Azure Data Factory vs Informatica PowerExchange [EOL] comparison

Microsoft and Informatica are both solutions in the Data Integration category. Additionally, 92% of Microsoft users are willing to recommend the solution, compared to 90% of Informatica users who would recommend it.

Azure Data Factory

Read 93 Azure Data Factory reviews

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7,838 Comparison Views

92% willing to recommend

Informatica PowerExchange [...

Read 23 Informatica PowerExchange [EOL] reviews

90% willing to recommend

Azure Data Factory

Informatica PowerExchange [...

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Executive SummaryUpdated on Dec 11, 2025

Informatica PowerExchange and Azure Data Factory are competing in the data integration tool category. Azure Data Factory appears to have the upper hand due to its cloud-native ease of use and extensive integration capabilities.

Features: Informatica PowerExchange offers robust real-time data integration, expansive connectivity to legacy systems, and advanced change data capture capabilities. Its powerful transformation features and pushdown optimization are highly suitable for data warehouses. Azure Data Factory provides an intuitive, visual, drag-and-drop interface for data transformation, broad cloud service connectivity, and integration with over 100 data sources. It focuses on seamless cloud integration and user-friendly pipeline orchestration.

Room for Improvement: Informatica PowerExchange could improve by widening its database connectivity, enhancing runtime performance, and revising its pricing structure. Real-time processing capabilities are seen as behind competitors such as Oracle GoldenGate. Azure Data Factory needs better third-party platform integration, improved AI capabilities for analytics, and support for more complex transformations. Users also mention the need for clearer documentation and more responsive support.

Ease of Deployment and Customer Service: Informatica PowerExchange is praised for its technical support, although some users report delays. It supports on-premises deployment, demanding technical expertise. Azure Data Factory primarily operates in the cloud, offering flexible setup experiences. It's noted for easier scalability and typically responsive customer service, even though some delays occur due to complex ticket systems.

Pricing and ROI: Informatica PowerExchange has a straightforward capacity-focused pricing model, often deemed expensive due to additional licensing for real-time features, but it delivers strong ROI by integrating data efficiently. Azure Data Factory employs a pay-as-you-go model with flexibility, potentially leading to pricing complexity. Users commend its cost efficiency, especially for organizations using other Azure services. Both solutions offer robust ROI through enhanced data integration, but Azure's flexibility and cloud alignment often make it more favorable in pricing value.

To learn more, read our detailed Data Integration Report (Updated: January 2026).

Buyer's Guide

Data Integration

January 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

ROI

Sentiment score

6.4

Azure Data Factory offers significant ROI, efficiency, and cost savings, with users highlighting benefits in data integration and migration.

Sentiment score

7.9

Informatica PowerExchange boosts decision-making and ROI through streamlined data management and cost-effective integration across data sources.

Our stakeholders and clients have expressed satisfaction with Azure Data Factory's efficiency and cost-effectiveness.

Deena Thayalan

Data Engineer at Vthinktechnologies

For more quotes and insights, download the Azure Data Factory report

It is considered cost-efficient because it leads to the re-utilization of channels and platforms, which saves time and money.

Haider-AlAmeed

Sr. IT & Data Governance and Management Consultant & Technical Lead at a government with 51-200 employees

For more quotes and insights, download the Informatica PowerExchange [EOL] report

Customer Service

Sentiment score

6.3

Azure Data Factory support is generally satisfactory, with responsive assistance and strong community resources enhancing user satisfaction.

Sentiment score

7.1

Feedback on Informatica PowerExchange support is mixed, with praise for reliability but concern over response times, averaging 7-8/10 ratings.

The technical support from Microsoft is rated an eight out of ten.

Brian Sullivan

Chief Analytics Officer at Idiro Analytics

The technical support is responsive and helpful

Joy Maitra

Sr. Technical Architect at Hexaware Technologies Limited

The technical support for Azure Data Factory is generally acceptable.

Rama Subba Reddy Thavva

Solution Architect at Mercedes-Benz AG

For more quotes and insights, download the Azure Data Factory report

Their support aligns with what I have experienced with Informatica data quality teams, and it is quite effective.

reviewer2145525

IT Manager - Data Quality and Migration at a manufacturing company with 10,001+ employees

Informatica's technical support team is very supportive and provides help whenever required.

Haider-AlAmeed

Sr. IT & Data Governance and Management Consultant & Technical Lead at a government with 51-200 employees

The support was good enough, and they were able to resolve all the issues I raised in the past.

Xitiz Pugalia

Senior Analyst at North Oil Company

For more quotes and insights, download the Informatica PowerExchange [EOL] report

Scalability Issues

Sentiment score

7.4

Azure Data Factory offers scalable cloud-based solutions for diverse operations, despite some third-party integration limitations and use case challenges.

Sentiment score

7.0

Informatica PowerExchange is scalable for big data, though some find limitations in flexibility and high availability.

Azure Data Factory is highly scalable.

Brian Sullivan

Chief Analytics Officer at Idiro Analytics

For more quotes and insights, download the Azure Data Factory report

No quotes available

For more quotes and insights, download the Informatica PowerExchange [EOL] report

Stability Issues

Sentiment score

7.8

Azure Data Factory is considered highly stable and reliable, though minor issues can occur, mostly in development environments.

Sentiment score

7.7

Informatica PowerExchange [EOL] is reliable but needs improvements in handling high loads, error clarity, and log visibility.

The solution has a high level of stability, roughly a nine out of ten.

Brian Sullivan

Chief Analytics Officer at Idiro Analytics

For more quotes and insights, download the Azure Data Factory report

Technical errors sometimes occur, such as network breakages at the source level, which breaks connectivity.

Xitiz Pugalia

Senior Analyst at North Oil Company

For more quotes and insights, download the Informatica PowerExchange [EOL] report

Room For Improvement

Azure Data Factory needs better integration, UI, documentation, data handling, pricing transparency, real-time processing, connectivity, and scheduling.

Informatica PowerExchange needs improved integration, user-friendliness, and enhancements in big data, real-time processing, and automation capabilities.

There is a problem with the integration with third-party solutions, particularly with SAP.

Rama Subba Reddy Thavva

Solution Architect at Mercedes-Benz AG

Sometimes, the compute fails to process data if there is a heavy load suddenly, and it doesn't scale up automatically.

Joy Maitra

Sr. Technical Architect at Hexaware Technologies Limited

Incorporating more dedicated API sources to specific services like HubSpot CRM or Salesforce would be beneficial.

Brian Sullivan

Chief Analytics Officer at Idiro Analytics

For more quotes and insights, download the Azure Data Factory report

The addition of data quality dashboards or measures would also help in profiling data to assess its health before sharing or moving it.

Haider-AlAmeed

Sr. IT & Data Governance and Management Consultant & Technical Lead at a government with 51-200 employees

One area that could be improved is performance, as PowerExchange sometimes has less performance compared to native connectors when dealing with a huge volume of data.

Xitiz Pugalia

Senior Analyst at North Oil Company

For more quotes and insights, download the Informatica PowerExchange [EOL] report

Setup Cost

Azure Data Factory's pricing is pay-as-you-go, with costs based on usage, offering competitive and cost-effective solutions.

Informatica PowerExchange pricing is capacity-based with moderate to high costs, favored for integration capabilities and cost efficiency.

The pricing is cost-effective.

Brian Sullivan

Chief Analytics Officer at Idiro Analytics

It is considered cost-effective.

Joy Maitra

Sr. Technical Architect at Hexaware Technologies Limited

For more quotes and insights, download the Azure Data Factory report

Informatica PowerExchange is considered cost-efficient due to reduced number of APIs needed.

Haider-AlAmeed

Sr. IT & Data Governance and Management Consultant & Technical Lead at a government with 51-200 employees

The pricing and cost depend heavily on SAP's licensing structure, especially if using SAP integration services.

reviewer2145525

IT Manager - Data Quality and Migration at a manufacturing company with 10,001+ employees

For more quotes and insights, download the Informatica PowerExchange [EOL] report

Valuable Features

Azure Data Factory offers scalable ETL processes with easy integration, user-friendly interface, and strong orchestration, security, and automation features.

Informatica PowerExchange [EOL] excels in data transformation, connectivity, and integration, efficiently handling large data volumes with flexibility.

It connects to different sources out-of-the-box, making integration much easier.

Joy Maitra

Sr. Technical Architect at Hexaware Technologies Limited

The orchestration features in Azure Data Factory are definitely useful, as it is not only for Azure Data Factory; we can also include DataBricks and other services for integrating the data solution, making it a very beneficial feature.

KandaswamyMuthukrishnan

Director at a computer software company with 1,001-5,000 employees

The platform excels in handling major datasets, particularly when working with Power BI for reporting purposes.

Deena Thayalan

Data Engineer at Vthinktechnologies

For more quotes and insights, download the Azure Data Factory report

It also reduces the number of APIs needed for new integrations by offering a unified exchange platform.

Haider-AlAmeed

Sr. IT & Data Governance and Management Consultant & Technical Lead at a government with 51-200 employees

The primary advantage of Informatica PowerExchange is being able to extract data from source systems that Informatica does not natively support.

Xitiz Pugalia

Senior Analyst at North Oil Company

PowerExchange is one of the best software solutions to build integrations with non-Oracle or standard database services, especially for SAP and Hana products.

reviewer2145525

IT Manager - Data Quality and Migration at a manufacturing company with 10,001+ employees

For more quotes and insights, download the Informatica PowerExchange [EOL] report

Categories and Ranking

Azure Data Factory

Average Rating

8.0

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Data Integration (3rd), Cloud Data Warehouse (2nd)

Informatica PowerExchange [...

Average Rating

8.0

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

No ranking in other categories

Featured Reviews

KandaswamyMuthukrishnan

Director at a computer software company with 1,001-5,000 employees

Integrates diverse data sources and streamlines ETL processes effectively

Regarding potential areas of improvement for Azure Data Factory, there is a need for better data transformation, especially since many people are now depending on DataBricks more for connectivity and data integration. Azure Data Factory should consider how to enhance integration or filtering for more transformations, such as integrating with Spark clusters. I am satisfied with Azure Data Factory so far, but I suggest integrating some AI functionality to analyze data during the transition itself, providing insights such as null records, common records, and duplicates without running a separate pipeline or job. The monitoring tools in Azure Data Factory are helpful for optimizing data pipelines; while the current feature is adequate, they can improve by creating a live dashboard to see the online process, including how much percentage has been completed, which will be very helpful for people who are monitoring the pipeline.

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Haider-AlAmeed

Sr. IT & Data Governance and Management Consultant & Technical Lead at a government with 51-200 employees

Facilitates seamless data exchange for Middle Eastern government entities while reducing costs and simplifying integration processes

Informatica PowerExchange is important for services and common services implementations. This allows workflow communication between different entities, providing proper services. The tool's governance features include HA rules, responsibilities, and policies which are highly valued. It also reduces the number of APIs needed for new integrations by offering a unified exchange platform that facilitates easy-to-use services without the need for coding.

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Top Industries

By visitors reading reviews

Financial Services Firm

13%

Computer Software Company

11%

Manufacturing Company

Government

Financial Services Firm

23%

Government

Computer Software Company

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	31
Midsize Enterprise	19
Large Enterprise	57

By reviewers
Company Size	Count
Small Business	8
Midsize Enterprise	3
Large Enterprise	12

Questions from the Community

How do you select the right cloud ETL tool?

AWS Glue and Azure Data factory for ELT best performance cloud services.

See all answers

How does Azure Data Factory compare with Informatica PowerCenter?

Azure Data Factory is flexible, modular, and works well. In terms of cost, it is not too pricey. It offers the stability and reliability I am looking for, good scalability, and is easy to set up an...

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How does Azure Data Factory compare with Informatica Cloud Data Integration?

Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...

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What do you like most about Informatica PowerExchange?

The product’s flexibility is valuable.

See all answers

What is your experience regarding pricing and costs for Informatica PowerExchange?

Informatica PowerExchange is considered cost-efficient due to reduced number of APIs needed, enabling re-utilization of existing channels, cutting down on development and training costs.

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What needs improvement with Informatica PowerExchange?

It would be helpful to have more metadata provided, which is useful for engaging more users in data exchange. The addition of data quality dashboards or measures would also help in profiling data t...

See all answers

Comparisons

Snowflake vs Azure Data Factory

Compared 7% of the time

Informatica Intelligent Data Management Cloud (IDMC) vs Azure Data Factory

Compared 6% of the time

Palantir Foundry vs Azure Data Factory

Compared 5% of the time

Oracle Data Integrator (ODI) vs Azure Data Factory

Compared 4% of the time

FME vs Azure Data Factory

Compared 4% of the time

More Azure Data Factory Competitors

Informatica PowerCenter vs Informatica PowerExchange [EOL]

Compared 31% of the time

Informatica Intelligent Data Management Cloud (IDMC) vs Informatica PowerExchange [EOL]

Compared 13% of the time

Oracle GoldenGate vs Informatica PowerExchange [EOL]

Compared 8% of the time

SharePlex vs Informatica PowerExchange [EOL]

Compared 6% of the time

SAS Access vs Informatica PowerExchange [EOL]

Compared 3% of the time

More Informatica PowerExchange [EOL] Competitors

Product Reports

Buyer's Guide

Azure Data Factory

January 2026

Download Azure Data Factory product report

Buyer's Guide

Informatica PowerExchange [EOL]

January 2026

Download Informatica PowerExchange [EOL] product report

Also Known As

No data available

PowerExchange, Connectors

Overview

Azure Data Factory efficiently manages and integrates data from various sources, enabling seamless movement and transformation across platforms. Its valuable features include seamless integration with Azure services, handling large data volumes, flexible transformation, user-friendly interface, extensive connectors, and scalability. Users have experienced improved team performance, workflow simplification, enhanced collaboration, streamlined processes, and boosted productivity.

Microsoft

Informatica PowerExchange [EOL] offers advanced data integration capabilities, emphasizing data transformation, real-time integration, and connectivity to diverse data sources, ensuring seamless access and management of big data in complex environments.

Informatica PowerExchange [EOL] is a robust tool for managing data integration and transformation processes. It supports connectivity to numerous sources, enabling real-time data capture and transformation. With native connectors and APIs, it allows seamless integration, ensuring data mapping across data formats. While strong at data handling and integration, improvements in pricing, real-time processing, and enhanced technical support are necessary. Expanded cloud integration and improved high availability will further bolster its efficiency in managing extensive datasets, supporting ETL, and integrating systems like SAP.

What are the most important features of Informatica PowerExchange?

Data Transformation: Facilitates complex data mappings across formats.
Diverse Connectivity: Connects to multiple data sources, including non-native systems.
Real-Time Integration: Offers real-time data capture and processing capabilities.
Pushdown Optimization: Enhances performance by leveraging native database capabilities.
Change Data Capture: Supports incremental data updates, improving data freshness.

What benefits should be considered?

Scalability: Handles big data volumes efficiently, allowing for future growth.
Workflow Communication: Governance features streamline workflows and reduce API dependence.
Integration Flexibility: Supports integration with SAP and Hana, improving data management.
Fast Updates: Provides timely updates to integrated systems, enhancing decision-making.

Informatica PowerExchange [EOL] is implemented widely in sectors requiring robust data integration solutions. It serves industries such as finance, healthcare, and retail, facilitating the creation of data warehouses and lakes. Used for ETL processes and operational analytics, it integrates systems like Hadoop, Oracle, and legacy environments, driving efficient communication and information sharing.

Informatica

Sample Customers

1. Adobe 2. BMW 3. Coca-Cola 4. General Electric 5. Johnson & Johnson 6. LinkedIn 7. Mastercard 8. Nestle 9. Pfizer 10. Samsung 11. Siemens 12. Toyota 13. Unilever 14. Verizon 15. Walmart 16. Accenture 17. American Express 18. AT&T 19. Bank of America 20. Cisco 21. Deloitte 22. ExxonMobil 23. Ford 24. General Motors 25. IBM 26. JPMorgan Chase 27. Microsoft (Azure Data Factory is developed by Microsoft) 28. Oracle 29. Procter & Gamble 30. Salesforce 31. Shell 32. Visa

ACH Food, BNSF Railway Company, Illinois State University

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