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Boomi Data Hub vs Microsoft MDS comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Boomi Data Hub
Average Rating
8.2
Reviews Sentiment
7.8
Number of Reviews
7
Ranking in other categories
Cloud Master Data Management (MDM) (8th)
Microsoft MDS
Average Rating
7.4
Reviews Sentiment
7.2
Number of Reviews
24
Ranking in other categories
Master Data Management (MDM) Software (5th)
 

Mindshare comparison

While both are Data Integration and Access solutions, they serve different purposes. Boomi Data Hub is designed for Cloud Master Data Management (MDM) and holds a mindshare of 4.4%, up 2.0% compared to last year.
Microsoft MDS, on the other hand, focuses on Master Data Management (MDM) Software, holds 8.1% mindshare, down 11.6% since last year.
Cloud Master Data Management (MDM) Mindshare Distribution
ProductMindshare (%)
Boomi Data Hub4.4%
Informatica Intelligent Data Management Cloud (IDMC)18.7%
Semarchy xDM13.6%
Other63.3%
Cloud Master Data Management (MDM)
Master Data Management (MDM) Software Mindshare Distribution
ProductMindshare (%)
Microsoft MDS8.1%
Semarchy xDM11.2%
TIBCO EBX9.2%
Other71.5%
Master Data Management (MDM) Software
 

Featured Reviews

John Posthuma - PeerSpot reviewer
Director of DPA at Partou
Strong integration and synchronization capabilities with saving time
Boomi AtomSphere Master Data Hub is a real integration tool that offers powerful and helpful features. It has data synchronization capabilities, and I have noted that it provides a benefit for all my integration needs. Additionally, there are notable benefits in terms of time savings, money savings, and resource savings for me.
NA
Data Management Consultant at a tech services company with 51-200 employees
Centralized master data has improved data quality but now requires a clearer future roadmap
An area where Microsoft MDS can be improved is that Microsoft has announced Microsoft MDS is being removed from SQL Server two thousand twenty-five. The future of the product is genuinely uncertain, and that's something any organization evaluating it needs to factor in seriously. Microsoft MDS is still supported on SQL Server two thousand twenty-two and earlier, but the trajectory is clear that Microsoft is not investing in Microsoft MDS going forward. I would also say that the cloud story is a gap because there's no native cloud version of Microsoft MDS. For clients who are moving workloads to Azure, that's an increasingly awkward conversation. Microsoft's direction for MDM in the cloud is through other capabilities like Azure Purview and Dataverse, but those are different products with different feature sets.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Being at the center of the various data silos within customer systems provides an easy way to implement a scalable and secure master data management hub as a service."
"The most valuable features of Boomi AtomSphere Master Data Hub are the ability to do data integrations, APM Management, MDM, and data catalog."
"Boomi AtomSphere Master Data Hub is a real integration tool that offers powerful and helpful features, with data synchronization capabilities that provide benefits for all my integration needs along with notable time, money, and resource savings."
"We use the administrator to create different interfaces. We developed APIs for specific applications like data validation between systems. We have our own product and base it on the Boomi interfaces that generate this type of data validation."
"The most valuable feature of this solution is that it seems to be more of a drag and drop interface."
"The most valuable feature is that it's very easy to develop the processes and we have been using it for a long time. At that time, no other tool was available, and it was the best product. When we first got it, I don't think it was a Dell product back then. We upgraded to the cloud last year. Today, it's still the best because it's very user-friendly, and the user interface is also very user-friendly. We can easily develop the processes quickly."
"Boomi AtomSphere Master Data Hub offers features like unified data models, data security, and compliance, and we have tested data models that enable us to train LLM models for specific use cases."
"The data migration worked for us and serves the purpose that we need."
"The most valuable feature of Microsoft MDS is its management."
"The best thing about it is that it comes with the Microsoft package."
"What I like about Microsoft, is that it has a huge database with many users."
"Compared to other databases, it is easier to manage and administer."
"I would recommend Microsoft MDS to companies that need a simple solution at no cost."
"One of the main features I have found useful is the integration with Azure active directory."
"It's Microsoft, so it's not always perfect, however, is a good step to start with."
"The advantage of Microsoft MDS is that it's so handy, so customizable, and easy to use."
 

Cons

"Boomi AtomSphere Master Data Hub could improve by having a ChatGPT AI tool to solve problems and develop quicker."
"The reporting needs to be improved to help get more KPIs in the longterm. Now, the system keeps only three months."
"The price could be better. It would also be better if they stopped changing the icons every six months. Whenever they change it, users have to adapt to them again."
"There could be improvements in integrating more features with Microsoft Azure."
"We have problems in some scenarios where there are messages in the queue and would require some support."
"If one system has reached capacity or has stopped, then the whole system stops and it is quite difficult to solve the problem."
"The Microsoft license cost could be lower."
"The price of the program has gone up, so I would like to see better pricing."
"From my understanding, MS, as of 2021, will not maintain the product going forward."
"In my 30+ years in IT I've never experienced a tool that only allows you to create reactive rules that identify bad data but never prevent it from getting saved. In a large enterprise I would rule this as a show stopper."
"I do not like using Silverlight and Internet Explorer. The new 2019 version gets rid of that, which is one of the reasons why we are looking to switch."
"Microsoft MDS is outdated and lacks modern capabilities."
"The only drawback is that it does not have the matching, merging, and all true MDM components."
 

Pricing and Cost Advice

"The price could be better. In the current market, it's expensive but worth it."
"We have a monthly subscription, which is $550 per month."
"Product licensing is very complicated. It would be helpful to have an online calculator to estimate the cost of a license."
"The pricing of this solution is good."
"With Microsoft, we buy everything though an agreement, so we purchase volume licensing every year."
"The solution does require a license and we have enterprise licenses."
"I would like to see better pricing."
"SAP is more expensive than Microsoft."
"MDS is a part of the SQL Server enterprise license. I am not aware of any additional costs."
"Microsoft MDS is an expensive solution."
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Top Industries

By visitors reading reviews
Computer Software Company
17%
Financial Services Firm
14%
Manufacturing Company
11%
Marketing Services Firm
6%
Financial Services Firm
14%
Manufacturing Company
9%
Construction Company
8%
Media Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business2
Midsize Enterprise2
Large Enterprise4
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise2
Large Enterprise15
 

Questions from the Community

What is your experience regarding pricing and costs for Boomi AtomSphere Master Data Hub?
The pricing of Boomi AtomSphere Master Data Hub seems reasonable compared to competitors like Informatica and other products. Most of these solutions are SaaS-based and cloud-native, making them co...
What needs improvement with Boomi AtomSphere Master Data Hub?
One challenge we face is the effort required in data preparation before using MDM ( /categories/master-data-management-mdm-software ) capabilities. A feature to facilitate data preparedness, such a...
What is your primary use case for Boomi AtomSphere Master Data Hub?
We are evaluating Boomi AtomSphere Master Data Hub ( /products/boomi-atomsphere-master-data-hub-reviews ) in terms of its features, especially from unified data models, data security, and complianc...
What is your experience regarding pricing and costs for Microsoft MDS?
Microsoft MDS was pretty affordable. We implemented the solution without a problem.
What needs improvement with Microsoft MDS?
I cannot really give specifics about disadvantages. From what we have seen, speaking to customers, Microsoft MDS was sometimes a bit slow. The frustration they had was just around usability and use...
What is your primary use case for Microsoft MDS?
I used only those two products within one year when I was still working with other products. I used to work with Windows Autopilot or Microsoft MDS in the past. For mobile devices, I could use Micr...
 

Also Known As

Dell Boomi MDM
Microsoft Master Data Services, Microsoft MDM, Microsoft SQL Server Master Data Services, MS MDS
 

Overview

 

Sample Customers

LinkedIn
ETA a.s., Apeejay Surrendra Group, Blue Star Infotech, Rotherham Doncaster and South Humber NHS Foundation, The Sydney Children's Hospitals Network, New Belgium Brewing
Find out what your peers are saying about Informatica, Reltio, TIBCO and others in Cloud Master Data Management (MDM). Updated: May 2026.
900,644 professionals have used our research since 2012.