BotFarm vs Microsoft Power Automate comparison

Automation Anywhere and Microsoft are both solutions in the Robotic Process Automation (RPA) category. Automation Anywhere is ranked #20 with an average rating of 8.0, while Microsoft is ranked #2 with an average rating of 8.2. Automation Anywhere holds a 0.3% mindshare in RPA, compared to Microsoft’s 20.9% mindshare. Additionally, 91% of Automation Anywhere users are willing to recommend the solution, compared to 87% of Microsoft users who would recommend it.

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Executive SummaryUpdated on Dec 4, 2024

BotFarm and Microsoft Power Automate compete in the automation space. BotFarm has the upper hand in pricing and support, while Microsoft Power Automate leads in features and functionality.

Features: BotFarm is known for scalability, intuitive process automation, and strong support, ideal for cost-effective solutions. Microsoft Power Automate excels in integration within the Microsoft ecosystem, automation features, and enabling complex workflows across platforms.

Room for Improvement: BotFarm could enhance integration capabilities, user interface, and feature set for complex automation. Microsoft Power Automate may improve user-friendliness, deployment time, and ease of use for non-Microsoft users.

Ease of Deployment and Customer Service: BotFarm offers straightforward deployment with reliable customer support. Microsoft Power Automate provides extensive documentation and integration support, leveraging Microsoft’s customer service.

Pricing and ROI: BotFarm's lower setup costs and continued support ensure solid ROI. Microsoft Power Automate's higher costs are justified by its features and integration, resulting in greater long-term value for businesses prioritizing advanced automation.

To learn more, read our detailed BotFarm vs. Microsoft Power Automate Report (Updated: April 2025).

Buyer's Guide

BotFarm vs. Microsoft Power Automate

April 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Automate

Mindshare comparison

As of May 2025, in the Robotic Process Automation (RPA) category, the mindshare of Automate is 1.6%, up from 1.0% compared to the previous year. The mindshare of BotFarm is 0.3%, down from 0.3% compared to the previous year. The mindshare of Microsoft Power Automate is 20.9%, down from 21.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Robotic Process Automation (RPA)

Featured Reviews

Anabel Marco

Account Director at a tech services company with 11-50 employees

Can automate several processes with only one bot and is easy to implement, administer, and use

We have tried other RPA solutions like UiPath or Automation Anywhere. They are fantastic products but complex, and it's hard to understand everything. It would be best if you had a skilled developer or several. Automate is easy to implement, administer, and use. It's appropriate for us because our cases are simple and easy to automate. We don't need complicated tools with many features; We prefer to get a significant ROI quickly. We can automate several processes with only one bot, so it's much cheaper than other products where you need to buy additional licenses. We need a good value for our automation. The other solutions might be more robust, but Automate is perfect for us because we're not a large enterprise.

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Ganesh-Subramanian

Digital Transformation Lead at Expleogroup

Offers enhancement in data accuracy with low-code requirements and easy onboarding

It's a scalable product. In our organization, we sometimes write a script once and reuse it several times, which improves workflow efficiency. Our team inputs the datasets one by one or in a batch mode into BotFarm and schedules them or calls individually as needed. For instance, if one individual has 15 or 20 forms that need to be scanned and logged immediately, it's possible to implement with BotFarm and its scheduling operations. The solution is ideal for small and medium-sized enterprises and can fit in for large enterprises as well, depending upon the use case. For instance, if 100 agents are working across different locations through a mobile app, all the data from the agents can be stored in a common repository and scheduled. BotFarm can be configured based on the architecture and business operations.

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MohammedIdais

Senior Operations and Group Information Technology Manager at a computer software company with 201-500 employees

Facilitate informed decision-making through data analytics and efficient process automation

The most valuable feature for me is the process mining capability. It helps show the optimal way to utilize a process by discovering, validating, and improving the process automation. For example, when building a process from start to end, I may not be sure if it is efficient or optimized. This feature provides validation and improvement of the process using process mining. Additionally, it has amazing integration capabilities with multiple systems, directly working with the database.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"We have tried other RPA solutions like UiPath or Automation Anywhere. They are fantastic products but complex, and it's hard to understand everything. It would be best if you had a skilled developer or several. Automate is easy to implement, administer, and use. It's appropriate for us because our cases are simple and easy to automate. We don't need complicated tools with many features; We prefer to get a significant ROI quickly."

"The pricing is excellent. I would give them perfect marks in that regard."

"Fortra's Automate performs the job effectively and has the capability to alert us of any issues."

"I like the interface; it makes managing automation easy. We can set different schedules and templates for each task."

"The interface is simple, user-friendly, and very intuitive."

"We have found the pricing to be very reasonable."

"A great feature that you seldom see in these kind of systems is the ability to use a database as trigger to launch a task. This is something I asked for a few years ago and that was added."

"The ability to connect to websites and pull data is the solution's most valuable feature."

More Automate pros

"One of the most valuable features is the solution's simple automation regarding object cloning and strings variables."

"The most valuable features are PDF extraction and emailing."

"The solution has been very user-friendly."

"The entire backend system structure is something that I found really valuable."

"The solution seems to offer high stability. We haven't seen any bugs or glitches. It doesn't crash or freeze."

"The solution is easy to use and easy to apply."

"The record option and the OCR technology have been great."

"The most important feature of BotFarm is web automation."

More BotFarm pros

"I find WinAutomation's linear approach to the code and function calling valuable."

"This product has an easy-to-use interface with nice detail in the features."

"Its ease of use is most valuable. A lot of the bulk functionality is done either through standalone or custom connectors and standard API processes."

"The best feature is that it doesn't require any other connectivity."

"It makes work easier."

"The most valuable feature is that it is very easy to use."

"It is very easy to learn and use. It is quite useful for any sort of back-office work. Any kind of work with low and medium complexity is very doable in ProcessRobot. For higher complexity, some refinement is required, but it is doable."

"I use the product for automation."

More Microsoft Power Automate pros

Cons

"The technical support could be better. We suffer from language barriers, as we are in Argentina."

"We really need a free development environment for customers. Building and testing automation on production isn't ideal."

"I would like the updates to be easier to deploy. Integration with Amazon S3 is somewhat lacking."

"The product also has a limited use case in some respects."

"The solution has a very weak knowledge base."

"The documentation for errors needs improvement as many of the error messages we receive are very vague."

"The workflow for variables could be better. The input and output of task-level variables could be made a little clearer in terms of passing those around from one task to another upon success, etc. Things like that could be a little easier potentially."

"I would like to see some better web automation, a wizard like the one in the product WinAutomation would be very nice."

More Automate cons

"The tool must execute remedial actions to resolve problems before they cause significant incidents."

"The OCR command needs to improve. This feature is used to convert the extracted data from an image file. While converting this file I was facing a lot of issues with the data because it was getting lost and some of the data which was extracted was mismatched. The data loss was rated as a nine and the data accuracy was a massive decrease and was up to 80%."

"I would like to have access to self-service support."

"I would definitely be wanting to see OCR features for improving the solution."

"Although I like the OCR technology, it could still be further improved."

"One aspect that can be improved is the accessibility of reusable components for developers. It relates to role-based access and accessibility."

"It would be ideal if the solution offered more language options, such as Arabic."

"I would like to be able to access BotForm using a mobile app."

More BotFarm cons

"AI-enabled voice recognition features could be included in the product."

"It would be great if it was able to integrate more with various other platforms. It would make development easier."

"The tool should improve its price."

"There is a limitation in setting up loops, where it does not support multiple conditions."

"It lacks a lot of functionality that other tools have. There should be queue management, and there should also be the capability to deal with a little bit more complex automation. If it had queue support and if it was capable of doing more complex automation, it would be a much better tool."

"Microsoft Power Automate's basic activities are not strong."

"The solution lacks maturity."

"The solution could have more integration with different platforms."

More Microsoft Power Automate cons

Pricing and Cost Advice

"I believe the price falls within a reasonable range, which significantly influenced our decision regarding the product. This aspect is crucial for any technological solution, especially in our country where enterprises might be hesitant to invest heavily in something untested or uncertain about its practicality and potential returns."

"The cost is a bit high for a small business like ours, but we manage with Fortra's Automate."

"It comes with a package that costs approximately $20,000 USD per year."

"From a distributor's side, one of the biggest selling points is its price point. Without going into any numbers, compared to UiPath, Automation Anywhere, and Blue Prism, we're significantly cheaper. The main difference is that other competitors usually charge you per process. However, in Automate's case, it's priced per bot. So, a bot can run multiple processes at the same time, but you are only priced for a single bot."

"I'm only involved in running the product and maintaining the systems, so I can't speak to the cost."

"Compared to other products, the pricing model for this solution is much more convenient, flexible, and adaptable to the Portuguese reality."

"It has gone up in price. The price of Fortra's Automate has increased since we first started using it. It does a lot but also costs a lot. It was a lot more affordable before Fortra owned the software."

"Once you buy the software, you just pay for the support for backend help."

More Automate pricing and cost advice

"We are on an annual license for the solution and is priced well."

"Pricing for this solution can be better."

"The product is slightly expensive"

"Its price is quite high as compared to other solutions, but it has a lot of features and good stability. They should reduce its price."

"The pricing model could be simplified."

"It is too expensive and not worth the price."

"Our licensing costs are approximately $3,000 USD annually."

"The starter price is free."

More BotFarm pricing and cost advice

"I am not aware of the recent pricing model, but during the time that I was using this solution is was reasonable."

"This solution is reasonably priced and offers a free trial period."

"Initially, we had a Microsoft account for Office 365. Later, we discovered that our license included access to Power Automate at no additional cost. There was a small fee for additional features, but it was negligible compared to the benefits. There are not any additional fees required to use the solution."

"I give the cost a three out of ten."

"The cost to use Microsoft Power Automate is approximately $15 per user per month, for the basic plan. However, the solution comes free with the Microsoft 365 Suite."

"This solution can save money when used for simple tasks specifically using only Microsoft products."

"Comparatively, WinAutomation is cheaper than the other automation tools. When we purchased the license, it was around $50 or $60 per user most probably per month."

"There is a per-user licensing model for individual users."

More Microsoft Power Automate pricing and cost advice

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851,604 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Financial Services Firm

15%

Computer Software Company

13%

Manufacturing Company

Healthcare Company

Financial Services Firm

29%

Computer Software Company

27%

Real Estate/Law Firm

Manufacturing Company

Financial Services Firm

15%

Computer Software Company

13%

Manufacturing Company

Insurance Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about HelpSystems AutoMate?

We use it for specific cases, mainly secure file transfers, which are vital for us. And it works for us.

See all answers

What is your primary use case for HelpSystems AutoMate?

I am a consultant and I am making a lot of processes in human resources, payroll, certifications, trainings, web scra...

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What is your experience regarding pricing and costs for Fortra Automate?

The pricing is quite good compared to its competitors. Competitors are often more expensive than Automate. I would ra...

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What do you like most about BotFarm?

The product has increased efficiency and reduced the time spent on tasks.

See all answers

What is your experience regarding pricing and costs for BotFarm?

The product is slightly expensive. In comparison to competitor tools like UiPath, BotFarm's cost is greater. Our orga...

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What needs improvement with BotFarm?

The solution can improve the accuracy of hand-written data reading. In some situations, the data needs to be hand-wri...

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RPA that Bots can run without centralized control?

Yes, Attended Bots which can run without centralized control Module. RPA Tools like Automation Anywhere, uiPath ,Pow...

See all answers

How do I choose between UiPath and Microsoft Power Automate?

Microsoft‌ ‌Power‌ ‌Automate‌ ‌is‌ ‌intuitive‌ ‌and‌ ‌easy‌ ‌to‌ ‌integrate‌ ‌and‌ ‌use.‌ ‌I‌ ‌like‌ ‌that‌ ‌there‌ ‌...

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How is Automation Anywhere compared to Microsoft Power Automate?

‌Neither‌ ‌solution‌ ‌requires‌ ‌any‌ ‌coding‌ ‌experience,‌ ‌and‌ ‌both‌ ‌are‌ ‌easy‌ ‌to‌ ‌use‌ ‌and‌ ‌have‌ ‌great...

See all answers

Comparisons

UiPath Platform vs Automate

Compared 35% of the time

Automation Anywhere vs Automate

Compared 8% of the time

Blue Prism vs Automate

Compared 8% of the time

VisualCron vs Automate

Compared 6% of the time

MOVEit vs Automate

Compared 5% of the time

More Automate Competitors

Automation Anywhere vs BotFarm

Compared 52% of the time

Laiye UiBot vs BotFarm

Compared 48% of the time

More BotFarm Competitors

UiPath Platform vs Microsoft Power Automate

Compared 24% of the time

Blue Prism vs Microsoft Power Automate

Compared 16% of the time

Automation Anywhere vs Microsoft Power Automate

Compared 15% of the time

IBM Robotic Process Automation (RPA) vs Microsoft Power Automate

Compared 10% of the time

ABBYY Vantage vs Microsoft Power Automate

Compared 2% of the time

More Microsoft Power Automate Competitors

Product Reports

Buyer's Guide

Automate

May 2025

Download Automate product report

Buyer's Guide

BotFarm

May 2025

Download BotFarm product report

Buyer's Guide

Microsoft Power Automate

May 2025

Download Microsoft Power Automate product report

Also Known As

HelpSystems Automate, Automate

No data available

Power Automate, Microsoft Flow, MS Power Automate, WinAutomation by Softomotive, ProcessRobot by Softomotive, Minit

Overview

Automate offers a user-friendly solution with a drag-and-drop interface for efficient task automation and integration with major platforms like SAP and Azure, making it ideal for quick deployment with minimal coding and training.

Automate provides powerful features for businesses seeking efficient automation, offering compatibility with databases, email integration, and cloud platforms. Its simple interface supports both beginners and experienced users, simplifying tasks like invoice processing, HR automation, and data transformation. Cost-effective pricing and flexible licensing enhance its appeal while integration capabilities and scheduling tools ensure smooth workflow automation.

What are Automate's Key Features?

Drag-and-Drop Interface: Simplifies automation with intuitive design.
Integration Capabilities: Connects with platforms like SAP and Azure for seamless data flow.
Database and FTP Triggers: Enhances automation potential through direct data interaction.
Efficient Scheduling: Automates tasks with precise timing and control.
Web Scraping: Automates data extraction for quick analysis and reporting.

What Benefits and ROI Should Users Expect?

Rapid Deployment: Minimizes coding efforts for quick implementation.
Cost-Effectiveness: Offers flexible pricing models to suit budget constraints.
Operational Efficiency: Reduces manual workloads and enhances productivity.
Comprehensive Integration: Facilitates improved data management across systems.
Scalability: Adapts to growing business needs with ease.

In industries such as healthcare, banking, and logistics, Automate is used for tasks like invoice payment automation, data transformation, and task automation. This leads to streamlined processes and reduced manual workload, illustrating its value in enhancing operational efficiency through diversified workflows.

Fortra

BotFarm is an enterprise-level robotic process automation (RPA) solution. What is unique about BotFarm is that users can buy RPA processes based on demand and not be confined to a license or a strict capacity structure. BotFarm, a robust product of Automation Anywhere, is the only RPA solution that allows users to buy only the products they need when they need them. BotFarm allows users to launch all the robots they need to get tasks completed sooner and more efficiently than many other products in the marketplace today. This consumption-based business model will result in significant savings and increase an organization's overall profitability.

BotFarm Benefits

Scalable: The flexible nature of the solution makes it very easy to scale when needed.
User-friendly: The UI is simple to use and understand. Users do not have to be tech-savvy to deploy bots.
Improves efficiency: BotFarm will increase process integrity by reducing human error and the need for continuous manual human effort or interaction.
Integration: BotFarm integrates well with many third-party solutions.

BotFarm Features

No code/low code solutions: Users can easily create and deploy bots to perform undesirable, mundane tasks, freeing IT staff to work on more productive, complicated tasks.
IQ Bots: Easily extrapolate data from any document, such as resumes, invoices, and legal documents, to ensure data is correctly correlated and grouped together and that overall data integrity is never compromised.
Fast: Deployed bots can complete tasks significantly faster than any human component, and with less error.
Cost-effective: Users only pay for the bots they actually need, and create as they go. This innovative process will save your organization time and money while increasing overall productivity and profitability. BotFarm has a very good ROI and is a stable, secure, and scalable solution.

Reviews from Real Users

Akshay P., Associate Systems Analyst at NSEiT Limited, relates, “It is very easy, simple. You're working on a notepad, and you don't need to know programming to work on this. The dashboards are quite good, especially on the latest versions.”

A Digital Strategy Manager at an energy/utilities company shares, “The scalability is the solution's most valuable aspect. The reason Bot Farm is used is to have only one license available whenever you have a spike in the transactions. That is a core feature. That is something which we are using to the maximum. It's working well due to the fact that the solution use case is quite structured.”

A Senior RPA Developer at a tech services company tells us, “The solution is great to automate any repetitive tasks, which you might do on a daily basis. For example, the organization may need to be generating invoices or extracting data from PDF files daily. It is very versatile in what you can automate. This has improved my organization by cutting down on repetitive tasks that now can be automated.”

Automation Anywhere

Microsoft Power Automate is a powerful tool that streamlines and automates tasks within an organization.

It is used for workflow automation, data integration, and creating automated notifications and approvals.

Power Automate connects different applications and services, such as SharePoint, Excel, and Outlook, to automate data transfer and synchronization.

Microsoft

Sample Customers

Aldergrove Financial Group, Preferred Health Professionals, Mindbeam Technologies, First Credit Union in British Columbia, Vestcom International, Prime Liberty Benefits, University of Tampa, CNLBancshares, World Precision Instruments, BJ's Restaurants, Globe Pequot Press, Accudata Technologies, Norton Healthcare, Pacific Toxicology Laboratories

Cisco, CocaCola Bottlers Japan, Macy's, Whirlpool, Unilever

1. Coca-Cola 2. General Electric 3. Siemens 4. Accenture 5. Deloitte 6. Johnson & Johnson 7. Ford 8. Nestle 9. Procter & Gamble 10. IBM 11. Amazon 12. Google 13. Microsoft 14. Adobe 15. Cisco 16. Oracle 17. SAP 18. Intel 19. HP 20. Dell 21. Verizon 22. AT&T 23. T-Mobile 24. Walmart 25. Target 26. Home Depot 27. McDonald's 28. Starbucks 29. Nike 30. Apple 31. Facebook 32. Twitter

Buyer's Guide

BotFarm vs. Microsoft Power Automate

April 2025

Free Report: BotFarm vs. Microsoft Power Automate

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