Azure Data Factory vs Upsolver comparison

Why PeerSpot?

Microsoft and Upsolver are both solutions in the Data Integration category. Microsoft is ranked #5 with an average rating of 8.0, while Upsolver is ranked #38 with an average rating of 8.7. Microsoft holds a 2.2% mindshare in DI, compared to Upsolver’s 0.7% mindshare. Additionally, 92% of Microsoft users are willing to recommend the solution, compared to 100% of Upsolver users who would recommend it.

Azure Data Factory

Read 97 Azure Data Factory reviews

14,793 Views
10,207 Comparison Views

92% willing to recommend

Upsolver

Read 4 Upsolver reviews

2,226 Views
1,781 Comparison Views

100% willing to recommend

Azure Data Factory

Upsolver

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Azure Data Factory and Upsolver based on real PeerSpot user reviews.

Find out in this report how the two Data Integration solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Azure Data Factory vs. Upsolver Report (Updated: September 2026).

Buyer's Guide

Azure Data Factory vs. Upsolver

September 2026

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Helped 912,930 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Azure Data Factory

Ranking in Data Integration

5th

Average Rating

8.0

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

Cloud Data Warehouse (7th)

Upsolver

Ranking in Data Integration

38th

Average Rating

8.6

Reviews Sentiment

7.6

Number of Reviews

Ranking in other categories

Streaming Analytics (21st)

Mindshare comparison

As of September 2026, in the Data Integration category, the mindshare of Azure Data Factory is 2.2%, down from 5.5% compared to the previous year. The mindshare of Upsolver is 0.7%, up from 0.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Data Integration Mindshare Distribution
Product	Mindshare (%)
Azure Data Factory	2.2%
Upsolver	0.7%
Other	97.1%

Data Integration

Featured Reviews

Kunal Das

Test Engineer at Happiest Minds Technologies

Drag-and-drop pipelines have saved days of work and now automate data movement and backfilling

If the AI features were more improved so that I don't have to provide each and every detail, Azure Data Factory could be improved in a much better way by improving the AI features. For example, if I want to fetch any data from a raw source, I need to provide each and every detail. But if I am just uploading my raw data and if AI will sync with that data, it can analyze that data and give me proper suggestions on how that should be done in a proper way. Automatic suggestions could improve in a much better way. As I have mentioned, the AI features as well as more drag-and-drop activities could be improved. If I am making a pipeline, it should give me suggestions, such as which activity should be used, so that I don't have to remember each activity. If I have used one activity, I shouldn't have to remember what activity should I use next. It should give auto-suggestions. That is why I have given a nine out of 10. Currently, I don't know about its governance and security, but in view of its improvement, I think Azure Data Factory should improve in these areas. As I already mentioned, the AI features should be improved. Also, the auto-suggestion features should also improve.

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reviewer2784462

Software Engineer at a tech vendor with 10,001+ employees

Streaming pipelines have become simpler and onboarding new data sources is now much faster

One of the best features Upsolver offers is the automatic schema evolution. Another good feature is SQL-based streaming transformations. Complex streaming transformations such as cleansing, deduplication, and enrichment were implemented using SQL and drastically reduced the need for custom Spark code. My experience with the SQL-based streaming transformations in Upsolver is that it had a significant positive impact on the overall data engineering workflow. By replacing custom Spark streaming jobs with declarative SQL logic, I simplified development, review, and deployment processes. Data transformations such as parsing, filtering, enrichment, and deduplication could be implemented and modified quickly without rebuilding or redeploying complex code-based pipelines. Upsolver has impacted my organization positively because it brings many benefits. The first one is faster onboarding of new data sources. Another one is more reliable streaming pipelines. Another one is near-real-time data availability, which is very important for us. It also reduced operational effort for data engineering teams. A specific outcome that highlights these benefits is that the time to onboard new sources is reduced from weeks to days. Custom Spark code reduction reached 50 to 40 percent. Pipeline failures are reduced by 70 to 80 percent. Data latency is improved from hours to minutes.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"UI is easy to navigate and I can retrieve VTL code without knowing in-depth coding languages."

"Feature-wise, one of the most valuable ones is the data flows introduced recently in the solution."

"One of the most valuable features of Azure Data Factory is the drag-and-drop interface. This helps with workflow management because we can just drag any tables or data sources we need. Because of how easy it is to drag and drop, we can deliver things very quickly. It's more customizable through visual effect."

"So far, I'm quite happy with the solution overall."

"The data pipeline and the orchestration functionality are the most valuable aspects of the solution, and the interface is very good, as it seeks to be very responsive and intuitive."

"I like the basic features like the data-based pipelines."

"What I like best about Azure Data Factory is that it allows you to create pipelines, specifically ETL pipelines. I also like that Azure Data Factory has connectors and solves most of my company's problems."

"Data Factory's best feature is the ease of setting up pipelines for data and cloud integrations."

More Azure Data Factory pros

"Customer service is excellent, and I would rate it between eight point five to nine out of ten."

"I have saved 50 to 60% on maintaining pipelines since using Upsolver."

"A specific outcome that highlights these benefits is that the time to onboard new sources is reduced from weeks to days, custom Spark code reduction reached 50 to 40 percent, pipeline failures are reduced by 70 to 80 percent, and data latency is improved from hours to minutes."

"The most prominent feature of Upsolver is its function as an ETL tool, allowing data to be moved across platforms and different data technologies."

"It was easy to use and set up, with a nearly no-code interface that relied mostly on drag-and-drop functionality."

Cons

"The product integration with advanced coding options could cater to users needing more customization."

"The number of standard adaptors could be extended further."

"I have not found any real shortcomings within the product."

"Snowflake connectivity was recently added and if the vendor provided some videos on how to create data then that would be helpful."

"The performance could be better. It would be better if Azure Data Factory could handle a higher load. I have heard that it can get overloaded, and it can't handle it."

"It would be better if it had machine learning capabilities."

"It would be helpful if they could adjust the data capture feature so that when there are source-side changes ADF could automatically figure it out."

"But, I feel that if the usage extends beyond a certain threshold, it will start getting expensive."

More Azure Data Factory cons

"There is room for improvement in query tuning."

"I would say Upsolver's scalability is eight out of 10 because of pricing."

"I think that Upsolver can be improved in orchestration because it is not a full orchestration tool."

"On the stability side, I would rate it seven out of ten. Using multiple cloud providers and data engineering technologies creates complexity, and managing different plugins is not always easy, but they are working on it."

"Upsolver excels in ETL and data aggregation, while ThoughtSpot is strong in natural language processing for querying datasets. Combining these tools can be very effective: Upsolver handles aggregation and ETL, and ThoughtSpot allows for natural language queries. There’s potential for highlighting these integrations in the future."

Pricing and Cost Advice

"Data Factory is affordable."

"While I can't specify the actual cost, I believe it is reasonably priced and comparable to similar products."

"The solution is cheap."

"The licensing model for Azure Data Factory is good because you won't have to overpay. Pricing-wise, the solution is a five out of ten. It was not expensive, and it was not cheap."

"It's not particularly expensive."

"This is a cost-effective solution."

"The licensing is a pay-as-you-go model, where you pay for what you consume."

"I don't see a cost; it appears to be included in general support."

More Azure Data Factory pricing and cost advice

"Upsolver is affordable at approximately $225 per terabyte per year."

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Top Industries

By visitors reading reviews

Financial Services Firm

11%

Manufacturing Company

Computer Software Company

Construction Company

Manufacturing Company

14%

Real Estate/Law Firm

14%

Retailer

13%

Construction Company

11%

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	31
Midsize Enterprise	21
Large Enterprise	64

No data available

Questions from the Community

How do you select the right cloud ETL tool?

AWS Glue and Azure Data factory for ELT best performance cloud services.

See all answers

How does Azure Data Factory compare with Informatica PowerCenter?

Azure Data Factory is flexible, modular, and works well. In terms of cost, it is not too pricey. It offers the stability and reliability I am looking for, good scalability, and is easy to set up an...

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How does Azure Data Factory compare with Informatica Cloud Data Integration?

Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...

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What is your experience regarding pricing and costs for Upsolver?

My experience with pricing, setup cost, and licensing is that the pricing is nine out of 10.

See all answers

What needs improvement with Upsolver?

I think Upsolver can be improved with deeper integration with external orchestration out of the box. I would appreciate more clear dashboards with billing in real time as a needed improvement.

See all answers

What is your primary use case for Upsolver?

My main use case for Upsolver is to operate with changes in the structure of new data without a pipeline disrupting. I write SQL queries in Upsolver, and the platform takes care of the data itself,...

See all answers

Comparisons

Snowflake vs Azure Data Factory

Compared 4% of the time

Databricks vs Azure Data Factory

Compared 4% of the time

Informatica Intelligent Data Management Cloud (IDMC) vs Azure Data Factory

Compared 3% of the time

Palantir Foundry vs Azure Data Factory

Compared 3% of the time

SnapLogic vs Azure Data Factory

Compared 3% of the time

More Azure Data Factory Competitors

Databricks vs Upsolver

Compared 11% of the time

Striim vs Upsolver

Compared 10% of the time

Rivery vs Upsolver

Compared 7% of the time

SAS Access vs Upsolver

Compared 6% of the time

Alteryx Designer vs Upsolver

Compared 6% of the time

More Upsolver Competitors

Product Reports

Buyer's Guide

Azure Data Factory

September 2026

Download Azure Data Factory product report

Buyer's Guide

Data Integration

August 2026

Download Upsolver product report

Overview

Azure Data Factory efficiently manages and integrates data from various sources, enabling seamless movement and transformation across platforms. Its valuable features include seamless integration with Azure services, handling large data volumes, flexible transformation, user-friendly interface, extensive connectors, and scalability. Users have experienced improved team performance, workflow simplification, enhanced collaboration, streamlined processes, and boosted productivity.

Microsoft

Upsolver offers a data lakehouse platform that simplifies big data processing and analytics, enabling data teams to efficiently handle large-scale datasets.

Upsolver's platform focuses on simplifying the complexities of data engineering by transforming raw data into queryable formats quickly. It allows seamless integration with cloud storage and various database systems, providing flexibility for data-driven businesses. The platform automates data preparation tasks, reducing manual coding and allowing teams to focus on extracting insights. Its scalable architecture supports real-time analytics and batch processing.

What are the key features of Upsolver?

Data Ingestion: Easily ingest data from multiple sources with minimal configuration.
Schema On-Read: Automatically interpret data schemas, simplifying data management.
Streaming SQL: Transform and analyze streaming data using a familiar SQL syntax.
Data Lake Integration: Seamlessly connect with data lakes for streamlined workflows.

What benefits and ROI should users consider?

Time Savings: Faster data processing reduces time to insights.
Cost Efficiency: Scalable architecture optimizes infrastructure costs.
Scalability: Handle growing data volumes effortlessly.
Flexibility: Supports wide data storage and processing strategies.

In the e-commerce industry, Upsolver helps businesses optimize their data pipelines for better customer segmentation and personalization, while in finance, it enhances fraud detection capabilities through real-time data analytics.

Upsolver

Sample Customers

1. Adobe 2. BMW 3. Coca-Cola 4. General Electric 5. Johnson & Johnson 6. LinkedIn 7. Mastercard 8. Nestle 9. Pfizer 10. Samsung 11. Siemens 12. Toyota 13. Unilever 14. Verizon 15. Walmart 16. Accenture 17. American Express 18. AT&T 19. Bank of America 20. Cisco 21. Deloitte 22. ExxonMobil 23. Ford 24. General Motors 25. IBM 26. JPMorgan Chase 27. Microsoft (Azure Data Factory is developed by Microsoft) 28. Oracle 29. Procter & Gamble 30. Salesforce 31. Shell 32. Visa

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Buyer's Guide

Azure Data Factory vs. Upsolver

September 2026

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