Bitrix24 vs HubSpot CRM comparison

Bitrix24 and HubSpot are both solutions in the CRM category. Bitrix24 is ranked #35, while HubSpot is ranked #5 with an average rating of 8.1. Bitrix24 holds a 0.8% mindshare in CRM, compared to HubSpot’s 1.2% mindshare. Additionally, 90% of Bitrix24 users are willing to recommend the solution, compared to 98% of HubSpot users who would recommend it.

Bitrix24

Read 20 Bitrix24 reviews

3,340 Views
1,904 Comparison Views

90% willing to recommend

HubSpot CRM

Read 50 HubSpot CRM reviews

3,589 Views
3,445 Comparison Views

98% willing to recommend

Bitrix24

HubSpot CRM

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Executive SummaryUpdated on Dec 19, 2024

Bitrix24 and HubSpot CRM are competitive CRM platforms. Based on feature flexibility and ease of use, HubSpot CRM might have the upper hand due to its strong marketing automation and user-friendly interface.

Features: Bitrix24 is known for its customization capabilities, enabling users to adjust workflows and integrate third-party solutions. Its project management functionality is highly valued, allowing for efficient team collaboration. The platform stands out with its CRM and collaboration tools, supporting personalized integrations and workflow adjustments. HubSpot CRM highlights ease of use with strong marketing features and sales automation sequences. The platform provides comprehensive lead tracking and business intelligence, with robust integration options with third-party tools like Outlook and LinkedIn.

Room for Improvement: Bitrix24 could enhance its user experience, which some find challenging. There are mixed reviews regarding its marketing automation and support services, with requests for better financial system integration and team management features. HubSpot CRM may benefit from better customization options and integration with non-sales platforms, as well as improved pricing and management of duplicate contacts. Suggestions also include enhancements in mobile app capabilities and error handling.

Ease of Deployment and Customer Service: Bitrix24 offers deployment in both public and on-premises environments, while HubSpot CRM provides greater deployment flexibility with public, private, and hybrid cloud options. Bitrix24 occasionally receives criticism about support, primarily when dependent on partners for issue resolution. HubSpot CRM is generally well-regarded for support, though some users cite concerns regarding service scalability and responsiveness.

Pricing and ROI: Bitrix24 is often recognized as cost-effective with a flexible licensing model, offering significant cost savings and efficient ROI through process streamlining. HubSpot CRM, although pricier, offers a free version with modular pricing, enabling payment for specific functionalities, which can be expensive for smaller teams. Users find value in both platforms within their respective pricing tiers.

To learn more, read our detailed Bitrix24 vs. HubSpot CRM Report (Updated: April 2026).

Buyer's Guide

Bitrix24 vs. HubSpot CRM

April 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

ROI

Sentiment score

8.1

Bitrix24 provides high ROI through process streamlining, cost reduction, strong integration, and efficient digitization, enhancing workflow management.

Sentiment score

6.2

HubSpot CRM boosts ROI through improved lead generation, revenue enhancement, and process efficiency, making it valuable for many companies.

No quotes available

For more quotes and insights, download the Bitrix24 report

No quotes available

For more quotes and insights, download the HubSpot CRM report

Customer Service

Sentiment score

6.6

Bitrix24's support is responsive with mixed feedback; community support is praised, but documentation clarity varies.

Sentiment score

7.1

HubSpot CRM's customer service is highly rated for responsiveness, but live agent availability and technical issues need improvement.

No quotes available

For more quotes and insights, download the Bitrix24 report

There is always an account rep that's available, and there is a technical account rep that is available for every account.

Kartikeya Prahlad

Sr Director of Global Inside Sales at a consultancy with 11-50 employees

HubSpot's customer service is excellent and fast.

MarianaPiñeres

Customer Success Manager Latam at ElectroNeek

Part of it is different language use, and while that's okay, it wasn't immediately evident where to find help, verify, or submit a question and get responses.

Charles Dickens

President at iCIO, Inc

For more quotes and insights, download the HubSpot CRM report

Scalability Issues

Sentiment score

6.8

Bitrix24 provides scalable solutions for diverse business sizes, though larger deployments may encounter challenges with infrastructure and integrations.

Sentiment score

7.4

HubSpot CRM is adaptable for different team sizes, integrates well, but some report scalability limitations in CRM features.

No quotes available

For more quotes and insights, download the Bitrix24 report

Handling around 100 to 150 users is fine.

Kamal Ahmad

Director at Big Billion Ventures Pvt Ltd

HubSpot CRM is a scalable solution.

reviewer2396643

Founder at a marketing services firm with 1-10 employees

There are a lot of enterprises using it, however, even as a GTM for HubSpot, their target market is predominantly SMB.

Kartikeya Prahlad

Sr Director of Global Inside Sales at a consultancy with 11-50 employees

For more quotes and insights, download the HubSpot CRM report

Stability Issues

Sentiment score

7.7

Bitrix24 is generally reliable with occasional issues; frequent updates and strong support contribute to its high stability ratings.

Sentiment score

8.5

HubSpot CRM is highly stable and reliable with minimal downtime and seamless integration, praised by users for performance.

No quotes available

For more quotes and insights, download the Bitrix24 report

Downtime is very rare.

Sadiq H

Campaign Specialist at a outsourcing company with 1,001-5,000 employees

For more quotes and insights, download the HubSpot CRM report

Room For Improvement

Bitrix24 needs improved UI, integrations, support, reporting, workflows, and simpler client communication for enhanced usability and performance.

HubSpot CRM needs better integration, customization, pricing, interface scalability, support, and enhanced analytics, email, and mobile app features.

No quotes available

For more quotes and insights, download the Bitrix24 report

There are limitations with user limitations. I would want a feature where certain users do not need to export data and I want to be notified if anyone is exporting.

Sadiq H

Campaign Specialist at a outsourcing company with 1,001-5,000 employees

HubSpot should establish some pre-deployable packages that, when contracted, offer basic functionality.

Charles Dickens

President at iCIO, Inc

Their per-user pricing is on the higher side, and most of their enterprise contracts require a minimum one-year guarantee for any enterprise agreement.

reviewer2396643

Founder at a marketing services firm with 1-10 employees

For more quotes and insights, download the HubSpot CRM report

Setup Cost

Enterprise users find Bitrix24 pricing competitive, recommending licensed plans for functionality and affordability compared to other solutions.

HubSpot CRM offers free and enterprise options, but its pricing is higher than competitors despite customization benefits.

No quotes available

For more quotes and insights, download the Bitrix24 report

No quotes available

For more quotes and insights, download the HubSpot CRM report

Valuable Features

Bitrix24 provides an integrated platform with CRM, collaboration, and automation tools, valued for usability and comprehensive business functions.

HubSpot CRM offers ease of use, lead tracking, marketing automation, and seamless integration, supporting businesses with customizable and user-friendly tools.

No quotes available

For more quotes and insights, download the Bitrix24 report

The main benefit that HubSpot CRM provides for me is that I can complete a campaign and rather than sending metrics to my sales team manually, I can customize them ad hoc based on the requirement.

Sadiq H

Campaign Specialist at a outsourcing company with 1,001-5,000 employees

HubSpot stands out for its ease of use, especially with sequence creation compared to other CRM solutions.

MarianaPiñeres

Customer Success Manager Latam at ElectroNeek

The most valuable feature for me is when I encounter a company or a person, I can drop in their URL, and it pre-populates various details like address information and other contacts they might have.

Charles Dickens

President at iCIO, Inc

For more quotes and insights, download the HubSpot CRM report

Categories and Ranking

Bitrix24

Ranking in CRM

35th

Average Rating

7.4

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

Project Management Software (27th), Enterprise Social Software (23rd)

HubSpot CRM

Ranking in CRM

5th

Average Rating

8.2

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of May 2026, in the CRM category, the mindshare of Bitrix24 is 0.8%, down from 2.1% compared to the previous year. The mindshare of HubSpot CRM is 1.2%, down from 2.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Mindshare Distribution
Product	Mindshare (%)
HubSpot CRM	1.2%
Bitrix24	0.8%
Other	98.0%

CRM

Featured Reviews

Abasiakama Bassey

Founder at Elxae Hub

A project management tool that offers great scalability and stability

The support provided by Bitrix24 is an area with shortcomings that needs improvement. From an improvement perspective, Bitrix24 should consider providing live and upfront support to its users, especially those who use the solution's free version. If you want someone to get on your platform for which you can't provide support, then it doesn't make that platform any different from its competitors. It would make sense to people if Bitrix24 could provide support for even their free version. It would be good if Bitrix24 added some accounting elements to the tool instead of just providing functionality related to bookkeeping alone since it can help Bitrix24 become a complete tool. During the setup phase of the solution, the tool should provide its users an option to add the accounting part, making it a complete solution.

Read full review

Sadiq H

Campaign Specialist at a outsourcing company with 1,001-5,000 employees

Automation and integrated analytics have transformed how my team manages campaigns and deals

There are a couple of things which I would improve in HubSpot CRM. There are limitations with user limitations. I would want a feature where certain users do not need to export data and I want to be notified if anyone is exporting. That feature exists for a certain number of users, but it should also apply to lower-level users who should be notified as well. Second, the analysis and insights need to be provided on a weekly basis. For example, I would want to see that in this week we sent an email to a certain number of prospects, information about which was my highest open rate email campaign and which was my lowest engagement campaign, and insights from HubSpot AI that can be utilized. I would want to know which subject lines we gathered that received more attention as a form of data analytics information. Additionally, if I have one hundred contacts today and a couple of them are not active, for example, if eighty contacts are active and twenty contacts have never opened my email, I would want to trash them because they are not engaging. That kind of information would be very useful.

Read full review

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Top Industries

By visitors reading reviews

Construction Company

14%

Comms Service Provider

13%

Computer Software Company

10%

Manufacturing Company

Financial Services Firm

12%

Construction Company

11%

Comms Service Provider

Performing Arts

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	2

By reviewers
Company Size	Count
Small Business	39
Midsize Enterprise	5
Large Enterprise	9

Questions from the Community

What is your experience regarding pricing and costs for Bitrix24?

The pricing for Bitrix24 is reasonable and standardized. However, we face limitations in Venezuela, where monthly invoicing isn't available, forcing us to pay annually.

See all answers

What needs improvement with Bitrix24?

We need full ERP integration to take all our processes in one platform. Additionally, extracting data can be troublesome, as we have to use Russian APIs, which poses a security concern.

See all answers

What advice do you have for others considering Bitrix24?

I would recommend Bitrix24 to others. Although we are moving to another solution, Bitrix24 offers impressive capabilities we haven’t utilized fully. I'd rate the solution eight out of ten.

See all answers

What do you like most about HubSpot CRM?

The best thing about HubSpot is its clear workflow. Anyone can understand the flows of your contacts, your emails, their delivery dates, and the reasons behind their movements.

See all answers

What is your experience regarding pricing and costs for HubSpot CRM?

The cost is about the same price, currently charged monthly.

See all answers

What is your primary use case for HubSpot CRM?

We are a user of HubSpot CRM. We are not a customer because we use all the free modules of HubSpot CRM over the last years that we have used it. Because the CRM is free, we use the CRM. HubSpot CRM...

See all answers

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Product Reports

Buyer's Guide

Bitrix24

May 2026

Download Bitrix24 product report

Buyer's Guide

HubSpot CRM

May 2026

Download HubSpot CRM product report

Overview

Bitrix24 is a highly customizable platform offering tools for CRM, project management, and team collaboration. Its features are tailored for organizations seeking stable solutions with integration capabilities. Despite challenges, it remains a popular choice for managing enterprise-wide tasks.

Bitrix24 provides an array of functionalities designed to streamline business operations. It includes project management, CRM integration, and collaboration tools. Users appreciate its capabilities in data entry, automation, and pipeline views, along with third-party integrations. While it excels in team collaboration and office automation, there are some aspects like marketing automation and financial workflows that could be improved. Users find challenges with integration capabilities, especially with ERP systems, and experience performance issues and bugs in mobile systems. There is a need for better support services, and extracting data can be problematic.

What are the key features of Bitrix24?

Project Management: Offers tools for planning and tracking projects effectively.
CRM Integration: Helps manage client relationships and sales pipelines.
Collaboration Tools: Enhances communication and coordination among team members.
Workflow Automation: Streamlines tasks and simplifies business processes.
Third-party Integrations: Connects with Google, Microsoft, and other platforms.

What benefits or ROI should users look for in reviews?

Improved Team Efficiency: Enhances collaboration and streamlines workflows.
Enhanced Customer Management: Optimizes client interactions and relationships.
Comprehensive Business Functionality: Supports marketing, sales, and project management.
Scalable Solutions: Adapts to the growing needs of enterprises.

Bitrix24 finds its application in sectors like sales, marketing, and customer service. Organizations utilize it to manage deals, leads, and CRM activities, with added capabilities for project management and internal communication. It serves sectors needing finance management, client proposals, and enterprise-wide task tracking.

Bitrix24

HubSpot CRM offers lead tracking, marketing automation, and robust integrations with a user-friendly platform and intuitive workflows, also available in a free version. Its real-time updates and seamless integration with tools like Salesforce, Outlook, and LinkedIn are highly appreciated.

HubSpot CRM provides flexibility in client data centralization, customizable reporting, and advanced sales automation. Its easy onboarding, pre-population of details from URLs, and efficient sequence management enhance user experience. However, improvement in integration capabilities, pricing structure, interface complexity, and technical support are recommended. Users also experience challenges with email automation, data organization, and mobile app functionality. More pre-packaged features could improve efficiency and user-friendly deployment.

What are the key features of HubSpot CRM?

Lead Tracking: Efficiently monitor and nurture potential customers.
Marketing Automation: Automate campaigns and workflows to save time.
Seamless Integrations: Integrate effortlessly with tools like Salesforce, Outlook, and LinkedIn.
Customizable Reporting: Tailor reports to meet specific needs.
Advanced Sales Automation: Streamline the sales process with automation.
Free Version: Access essential CRM features at no cost.

What benefits should you consider in reviews?

Real-Time Updates: Immediate access to the latest customer information.
User-Friendly Interface: An intuitive design for easy navigation.
Centralized Customer Data: Unified platform for all client information.
Scalability: Adaptable to growing business needs.

In industries like marketing, sales, and client management, organizations rely on HubSpot CRM to track opportunities, manage communication, and automate campaigns. They integrate with other tools for smooth operations and analyze customer data to enhance marketing content, monitor website traffic, and track engagement.

HubSpot

Sample Customers

mobilblitz Geissler & Ulrich GbR, Caloryfrio.com, k-webs, Ecuatoriana Industrial, Artistic Closets, Saigon Newport Corporation

digimind, easyrecrue, software2, subaru, suzuki

Buyer's Guide

Bitrix24 vs. HubSpot CRM

April 2026

Free Report: Bitrix24 vs. HubSpot CRM

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