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Adobe Workfront vs OpenText Digital Asset Management comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 28, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Adobe Workfront
Ranking in Digital Asset Management
1st
Average Rating
8.4
Reviews Sentiment
6.6
Number of Reviews
42
Ranking in other categories
Project Management Software (5th)
OpenText Digital Asset Mana...
Ranking in Digital Asset Management
6th
Average Rating
8.0
Reviews Sentiment
6.6
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of January 2026, in the Digital Asset Management category, the mindshare of Adobe Workfront is 6.9%, down from 13.5% compared to the previous year. The mindshare of OpenText Digital Asset Management is 5.5%, up from 3.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Digital Asset Management Market Share Distribution
ProductMarket Share (%)
Adobe Workfront6.9%
OpenText Digital Asset Management5.5%
Other87.6%
Digital Asset Management
 

Featured Reviews

Chris French - PeerSpot reviewer
Manager, Enterprise Workfront Team at Capital One
Enhanced project management and automation simplify reporting and approval processes
I think that Adobe Workfront could be improved in several areas, including reporting, which I've already mentioned. There are very specific things within the custom forms that I think could be improved, such as having different labels within forms instead of system-wide. The ability to hide options in a drop-down at the custom form level instead of system-wide would be another improvement. There are times we have to create brand new fields because we need slightly different wording within the label. If we had the capability, we could easily trim down from over 1,000 custom fields to about 400 custom fields if we had the ability to have individual labels by form. So reporting is a big one, and I think there are some not huge changes needed, but improvements to custom forms and custom fields would be beneficial. My experience with reporting in Adobe Workfront so far is that the reporting could be better. The ability to report is great, but I think it is too difficult. Regarding dashboards, they are crucial to be able to pull information from different levels, but that's also a negative because it is very difficult to do that on a report. If I have issue-level data and project-level data that I need to see, with some custom coding, you can do some of it in a report, but in general, if you have a lot of that blended data between levels, you need to use a dashboard, which requires two different reports due to the difficulty in pulling data at the different levels into one thing.
YasserAli - PeerSpot reviewer
Senior Presales Consultant at Merkle
This provides all-in-one media management for images and videos
The solution is not very user friendly, and if you're coming from a conventional enterprise content management background, there is a steep learning curve. I think it should make itself more discoverable to technical people and that includes the documentation which is lacking in terms of ease of use. I'd like to see some right to left languages as an additional feature. We have to integrate with third parties in order for Arabic to be recognized. It would make a big difference to have that included. It's something that a lot of the competitors are doing. OpenText is lagging in that regard. We're based in Egypt and unfortunately we're unable to implement the full functionality of the solution and get the best out of the product.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Feature-wise, I would say that its overall ability to be infinitely customizable is valuable...My experience with the support team has been amazing."
"The best features in Adobe Workfront from my perspective are the project management and automation from the back end, the tool called Workfront Fusion where we can automate processes."
"When compared with other project management tools or workflow tools, Adobe Workfront is far better than other tools in the market now."
"Adobe Workfront is a very broad platform, and when examining its primary function, it excels at project management and collaborative work management, with flexibility that allows it to be used for many things beyond overall project management in terms of general metadata compiling."
"I can say it is a powerful tool. We have everything in-house in that tool, like, creating reports, dashboards, creating various workflows, and everything we have inside one application."
"The intake feature is the most valuable in Workfront."
"The solution is stable."
"Workfront centralizes the tasks, the assignment of tasks, and documents required to do the work, streamlining communication and information availability, thus improving organization and reducing dependency on decentralized methods like email or servers."
"This is an all-in-one media solution in terms of media management."
 

Cons

"Workfront's reporting capabilities must be improved."
"Scalability in Adobe Workfront means it does not have its own storage space, since it is not a digital asset management tool."
"My experience with reporting in Adobe Workfront so far is that the reporting could be better."
"Certain regions experience latency issues when dealing with large quantities of projects, which could be improved from Adobe's side."
"In Adobe Workfront, there is a limit of 2,000 users that can be shown on a page. I would suggest increasing this to something around 10,000 so end users can search all objects more efficiently."
"The performance needs to be smoother, and there is room for improvement in Data Connect while writing queries and integrating with other analysis tools."
"Sometimes, new users find it a bit difficult to handle Adobe Workfront."
"I have used the product and instantiated it, almost seven years back. The process was fairly complex, however, I don't know if they have changed the same now. But this is something I think, if not addressed can be improved. Another area that needs a little attention, is the change of implementation lead. Back when we had Workfront instantiated, we often had our timeline delayed due to the change in the implementation lead. Now Workfront is under Adobe and, in case, this issue, isn't fixed it should be given due attention. Also, Workfront is a universal tool, which can pose a difficulty for small businesses and companies, who don't have the required time, effort, and knowledge to configure it periodically."
"Could be more user-friendly."
 

Pricing and Cost Advice

"The pricing of Workfront is completely license based."
"We are partners with Adobe, so we get the licensing at a cheaper rate."
"Adobe Workfront is an expensive solution."
"Adobe purchased Workfront in the past year, and they're putting work into developing the platform, so I expect the price to rise. It isn't cheap, but it's reasonable for the value it provides. It isn't Monday.com where you pick a license with a set price, and you've got a project manager."
"Speaking about pricing, I wouldn't recommend it to a smaller company because I do think the price point is higher than other solutions that can work."
"The pricing is a barrier to implementation. It is expensive compared to other competitors. Speaking about licensing, they have a private manager license for $1000, which you can use for administration as well. Then they offer a worker license for $500, and then a reviewer or contributor license which is free."
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Top Industries

By visitors reading reviews
Financial Services Firm
14%
Healthcare Company
12%
Manufacturing Company
10%
Insurance Company
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise6
Large Enterprise30
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Workfront?
The per-user cost in the ultimate plan of Adobe Workfront is approximately $1,232 when purchasing 800 to 1,000 licenses. The ultimate plan includes Fusion, which is an excellent automation tool. In...
What needs improvement with Workfront?
The platform could benefit from additional customization features. The external lookup field, which allows custom API calls to fill data, is limited to two thousand results, which is insufficient f...
What is your primary use case for Workfront?
We specifically implement Adobe Workfront for other clients as Deloitte is a partner of Adobe. We work with different clients to implement Workfront and streamline marketing resource management wit...
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Also Known As

AtTask, Workfront DAM
No data available
 

Overview

 

Sample Customers

Advance Autoparts, Emerson, Covario, Cisco, Caroma, TREK, Sapient Nitro, ATB, LexisNexis, CarPhone Warehouse
Marks & Spencer, Minneapolis Institute of Art, Argos, News UK, Rosetta Stone, Tarkett, DDR Corp., PBS
Find out what your peers are saying about Adobe, Cloudinary, Box and others in Digital Asset Management. Updated: January 2026.
881,082 professionals have used our research since 2012.