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Avanan vs Proofpoint Enterprise DLP comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare One
Sponsored
Ranking in Data Loss Prevention (DLP)
21st
Average Rating
8.8
Reviews Sentiment
6.7
Number of Reviews
22
Ranking in other categories
Email Security (20th), Secure Web Gateways (SWG) (15th), Cloud Access Security Brokers (CASB) (11th), Distributed Denial-of-Service (DDoS) Protection (7th), Software Defined WAN (SD-WAN) Solutions (13th), Access Management (12th), Bot Management (3rd), ZTNA as a Service (8th), ZTNA (3rd), Secure Access Service Edge (SASE) (10th), Remote Browser Isolation (RBI) (3rd)
Avanan
Ranking in Data Loss Prevention (DLP)
27th
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
18
Ranking in other categories
Email Security (14th)
Proofpoint Enterprise DLP
Ranking in Data Loss Prevention (DLP)
10th
Average Rating
8.4
Reviews Sentiment
6.6
Number of Reviews
16
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of March 2026, in the Data Loss Prevention (DLP) category, the mindshare of Cloudflare One is 1.7%, up from 1.3% compared to the previous year. The mindshare of Avanan is 1.0%, down from 1.3% compared to the previous year. The mindshare of Proofpoint Enterprise DLP is 1.2%, down from 1.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Loss Prevention (DLP) Mindshare Distribution
ProductMindshare (%)
Proofpoint Enterprise DLP1.2%
Cloudflare One1.7%
Avanan1.0%
Other96.1%
Data Loss Prevention (DLP)
 

Featured Reviews

CV
Network Architect at IP Dimension
Cloud security has improved remote access and has reduced costs for smaller client sites
I have used Cloudflare One's Identity-Aware Proxy, and it is quite straightforward from what I have seen so far. The app registration on the Azure side integrates fully into Cloudflare, and I am very satisfied with that part because it is easy to set up. The integration of Cloudflare One's Secure Web Gateway and Zero Trust Network Access works without any issues. That part is pretty automatic, and if you complete the rest of the setup, it comes together by itself with no issues from my side. What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection. The hops get shorter and you get better latency. We have done testing to see if it is better. One thing that we did notice with our proof of concept with our current client is that they have people connecting from the UK. When they used their previous VPN solution, uploading CAD drawings and other files to the server took a long time. They mentioned that it is much quicker on Cloudflare One's solution. I definitely believe that is part of the improved performance, and I am satisfied with that as well. What is nice about Cloudflare One is that it makes the setup easier and also easier to train technicians to maintain it. Compared to legacy systems, we do not need to get fancy firewalls in place that are costly. That is definitely also a cost-saver with Cloudflare One.
Robert Melendez - PeerSpot reviewer
Vice President Information Technology at Makeready
Enhances email security and has a very simple and easy-to-use UI
Spam protection is the most valuable feature. We have implemented the tool to enhance our email security. It helps prevent phishing attacks. The anomaly detection capabilities are baked into the security platform. The product integrates wonderfully with Microsoft 365. It's built right on a cloud platform and works almost natively. The solution has a very simple and easy-to-use UI. The tool appears extremely powerful and has a good solid feature set. It catches things that are bad for my environment. The user interface is good the way it is. If the solution continues down that path, I see no problems with the way it is going. It feels like a mature product.
SR
Director Cybersecurity at a media company with 1,001-5,000 employees
Email data controls have reduced accidental leaks and support ongoing compliance monitoring
Overall, Proofpoint Enterprise DLP is a strong platform, but there are areas for improvement to enhance usability and effectiveness. One challenge is policy complexity and lifecycle management. As DLP programs mature, policies become layered and interdependent, leading to frustrations such as rule overlap that causes multiple triggers on a single message. Limited visibility into policy hierarchy impacts, difficulty modeling how new rules interact with existing ones, and change management requiring careful validation can all be challenging. An improvement opportunity would be advanced policy simulation tools for conflict detection between rules and clear rule precedence visualization, which would help understand the source of issues. The administrator user experience can feel dense from an admin perspective, especially when managing multiple layered policies, handling rule precedence, troubleshooting overlapping triggers, and onboarding new administration. As DLP programs mature, policy environments become complex quickly. Improvement opportunities would include visual policy mapping, impact previews, easier bulk policy editing, simpler policy cloning with conflict detection, and smarter recommendations during policy creation that would be very beneficial. Regarding data discovery and risk posture visibility, improvements are needed. While email layer protection is robust, organizations need better visibility across their repositories. There is an opportunity for built-in sensitive data discovery scanning and risk exposure mapping to identify which business units handle more sensitive data. A data movement visualization dashboard could also be beneficial, transitioning from reactive DLP blocking to proactive data exposure intelligence, which would significantly increase maturity.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The tool also offers good scalability, and the dashboard, along with real-time analytics, is very good."
"This solution is easy to understand and easy to configure."
"It will take the blow rather than our applications should an attack occur."
"For Cloudflare Access, I am using the free plan...The most valuable feature is their protection."
"The solution has different options that can be used to differentiate DDoS attacks."
"The simplicity of the solution is its valuable features as almost no effort was needed to learn the configurations. It is also one of the cheapest firewalls available in this category."
"Enables me to work from two locations."
"Cloudflare DDoS mitigates DDoS attacks."
"Spam protection is the most valuable feature."
"The most valuable feature of Avanan is its Anti-Malware solution for Office 365, and box.com."
"Avanan is a stable software. My company hasn't faced any issues, bugs, or problems with the performance of Avanan."
"If we look at four to five years ago, we had close to six or eight people click a link in an email per month. Now, we are probably down to about five or six clicks a year, if not less."
"The ease of installation and the AI capacity of the product are valuable."
"It can retract unsafe emails and remove them from the entire communication channel."
"The most valuable feature of Avanan is its effectiveness. When scanning incoming emails for threats it can in an automated fashion, quarantine suspicious attachments."
"When we don't understand some functionalities, the customer support staff responds fast to our calls and provides immediate action."
"Being from the consultant side, I can say that the customer was really happy with Proofpoint Enterprise DLP as is."
"Proofpoint Enterprise DLP is very important to our organization in maintaining our security posture as well as managing insider user risk."
"Proofpoint Enterprise DLP has positively impacted my organization by keeping us secure and making us aware of whether any critical information is in motion or at risk, and furthermore, whether there are employees that have malicious intent or malicious actions."
"Adaptive information protection has influenced my organization's approach to data security in a very good and positive manner."
"It's a very good solution in terms of preventing or protecting from DLP incidents."
"My experience with email security has been really good, as it blocks thousands of emails, whether they are Business Email Compromise, confidential credential compromise threats, telephone-oriented attack delivery, or ransomware attacks."
"The threat detection is really excellent with Proofpoint Enterprise DLP and the way that it is able to see the threats before they become or before they enter the company is remarkable."
"It has helped us tremendously to ensure our esteemed customers that whatever data our SMEs, security practice team, or SecOps team uses or may access from their customer data is being kept safe with us and is not being shared across the organization or outside the organization."
 

Cons

"Lacks a VPN feature to provide a secure connection to the data center."
"They don't have a person to provide support for customers using the solution under their free plan."
"Operating and tuning the product is difficult."
"From a logging perspective, it is still a bit difficult to see exactly what users are being blocked with the current views."
"There are premium tier live service and lower tier live service, so we opted for the lower tier. But there is no medium tier where we pay a little extra and get a bit more service. So if that can be improved."
"For the topic of improvement, providing some training material is one of my suggestions."
"The initial onboarding was causing us some confusion."
"Our subscription plan for the solution has a limitation of bot signatures."
"The user experience must be improved."
"Integration with various SaaS offerings, who are leading in the SaaS market."
"It is complicated for new users unfamiliar with the modern cloud networking infrastructure."
"The system could be designed to give corporate emails first priority due to demands."
"Familiarization with performance for new teams may take a long time."
"Avanan doesn't cover certain tool segments."
"It should reduce the amount of time needed for thorough scanning."
"It should also offer a quick backup in case any email is wrongly quarantined or deleted to ensure no data loss."
"I think Proofpoint Enterprise DLP could be improved by including templates."
"Proofpoint Email Data Loss Prevention (DLP) should probably add something more into their case management process."
"Proofpoint Enterprise DLP can be improved; the UI can always use work, but I don't have any real frustration points at the moment."
"For improvement, I think adding more AI-powered features would be beneficial for Proofpoint Enterprise DLP."
"Proofpoint Enterprise DLP is currently very good. It could become more user-friendly for someone who is not from the DLP field and could also help someone from a finance domain by integrating it with other domains as well."
"Proofpoint Enterprise DLP definitely has a higher cost compared to other email security tools, but some good solutions come at a cost."
"Overall, Proofpoint Enterprise DLP is a strong platform, but there are areas for improvement to enhance usability and effectiveness."
"From the pricing standpoint, I learned from my senior management team that Proofpoint Enterprise DLP is a little higher compared to other basic DLP tools."
 

Pricing and Cost Advice

"The solution is not that expensive."
"The solution's pricing lacks transparency."
"The pricing is somewhere in the middle. I would rate the pricing a seven out of ten."
"The prices are slightly expensive."
"The pricing of the solution is cheap. The licensing cost is also very low. I rate the cost and pricing a three out of ten."
"The price tag is no longer $200,000, but rather $300,000 to $400,000. It's twice."
"My company has to make yearly payments towards the licensing costs attached to the solution. There are no hidden charges apart from the licensing costs of the solution."
"Cloudflare Zero Trust Platform's pricing is good."
"Having the flexibility and modeling to do the pricing that best fits the needs of the organization is incredibly ideal. That is what Avanan does. They know exactly how many users are using it, etc. We can tune the invoicing associated with how we are using the product so we can charge it back to the shows appropriately."
"The pricing of Avanan is reasonable."
"The product is not the cheapest in the market."
"Good pricing arrangement as an SaaS offering."
"Avanan’s price is comparable to Barracuda."
Information not available
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Top Industries

By visitors reading reviews
Comms Service Provider
10%
Computer Software Company
9%
Financial Services Firm
8%
Manufacturing Company
8%
Computer Software Company
12%
Financial Services Firm
8%
Comms Service Provider
8%
Construction Company
7%
Financial Services Firm
15%
Government
9%
Manufacturing Company
9%
Computer Software Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise2
Large Enterprise10
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise8
Large Enterprise6
By reviewers
Company SizeCount
Small Business4
Midsize Enterprise3
Large Enterprise14
 

Questions from the Community

What needs improvement with Cloudflare Access?
Cloudflare Access has strong integration with Microsoft, among other platforms. However, when it comes to Kaspersky, ...
What is your primary use case for Cloudflare Access?
Cloudflare Access provides secure access to internal applications for employees, external members of the organization...
What advice do you have for others considering Cloudflare Access?
Cloudflare Access is one of the best integrations available. While about two hundred vendors offer similar services, ...
What do you like most about Avanan?
Spam protection is the most valuable feature.
What needs improvement with Avanan?
Avanan doesn't cover certain tool segments. Barracuda provides backup and retention of emails and Microsoft 365’s bac...
What needs improvement with Proofpoint Enterprise DLP?
I have no complaints about how Proofpoint Enterprise DLP can be improved.
What is your primary use case for Proofpoint Enterprise DLP?
My main use case for Proofpoint Enterprise DLP is email filtering for both spam and malicious attachments and phishing.
What advice do you have for others considering Proofpoint Enterprise DLP?
If one is looking for a bulletproof solution, then Proofpoint Enterprise DLP is the answer. I feel confident enough i...
 

Also Known As

Cloudflare Area 1 Email Security, Cloudflare Bot Management, Cloudflare Gateway, Cloudflare Zero Trust Platform, Cloudflare DDoS, Cloudflare SASE & SSE Platform
No data available
No data available
 

Overview

 

Sample Customers

23andMe
Bethel School District, ServiceSource, Capital Caring
Information Not Available
Find out what your peers are saying about Avanan vs. Proofpoint Enterprise DLP and other solutions. Updated: March 2026.
884,873 professionals have used our research since 2012.