how new rules interact with existing ones, and change management requiring careful validation can all be challenging. An improvement opportunity would be advanced policy simulation tools for conflict detection between rules and clear rule precedence visualization, which would help understand the source of issues. The administrator user experience can feel dense from an admin perspective, especially when managing multiple layered policies, handling rule precedence, troubleshooting overlapping triggers, and onboarding new administration. As DLP programs mature, policy environments become complex quickly. Improvement opportunities would include visual policy mapping, impact previews, easier bulk policy editing, simpler policy cloning with conflict detection, and smarter recommendations during policy creation that would be very beneficial. Regarding data discovery and risk posture visibility, improvements are needed. While email layer protection is robust, organizations need better visibility across their repositories. There is an opportunity for built-in sensitive data discovery scanning and risk exposure mapping to identify which business units handle more sensitive data. A data movement visualization dashboard could also be beneficial, transitioning from reactive DLP blocking to proactive data exposure intelligence, which would significantly increase maturity.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Cloudflare is simple to use."
"Using Cloudflare One makes my work quite easy because for DDoS protection, all I need to do is understand the OSI model and click; it makes it easier than trying to write a command line or use a Linux command."
"The capabilities of the software are strong enough for me to do what it's supposed to do. For me, we don't need to do a lot of configuration on our site. We just enable it and monitor it."
"Cloudflare One has assisted in securing my remote workforce through a SASE solution with Cloudflare One and the Workers part, although I am not currently using the Workers component."
"Cloudflare is simple to use."
"Cloudflare Access is part of the Zero Trust philosophy."
"This solution is easy to understand and easy to configure."
"It's the endpoint exposition. We don't need to expose our VPN server to the internet and need a zero-test solution. I can apply some conditional access to the endpoint that's connecting to our network to check their security policies or the security condition of their workstation. Once the workstation is trying to connect to my internal network, then I would like to check the discrete condition of these endpoints that are trying to access my internal network. We created some conditional access. We have CrowdStrike, to check if the CrowdStrike is installed, to check if it's updated, and to check for Windows updates. We created some conditional policies to check it."
"It is simple to deploy this platform and interact with the set features."
"Prevention of account takeover by ransomware attackers has solved long-term problems that had become normal in the company."
"Email inspection has saved many employees from spam attacks and viruses from unauthorized sources."
"We have highly benefited from this platform since we deployed it, as it has provided reliable security to our email infrastructure and developed a secure working environment."
"Email Attachment Protection detects any insecure files and quickly blocks them to prevent the spread of viruses to other secure documents."
"The program has reduced the dangers related to phishing, malware, ransomware, and other vulnerabilities."
"The customizable rules allow you to change aspects."
"The ease of installation and the AI capacity of the product are valuable."
"Proofpoint Enterprise DLP is very reliable, and I have not seen very big downtime from their side in the last four years, which shows how serious they are about the customer business, their operations, and their services."
"My experience with email security has been really good, as it blocks thousands of emails, whether they are Business Email Compromise, confidential credential compromise threats, telephone-oriented attack delivery, or ransomware attacks."
"Proofpoint Enterprise DLP's prevention and detection of user policies is very effective."
"It's a very good solution in terms of preventing or protecting from DLP incidents."
"Proofpoint Enterprise DLP is very important to our organization in maintaining our security posture as well as managing insider user risk."
"Proofpoint is definitely the best."
"The threat detection is really excellent with Proofpoint Enterprise DLP and the way that it is able to see the threats before they become or before they enter the company is remarkable."
"Proofpoint Enterprise DLP has positively impacted my organization by improving the security posture of our data and containment within incidents, providing reassurance that PII has not leaked during times of incidents."
 

Cons

"Our customers no longer use Cloudflare because its service is subpar."
"Our customers no longer use Cloudflare because its service is subpar."
"The initial onboarding was causing us some confusion."
"Cloudflare Zero Trust Platform needs to improve its documentation. It took time to do the implementation."
"The pricing is an area that can be improved. Pricing, as far as I recall, was the source of our problems."
"I would like them to include a VPN feature to provide a secure connection to the data center."
"Cloudflare One is not very powerful, but for what we require, it is basic and sufficient."
"Our subscription plan for the solution has a limitation of bot signatures."
"Being cloud first and because we are in the movie business, we use a lot of Macintoshes. So, there is absolutely no reason for us to have Active Directory whatsoever. However, if you are using Office 365, you must have Active Directory in order to reset passwords. Even though we have a single sign-on provider, we must have Azure Active Directory for Office 365, which is really stupid. As a cloud application, you would think that I don't need Active Directory, which I don't need for anything else except Office 365. We have one server inside that space to help us manage Active Directory just for Office 365. This is a very sore point, but it is what it is."
"It is complicated for new users unfamiliar with the modern cloud networking infrastructure."
"There are times when we have false positives."
"It should also offer a quick backup in case any email is wrongly quarantined or deleted to ensure no data loss."
"When sending bulky emails, the system slows down and takes a long time before it responds effectively to our requests."
"The email filtration system is not well set since it sometimes blocks useful emails that are safe."
"The user experience must be improved."
"There are times when we have false positives."
"Proofpoint Email Data Loss Prevention (DLP) should probably add something more into their case management process."
"Proofpoint needs to improve in managing AI-related data loss as Microsoft provides better visibility and has enhanced integrations."
"Proofpoint Enterprise DLP can be improved; the UI can always use work, but I don't have any real frustration points at the moment."
"For improvement, I think adding more AI-powered features would be beneficial for Proofpoint Enterprise DLP."
"Usability has improved over the years; initially, it was difficult to navigate around the tooling, and my only other concern is around the number of products and how it's packaged up, as it gets a bit confusing at times."
"My impression of Proofpoint Enterprise DLP's ability to monitor problematic Copilot use is that some improvements are still required on that part because I believe it is not so matured yet and the new features are being implemented."
"I feel Proofpoint Enterprise DLP is quite advanced, but there are a few areas for improvement."
"In terms of improvements, I find there are some blind spots in Proofpoint Enterprise DLP; you can obviously add more channels for detection, and logging can be much improved, specifying exactly what action took place or what alert was generated."
 

Pricing and Cost Advice

"The prices are slightly expensive."
"The price tag is no longer $200,000, but rather $300,000 to $400,000. It's twice."
"Cloudflare Zero Trust Platform's pricing is good."
"The pricing is somewhere in the middle. I would rate the pricing a seven out of ten."
"My company has to make yearly payments towards the licensing costs attached to the solution. There are no hidden charges apart from the licensing costs of the solution."
"The solution is not that expensive."
"The solution's pricing lacks transparency."
"The pricing of the solution is cheap. The licensing cost is also very low. I rate the cost and pricing a three out of ten."
"The pricing of Avanan is reasonable."
"Good pricing arrangement as an SaaS offering."
"The product is not the cheapest in the market."
"Having the flexibility and modeling to do the pricing that best fits the needs of the organization is incredibly ideal. That is what Avanan does. They know exactly how many users are using it, etc. We can tune the invoicing associated with how we are using the product so we can charge it back to the shows appropriately."
"Avanan’s price is comparable to Barracuda."
Information not available
report
Use our free recommendation engine to learn which Data Loss Prevention (DLP) solutions are best for your needs.
893,221 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Construction Company
20%
Comms Service Provider
11%
Financial Services Firm
8%
Manufacturing Company
6%
Computer Software Company
11%
Financial Services Firm
10%
Construction Company
9%
Comms Service Provider
8%
Financial Services Firm
19%
Manufacturing Company
8%
Government
8%
Computer Software Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise2
Large Enterprise11
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise8
Large Enterprise6
By reviewers
Company SizeCount
Small Business4
Midsize Enterprise4
Large Enterprise19
 

Questions from the Community

What needs improvement with Cloudflare Access?
Cloudflare Access has strong integration with Microsoft, among other platforms. However, when it comes to Kaspersky, ...
What is your primary use case for Cloudflare Access?
Cloudflare Access provides secure access to internal applications for employees, external members of the organization...
What advice do you have for others considering Cloudflare Access?
Cloudflare Access is one of the best integrations available. While about two hundred vendors offer similar services, ...
Ask a question
Earn 20 points
What needs improvement with Proofpoint Enterprise DLP?
I feel Proofpoint Enterprise DLP is quite advanced, but there are a few areas for improvement. Since I am in IAM, str...
What is your primary use case for Proofpoint Enterprise DLP?
Something that stood out to me most from the seminar is how they are integrating AI with Proofpoint Enterprise DLP an...
What advice do you have for others considering Proofpoint Enterprise DLP?
Adaptive policy enforcement basically means policies do not act the same way for every user or every situation. For a...
 

Also Known As

Cloudflare Area 1 Email Security, Cloudflare Bot Management, Cloudflare Gateway, Cloudflare Zero Trust Platform, Cloudflare DDoS, Cloudflare SASE & SSE Platform
No data available
No data available
 

Overview

 

Sample Customers

23andMe
Bethel School District, ServiceSource, Capital Caring
Information Not Available
Find out what your peers are saying about Avanan vs. Proofpoint Enterprise DLP and other solutions. Updated: April 2026.
893,221 professionals have used our research since 2012.