Cloudflare One vs Imperva Application Security Platform comparison

Cloudflare and Imperva are both solutions in the Distributed Denial-of-Service (DDoS) Protection category. Cloudflare is ranked #7 with an average rating of 9.0, while Imperva is ranked #4 with an average rating of 8.4. Cloudflare holds a 4.1% mindshare in DDOS, compared to Imperva’s 8.2% mindshare. Additionally, 100% of Cloudflare users are willing to recommend the solution, compared to 95% of Imperva users who would recommend it.

Cloudflare One

Read 22 Cloudflare One reviews

10,156 Views
1,523 Comparison Views

100% willing to recommend

Imperva Application Securit...

Read 133 Imperva Application Security Platform reviews

10,598 Views
3,391 Comparison Views

95% willing to recommend

Cloudflare One

Imperva Application Securit...

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Executive SummaryUpdated on Dec 21, 2025

Imperva Application Security Platform and Cloudflare One compete in cybersecurity. Imperva has an advantage in extensive security features and customization, while Cloudflare's ease of use and affordability make it attractive for smaller businesses.

Features: Imperva includes in-depth security such as profiled policies, various threat mitigation strategies, and advanced customization, which are beneficial for complex enterprise needs. Cloudflare provides a highly integrable platform offering basic protections like DDoS defense, CDN, and WAF, alongside user-friendly deployment and DNS management.

Room for Improvement: Imperva needs to simplify policy management, enhance UI, and improve customer support during outages with better real-time visibility. Cloudflare requires enhancements in configuration insights, dashboard functions, and proactive alert systems. Streamlining the onboarding process is also needed to reduce customer challenges.

Ease of Deployment and Customer Service: Imperva offers versatile deployment options including public, private, and hybrid clouds, although customer service experiences can vary. Cloudflare focuses on easy and fast public cloud deployment, though support may benefit from improved responsiveness and deeper product knowledge.

Pricing and ROI: Imperva is considered a premium option with higher costs, justified for enterprises due to its extensive capabilities and ROI in high-risk environments. Its pricing can be restrictive for smaller businesses. Cloudflare, conversely, is more affordable with competitive pricing, offering significant value especially for those prioritizing cost efficiency.

To learn more, read our detailed Cloudflare One vs. Imperva Application Security Platform Report (Updated: January 2026).

Buyer's Guide

Cloudflare One vs. Imperva Application Security Platform

January 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Cloudflare One

Ranking in Distributed Denial-of-Service (DDoS) Protection

7th

Ranking in Bot Management

3rd

Average Rating

8.8

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

Email Security (20th), Secure Web Gateways (SWG) (16th), Data Loss Prevention (DLP) (21st), Cloud Access Security Brokers (CASB) (11th), Software Defined WAN (SD-WAN) Solutions (13th), Access Management (11th), ZTNA as a Service (8th), ZTNA (2nd), Secure Access Service Edge (SASE) (10th), Remote Browser Isolation (RBI) (3rd)

Imperva Application Securit...

Ranking in Distributed Denial-of-Service (DDoS) Protection

4th

Ranking in Bot Management

1st

Average Rating

8.6

Reviews Sentiment

7.1

Number of Reviews

133

Ranking in other categories

CDN (2nd), Web Application Firewall (WAF) (3rd), API Security (2nd)

Mindshare comparison

As of February 2026, in the Distributed Denial-of-Service (DDoS) Protection category, the mindshare of Cloudflare One is 4.1%, up from 3.9% compared to the previous year. The mindshare of Imperva Application Security Platform is 8.2%, up from 8.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Distributed Denial-of-Service (DDoS) Protection Market Share Distribution
Product	Market Share (%)
Imperva Application Security Platform	8.2%
Cloudflare One	4.1%
Other	87.7%

Distributed Denial-of-Service (DDoS) Protection

Featured Reviews

Cobe Van Coller

Network Architect at IP Dimension

Cloud security has improved remote access and has reduced costs for smaller client sites

I have used Cloudflare One's Identity-Aware Proxy, and it is quite straightforward from what I have seen so far. The app registration on the Azure side integrates fully into Cloudflare, and I am very satisfied with that part because it is easy to set up. The integration of Cloudflare One's Secure Web Gateway and Zero Trust Network Access works without any issues. That part is pretty automatic, and if you complete the rest of the setup, it comes together by itself with no issues from my side. What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection. The hops get shorter and you get better latency. We have done testing to see if it is better. One thing that we did notice with our proof of concept with our current client is that they have people connecting from the UK. When they used their previous VPN solution, uploading CAD drawings and other files to the server took a long time. They mentioned that it is much quicker on Cloudflare One's solution. I definitely believe that is part of the improved performance, and I am satisfied with that as well. What is nice about Cloudflare One is that it makes the setup easier and also easier to train technicians to maintain it. Compared to legacy systems, we do not need to get fancy firewalls in place that are costly. That is definitely also a cost-saver with Cloudflare One.

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reviewer1247523

Head of Sales Services Department at a comms service provider with 51-200 employees

Solution ensures website availability and proactive threat mitigation

Over the seven years, the most valuable features of Imperva DDoS that I have found are related to DDoS attacks, which are a group of attacks, and not all of them can be resolved on the endpoint level before the website. Using the web firewall before the website is a common use case to protect against malicious requests to the website. I have utilized Imperva's Intelligent Traffic Filtering feature. This feature helps me understand how the attack is progressing and what is happening inside the requests to our website. It allows me to granularly grant or deny access to certain parts of our website. This helps when we know our customers and the types of requests that can be sent from them, enabling us to block some malicious requests. Imperva DDoS has User Behavior Analytics and Threat Intelligence on its board, and this helps us to be protected proactively. Imperva DDoS connects to its database of threats, storing whole information about attacks all over the world in one simple engine. Everyone can use this feature, which can connect to this engine and get information about what is going on at the world level. That is the way to be protected at the company's level. The integration capabilities of Imperva DDoS are very easy and simple. We can run it in 2 hours.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Cloudflare DDoS mitigates DDoS attacks."

"The blocking feature is very good."

"Cloudflare DDoS is better than its competitors for its security, deployment, and scalability."

"The best feature is rate limiting. If I'm expecting 500 visits per hour, Cloudflare will limit the requests if I suddenly get 50,000."

"It's the endpoint exposition. We don't need to expose our VPN server to the internet and need a zero-test solution. I can apply some conditional access to the endpoint that's connecting to our network to check their security policies or the security condition of their workstation. Once the workstation is trying to connect to my internal network, then I would like to check the discrete condition of these endpoints that are trying to access my internal network. We created some conditional access. We have CrowdStrike, to check if the CrowdStrike is installed, to check if it's updated, and to check for Windows updates. We created some conditional policies to check it."

"For Cloudflare Access, I am using the free plan...The most valuable feature is their protection."

"What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection."

"It is a stable solution."

More Cloudflare One pros

"The complete solution is valuable for everything it delivers and the protection it offers."

"It blocks all types of attacks."

"The features I have found most valuable with Imperva Web Application Firewall are account takeover protection, advanced bot protection, and API security."

"I like the user-friendly interface."

"If you are using the appliance as opposed to the virtual deployment, it can stand as the network layer-two and provide real transparency."

"The technical support is excellent."

"Setup was straightforward, very simple. I only entered the domain and Incapsula returned the DNS data that I needed to change for the protection to be configured."

"Very intuitive and granular configuration - It does not require much time, or advanced knowledge, for configuration and maintenance."

More Imperva Application Security Platform pros

Cons

"They don't have a person to provide support for customers using the solution under their free plan."

"Lacks a VPN feature to provide a secure connection to the data center."

"Our subscription plan for the solution has a limitation of bot signatures."

"Feedback could be enhanced."

"Feedback could be enhanced. While I work efficiently with Clover as a partner in Mexico City, sometimes the information and requests are easier to manage with more concrete solutions."

"The initial onboarding was causing us some confusion."

"The response time for support must be reduced."

"The software has automated alerts, but the automated alerts are not available in the mobile app."

More Cloudflare One cons

"It would be nice to have more security control over mobile applications so I would suggest adding more mobile security features. It would also be beneficial to see improvements in regards to interface bandwidth performance, CPU time, and RAM size. Learning capability of the device is quite weak."

"It would be beneficial to include vulnerability management in the solution, similar to what they have for their on-premise solution."

"I would like to see improvements in the pooling of threats and attacks, possibly to enlarge the scale of indicators of compromise."

"We had an issue when securing the web applications for DDoS protection."

"If they can bring in generative AI features, that would be useful."

"Imperva Web Application Firewall can improve by adding more features to the dashboard. increasing the visibility of the real-time events, besides configuring the administration itself."

"I loved the approach of the cloud. The cloud has a lot of new features, like advanced web protection and DDoS protection. If those could also be on-boarded onto the on-prem versions, that would be ideal. They need to pay attention to both deployment options and not just favor one."

"Some of the features should be included in the next release is a file integrating monitoring tool. This feature should be improved."

More Imperva Application Security Platform cons

Pricing and Cost Advice

"The pricing is somewhere in the middle. I would rate the pricing a seven out of ten."

"Cloudflare Zero Trust Platform's pricing is good."

"The price tag is no longer $200,000, but rather $300,000 to $400,000. It's twice."

"The solution is not that expensive."

"My company has to make yearly payments towards the licensing costs attached to the solution. There are no hidden charges apart from the licensing costs of the solution."

"The solution's pricing lacks transparency."

"The prices are slightly expensive."

"The pricing of the solution is cheap. The licensing cost is also very low. I rate the cost and pricing a three out of ten."

"The price of this solution is a little bit high compared to competitors."

"Licensing can range from one to twenty thousand dollars annually. Additionally, some features, including software support, require an annual subscription as well."

"We have an issue with Imperva Incapsula in the Iraqi market because of the high price."

"There are some licenses that you have to buy to use some features. Its price could be better. Price is always important because, at the end of the day, customers have a budget. If you can meet the budget, you can sell, and if you don't, you cannot sell."

"It's an excellent product, but it can be very costly."

"The license is on a yearly basis."

"Imperva’s pricing is a bit higher in the market since it offers a full-blown WAF."

"We sell three-year licenses for Imperva Web Application Firewall to our customers. The price is a little expensive."

More Imperva Application Security Platform pricing and cost advice

See which vendors are best for you

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Comparison Review

it_user68487

Security Expert with 51-200 employees

Nov 6, 2013

CloudFlare vs Incapsula: Web Application Firewall

CloudFlare vs Incapsula: Round 2 Web Application Firewall Comparative Penetration Testing Analysis Report v1.0 Summary This document contains the results of a second comparative penetration test conducted by a team of security specialists at Zero Science Lab against two cloud-based Web…

Read full review

Top Industries

By visitors reading reviews

Computer Software Company

12%

Comms Service Provider

11%

Financial Services Firm

Manufacturing Company

Financial Services Firm

12%

Computer Software Company

Manufacturing Company

Insurance Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	10
Midsize Enterprise	2
Large Enterprise	10

By reviewers
Company Size	Count
Small Business	83
Midsize Enterprise	25
Large Enterprise	61

Questions from the Community

What needs improvement with Cloudflare Access?

Cloudflare Access has strong integration with Microsoft, among other platforms. However, when it comes to Kaspersky, we have clients who typically encounter challenges. The usual setup involves con...

See all answers

What is your primary use case for Cloudflare Access?

Cloudflare Access provides secure access to internal applications for employees, external members of the organization, or third-party providers. It acts similarly to a VPN but uses a different kind...

See all answers

What advice do you have for others considering Cloudflare Access?

Cloudflare Access is one of the best integrations available. While about two hundred vendors offer similar services, Cloudflare's approach as a SASE solution stands out. Clients prefer a single pla...

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Which Web Application Firewall (WAF) would you recommend? R&S or Imperva?

Imperva is a strong choice, given their security focus and ongoing R&D into the product in areas such as bot management.

See all answers

What do you like most about Imperva Incapsula?

We use Imperva DDoS to stop DDoS attacks and reduce the amount of unwanted queries against web services or web scraping.

See all answers

What is your experience regarding pricing and costs for Imperva DDoS?

The pricing, setup costs, and licensing of Imperva DDoS are reasonable for the amount of technical capabilities provided. I would rate the pricing of Imperva DDoS as five, where one is very cheap a...

See all answers

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Compared 4% of the time

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Product Reports

Buyer's Guide

Cloudflare One

February 2026

Download Cloudflare One product report

Buyer's Guide

Imperva Application Security Platform

January 2026

Imperva Application Security Platform report

Download Imperva Application Security Platform product report

Also Known As

Cloudflare Area 1 Email Security, Cloudflare Bot Management, Cloudflare Gateway, Cloudflare Zero Trust Platform, Cloudflare DDoS, Cloudflare SASE & SSE Platform

Imperva Bot Management, Imperva Web Application Firewall, Imperva API Security

Overview

Cloudflare One is a comprehensive platform for security, performance, and connectivity. It provides features like rate limiting, DDoS protection, and application access, tailored to enhance user experience while securing internet access and accelerating communications.

Designed to integrate security measures with ease of use and scalability, Cloudflare One offers a secure web gateway and zero trust network access. These features ensure seamless setup and operation, making connectivity reliable and protected. Users appreciate its integrated console, intuitive interface, and the ability to manage risk effectively. It offers straightforward deployment, improves latency, and boasts cost-effectiveness. While its onboarding process and documentation need enhancement, its value in content delivery and application shielding is notable. Despite challenges in integrating Cloudflare Access with existing VPNs and the need for better automation and support, it remains vital for DNS and infrastructure protection.

What features make Cloudflare One stand out?

Rate Limiting: Controls the traffic rate to prevent abuse.
DDoS Protection: Shields applications from distributed denial-of-service attacks.
Secure Web Gateway: Provides secure internet access with seamless operation.
Zero Trust Network Access: Ensures secure, application-based connectivity without relying on traditional VPNs.
Access for Connectivity: Facilitates access to internal applications securely.

What benefits should users look for in reviews?

Security: Robust measures for DNS and browsing protection.
Performance: Enhanced site accessibility and communication speed.
Cost-Effectiveness: Offers competitive pricing for its features.
Ease of Deployment: Straightforward and efficient setup process.

In industries like finance, retail, and technology, Cloudflare One is crucial for enabling secure remote access and protecting web applications against dynamic threats. It supports compliance access policies and enhances content delivery, playing a key role in safeguarding digital infrastructure.

Cloudflare

Imperva Application Security Platform delivers comprehensive and continuous web threat protection. Renowned for its ease of use, it shields web applications and databases from various cyber threats while integrating seamlessly with cloud and on-premises environments.

Imperva Application Security Platform protects web environments by offering advanced security measures against threats like DDoS attacks, SQL injections, and cross-site scripting. As a robust web application firewall, it provides extensive monitoring and bot management capabilities. The platform integrates content delivery networks for enhanced performance and scalability, while real-time traffic analysis ensures consistent protection. Despite its strengths, improvements can be made in policy management and customization options. Users seek better integration with third-party tools and more competitive pricing models. The inclusion of AI for enhanced analytics is also anticipated.

What are the key features of Imperva Application Security Platform?

Correlated Attack Validation: Enhances threat assessment by linking related security events.
Threat Radar: Offers visibility into potential and ongoing threats.
Virtual Patching: Provides protection against vulnerabilities without immediate code changes.
IncapRules: Allows creation of custom security policies.
DDoS Protection: Defends against large-scale distributed denial-of-service attacks.
CDN Integration: Improves content delivery speed and reliability.

What benefits should users look for in reviews?

User-Friendly Administration: Simplifies setup and ongoing management tasks.
Seamless Integration: Ensures smooth operation with existing infrastructure.
Comprehensive Threat Protection: Shields digital assets from a wide range of threats.
Hands-On Support: Provides timely and effective customer service assistance.

Imperva Application Security Platform is implemented in industries needing strong database and application protection. Companies use it to enforce geolocation restrictions and manage bots, benefiting sectors like finance and e-commerce where data security and threat monitoring are critical. Its ability to protect and ensure data accessibility makes it integral to business operations prioritizing cyber resilience.

Imperva

Sample Customers

23andMe

Hitachi, BNZ, Bitstamp, Moz, InnoGames, BTCChina, Wix, LivePerson, Zillow and more.

Buyer's Guide

Cloudflare One vs. Imperva Application Security Platform

January 2026

Free Report: Cloudflare One vs. Imperva Application Security Platform

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