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Cloudflare One vs Imperva Application Security Platform comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 21, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare One
Ranking in Distributed Denial-of-Service (DDoS) Protection
7th
Ranking in Bot Management
3rd
Average Rating
8.8
Reviews Sentiment
6.7
Number of Reviews
22
Ranking in other categories
Email Security (21st), Secure Web Gateways (SWG) (16th), Data Loss Prevention (DLP) (21st), Cloud Access Security Brokers (CASB) (11th), Software Defined WAN (SD-WAN) Solutions (13th), Access Management (10th), ZTNA as a Service (8th), ZTNA (2nd), Secure Access Service Edge (SASE) (10th), Remote Browser Isolation (RBI) (3rd)
Imperva Application Securit...
Ranking in Distributed Denial-of-Service (DDoS) Protection
4th
Ranking in Bot Management
1st
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
133
Ranking in other categories
CDN (4th), Web Application Firewall (WAF) (4th), API Security (2nd)
 

Mindshare comparison

As of January 2026, in the Distributed Denial-of-Service (DDoS) Protection category, the mindshare of Cloudflare One is 4.1%, up from 3.9% compared to the previous year. The mindshare of Imperva Application Security Platform is 7.8%, down from 8.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Distributed Denial-of-Service (DDoS) Protection Market Share Distribution
ProductMarket Share (%)
Imperva Application Security Platform7.8%
Cloudflare One4.1%
Other88.1%
Distributed Denial-of-Service (DDoS) Protection
 

Featured Reviews

CV
Network Architect at IP Dimension
Cloud security has improved remote access and has reduced costs for smaller client sites
I have used Cloudflare One's Identity-Aware Proxy, and it is quite straightforward from what I have seen so far. The app registration on the Azure side integrates fully into Cloudflare, and I am very satisfied with that part because it is easy to set up. The integration of Cloudflare One's Secure Web Gateway and Zero Trust Network Access works without any issues. That part is pretty automatic, and if you complete the rest of the setup, it comes together by itself with no issues from my side. What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection. The hops get shorter and you get better latency. We have done testing to see if it is better. One thing that we did notice with our proof of concept with our current client is that they have people connecting from the UK. When they used their previous VPN solution, uploading CAD drawings and other files to the server took a long time. They mentioned that it is much quicker on Cloudflare One's solution. I definitely believe that is part of the improved performance, and I am satisfied with that as well. What is nice about Cloudflare One is that it makes the setup easier and also easier to train technicians to maintain it. Compared to legacy systems, we do not need to get fancy firewalls in place that are costly. That is definitely also a cost-saver with Cloudflare One.
reviewer1247523 - PeerSpot reviewer
Head of Sales Services Department at a comms service provider with 51-200 employees
Solution ensures website availability and proactive threat mitigation
Over the seven years, the most valuable features of Imperva DDoS that I have found are related to DDoS attacks, which are a group of attacks, and not all of them can be resolved on the endpoint level before the website. Using the web firewall before the website is a common use case to protect against malicious requests to the website. I have utilized Imperva's Intelligent Traffic Filtering feature. This feature helps me understand how the attack is progressing and what is happening inside the requests to our website. It allows me to granularly grant or deny access to certain parts of our website. This helps when we know our customers and the types of requests that can be sent from them, enabling us to block some malicious requests. Imperva DDoS has User Behavior Analytics and Threat Intelligence on its board, and this helps us to be protected proactively. Imperva DDoS connects to its database of threats, storing whole information about attacks all over the world in one simple engine. Everyone can use this feature, which can connect to this engine and get information about what is going on at the world level. That is the way to be protected at the company's level. The integration capabilities of Imperva DDoS are very easy and simple. We can run it in 2 hours.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The best feature is rate limiting. If I'm expecting 500 visits per hour, Cloudflare will limit the requests if I suddenly get 50,000."
"Cloudflare is simple to use."
"The capabilities of the software are strong enough for me to do what it's supposed to do. For me, we don't need to do a lot of configuration on our site. We just enable it and monitor it."
"It is a stable solution."
"The blocking feature is very good."
"Cloudflare, in my opinion, was easy to implement."
"Cloudflare Access is part of the Zero Trust philosophy."
"Cloudflare Zero Trust Platform removes the risk of exposing the applications to the public."
"Imperva Web Application Firewall is stable."
"On the activity log, I can see the exact details, the visit, and the threat."
"The stability of the product is good since I haven't had any problems with the solution."
"The solution is scalable."
"It mitigates all of the availabilities of risks around web applications."
"The bot management features are very effective, as they help filter unwanted traffic using keywords."
"The solution is very scalable. It is one of the most important features. You can also expand resources and features as well."
"The setup of Imperva DDoS was easy."
 

Cons

"The initial onboarding was causing us some confusion."
"Cloudflare Zero Trust Platform needs to improve its documentation. It took time to do the implementation."
"Our customers no longer use Cloudflare because its service is subpar."
"Operating and tuning the product is difficult."
"Feedback could be enhanced."
"The pricing is an area that can be improved. Pricing, as far as I recall, was the source of our problems."
"When there are any dynamic changes in complex applications, the tool takes a lot of time, making its analytics-related area a major matter of concern where improvements are needed."
"Lacks a VPN feature to provide a secure connection to the data center."
"In the past, I have bugs on the WAF. I've contacted Imperva about them. Future releases should be less buggy."
"An improvement for Imperva WAF would be to reduce the number of false positives and create more strong use cases based on AI/ML or behavioral analytics."
"It would be beneficial to include vulnerability management in the solution, similar to what they have for their on-premise solution."
"The weakest point of Imperva is their first level of support, which should be improved. They should also improve the access and security logs viewing directly on the portal. I would like to see better access and security logs through the portal and not only through a SIM solution. Currently, if you want to explore your access and security logs from Imperva, you need a SIM tool or a SIM infrastructure on your side to do it. You can't do it manually or directly through the portal, which is a big problem for us. I had a call yesterday with Imperva for the roadmap, and I just told them this. They agreed that this is an improvement point from their side."
"Users would benefit from better documentation. There is official documentation, but sometimes we need more detail. We have some use cases that are not so run of the mill. It would be great if there was a knowledge base that we could go to for more answers."
"Imperva Web Application Firewall can improve by providing better features, such as improved prevention of zero-day attacks. Additionally, it should include a VR meta-analysis."
"The rules surrounding the making of web applications could be improved."
"Sometimes our web application firewall will slow down."
 

Pricing and Cost Advice

"The prices are slightly expensive."
"The solution's pricing lacks transparency."
"The price tag is no longer $200,000, but rather $300,000 to $400,000. It's twice."
"The pricing of the solution is cheap. The licensing cost is also very low. I rate the cost and pricing a three out of ten."
"My company has to make yearly payments towards the licensing costs attached to the solution. There are no hidden charges apart from the licensing costs of the solution."
"Cloudflare Zero Trust Platform's pricing is good."
"The solution is not that expensive."
"The pricing is somewhere in the middle. I would rate the pricing a seven out of ten."
"We have an issue with Imperva Incapsula in the Iraqi market because of the high price."
"Imperva Web Application Firewall is expensive."
"It is a very expensive solution. The price is very high. A lot of customers tell us that they would love to use Imperva more. I have some customers who have 50 websites, but they have only 10 websites on Imperva because of the price. They would love to have all their websites running through Imperva, but they can't. They have to choose the more critical websites to protect because the price is very high. It is a very good product, but it is too expensive. If you buy a plan for 20 megabytes and you don't consume all of your 20 megabytes, it is okay, but if you consume more, you are charged for the superior traffic."
"The solution's pricing is an issue."
"It is very costly, but the return on investment is very high. Its cost was around $70,000, and we got it back in just six months."
"For enterprise contracts you will be in touch with a dedicated account manager who will guide you regarding licensing."
"We sell three-year licenses for Imperva Web Application Firewall to our customers. The price is a little expensive."
"Imperva Web Application Firewall's pricing is expensive."
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Use our free recommendation engine to learn which Distributed Denial-of-Service (DDoS) Protection solutions are best for your needs.
881,082 professionals have used our research since 2012.
 

Comparison Review

it_user68487 - PeerSpot reviewer
Security Expert with 51-200 employees
Nov 6, 2013
CloudFlare vs Incapsula: Web Application Firewall
CloudFlare vs Incapsula: Round 2 Web Application Firewall Comparative Penetration Testing Analysis Report v1.0 Summary This document contains the results of a second comparative penetration test conducted by a team of security specialists at Zero Science Lab against two cloud-based Web…
 

Top Industries

By visitors reading reviews
Computer Software Company
12%
Comms Service Provider
11%
Financial Services Firm
9%
Manufacturing Company
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise2
Large Enterprise10
By reviewers
Company SizeCount
Small Business83
Midsize Enterprise25
Large Enterprise61
 

Questions from the Community

What needs improvement with Cloudflare Access?
Cloudflare Access has strong integration with Microsoft, among other platforms. However, when it comes to Kaspersky, we have clients who typically encounter challenges. The usual setup involves con...
What is your primary use case for Cloudflare Access?
Cloudflare Access provides secure access to internal applications for employees, external members of the organization, or third-party providers. It acts similarly to a VPN but uses a different kind...
What advice do you have for others considering Cloudflare Access?
Cloudflare Access is one of the best integrations available. While about two hundred vendors offer similar services, Cloudflare's approach as a SASE solution stands out. Clients prefer a single pla...
Which Web Application Firewall (WAF) would you recommend? R&S or Imperva?
Imperva is a strong choice, given their security focus and ongoing R&D into the product in areas such as bot management.
What do you like most about Imperva Incapsula?
We use Imperva DDoS to stop DDoS attacks and reduce the amount of unwanted queries against web services or web scraping.
What is your experience regarding pricing and costs for Imperva DDoS?
The pricing, setup costs, and licensing of Imperva DDoS are reasonable for the amount of technical capabilities provided. I would rate the pricing of Imperva DDoS as five, where one is very cheap a...
 

Also Known As

Cloudflare Area 1 Email Security, Cloudflare Bot Management, Cloudflare Gateway, Cloudflare Zero Trust Platform, Cloudflare DDoS, Cloudflare SASE & SSE Platform
Imperva Bot Management, Imperva Web Application Firewall, Imperva API Security
 

Overview

 

Sample Customers

23andMe
Hitachi, BNZ, Bitstamp, Moz, InnoGames, BTCChina, Wix, LivePerson, Zillow and more.
Find out what your peers are saying about Cloudflare One vs. Imperva Application Security Platform and other solutions. Updated: January 2026.
881,082 professionals have used our research since 2012.