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Avanan vs Proofpoint Enterprise DLP comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Avanan
Ranking in Data Loss Prevention (DLP)
28th
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
18
Ranking in other categories
Email Security (16th)
Proofpoint Enterprise DLP
Ranking in Data Loss Prevention (DLP)
24th
Average Rating
8.0
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of February 2026, in the Data Loss Prevention (DLP) category, the mindshare of Avanan is 1.1%, down from 1.3% compared to the previous year. The mindshare of Proofpoint Enterprise DLP is 1.2%, down from 1.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Loss Prevention (DLP) Market Share Distribution
ProductMarket Share (%)
Proofpoint Enterprise DLP1.2%
Avanan1.1%
Other97.7%
Data Loss Prevention (DLP)
 

Featured Reviews

Robert Melendez - PeerSpot reviewer
Vice President Information Technology at Makeready
Enhances email security and has a very simple and easy-to-use UI
Spam protection is the most valuable feature. We have implemented the tool to enhance our email security. It helps prevent phishing attacks. The anomaly detection capabilities are baked into the security platform. The product integrates wonderfully with Microsoft 365. It's built right on a cloud platform and works almost natively. The solution has a very simple and easy-to-use UI. The tool appears extremely powerful and has a good solid feature set. It catches things that are bad for my environment. The user interface is good the way it is. If the solution continues down that path, I see no problems with the way it is going. It feels like a mature product.
reviewer2784738 - PeerSpot reviewer
Software Developer at a financial services firm with 1,001-5,000 employees
Email defenses have reduced phishing impact and save our soc team significant investigation time
Proofpoint Enterprise Data Loss Prevention (DLP) should probably add something more into their case management process. There are certain things that Proofpoint lacks regarding case management. When incidents come in, it classifies a specific subcategory of what that incident is and creates a ticket for the SOC team. If they could provide more details on the type of incident filing in case management, that would be helpful. This is a hard ask because it requires some form of backend automation workflow. Many tools are starting to adopt their own automation workflows, which is pretty cool. Occasional mishaps arise related to users' devices affected by Proofpoint or when Proofpoint isn't logging specific device actions. The insider risk tool has been utilized effectively, which monitors employee actions every ten seconds, but there have been mishaps. Additionally, there are moments when specific servers require updates due to mismatched deployment updates, though this is not considered difficult because endpoint engineering counterparts assist, especially during Proofpoint calls.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I like Avanan's SmartDLP module. It's seamless, and the administrative overhead is low. We aren't a very sophisticated operation. We just want to reduce our exposure, so we find ThreatCloud helpful. Avanan's acquisition by Check Point was beneficial for them."
"When we don't understand some functionalities, the customer support staff responds fast to our calls and provides immediate action."
"Easy to use for non-technical users."
"It is simple to deploy this platform and interact with the set features."
"It can retract unsafe emails and remove them from the entire communication channel."
"The threat detection tools enable us to ascertain malware and phishing messages across the email network infrastructure."
"Email Attachment Protection detects any insecure files and quickly blocks them to prevent the spread of viruses to other secure documents."
"Spam protection is the most valuable feature."
"Proofpoint adds value and proves its ROI based on the services they provide."
 

Cons

"Sometimes it seemed like the allow list wasn't working. I've created many allow list rules however, they still seem to be blocked; the same is true with the blocked list rules."
"The system could be designed to give corporate emails first priority due to demands."
"It should reduce the amount of time needed for thorough scanning."
"Avanan doesn't cover certain tool segments."
"The user experience must be improved."
"Being cloud first and because we are in the movie business, we use a lot of Macintoshes. So, there is absolutely no reason for us to have Active Directory whatsoever. However, if you are using Office 365, you must have Active Directory in order to reset passwords. Even though we have a single sign-on provider, we must have Azure Active Directory for Office 365, which is really stupid. As a cloud application, you would think that I don't need Active Directory, which I don't need for anything else except Office 365. We have one server inside that space to help us manage Active Directory just for Office 365. This is a very sore point, but it is what it is."
"There are times when we have false positives."
"The cost can be reviewed to enable SMEs to acquire it and enjoy great security features."
"Proofpoint Email Data Loss Prevention (DLP) should probably add something more into their case management process."
 

Pricing and Cost Advice

"Having the flexibility and modeling to do the pricing that best fits the needs of the organization is incredibly ideal. That is what Avanan does. They know exactly how many users are using it, etc. We can tune the invoicing associated with how we are using the product so we can charge it back to the shows appropriately."
"Avanan’s price is comparable to Barracuda."
"The pricing of Avanan is reasonable."
"Good pricing arrangement as an SaaS offering."
"The product is not the cheapest in the market."
Information not available
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Top Industries

By visitors reading reviews
Computer Software Company
14%
Financial Services Firm
8%
Manufacturing Company
7%
Comms Service Provider
7%
Financial Services Firm
11%
Computer Software Company
11%
Manufacturing Company
10%
Educational Organization
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise8
Large Enterprise6
No data available
 

Questions from the Community

What do you like most about Avanan?
Spam protection is the most valuable feature.
What needs improvement with Avanan?
Avanan doesn't cover certain tool segments. Barracuda provides backup and retention of emails and Microsoft 365’s backup and retention services. I've brought this up with the vendor. They told me t...
What needs improvement with Proofpoint Enterprise DLP?
Proofpoint Enterprise Data Loss Prevention (DLP) should probably add something more into their case management process. There are certain things that Proofpoint lacks regarding case management. Whe...
What is your primary use case for Proofpoint Enterprise DLP?
Proofpoint Enterprise Data Loss Prevention (DLP) is currently being used in parts. The email protection plan is used, though uncertainty exists about whether an added-on plan for the DLP specifical...
What advice do you have for others considering Proofpoint Enterprise DLP?
The overall review rating for this product is 8 out of 10.
 

Overview

 

Sample Customers

Bethel School District, ServiceSource, Capital Caring
Information Not Available
Find out what your peers are saying about Microsoft, Forcepoint, Broadcom and others in Data Loss Prevention (DLP). Updated: January 2026.
881,707 professionals have used our research since 2012.