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Microsoft Purview Data Loss Prevention vs Proofpoint Enterprise DLP comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare One
Sponsored
Ranking in Data Loss Prevention (DLP)
22nd
Average Rating
8.6
Reviews Sentiment
6.5
Number of Reviews
23
Ranking in other categories
Email Security (20th), Secure Web Gateways (SWG) (12th), Cloud Access Security Brokers (CASB) (12th), Distributed Denial-of-Service (DDoS) Protection (8th), Software Defined WAN (SD-WAN) Solutions (13th), Access Management (12th), Bot Management (3rd), ZTNA as a Service (8th), ZTNA (4th), Secure Access Service Edge (SASE) (9th), Remote Browser Isolation (RBI) (2nd)
Microsoft Purview Data Loss...
Ranking in Data Loss Prevention (DLP)
1st
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
36
Ranking in other categories
Microsoft Security Suite (13th)
Proofpoint Enterprise DLP
Ranking in Data Loss Prevention (DLP)
7th
Average Rating
8.2
Reviews Sentiment
5.9
Number of Reviews
26
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2026, in the Data Loss Prevention (DLP) category, the mindshare of Cloudflare One is 2.0%, up from 1.6% compared to the previous year. The mindshare of Microsoft Purview Data Loss Prevention is 6.1%, down from 12.6% compared to the previous year. The mindshare of Proofpoint Enterprise DLP is 1.3%, down from 1.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Loss Prevention (DLP) Mindshare Distribution
ProductMindshare (%)
Microsoft Purview Data Loss Prevention6.1%
Proofpoint Enterprise DLP1.3%
Cloudflare One2.0%
Other90.6%
Data Loss Prevention (DLP)
 

Featured Reviews

CV
Network Architect at IP Dimension
Cloud security has improved remote access and has reduced costs for smaller client sites
I have used Cloudflare One's Identity-Aware Proxy, and it is quite straightforward from what I have seen so far. The app registration on the Azure side integrates fully into Cloudflare, and I am very satisfied with that part because it is easy to set up. The integration of Cloudflare One's Secure Web Gateway and Zero Trust Network Access works without any issues. That part is pretty automatic, and if you complete the rest of the setup, it comes together by itself with no issues from my side. What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection. The hops get shorter and you get better latency. We have done testing to see if it is better. One thing that we did notice with our proof of concept with our current client is that they have people connecting from the UK. When they used their previous VPN solution, uploading CAD drawings and other files to the server took a long time. They mentioned that it is much quicker on Cloudflare One's solution. I definitely believe that is part of the improved performance, and I am satisfied with that as well. What is nice about Cloudflare One is that it makes the setup easier and also easier to train technicians to maintain it. Compared to legacy systems, we do not need to get fancy firewalls in place that are costly. That is definitely also a cost-saver with Cloudflare One.
Rohit Jaiswar - PeerSpot reviewer
Soc Anaylst at Softcell Technologies Limited
Integrated controls have reduced insider risk and now protect sensitive data across our workforce
One standout feature about Microsoft Purview Data Loss Prevention is the tight integration with Insider Risk Management and Defender XDR, as it gives much better context during investigations instead of treating DLP as an isolated alerting tool. We also use endpoint DLP heavily to control USB, copy, print, clipboard, and browser upload activity, which has been very effective for remote workforce security. The best features Microsoft Purview Data Loss Prevention offers include real-time policy enforcement, endpoint DLP, and deep integration with Microsoft 365 plus Defender XDR. We also heavily rely on sensitive information type detection, adaptive policy tips, and insider risk integration to investigate suspicious user behavior with proper context. Another standout feature is the ability to control USB copy, browser uploads, print clipboards, and cloud sharing actions directly from endpoint policies. The integration with Microsoft Defender 365 and Defender XDR helps our team in day-to-day operations because DLP alerts are automatically correlated with endpoint identity, email, and user activity telemetry, which helps the SOC investigate incidents much faster from a single workflow. The sensitive information type detection makes a difference compared to other tools we have used because it is more effective than many legacy DLP tools. It understands context, exact data patterns, document labeling, and Microsoft 365 native content, reducing false positives while improving detection accuracy. Another strong feature of Microsoft Purview Data Loss Prevention is auto-labeling and policy inheritance with Microsoft's Information Protection, which helps maintain protection even after files are shared or moved across workloads. We also value the user coaching or policy tip capability because it educates users in real time instead of only blocking actions, which reduces repeated DLP violations significantly.
SR
Director Cybersecurity at a media company with 1,001-5,000 employees
Email data controls have reduced accidental leaks and support ongoing compliance monitoring
Overall, Proofpoint Enterprise DLP is a strong platform, but there are areas for improvement to enhance usability and effectiveness. One challenge is policy complexity and lifecycle management. As DLP programs mature, policies become layered and interdependent, leading to frustrations such as rule overlap that causes multiple triggers on a single message. Limited visibility into policy hierarchy impacts, difficulty modeling how new rules interact with existing ones, and change management requiring careful validation can all be challenging. An improvement opportunity would be advanced policy simulation tools for conflict detection between rules and clear rule precedence visualization, which would help understand the source of issues. The administrator user experience can feel dense from an admin perspective, especially when managing multiple layered policies, handling rule precedence, troubleshooting overlapping triggers, and onboarding new administration. As DLP programs mature, policy environments become complex quickly. Improvement opportunities would include visual policy mapping, impact previews, easier bulk policy editing, simpler policy cloning with conflict detection, and smarter recommendations during policy creation that would be very beneficial. Regarding data discovery and risk posture visibility, improvements are needed. While email layer protection is robust, organizations need better visibility across their repositories. There is an opportunity for built-in sensitive data discovery scanning and risk exposure mapping to identify which business units handle more sensitive data. A data movement visualization dashboard could also be beneficial, transitioning from reactive DLP blocking to proactive data exposure intelligence, which would significantly increase maturity.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Cloudflare DDoS is better than its competitors for its security, deployment, and scalability."
"Cloudflare Zero Trust Platform removes the risk of exposing the applications to the public."
"Cloudflare, in my opinion, was easy to implement."
"Cloudflare is by far the most effective solution that I have come across."
"Cloudflare One has assisted in securing my remote workforce through a SASE solution with Cloudflare One and the Workers part, although I am not currently using the Workers component."
"Cloudflare DDoS mitigates DDoS attacks."
"It's a perfect solution from my perspective; it's easy to understand and easy to configure."
"For Cloudflare Access, I am using the free plan...The most valuable feature is their protection."
"There's a good amount of documentation in case you run into any problems."
"I like the sensitivity labels and data security posture management for AI."
"Microsoft Purview Data Loss Prevention has impacted the organization very positively by strengthening data security through automatically detecting and protecting sensitive information across emails, endpoints, SharePoint, and OneDrive."
"It has helped our clients to reduce the time to action on insider threats because it can be integrated."
"The product has improved compliance and confidence. We are aware of the data that is leaving our organization. It provides confidence in data management and information storage."
"Microsoft Purview Data Loss Prevention has significantly improved our data security posture by reducing the risk of accidental data leaks and helping to meet compliance requirements."
"The solution's most valuable feature is the mature O365 DLP, which works with SharePoint and Teams."
"Microsoft Purview Data Loss Prevention's ability to prevent unauthorized sharing of sensitive information is valuable."
"It has saved many incidents from occurring as a result of data leaks of the organization, which is important for taking strict action."
"If one is looking for a bulletproof solution, then Proofpoint Enterprise DLP is the answer."
"Detection and prevention of data loss is very crucial and important in every organization, and I believe that Proofpoint Enterprise DLP has strong capability for this task."
"Since we started using it, we've seen a 100% improvement, a 45% reduction in DLP, an 80% increase in DLP cases being identified because it's a great detection tool, and a 40% decrease in events due to the warnings it provides users."
"The threat detection is really excellent with Proofpoint Enterprise DLP and the way that it is able to see the threats before they become or before they enter the company is remarkable."
"My experience with email security has been really good, as it blocks thousands of emails, whether they are Business Email Compromise, confidential credential compromise threats, telephone-oriented attack delivery, or ransomware attacks."
"Proofpoint Enterprise DLP has positively impacted my organization by improving the security posture of our data and containment within incidents, providing reassurance that PII has not leaked during times of incidents."
"Proofpoint Enterprise DLP sounds to be great software, and it feels to me that it is a strong shift in how DLP is evolving."
 

Cons

"From a logging perspective, it is still a bit difficult to see exactly what users are being blocked with the current views."
"The free plan has limitations. For example, I can only set up three rules, and the application firewall is unavailable."
"The response time for support must be reduced."
"There are premium tier live service and lower tier live service, so we opted for the lower tier. But there is no medium tier where we pay a little extra and get a bit more service. So if that can be improved."
"They don't have a person to provide support for customers using the solution under their free plan."
"Cloudflare One is not very powerful, but for what we require, it is basic and sufficient."
"Cloudflare DDoS has poor technical support."
"Cloudflare Zero Trust Platform needs to improve its documentation. It took time to do the implementation."
"I would like Microsoft Purview Data Loss Prevention to be on the source code or SQL databases. It is difficult to do classification and labeling when you have a third-party source code or a third-party Oracle database. It is seamless when it comes to Microsoft documents but is not so with third-party source codes. Microsoft needs to work on it a little bit more."
"At this time, I have not seen a return on investment with Microsoft Purview Data Loss Prevention."
"A major improvement is required in the solution's incident handling and alerting."
"A site can have different containers where you store data. We have always wanted to apply compliance, labels, and policies at the container level, rather than to an outer shell or at the site level. That is something we have been looking forward to and I believe Microsoft is already planning something like that."
"The only concern is that it forces clients to use an expensive license."
"Because it's an academic institution, we got really excited about the level of granularity we could implement, but that granularity overwhelmed our users."
"Microsoft Purview Data Loss Prevention could be improved with simpler policy configuration, a more robust reporting dashboard, and better support for third-party applications outside the Microsoft ecosystem."
"I see that there's a lot of content in Microsoft Purview Data Loss Prevention, and when I click on it and look around, I wonder what certain features do, but there's not enough documentation and explanation."
"From the pricing standpoint, I learned from my senior management team that Proofpoint Enterprise DLP is a little higher compared to other basic DLP tools."
"It is not one hundred percent reliable, but I believe it is easy for saving time for the user regarding the accuracy and reliability of the AI output in Proofpoint Enterprise DLP."
"Proofpoint Enterprise DLP is currently very good. It could become more user-friendly for someone who is not from the DLP field and could also help someone from a finance domain by integrating it with other domains as well."
"I feel Proofpoint Enterprise DLP is quite advanced, but there are a few areas for improvement."
"Proofpoint Email Data Loss Prevention (DLP) should probably add something more into their case management process."
"In terms of improvements, I find there are some blind spots in Proofpoint Enterprise DLP; you can obviously add more channels for detection, and logging can be much improved, specifying exactly what action took place or what alert was generated."
"Proofpoint Enterprise DLP is really good overall, but I feel it can improve by making the policy management more intuitive."
"For improvement, I think adding more AI-powered features would be beneficial for Proofpoint Enterprise DLP."
 

Pricing and Cost Advice

"The price tag is no longer $200,000, but rather $300,000 to $400,000. It's twice."
"The pricing is somewhere in the middle. I would rate the pricing a seven out of ten."
"The solution is not that expensive."
"The solution's pricing lacks transparency."
"The prices are slightly expensive."
"Cloudflare Zero Trust Platform's pricing is good."
"My company has to make yearly payments towards the licensing costs attached to the solution. There are no hidden charges apart from the licensing costs of the solution."
"The pricing of the solution is cheap. The licensing cost is also very low. I rate the cost and pricing a three out of ten."
"We are using the E3 license for Microsoft 365 with the E5 compliance license add-on."
"I am satisfied with the tool's pricing."
"The pricing is reasonable."
"Though I am not a specialist, the tool is quite expensive."
"Microsoft Purview Data Loss Prevention is part of a bundle and is not sold as a standalone product."
"The product has the best price-to-performance ratio."
"It's a little bit pricey compared to competitors, but it's not too high."
"If one is very cheap and ten is very expensive, I rate the price as one out of ten."
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Top Industries

By visitors reading reviews
Construction Company
19%
Comms Service Provider
11%
Outsourcing Company
9%
Financial Services Firm
8%
Financial Services Firm
15%
Manufacturing Company
7%
Computer Software Company
7%
Outsourcing Company
7%
Financial Services Firm
17%
Outsourcing Company
8%
Insurance Company
7%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise1
Large Enterprise12
By reviewers
Company SizeCount
Small Business17
Midsize Enterprise7
Large Enterprise15
By reviewers
Company SizeCount
Small Business3
Midsize Enterprise5
Large Enterprise26
 

Questions from the Community

What needs improvement with Cloudflare Zero Trust Platform?
In my opinion, Cloudflare One can be improved mainly through compatibility, as the integration should be much simpler...
What is your primary use case for Cloudflare Zero Trust Platform?
Cloudflare One's primary use case for my organization is to protect servers and to provide remote access with the VPN...
What is your experience regarding pricing and costs for Microsoft Purview Data Loss Prevention?
The pricing for Microsoft Purview Data Loss Prevention was manageable for us because we already had Microsoft 365 and...
What needs improvement with Microsoft Purview Data Loss Prevention?
Microsoft Purview Data Loss Prevention can be improved as the endpoint DLP policy tuning can be complex in large envi...
What is your primary use case for Microsoft Purview Data Loss Prevention?
Microsoft Purview Data Loss Prevention is used for monitoring and preventing sensitive data exfiltration across Excha...
What needs improvement with Proofpoint Enterprise DLP?
Proofpoint Enterprise DLP is really good overall, but I feel it can improve by making the policy management more intu...
What is your primary use case for Proofpoint Enterprise DLP?
Based on what I learned in the seminar, Proofpoint Enterprise DLP can be most useful in preventing sensitive data fro...
What advice do you have for others considering Proofpoint Enterprise DLP?
Having used Proofpoint Enterprise DLP, my advice would be to spend time planning and tuning your policies before enfo...
 

Also Known As

Cloudflare Area 1 Email Security, Cloudflare Bot Management, Cloudflare Gateway, Cloudflare Zero Trust Platform, Cloudflare DDoS, Cloudflare SASE & SSE Platform
Microsoft Endpoint Data Loss Prevention, MS Endpoint DLP, Microsoft Endpoint DLP
No data available
 

Overview

 

Sample Customers

23andMe
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Find out what your peers are saying about Microsoft Purview Data Loss Prevention vs. Proofpoint Enterprise DLP and other solutions. Updated: August 2026.
908,834 professionals have used our research since 2012.