BotFarm vs Microsoft Power Automate comparison

Automation Anywhere and Microsoft are both solutions in the Robotic Process Automation (RPA) category. Automation Anywhere is ranked #22 with an average rating of 8.0, while Microsoft is ranked #3 with an average rating of 7.8. Automation Anywhere holds a 0.4% mindshare in RPA, compared to Microsoft’s 18.9% mindshare. Additionally, 91% of Automation Anywhere users are willing to recommend the solution, compared to 87% of Microsoft users who would recommend it.

Comparison Buyer's Guide

Download the report

Executive SummaryUpdated on Dec 4, 2024

BotFarm and Microsoft Power Automate compete in the automation space. BotFarm has the upper hand in pricing and support, while Microsoft Power Automate leads in features and functionality.

Features: BotFarm is known for scalability, intuitive process automation, and strong support, ideal for cost-effective solutions. Microsoft Power Automate excels in integration within the Microsoft ecosystem, automation features, and enabling complex workflows across platforms.

Room for Improvement: BotFarm could enhance integration capabilities, user interface, and feature set for complex automation. Microsoft Power Automate may improve user-friendliness, deployment time, and ease of use for non-Microsoft users.

Ease of Deployment and Customer Service: BotFarm offers straightforward deployment with reliable customer support. Microsoft Power Automate provides extensive documentation and integration support, leveraging Microsoft’s customer service.

Pricing and ROI: BotFarm's lower setup costs and continued support ensure solid ROI. Microsoft Power Automate's higher costs are justified by its features and integration, resulting in greater long-term value for businesses prioritizing advanced automation.

To learn more, read our detailed BotFarm vs. Microsoft Power Automate Report (Updated: June 2025).

Buyer's Guide

BotFarm vs. Microsoft Power Automate

June 2025

Download the complete report

Helped 860,632 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Automate

Mindshare comparison

As of July 2025, in the Robotic Process Automation (RPA) category, the mindshare of Automate is 1.8%, up from 1.0% compared to the previous year. The mindshare of BotFarm is 0.4%, up from 0.3% compared to the previous year. The mindshare of Microsoft Power Automate is 18.9%, down from 21.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Robotic Process Automation (RPA)

Featured Reviews

Anabel Marco

Account Director at a tech services company with 11-50 employees

Automates processes efficiently with cost-effective scaling and robust customer support

Web scraping is quite good since it offers a lot of possibilities. Another important feature for me is its compatibility with MBI, the Power that is ISEQUADO Centers. I appreciate the ability to scale and increase the number of bots or studios without additional expense. Automate's non-reliance on additional orchestrators makes it quite cost-effective.

Read full review

Ganesh-Subramanian

Digital Transformation Lead at Expleogroup

Offers enhancement in data accuracy with low-code requirements and easy onboarding

It's a scalable product. In our organization, we sometimes write a script once and reuse it several times, which improves workflow efficiency. Our team inputs the datasets one by one or in a batch mode into BotFarm and schedules them or calls individually as needed. For instance, if one individual has 15 or 20 forms that need to be scanned and logged immediately, it's possible to implement with BotFarm and its scheduling operations. The solution is ideal for small and medium-sized enterprises and can fit in for large enterprises as well, depending upon the use case. For instance, if 100 agents are working across different locations through a mobile app, all the data from the agents can be stored in a common repository and scheduled. BotFarm can be configured based on the architecture and business operations.

Read full review

Ayobami Shobaloju

Customer Solution Provider at Wema Bank

Automating processes has saved time and improved communication

Something frustrates me concerning Microsoft Power Automate, and that is about the integration with Microsoft Forms and Excel. The issue now is that I don't get my responses synchronized automatically, and that frustrates me a lot. If the team could take this as feedback, the synchronization of the feedback responses from the forms and the Excel sheets should be seamless. This synchronization issue happens frequently, and it causes a lot of delays in the sense that the mails that ought to go out to the agents fail at some point. I have to reload these responses so that the agents can get their responses as when submitted. What I notice is that the responses don't go out without proper synchronization, so I reload the field responses, and this works afterwards. I would say probably a seamless walkthrough process for new users would be beneficial. For those using it for the first time, a seamless walkthrough process would be fine.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I actually quite liked the no-coding functionality."

"Automate increases efficiency and eliminates errors during documentation and invoicing processes."

"This product is quite easy to install, learn, and use, with our new employees being able to start using it in projects for clients after only two weeks of internal training."

"The pricing is excellent. I would give them perfect marks in that regard."

"Web scraping is quite good since it offers a lot of possibilities."

"Fortra's Automate performs the job effectively and has the capability to alert us of any issues."

"The most valuable feature is the drag-and-drop interface, which is very Windows-like."

"It's very easy to use. That's a big selling point for it. It has got a drag-and-drop interface, so you can quickly deploy bots."

More Automate pros

"The solution has been very user-friendly."

"From a solution standpoint, screen capture and tight integration with Outlook are valuable features."

"The record option and the OCR technology have been great."

"They recently released the newest version that has a good program flow, quality, and blueprints that are all good improvements to the automation. They also have good integration with SAP."

"The ability to drag and drop various components and the customizability are good features."

"The solution has very good processes. It's very easy to deploy and has good reviews on it. It offers good automation and the solution has very good developers working on it."

"Automation Anywhere has good document extraction features where it can learn patterns."

"The most valuable feature of BotFarm is the fact that we can use escalations when we need more computer power to fulfill all embargo that we receive in one day."

More BotFarm pros

"I like the scalability option and the simplicity, the way we can really use the interface to easily scale up."

"It is a very useful solution. You don't need to create an infrastructure in your environment just for triggers or executions. You don't need to invest in the infrastructure. With Power Automate, we can call or trigger custom web services and routines. We are also using the flow for gathering data from Microsoft Dynamics."

"The most valuable feature of Microsoft Power Automate is the ability to automate tedious tasks."

"It is Microsoft. So, you get the integration capability."

"The tool is very good at implementing automation within processes. It's saved us from doing a lot of manual processes."

"Its ease of use is most valuable. A lot of the bulk functionality is done either through standalone or custom connectors and standard API processes."

"The most valuable features of this solution are the cost and ease of use, it's very simple."

"Automation is the best feature of the product."

More Microsoft Power Automate pros

Cons

"There is room for improvement regarding cloud functionality; there are a few missing features, and the logging could be better, especially air logging. We can go into logging events and create our own task, but it would be nice if this were more detailed."

"I would like to see some better web automation, a wizard like the one in the product WinAutomation would be very nice."

"The vendor is currently working on a solution that allows us to automatically create a process that is based on a document that we receive via email."

"We really need a free development environment for customers. Building and testing automation on production isn't ideal."

"The technical support could be better. We suffer from language barriers, as we are in Argentina."

"The OCR for Hebrew text needs to be improved."

"I believe we need to test various OCR tools that assist in evaluating, let's say, six different customer resyncs. We analyze their spending patterns and documentations, but current OCR support has limitations, requiring highly standardized documents, which isn't always the case. With a more advanced OCR system, we could improve processes related to credit risk management and legal matters. We're exploring how to integrate Fortra's Automate with our CRM platform, taking cues from instances where Salesforce seamlessly merged with Automate. However, we use a different CRM, Insight for New Enterprise, and we're seeking ways to connect the automation process within our CRM. We aim for the automation to continue smoothly, even in instances where traditional automation methods might face hurdles."

"There is a lack of good development for artificial intelligence, such as machine learning."

More Automate cons

"The deployment could be simplified."

"Sometimes I feel like it doesn't work properly and we are not able to provide the dexterity needed."

"The user experience could be made a little better with this solution. I find it difficult to find qualified people to be able to use the solution."

"The discovery suite that they just acquired could be included."

"Normally we need to monitor the solution using an AWS console and the control room. We would like to have a standardized dashboard to see all the information in one place."

"Although I like the OCR technology, it could still be further improved."

"It would be ideal if the solution offered more language options, such as Arabic."

"I have called customer service three times and the experience has not been good. They do not offer 24/7 support, which forces us to wait till the next working day to solve a problem."

More BotFarm cons

"The tool must be more stable."

"The solution is still maturing, and it's going to take time for that to happen."

"They should include a custom plugin feature so that we can add our custom connections."

"When compared to other workflow automation tools out there, it's just not as mature."

"There is an RPA feature gap between this solution and other more mature products."

"It would be good to have some kind of on-premises solution for BPMN users, but I don't think Microsoft will ever go back to the on-premises solution. They all train their clients to use their online services. It is easy, but it doesn't follow the industry-wide standards. I can only use the processes that Microsoft gives us. I can't map a business process by using other standards or notations, such as Business Process Management (BPM). I have to use whatever Microsoft gives us. I would like to have support for some standards because if we decide to use another BPM tomorrow, we will have to remap everything in notation to transfer from this solution. This is the only block or obstacle that I see in using this solution. It is closed in its infrastructure."

"Power Automate could be improved by adding an internal fuzzy lookup or fuzzy match feature."

"All the services on the Microsoft platform are great. If we want to try something like with SharePoint or Azure or the 365 CRM, then we can't with the everyday community edition of the Microsoft Power Automate. It would be a good thing if there was some sort of trial period. Let's say you have 14 days. That way, can log into the loading screen with Power Automate, and get to utilize services like SharePoint, OneDrive, 365 CRM or etc. to see if they like them. It would be a good way for Microsoft to cross-sell or up-sell."

More Microsoft Power Automate cons

Pricing and Cost Advice

"From a distributor's perspective, one of the biggest selling points of Automate is its price point."

"It comes with a package that costs approximately $20,000 USD per year."

"It has gone up in price. The price of Fortra's Automate has increased since we first started using it. It does a lot but also costs a lot. It was a lot more affordable before Fortra owned the software."

"While solutions like UiPath and Blue Prism cost around $11,000-$12,000 for each license, this product costs around $7,000 and you can keep it forever."

"From a distributor's side, one of the biggest selling points is its price point. Without going into any numbers, compared to UiPath, Automation Anywhere, and Blue Prism, we're significantly cheaper. The main difference is that other competitors usually charge you per process. However, in Automate's case, it's priced per bot. So, a bot can run multiple processes at the same time, but you are only priced for a single bot."

"The pricing is quite reasonable. We can run the process with one bot. The limitation is at the server level because they have some resources, and sometimes that is enough. It isn't too expensive, so you can get a good return off of one, and you can also have a pack of five bots that is quite competitive."

"The cost is a bit high for a small business like ours, but we manage with Fortra's Automate."

"I like the way this solution is priced because you can buy a license, or you can buy the software outright."

More Automate pricing and cost advice

"There is a license for this solution and it is on an annual basis. I am satisfied with the price."

"I am very happy with the pricing."

"The license of this solution is on an annual basis. The price is fair. However, what we did initially was a POC, but now we are looking at moving from a POC to expanding it out further. I would appreciate some kind of discount."

"Automation Anywhere is more reasonable than Blue Prism and UiPath in terms of cost."

"An unattended bot license costs around $5,000, whereas an attended bot license costs roughly $1,500."

"Pricing for this solution can be better."

"We pay approximately $15,000 USD per year."

"The pricing is fair."

More BotFarm pricing and cost advice

"The pricing is reasonable and the western license is fantastic."

"Power Automate is a much less expensive product than the competition."

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing two to three out of ten."

"My company switched to a monthly payment for the WinAutomation by Softomotive license. I don't have the exact figure, but it roughly amounts to 500 Euros a year which isn't bad."

"With our Microsoft Office 365 license, we are able to use Microsoft Power Automate."

"I am not aware of the recent pricing model, but during the time that I was using this solution is was reasonable."

"The platform is averagely priced. I rate the pricing a five out of ten."

"Microsoft Power Automate is part of our Office 365 package, there are no additional licensing costs."

More Microsoft Power Automate pricing and cost advice

See which vendors are best for you

Use our free recommendation engine to learn which Robotic Process Automation (RPA) solutions are best for your needs.

See recommendations

860,632 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Financial Services Firm

13%

Computer Software Company

11%

Manufacturing Company

Educational Organization

Computer Software Company

26%

Financial Services Firm

26%

Real Estate/Law Firm

University

Financial Services Firm

15%

Computer Software Company

13%

Manufacturing Company

Insurance Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about HelpSystems AutoMate?

We use it for specific cases, mainly secure file transfers, which are vital for us. And it works for us.

See all answers

What is your primary use case for HelpSystems AutoMate?

The main purpose is for automation. That has been the purpose why I have been using it so far.

See all answers

What is your experience regarding pricing and costs for Fortra Automate?

Regarding pricing, it is very friendly. I would not say that it is really cheap or very expensive, but it fits within...

See all answers

What do you like most about BotFarm?

The product has increased efficiency and reduced the time spent on tasks.

See all answers

What is your experience regarding pricing and costs for BotFarm?

The product is slightly expensive. In comparison to competitor tools like UiPath, BotFarm's cost is greater. Our orga...

See all answers

What needs improvement with BotFarm?

The solution can improve the accuracy of hand-written data reading. In some situations, the data needs to be hand-wri...

See all answers

RPA that Bots can run without centralized control?

Yes, Attended Bots which can run without centralized control Module. RPA Tools like Automation Anywhere, uiPath ,Pow...

See all answers

How do I choose between UiPath and Microsoft Power Automate?

Microsoft‌ ‌Power‌ ‌Automate‌ ‌is‌ ‌intuitive‌ ‌and‌ ‌easy‌ ‌to‌ ‌integrate‌ ‌and‌ ‌use.‌ ‌I‌ ‌like‌ ‌that‌ ‌there‌ ‌...

See all answers

How is Automation Anywhere compared to Microsoft Power Automate?

‌Neither‌ ‌solution‌ ‌requires‌ ‌any‌ ‌coding‌ ‌experience,‌ ‌and‌ ‌both‌ ‌are‌ ‌easy‌ ‌to‌ ‌use‌ ‌and‌ ‌have‌ ‌great...

See all answers

Comparisons

UiPath Platform vs Automate

Compared 35% of the time

Blue Prism vs Automate

Compared 10% of the time

Automation Anywhere vs Automate

Compared 9% of the time

VisualCron vs Automate

Compared 6% of the time

MOVEit vs Automate

Compared 5% of the time

More Automate Competitors

Automation Anywhere vs BotFarm

Compared 100% of the time

More BotFarm Competitors

UiPath Platform vs Microsoft Power Automate

Compared 21% of the time

Blue Prism vs Microsoft Power Automate

Compared 16% of the time

Automation Anywhere vs Microsoft Power Automate

Compared 13% of the time

IBM Robotic Process Automation (RPA) vs Microsoft Power Automate

Compared 11% of the time

ABBYY Vantage vs Microsoft Power Automate

Compared 2% of the time

More Microsoft Power Automate Competitors

Product Reports

Buyer's Guide

Automate

June 2025

Download Automate product report

Buyer's Guide

BotFarm

June 2025

Download BotFarm product report

Buyer's Guide

Microsoft Power Automate

June 2025

Download Microsoft Power Automate product report

Also Known As

HelpSystems Automate, Automate

No data available

Power Automate, Microsoft Flow, MS Power Automate, WinAutomation by Softomotive, ProcessRobot by Softomotive, Minit

Overview

Automate offers a user-friendly solution with a drag-and-drop interface for efficient task automation and integration with major platforms like SAP and Azure, making it ideal for quick deployment with minimal coding and training.

Automate provides powerful features for businesses seeking efficient automation, offering compatibility with databases, email integration, and cloud platforms. Its simple interface supports both beginners and experienced users, simplifying tasks like invoice processing, HR automation, and data transformation. Cost-effective pricing and flexible licensing enhance its appeal while integration capabilities and scheduling tools ensure smooth workflow automation.

What are Automate's Key Features?

Drag-and-Drop Interface: Simplifies automation with intuitive design.
Integration Capabilities: Connects with platforms like SAP and Azure for seamless data flow.
Database and FTP Triggers: Enhances automation potential through direct data interaction.
Efficient Scheduling: Automates tasks with precise timing and control.
Web Scraping: Automates data extraction for quick analysis and reporting.

What Benefits and ROI Should Users Expect?

Rapid Deployment: Minimizes coding efforts for quick implementation.
Cost-Effectiveness: Offers flexible pricing models to suit budget constraints.
Operational Efficiency: Reduces manual workloads and enhances productivity.
Comprehensive Integration: Facilitates improved data management across systems.
Scalability: Adapts to growing business needs with ease.

In industries such as healthcare, banking, and logistics, Automate is used for tasks like invoice payment automation, data transformation, and task automation. This leads to streamlined processes and reduced manual workload, illustrating its value in enhancing operational efficiency through diversified workflows.

Fortra

BotFarm is an enterprise-level robotic process automation (RPA) solution. What is unique about BotFarm is that users can buy RPA processes based on demand and not be confined to a license or a strict capacity structure. BotFarm, a robust product of Automation Anywhere, is the only RPA solution that allows users to buy only the products they need when they need them. BotFarm allows users to launch all the robots they need to get tasks completed sooner and more efficiently than many other products in the marketplace today. This consumption-based business model will result in significant savings and increase an organization's overall profitability.

BotFarm Benefits

Scalable: The flexible nature of the solution makes it very easy to scale when needed.
User-friendly: The UI is simple to use and understand. Users do not have to be tech-savvy to deploy bots.
Improves efficiency: BotFarm will increase process integrity by reducing human error and the need for continuous manual human effort or interaction.
Integration: BotFarm integrates well with many third-party solutions.

BotFarm Features

No code/low code solutions: Users can easily create and deploy bots to perform undesirable, mundane tasks, freeing IT staff to work on more productive, complicated tasks.
IQ Bots: Easily extrapolate data from any document, such as resumes, invoices, and legal documents, to ensure data is correctly correlated and grouped together and that overall data integrity is never compromised.
Fast: Deployed bots can complete tasks significantly faster than any human component, and with less error.
Cost-effective: Users only pay for the bots they actually need, and create as they go. This innovative process will save your organization time and money while increasing overall productivity and profitability. BotFarm has a very good ROI and is a stable, secure, and scalable solution.

Reviews from Real Users

Akshay P., Associate Systems Analyst at NSEiT Limited, relates, “It is very easy, simple. You're working on a notepad, and you don't need to know programming to work on this. The dashboards are quite good, especially on the latest versions.”

A Digital Strategy Manager at an energy/utilities company shares, “The scalability is the solution's most valuable aspect. The reason Bot Farm is used is to have only one license available whenever you have a spike in the transactions. That is a core feature. That is something which we are using to the maximum. It's working well due to the fact that the solution use case is quite structured.”

A Senior RPA Developer at a tech services company tells us, “The solution is great to automate any repetitive tasks, which you might do on a daily basis. For example, the organization may need to be generating invoices or extracting data from PDF files daily. It is very versatile in what you can automate. This has improved my organization by cutting down on repetitive tasks that now can be automated.”

Automation Anywhere

Microsoft Power Automate is a powerful tool that streamlines and automates tasks within an organization.

It is used for workflow automation, data integration, and creating automated notifications and approvals.

Power Automate connects different applications and services, such as SharePoint, Excel, and Outlook, to automate data transfer and synchronization.

Microsoft

Sample Customers

Aldergrove Financial Group, Preferred Health Professionals, Mindbeam Technologies, First Credit Union in British Columbia, Vestcom International, Prime Liberty Benefits, University of Tampa, CNLBancshares, World Precision Instruments, BJ's Restaurants, Globe Pequot Press, Accudata Technologies, Norton Healthcare, Pacific Toxicology Laboratories

Cisco, CocaCola Bottlers Japan, Macy's, Whirlpool, Unilever

1. Coca-Cola 2. General Electric 3. Siemens 4. Accenture 5. Deloitte 6. Johnson & Johnson 7. Ford 8. Nestle 9. Procter & Gamble 10. IBM 11. Amazon 12. Google 13. Microsoft 14. Adobe 15. Cisco 16. Oracle 17. SAP 18. Intel 19. HP 20. Dell 21. Verizon 22. AT&T 23. T-Mobile 24. Walmart 25. Target 26. Home Depot 27. McDonald's 28. Starbucks 29. Nike 30. Apple 31. Facebook 32. Twitter

Buyer's Guide

BotFarm vs. Microsoft Power Automate

June 2025

Free Report: BotFarm vs. Microsoft Power Automate

Find out what your peers are saying about BotFarm vs. Microsoft Power Automate and other solutions. Updated: June 2025.

DOWNLOAD NOW

860,632 professionals have used our research since 2012.

See our BotFarm vs. Microsoft Power Automate report.

See our list of best Robotic Process Automation (RPA) vendors.

We monitor all Robotic Process Automation (RPA) reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.