Board vs Domo comparison

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Board

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Executive SummaryUpdated on Dec 19, 2024

Board and Domo compete in the business intelligence and analytics category. Domo seems to have the upper hand due to its robust data integration capabilities and flexibility, making it a compelling choice for many organizations.

Features: Board is highly valued for its complex data analysis, planning, and forecasting capabilities, making it suitable for enterprise-level solutions. On the other hand, Domo excels in seamless data integration, powerful visualization tools, and an intuitive data discovery platform. Domo emphasizes agile data exploration, contrasting with Board's strong focus on planning and forecasting.

Room for Improvement: Board could enhance its deployment model to reduce initial time and resource requirements. Offering more flexibility and scalability could broaden its appeal. Domo could improve by streamlining the user interface for users with varying technical skills and enhancing offline capabilities. Additionally, offering more out-of-the-box analytic features and simplifying the cost structure could attract more customers.

Ease of Deployment and Customer Service: Board follows a traditional deployment model, requiring more initial resources, but it is known for its responsive customer service. Domo offers quicker cloud-based deployment, which is flexible and scalable. Though both companies provide support, Domo's deployment is generally more user-friendly and requires less initial training and investment.

Pricing and ROI: Board offers a favorable cost structure for setup, particularly attractive to cost-sensitive organizations. Its ROI is often realized through strong integration with existing processes. Domo, while perceived as more costly initially, is recognized for its high ROI by enabling real-time decision-making with its integrated data visualization tools. Board emphasizes cost-effectiveness in setup, while Domo provides superior long-term value through its flexibility.

To learn more, read our detailed Board vs. Domo Report (Updated: February 2025).

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Board vs. Domo

February 2025

Helped 845,406 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Board

Ranking in BI (Business Intelligence) Tools

23rd

Ranking in Business Performance Management

10th

Ranking in Reporting

20th

Average Rating

8.4

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Domo

Ranking in BI (Business Intelligence) Tools

15th

Ranking in Business Performance Management

15th

Ranking in Reporting

7th

Average Rating

7.8

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

Data Integration (46th), Data Visualization (9th)

Mindshare comparison

As of April 2025, in the BI (Business Intelligence) Tools category, the mindshare of Board is 0.5%, up from 0.5% compared to the previous year. The mindshare of Domo is 6.7%, up from 4.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

BI (Business Intelligence) Tools

Featured Reviews

Wiboon Thabsuwan

Senior Consultant at IMD Company Limited

Easy to use and requires less time to learn or understand its features

I think the product is good in terms of ease of use. The interface looks really nice and very easy to use. Every command appears in the icon. It looks like you don't have to understand everything about the command. You do not necessarily have to know more, or I would say that there is less time for our study about the products. Functionality-wise, it is quite easy to use and requires less time to understand or learn about the product. I am a software vendor, so I do not use the tool myself. I use it for my clients. My clients mostly use it for budgeting and timing purposes. I would say that's really less maintenance at all because they can do everything by themselves. It is good in terms of ease of use.

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James John Wilson

Business Development Manager at Freelancer

Robust, powerful, and easy to use

There were very few cases on some of the tables, the data tables, where I wish there was an additional feature or two. However, they were particular. What I wanted to see was the ability to collapse when you group a set of rows, let's say when you group them by status or health, so you have your red projects grouped up top. I wanted to compress or collapse that group of red and then open the yellow projects and then the green projects. There were a bit more features in the tables than I wanted to see. They have a widget that you can use either in Microsoft PowerPoint to pull over data into your PowerPoints and refresh graphs or charts or metrics or tables. I would love to see that available in Google Slides. I used it successfully in PowerPoint; however, at one company, they were only using Google products, and so that widget didn't help with reporting in slides. Therefore, we had to do a bit more manual work for our quarterly business reviews or monthly business reviews to produce our executive presentations. Sometimes the fonts were difficult to read if you're trying to put a lot of data in a table and show a lot of rows. Sometimes the fonts got too light, and you had to really play with it to try and figure out how to make it readable. One thing I had to do, and I don't know if it's necessarily a bad thing, was when I was running a meeting, I would have to go turn off the data jobs. If I was running a meeting and a lot of times people were scrambling in the background to do their updates even as the meeting was occurring, it would cause the page to render very slowly. It would sometimes pause or freeze. I found that if I went and turned off the status, the data update jobs that we're pulling data from Smartsheet, then the meetings would work more smoothly, and there were no interruptions or delays.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"My favourite feature of BOARD is the ability to write back to the OLAP DB, as well as the Rdb, and secure user data allowing databases to be flushed and rebuilt daily."

"Instead of taking two people a week each month to perform our internal KPI reporting, the same two people can have it done in a day."

"We have better reporting and have been able to better track performance."

"It allows people to quickly create dashboards with reports."

"I think the product is good in terms of ease of use."

"It is very easy to use. It has got what they call a toolkit, which is a no-code development environment. You can develop a whole solution with it because it is a complete platform. There is a lot of online material that can be used as a reference. You can help yourself while developing a solution. There are some prebuilt applications in the platform environment. You can very easily customize and integrate these applications. It also has flexible scaling of machine resources, which is really great."

"All the reports are prepared automatically."

"The ability to do write back and visualization, with minimal IT development orientation."

More Board pros

"The fact that you can add any data source is valuable. The entire data handling suite they have, all the apps, etc., is pretty amazing. One of the key things, not being a techie or a data-warehouse guy, is that you can connect data sources, and do all kinds of pretty amazing things."

"It has the best GUI. And it already has an ETL tool embedded in it..."

"The solution is highly stable."

"The most valuable feature currently is the self-service BI availability in Domo. I would say the data file fabric solutions where the users themselves are responsible for generating their own reports."

"With ETL transformations in SQL lists, you often write a lot of queries. You have to build a bunch of code for the data. With Domo, one of the pieces we have is Magic ETL. In Magic ETL, you don't need to write code. You don't need to be a specialist in SQL or any database query language."

"We've worked with all the features of Domo. Among the most important are Pivot and Sumo Cards. We can use drill-down from the top-most level with a click, generating charts."

"The data certification feature, where the admin user can put a certified stamp on a data source so that other users can know that that is the correct and accurate data flow or data source to use, is a good feature."

"I mostly see it as an ETL which has many system connectors. It does a good job of ETL."

More Domo pros

Cons

"Some of our users are still using an MS Office add-in for Excel for certain calculations, and when they export from Board, some of the values, some of the totals and column names, are not coming through into Excel."

"We would like to see better logging in the procedural world."

"Sometimes, the data disappears from the product."

"What could be better is the manual... nowadays, most people use a web client, but on the Board manual website, a lot of the information is only about the Windows client. If they could update that, it would be helpful."

"We are looking at ways to improve how we deal with security in BOARD and other similar things. "

"One thing that I personally would like to see is additional visualization tools for visuals."

"It would be nice to have more connectors for other data sources. BOARD is a great tool to become the single source of the truth. Making it easier to connect data sources for niche software tools will make it easier to keep everything in one place."

"We are looking for ways to distinguish zeros versus nulls in BOARD."

More Board cons

"I would like to be able to drill down more when there is a particular area where there is a problem. I don't clearly see that in Domo at the moment."

"I would like to see more dashboard creation options."

"The forecasting feature, the regression features, and the Python libraries could all be improved. They're all in beta."

"If your ETL runs more than 24 hours, it always fails because we are logging a lot of historical data, and there is a restriction on the amount of data (in rows) that you can run. The technical support has not found a solution for this yet."

"It is expensive."

"It's too early for me to say that something needs improvement, but there are times when there have been some flexibility issues with Domo... Tableau has a window function which can be integrated into a calculated field. That is missing in Domo so you have to make changes to the data set using ETL or SQL."

"I would like to publish a dashboard for the employees so that they can also see the performance of our organization. But that is not a feature in Domo, although it's something that Zoho provided."

"I would like to see better data intake."

More Domo cons

Pricing and Cost Advice

"Find a partner who will take responsibility for the implementation, and be available for support."

"The tool's price is a bit high compared to other solutions."

"The solution is quite expensive, if it is made cheaper then we can have more clients. I rate it four out of ten."

"In terms of the pricing, it was reasonable. BOARD is not the lowest in the market, but it was reasonable for us."

"It is not the cheapest product on earth, but you get so much. It provides good value for money."

"Because it's software as a service, it's more expensive on the face of it. But there are a lot of variables. I don't have to pay for servers or for infrastructure. I don't have to pay labor for my IT organization to set up or maintain the environment. I don't have to pay for them to upgrade the software, and test it, etc., because when it rolls out, it is transparent and seamless for us. But, because of that, it costs more, I imagine, than Sisense, or Yellowfin, or Power BI. A lot of those make it sound like they're inexpensive, but when you add in all the hidden costs and all of the overhead, it's probably comparable."

"It is on the pricier end."

"Domo is slightly costly but it's much cheaper than some."

"For about 100 users our cost is $95,800."

"I think it is reasonable."

"The price that they offered was around $200 per user license. It was pretty cheap at that time compared to other companies. I think they have revamped their pricing structure since then."

"The pricing differs from customer to customer, depending on the package."

"We are making money from Domo, and all our clients are happy with the information that they receive from it."

More Domo pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

13%

Financial Services Firm

13%

Manufacturing Company

10%

Insurance Company

Computer Software Company

12%

University

10%

Manufacturing Company

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

Is Board better than Anaplan as a Business Intelligence (BI) solution?

We've had several FP&A departments include Anaplan in their analytics discussions, and while BI information IS generated, the focus is generally on compiling input from various sources and simu...

What do you like most about Board?

All the reports are prepared automatically.

What needs improvement with Board?

Some of my company's customers are interested to see the predictive analytics part of the tool. Some customers would like to leverage or prioritize predictive analytics as the main feature, but som...

What do you like most about Domo?

All our client SLAs and daily and weekly dashboards are tracked on Domo.

What is your experience regarding pricing and costs for Domo?

Domo is expensive compared to other solutions.

What needs improvement with Domo?

One of the biggest problems is that end users require a license to run their own reports and dashboards, which are fairly expensive. Domo is also not the easiest product to use and is more expensiv...

SAP Analytics Cloud vs Board

Comparisons

Anaplan vs Board

Compared 31% of the time

Pigment vs Board

Compared 13% of the time

Compared 10% of the time

Microsoft Power BI vs Board

Compared 9% of the time

Oracle Hyperion vs Board

Compared 9% of the time

More Board Competitors

Tableau vs Domo

Compared 43% of the time

Microsoft Power BI vs Domo

Compared 39% of the time

Palantir Foundry vs Domo

Compared 4% of the time

Databricks vs Domo

Compared 3% of the time

Looker vs Domo

Compared 3% of the time

More Domo Competitors

Product Reports

Download Board product report

Board

March 2025

Download Domo product report

March 2025

Also Known As

No data available

corda

Overview

BOARD International - headquartered in Switzerland - is a leading global provider of software for improving business results through better decision making. By unifying Business Intelligence and Corporate Performance Management into a single product, BOARD enables companies to achieve a shared vision of their performance across the entire organization, and thus a single version of the truth.

BOARD provides seamless solutions for • Reporting & Analysis • Budgeting, Planning & Forecasting • Profitability Modelling & Optimization • Simulation & What-if-Analysis • Scorecarding & Strategy Management • Financial Consolidation. Based on visual modelling, BOARD has enabled global companies to deploy BI and CPM applications without a single line of code in a fraction of the time and cost associated with traditional solutions.

Board International

Domo is a cloud-based, mobile-first BI platform that helps companies drive more value from their data by helping organizations better integrate, interpret and use data to drive timely decision making and action across the business. The Domo platform enhances existing data warehouse and BI tools and allows users to build custom apps, automate data pipelines, and make data science accessible for anyone through automated insights that can be shared with internal or external stakeholders.

Find more information on The Business Cloud Here.

Sample Customers

Coca-Cola, Puma, Desigual, Ricoh, KPMG, H&M, Groupe SEB

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!