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Adobe Workfront vs OpenText Digital Asset Management comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Mar 29, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Adobe Workfront
Ranking in Digital Asset Management
1st
Average Rating
8.4
Reviews Sentiment
6.6
Number of Reviews
42
Ranking in other categories
Project Management Software (5th)
OpenText Digital Asset Mana...
Ranking in Digital Asset Management
5th
Average Rating
8.0
Reviews Sentiment
6.6
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of November 2026, in the Digital Asset Management category, the mindshare of Adobe Workfront is 6.3%, down from 8.1% compared to the previous year. The mindshare of OpenText Digital Asset Management is 4.3%, down from 4.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Digital Asset Management Mindshare Distribution
ProductMindshare (%)
Adobe Workfront6.3%
OpenText Digital Asset Management4.3%
Other89.4%
Digital Asset Management
 

Featured Reviews

Chris French - PeerSpot reviewer
Manager, Enterprise Workfront Team at Capital One
Enhanced project management and automation simplify reporting and approval processes
I think that Adobe Workfront could be improved in several areas, including reporting, which I've already mentioned. There are very specific things within the custom forms that I think could be improved, such as having different labels within forms instead of system-wide. The ability to hide options in a drop-down at the custom form level instead of system-wide would be another improvement. There are times we have to create brand new fields because we need slightly different wording within the label. If we had the capability, we could easily trim down from over 1,000 custom fields to about 400 custom fields if we had the ability to have individual labels by form. So reporting is a big one, and I think there are some not huge changes needed, but improvements to custom forms and custom fields would be beneficial. My experience with reporting in Adobe Workfront so far is that the reporting could be better. The ability to report is great, but I think it is too difficult. Regarding dashboards, they are crucial to be able to pull information from different levels, but that's also a negative because it is very difficult to do that on a report. If I have issue-level data and project-level data that I need to see, with some custom coding, you can do some of it in a report, but in general, if you have a lot of that blended data between levels, you need to use a dashboard, which requires two different reports due to the difficulty in pulling data at the different levels into one thing.
YasserAli - PeerSpot reviewer
Senior Presales Consultant at Merkle
This provides all-in-one media management for images and videos
The solution is not very user friendly, and if you're coming from a conventional enterprise content management background, there is a steep learning curve. I think it should make itself more discoverable to technical people and that includes the documentation which is lacking in terms of ease of use. I'd like to see some right to left languages as an additional feature. We have to integrate with third parties in order for Arabic to be recognized. It would make a big difference to have that included. It's something that a lot of the competitors are doing. OpenText is lagging in that regard. We're based in Egypt and unfortunately we're unable to implement the full functionality of the solution and get the best out of the product.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Adobe Workfront offers a low barrier to entry, which makes it user-friendly and requires minimal training."
"Instead of following everything on email, business users can track everything on Adobe Workfront when the other systems are integrated with it."
"The best part of Workfront is that it is a good system for large jobs as well as smaller scale projects."
"The best features in Adobe Workfront from my perspective are the project management and automation from the back end, the tool called Workfront Fusion where we can automate processes."
"When compared with other project management tools or workflow tools, Adobe Workfront is far better than other tools in the market now."
"I liked the KPI functionality."
"The usability of the system has been great, it was by far the easiest product to use based on the products that we reviewed and the adoption with the use of the product has been great in terms of people understanding the system."
"Great software that is customisable and easy to use."
"This is an all-in-one media solution in terms of media management."
"It enables you to deal more easily with videos, especially if you're working with a high volume that needs cutting and editing."
 

Cons

"Customizing and maintaining Workfront can be very time consuming."
"Adobe Workfront could improve its interface, which may benefit from an overhaul for better consistency between the web interface and the API."
"The performance needs to be smoother, and there is room for improvement in Data Connect while writing queries and integrating with other analysis tools."
"The downtime, while not too long or frequent, is an area for improvement."
"Scalability in Adobe Workfront means it does not have its own storage space, since it is not a digital asset management tool."
"As with any software, some bugs exist."
"Our product and graphic designers are working with various Adobe products, but Workfront has a no-frills interface. It's a useful tool with everything we need, but it could be a little more attractive and present information in a polished way. It's a web interface, so it's accessible, but the appearance could be a little slicker."
"Workfront works well if you are just trying to use out of the box functionality but once you try and get specific to your own business needs, it lacks in flexibility."
"The solution is not very user friendly, and if you're coming from a conventional enterprise content management background, there is a steep learning curve."
"Could be more user-friendly."
 

Pricing and Cost Advice

"The pricing is a barrier to implementation. It is expensive compared to other competitors. Speaking about licensing, they have a private manager license for $1000, which you can use for administration as well. Then they offer a worker license for $500, and then a reviewer or contributor license which is free."
"Adobe Workfront is an expensive solution."
"Speaking about pricing, I wouldn't recommend it to a smaller company because I do think the price point is higher than other solutions that can work."
"Adobe purchased Workfront in the past year, and they're putting work into developing the platform, so I expect the price to rise. It isn't cheap, but it's reasonable for the value it provides. It isn't Monday.com where you pick a license with a set price, and you've got a project manager."
"The pricing of Workfront is completely license based."
"We are partners with Adobe, so we get the licensing at a cheaper rate."
Information not available
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Top Industries

By visitors reading reviews
Financial Services Firm
13%
Manufacturing Company
10%
Healthcare Company
10%
Construction Company
9%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise6
Large Enterprise30
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Workfront?
The per-user cost in the ultimate plan of Adobe Workfront is approximately $1,232 when purchasing 800 to 1,000 licenses. The ultimate plan includes Fusion, which is an excellent automation tool. In...
What needs improvement with Workfront?
The platform could benefit from additional customization features. The external lookup field, which allows custom API calls to fill data, is limited to two thousand results, which is insufficient f...
What is your primary use case for Workfront?
We specifically implement Adobe Workfront for other clients as Deloitte is a partner of Adobe. We work with different clients to implement Workfront and streamline marketing resource management wit...
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Also Known As

AtTask, Workfront DAM
No data available
 

Overview

 

Sample Customers

Advance Autoparts, Emerson, Covario, Cisco, Caroma, TREK, Sapient Nitro, ATB, LexisNexis, CarPhone Warehouse
Marks & Spencer, Minneapolis Institute of Art, Argos, News UK, Rosetta Stone, Tarkett, DDR Corp., PBS
Find out what your peers are saying about Adobe, Box, Cloudinary and others in Digital Asset Management. Updated: October 2026.
920,769 professionals have used our research since 2012.