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Cloudinary vs OpenText Digital Asset Management comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Mar 29, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudinary
Ranking in Digital Asset Management
2nd
Average Rating
8.4
Reviews Sentiment
7.2
Number of Reviews
16
Ranking in other categories
AI Content Creation (6th)
OpenText Digital Asset Mana...
Ranking in Digital Asset Management
6th
Average Rating
8.0
Reviews Sentiment
6.6
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of September 2026, in the Digital Asset Management category, the mindshare of Cloudinary is 3.4%, down from 4.8% compared to the previous year. The mindshare of OpenText Digital Asset Management is 4.1%, down from 4.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Digital Asset Management Mindshare Distribution
ProductMindshare (%)
Cloudinary3.4%
OpenText Digital Asset Management4.1%
Other92.5%
Digital Asset Management
 

Featured Reviews

Azmir Uddin Alif - PeerSpot reviewer
Full-stack Developer at a comms service provider with 10,001+ employees
Reliable image hosting and storage improve organization but setup complexity challenges new users
Cloudinary is valuable for storing and hosting images, especially because it allows for easy storage and organization of media files. This feature is particularly useful when dealing with large amounts of images. Additionally, Cloudinary offers capabilities to create folders and organize images effectively under user-specific folders, which enhances usability for social media purposes.
YasserAli - PeerSpot reviewer
Senior Presales Consultant at Merkle
This provides all-in-one media management for images and videos
The solution is not very user friendly, and if you're coming from a conventional enterprise content management background, there is a steep learning curve. I think it should make itself more discoverable to technical people and that includes the documentation which is lacking in terms of ease of use. I'd like to see some right to left languages as an additional feature. We have to integrate with third parties in order for Arabic to be recognized. It would make a big difference to have that included. It's something that a lot of the competitors are doing. OpenText is lagging in that regard. We're based in Egypt and unfortunately we're unable to implement the full functionality of the solution and get the best out of the product.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"As a developer, I find Cloudinary valuable because it provides many opportunities for building applications. For example, I recently created an AI application that can read images and automatically generate captions, which helps in describing images or videos without manual input. Cloudinary's APIs support this functionality and enhance my development process. One of the most beneficial features of Cloudinary is its asset management capabilities. I can tag and categorize images and videos based on their content, such as tagging videos where a person is wearing glasses. This helps in organizing and managing media effectively. I have experimented with Cloudinary's automation capabilities, but I am still learning and haven't fully explored its potential. Currently, I want to use Cloudinary to improve user engagement with my videos, such as tracking who is viewing and interacting with my media. This is a feature I plan to explore more in the future."
"The product's most valuable feature is the ability to upload images quickly and retrieve URLs. It integrates well with code, providing a seamless experience."
"The most valuable feature of the solution stems from the fact that I like that the tool takes care of transforming the images."
"The solution also has a default configuration that makes images load faster without losing quality."
"I recommend Cloudinary to other users because Amazon is a bit expensive for me."
"The platform is very easy to use. The documentation is excellent, and the implementation involves only a few simple steps. It is accessible to users with varying levels of expertise."
"The platform has improved my projects by providing a fast and efficient way to manage images."
"Cloudinary will check for corrupted video or audio files and can re-encode them into different formats without much effort—you modify the URL, and it handles everything server-side."
"It enables you to deal more easily with videos, especially if you're working with a high volume that needs cutting and editing."
"This is an all-in-one media solution in terms of media management."
 

Cons

"The main issue with the package is how it handles errors. It swallows errors and throws its own, but without preserving the stack trace, making debugging nearly impossible."
"The AI does not offer image generation."
"We decided to quit using Cloudinary after two years because we were getting a lot of users, and it was becoming expensive."
"Cloudinary's first paid plan is quite expensive, around one hundred dollars, which is more expensive than competitors like Dropbox."
"There are some things the product can improve in its UI."
"I think Cloudinary has room for improvement, depending on the project you're working on. Changes might not be needed if your project fits what Cloudinary already offers. But if your project needs some changes, you can make them."
"I haven't really thought about what improvements I’d like to see in Cloudinary recently. One thing that comes to mind is the capability for hosting very large video files, similar to platforms like YouTube. Cloudinary is not as widely known for video uploads as other platforms, and it would be great if it had a larger user base for this purpose. Apart from marketing and video uploading, I haven't identified specific features or functionalities that need improvement. It’s been a while since I actively used Cloudinary, and I’m just starting to get back into it. Once I’m more familiar with it again, I’ll have a better idea of any gaps or areas for enhancement. I’ll need to think more about this and might provide feedback later."
"When you open the product's management console, it can just be a little bit overwhelming at first until you figure it out."
"Could be more user-friendly."
"The solution is not very user friendly, and if you're coming from a conventional enterprise content management background, there is a steep learning curve."
 

Pricing and Cost Advice

"I have not used the product's paid subscription, as the free tier is sufficient for most users."
"For us, the price is okay."
"We decided to quit using Cloudinary after two years because we were getting a lot of users, and it was becoming expensive. Cloudinary had fixed charges, so if we agreed to pay 500 USD per month, it would be the same whether we used high or low resources. They would notify us if we exceeded our limit, but not if we used less—however, AWS charges according to usage, which became more cost-effective for us as we grew. With AWS, you might pay 100 one month and 200 the next, depending on your usage."
"If you are just starting out, the tool is actually free. You don't have to pay any fee, except if you have a large volume of files and documents you want to host."
"It is a free tool."
"From what I've used, it's actually cheap compared to other options like AWS."
"The tool's pricing is very high."
"I am using the free version."
Information not available
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Top Industries

By visitors reading reviews
Outsourcing Company
16%
Manufacturing Company
13%
Construction Company
13%
Comms Service Provider
12%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise1
Large Enterprise5
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Cloudinary?
I did not research Cloudinary's pricing, as I am using it for free. In the free service, it performs well.
What needs improvement with Cloudinary?
The UI needs improvement because it has become quite messy recently, making it difficult to locate the media library and images. Additionally, the initial setup process is complex due to the numero...
What advice do you have for others considering Cloudinary?
I would advise new users to read the documentation thoroughly to understand how to upload and store images effectively. For those using Cloudinary for the first time, be prepared for a learning cur...
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Overview

 

Sample Customers

Information Not Available
Marks & Spencer, Minneapolis Institute of Art, Argos, News UK, Rosetta Stone, Tarkett, DDR Corp., PBS
Find out what your peers are saying about Adobe, Cloudinary, Box and others in Digital Asset Management. Updated: September 2026.
913,806 professionals have used our research since 2012.