DDN IntelliFlash vs Hitachi Virtual Storage Platform comparison

DDN IntelliFlash vs. Hitachi Virtual Storage Platform

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of January 2026, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 1.4%, up from 0.7% compared to the previous year. The mindshare of DDN IntelliFlash is 0.8%, up from 0.4% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 3.7%, up from 3.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage Market Share Distribution
Product	Market Share (%)
Hitachi Virtual Storage Platform	3.7%
Pure FlashArray X NVMe	1.4%
DDN IntelliFlash	0.8%
Other	94.1%

All-Flash Storage

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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Anil Rahulwar

Storage Engineer at Movate

Good customer service and support and suitable for large environments

It is very easy to install. Users don't need to remember anything while deploying IntelliFlash because everything will be taken care of by tech support. They can easily modify the installation or change the password with the help of the tech support. It is very easy to integrate IntelliFlash with other solutions. We have plugins that can be integrated with other solutions. It will require maintenance. It is the same as any other storage solution: updates and upgrades, firmware upgrades, and drive upgrades.

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ANAND V

Associate Vice President at Federal Bank Ltd

Reliable and secure storage solution supports core banking operations effectively

The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology they employ for data between the data center and the production and standby database shows no significant improvement in that particular field. With respect to storage administration, I'd like to see more clarity on the encryption side; data being stored in an encrypted manner is essential, but the customer or end-user doesn't understand which encryption is being used and doesn't have a direct view stating that their data is encrypted using AES 256 or DES, or whatever standard they follow. This lack of transparency may not be acceptable during audits.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"On a scale of one to ten, I rate Pure FlashArray as ten."

"Overall stability is very good. It is a very stable solution."

"The solution uses newer technology for deduplication and compression."

"It's incredibly easy to use and greatly simplified our ability to both deploy and manage our storage subsystems."

"The best features of Pure FlashArray X NVMe include the volume snapshot capabilities, which allow us to save most of the storage space by volume snapshots periodically."

"The initial setup was extremely simple and straightforward."

"It has benefited my organization because it has reduced time to insights."

"Pure FlashArray X NVMe has low latency and high Ops. It is an evergreen model."

More Pure FlashArray X NVMe pros

"It's very fast. We were seeing read latencies of less than one millisecond. It is robust."

"Data Compression: Up to 80% space reduction in the database"

"It provides a combination of all the protocols that you need, without losing deduplication and compression."

"We use IntelliFlash products for larger environments, like Qatar Airways."

"It performed great originally, and when it performed great, it was awesome."

"It has reduced our electricity usage by reducing the amount of disks needed for the virtual environment."

"High performance and ease-of-management are the most valuable features."

"The initial setup is straightforward."

More DDN IntelliFlash pros

"We have many different types of replication, such as remote and drop local replication. All these features and licenses are already available. These are basic features available in the current model. Additionally, the performance has been good in our experience."

"Hitachi Virtual Storage Platform is scalable, reliable, and secure, impacting our infrastructure positively in terms of scalability."

"In terms of performance and ability, the product can stand up against its competitors since the solution offers two controller systems to users."

"For Hitachi Virtual Storage Platform, the most valuable features are its performance, reliability, scalability, data protection, and a hundred percent data availability guarantee. Additionally, it offers storage virtualization with both internal and external options."

"Storage is the most valuable feature."

"The solution provides excellent scalability."

"This is one of the most stable, high-end solutions in this area."

"It's a state of the art solution in storage systems. High-availability and performance are the strongest aspects of these machines."

More Hitachi Virtual Storage Platform pros

Cons

"One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them."

"I want to see Pure Storage not only be for fast storage, but I want to see it be for the entire data center."

"There are some challenges with data encryption and reduction."

"It's more multi-tenant functionality in their Pure1 manage portal that is lacking."

"In the future, I would like to see integration with enterprise backup systems."

"If the customer only needs 500 terabytes and doesn't care how much data they'll put in the server, IBM is cheaper than Pure."

"In terms of what needs improvement, the dashboard and management could be simplified."

"We would like to see VNC integration or be able to use Pure Storage with VNC."

More Pure FlashArray X NVMe cons

"It only keeps one hour of real-time data without the ability to do deep analysis of each element."

"Performance is horrible now. Our original intent was to buy new storage in about two years. But since it became a critical urgency for us, we decided to purchase a new one in two or three months."

"It's somewhat scalable, but maybe not so much as some of the competition."

"Snapshots are not as easy to access as on a NetApp device."

"We had just one small stability problem with power flapping and it did not start up again automatically. We had to access service ports and manually restart the storage processors."

"Technical support is bad. It'd grade them at 30% or 40%. The response time is terrible."

"They need to offer better integration for a virtual platform to enable you to create hyper-converged solution."

"In the proxy section you can’t choose a user account and password, so it is not allowed at the moment to go out, if customer has such constellation."

More DDN IntelliFlash cons

"For the support windows to work, maybe they have to upgrade the firmware of the VSP. They changed the hardware or the disk. I don't know if it was the port blade they changed or a VM for a memory cache. Also, replacing the old target with the processor target would be fine. The old equipment is very easy to manage, and I don't have any bad commentary."

"The snapshot and clone operation functions can be made easier."

"The deployment could be a bit easier, because it's a bit tricky"

"The solution is stable. However, there have been some software crashes where we had to restart the system. They could improve the hardware to prevent this type of issue."

"The interface should be simplified and made easier to use."

"One problem is that there are too many management tools for the F Series and for all the other Hitachi storage systems. There are four or five such solutions. Maybe these could be combined in the future."

"I would like to see an audit account set up such that the user can log in, see the configuration, and see the logs, but they cannot make any changes."

"The life-cycle of the Hitachi Virtual Storage Platform G Series is too short. We only had approximately four or five years out of the solution before it was rendered its end of life."

More Hitachi Virtual Storage Platform cons

Pricing and Cost Advice

"The product is expensive."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"Given its price, Pure is not the first option."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

"The support cost per array is about $20,000 a year for 24/7 support."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

More Pure FlashArray X NVMe pricing and cost advice

"I recommend the full bundle software in order to have all the functionality. It is more expensive to purchase it one by one."

"I think we pay around 100 grand per year for three arrays or four arrays."

"I give the price of Hitachi Virtual Storage Platform a nine out of ten."

"We pay for a support contract agreement."

"It is expensive. Everything is included in the license. There is no additional cost."

"The licensing cost of Hitachi Virtual Storage Platform G Series, whether it would be high or more affordable, would depend on location. For example, here in Brazil, Hitachi charges in dollars and this means my company still needs to convert that into local currency. Sometimes, my company also needs to discuss the pricing with the Hitachi sales team and request for a discount. At the moment, pricing for Hitachi is high, but my team can have some global funding or global accounts that would help reach the price my company is aiming for."

"I find Hitachi to be cheaper by five to ten percent when compared to Dell and HP's costs, but the features in Dell are better than Hitachi Virtual Storage Platform."

"The costs were primarily in line with every other vendor at the time."

"The price of the solution is reasonable. However, I have not done extensive comparative research on the price. If you want to upgrade the size of the disc you will need to purchase a license that accounts for the size."

"A drawback of Hitachi storage systems is that they are expensive. The upfront cost is very high compared to others. But when you compare the IOPS at the same price, Hitachi gives you better business value..."

More Hitachi Virtual Storage Platform pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

12%

Manufacturing Company

11%

Financial Services Firm

11%

Government

Computer Software Company

12%

Manufacturing Company

10%

Healthcare Company

Construction Company

Financial Services Firm

17%

Computer Software Company

11%

Manufacturing Company

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	8
Midsize Enterprise	2
Large Enterprise	3

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	15
Large Enterprise	28

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

What is your experience regarding pricing and costs for IntelliFlash?

It is a bit cheaper than other products, 10% to 20% cheaper.

What needs improvement with IntelliFlash?

DDN IntelliFlash should improve in terms of sales. In future releases, I look forward to more features about AI and M...

What is your primary use case for IntelliFlash?

We use IntelliFlash products for larger environments, like Qatar Airways. They have large scalability and use more th...

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...

What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

What needs improvement with Hitachi Virtual Storage Platform E990?

The centralized management console in Hitachi Virtual Storage Platform is not very comfortable and user-friendly. How...

Dell PowerStore vs Pure FlashArray X NVMe

Comparisons

Compared 18% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 12% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 10% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 10% of the time

Pure Storage FlashArray vs Pure FlashArray X NVMe

Compared 3% of the time

More Pure FlashArray X NVMe Competitors

VAST Data vs DDN IntelliFlash

Compared 28% of the time

NetApp AFF vs DDN IntelliFlash

Compared 10% of the time

Tintri VMstore T7000 vs DDN IntelliFlash

Compared 8% of the time

NetApp EF-Series All Flash Arrays vs DDN IntelliFlash

Compared 8% of the time

DDN SFA7990X vs DDN IntelliFlash

Compared 5% of the time

More DDN IntelliFlash Competitors

Dell PowerStore vs Hitachi Virtual Storage Platform

Compared 10% of the time

NetApp AFF vs Hitachi Virtual Storage Platform

Compared 9% of the time

IBM FlashSystem vs Hitachi Virtual Storage Platform

Compared 8% of the time

HPE Alletra Storage vs Hitachi Virtual Storage Platform

Compared 7% of the time

Pure Storage FlashArray vs Hitachi Virtual Storage Platform

Compared 6% of the time

More Hitachi Virtual Storage Platform Competitors

Product Reports

Pure FlashArray X NVMe

Download Pure FlashArray X NVMe product report

DDN IntelliFlash

Download DDN IntelliFlash product report

Hitachi Virtual Storage Platform

Download Hitachi Virtual Storage Platform product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Tegile, IntelliFlash N-Series, IntelliFlash T-Series, IntelliFlash HD-Series

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Western Digital through its IntelliFlash arrays delivers high-performance storage with a complete range of features and connectivity options, including inline compression and deduplication, application and VM consistent snapshots, replication, RAID, data encryption, VMware vCenter integration, and multi-protocol support for SAN (FC, iSCSI) and NAS (NFS, SMBv3). IntelliFlash arrays deliver high availability through dualredundant and hot-swappable components, active/active or active/passive controllers, non-disruptive software upgrades, eMLC flash, and proactive cloud-based monitoring, analytics, and intelligence. A RESTful API provides scripted or programmatic control.

DataDirect Networks

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Bank of Stockton, Barnsley College, Boyes Turner, Brigham Young University

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

DDN IntelliFlash vs. Hitachi Virtual Storage Platform