DDN IntelliFlash vs Hitachi Virtual Storage Platform comparison

DDN IntelliFlash vs. Hitachi Virtual Storage Platform

Download the complete report

Helped 881,733 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of February 2026, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 1.5%, up from 0.7% compared to the previous year. The mindshare of DDN IntelliFlash is 0.9%, up from 0.4% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 3.8%, up from 3.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage Market Share Distribution
Product	Market Share (%)
Hitachi Virtual Storage Platform	3.8%
Pure FlashArray X NVMe	1.5%
DDN IntelliFlash	0.9%
Other	93.8%

All-Flash Storage

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

Read full review

Anil Rahulwar

Storage Engineer at Movate

Good customer service and support and suitable for large environments

It is very easy to install. Users don't need to remember anything while deploying IntelliFlash because everything will be taken care of by tech support. They can easily modify the installation or change the password with the help of the tech support. It is very easy to integrate IntelliFlash with other solutions. We have plugins that can be integrated with other solutions. It will require maintenance. It is the same as any other storage solution: updates and upgrades, firmware upgrades, and drive upgrades.

Read full review

ANAND V

Associate Vice President at Federal Bank Ltd

Reliable and secure storage solution supports core banking operations effectively

The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology they employ for data between the data center and the production and standby database shows no significant improvement in that particular field. With respect to storage administration, I'd like to see more clarity on the encryption side; data being stored in an encrypted manner is essential, but the customer or end-user doesn't understand which encryption is being used and doesn't have a direct view stating that their data is encrypted using AES 256 or DES, or whatever standard they follow. This lack of transparency may not be acceptable during audits.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable feature of this solution is its ease of use."

"The solution uses newer technology for deduplication and compression."

"Pure FlashArray X NVMe has low latency and high Ops. It is an evergreen model."

"It is very easy to install and configure. It has got excellent diagnostics. If you really need to see how the box is performing, the console gives you a lot of information. You can set thresholds as well as alerts based on the thresholds, which is a very powerful functionality. They are very proactive. They know how to monitor and manage the systems. They see a problem, and they are all over it before us. They see the problem before we see it, which is very good."

"The latency is good."

"Technical support has been helpful and responsive."

"Pure Storage has signature security technology, which cannot be deleted, even if you are an administrator."

"The Pure1 component is most valuable at this point in time when comparing it with EMC. Pure1 is where you can have your diagnostics in the cloud, so you can look at things from your mobile phone."

More Pure FlashArray X NVMe pros

"EasyTier/hotcaching: Valuable because it allows greater performance than standard SAS disks"

"It has reduced our electricity usage by reducing the amount of disks needed for the virtual environment."

"It performed great originally, and when it performed great, it was awesome."

"Data Compression: Up to 80% space reduction in the database"

"High performance and ease-of-management are the most valuable features."

"It provides a combination of all the protocols that you need, without losing deduplication and compression."

"It's very fast. We were seeing read latencies of less than one millisecond. It is robust."

"The initial setup is straightforward."

More DDN IntelliFlash pros

"We have many different types of replication, such as remote and drop local replication. All these features and licenses are already available. These are basic features available in the current model. Additionally, the performance has been good in our experience."

"Overall, the solution is strong, easy and fast."

"It is the most stable high-end solution in this area."

"It is robust. It doesn't need too much troubleshooting. It is a good device."

"For Hitachi Virtual Storage Platform, the most valuable features are its performance, reliability, scalability, data protection, and a hundred percent data availability guarantee. Additionally, it offers storage virtualization with both internal and external options."

"The product's reliability has been crucial for our company's operations."

"It is a very stable solution. Stability-wise, I rate the solution a ten out of ten."

"The high performance of flash storage is especially valuable to us."

More Hitachi Virtual Storage Platform pros

Cons

"In the next release, I would like to see real-time analytics for further insight into consumption models."

"They could add more support for file storage and different types of storage."

"The software layer has to improve."

"There are some challenges with data encryption and reduction."

"I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert."

"In terms of what needs improvement, the dashboard and management could be simplified."

"Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics should not incur extra charges."

"I would like to see replication and DR features in the next release of this solution."

More Pure FlashArray X NVMe cons

"Technical support is bad. It'd grade them at 30% or 40%. The response time is terrible."

"We had just one small stability problem with power flapping and it did not start up again automatically. We had to access service ports and manually restart the storage processors."

"Performance is horrible now. Our original intent was to buy new storage in about two years. But since it became a critical urgency for us, we decided to purchase a new one in two or three months."

"It only keeps one hour of real-time data without the ability to do deep analysis of each element."

"They need to offer better integration for a virtual platform to enable you to create hyper-converged solution."

"In future releases, I look forward to more AI features."

"It's somewhat scalable, but maybe not so much as some of the competition."

"Snapshots are not as easy to access as on a NetApp device."

More DDN IntelliFlash cons

"The initial setup was difficult, as we don't have access to assistance. We had some issues around configuration. We needed to know things like what kind of rate is the best, or what kind of replication is ideal. We had to seek out answers online to get the information we needed."

"They should look at the cost because there are other vendors who offer the same cost with more features."

"We've only faced some minor issues. For example, the documentation of some features isn't as detailed as we would like."

"For mission critical issues the performance is low."

"There is a drawback related to Hitachi's configuration flexibility. The Hitachi storage platform solution is not flexible. That means that both the Hitachi and the partner presale guys have to do a lot of work to design a solution."

"The installation procedure it a bit difficult, because it is a high-end solution. With this type of product, the original company is interested in doing the setup for customers in the area, but because of sanctions we were not able to get support in our area. We faced many issued trying to learn to run this product."

"One improvement I am hoping for in the next release is unified storage."

"The solution is stable. However, there have been some software crashes where we had to restart the system. They could improve the hardware to prevent this type of issue."

More Hitachi Virtual Storage Platform cons

Pricing and Cost Advice

"We pay approximately $50,000 USD per year in licensing fees."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"The support cost per array is about $20,000 a year for 24/7 support."

"The licensing is on a yearly basis."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

More Pure FlashArray X NVMe pricing and cost advice

"I think we pay around 100 grand per year for three arrays or four arrays."

"I recommend the full bundle software in order to have all the functionality. It is more expensive to purchase it one by one."

"The pricing is very competitive compared to other vendors. It really depends on the type of media we're using, like SaaS, SSP, or NVMe."

"The main difference between Hitachi and other vendors is the cost. At the time that we bought the solution, it was the best option but the price, compared to other vendors, is a little high."

"I would rate the solution's pricing at around eight or nine on a scale of one to ten. While the solution may be priced higher than some competitors, we prioritize the quality and durability of the storage."

"I find Hitachi to be cheaper by five to ten percent when compared to Dell and HP's costs, but the features in Dell are better than Hitachi Virtual Storage Platform."

"It is expensive. Everything is included in the license. There is no additional cost."

"I give the price of Hitachi Virtual Storage Platform a nine out of ten."

"The pricing we get is very competitive when compared to other vendors. Hitachi is working on their licensing model and it is improving but can be irksome when many different items are not bundled or enterprise size."

"It is a little expensive."

More Hitachi Virtual Storage Platform pricing and cost advice

See which vendors are best for you

Use our free recommendation engine to learn which All-Flash Storage solutions are best for your needs.

See recommendations

881,733 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Computer Software Company

12%

Manufacturing Company

11%

Financial Services Firm

11%

Government

Computer Software Company

12%

Manufacturing Company

10%

Healthcare Company

Construction Company

Financial Services Firm

18%

Computer Software Company

10%

Manufacturing Company

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	8
Midsize Enterprise	2
Large Enterprise	3

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	15
Large Enterprise	28

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

What is your experience regarding pricing and costs for IntelliFlash?

It is a bit cheaper than other products, 10% to 20% cheaper.

What needs improvement with IntelliFlash?

DDN IntelliFlash should improve in terms of sales. In future releases, I look forward to more features about AI and M...

What is your primary use case for IntelliFlash?

We use IntelliFlash products for larger environments, like Qatar Airways. They have large scalability and use more th...

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...

What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

What needs improvement with Hitachi Virtual Storage Platform E990?

The centralized management console in Hitachi Virtual Storage Platform is not very comfortable and user-friendly. How...

Dell PowerStore vs Pure FlashArray X NVMe

Comparisons

Compared 16% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 12% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 10% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 9% of the time

TrueNAS X-Series vs Pure FlashArray X NVMe

Compared 5% of the time

More Pure FlashArray X NVMe Competitors

VAST Data vs DDN IntelliFlash

Compared 25% of the time

NetApp AFF vs DDN IntelliFlash

Compared 9% of the time

Tintri VMstore T7000 vs DDN IntelliFlash

Compared 9% of the time

NetApp EF-Series All Flash Arrays vs DDN IntelliFlash

Compared 7% of the time

Pure Storage FlashBlade vs DDN IntelliFlash

Compared 5% of the time

More DDN IntelliFlash Competitors

Dell PowerStore vs Hitachi Virtual Storage Platform

Compared 10% of the time

NetApp AFF vs Hitachi Virtual Storage Platform

Compared 9% of the time

IBM FlashSystem vs Hitachi Virtual Storage Platform

Compared 8% of the time

HPE Alletra Storage vs Hitachi Virtual Storage Platform

Compared 7% of the time

Pure Storage FlashArray vs Hitachi Virtual Storage Platform

Compared 6% of the time

More Hitachi Virtual Storage Platform Competitors

Product Reports

Pure FlashArray X NVMe

Download Pure FlashArray X NVMe product report

Download DDN IntelliFlash product report

DDN IntelliFlash

February 2026

Hitachi Virtual Storage Platform

Download Hitachi Virtual Storage Platform product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Tegile, IntelliFlash N-Series, IntelliFlash T-Series, IntelliFlash HD-Series

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Western Digital through its IntelliFlash arrays delivers high-performance storage with a complete range of features and connectivity options, including inline compression and deduplication, application and VM consistent snapshots, replication, RAID, data encryption, VMware vCenter integration, and multi-protocol support for SAN (FC, iSCSI) and NAS (NFS, SMBv3). IntelliFlash arrays deliver high availability through dualredundant and hot-swappable components, active/active or active/passive controllers, non-disruptive software upgrades, eMLC flash, and proactive cloud-based monitoring, analytics, and intelligence. A RESTful API provides scripted or programmatic control.

DataDirect Networks

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Bank of Stockton, Barnsley College, Boyes Turner, Brigham Young University

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

DDN IntelliFlash vs. Hitachi Virtual Storage Platform