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Dell PowerMax vs NetApp AFF comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on May 18, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
15th
Ranking in NVMe All-Flash Storage Arrays
6th
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
35
Ranking in other categories
No ranking in other categories
Dell PowerMax
Ranking in All-Flash Storage
7th
Ranking in NVMe All-Flash Storage Arrays
3rd
Average Rating
8.8
Reviews Sentiment
7.6
Number of Reviews
78
Ranking in other categories
No ranking in other categories
NetApp AFF
Ranking in All-Flash Storage
2nd
Ranking in NVMe All-Flash Storage Arrays
2nd
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
311
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of May 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, down from 0.8% compared to the previous year. The mindshare of Dell PowerMax is 3.9%, down from 4.2% compared to the previous year. The mindshare of NetApp AFF is 9.3%, down from 9.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage
 

Featured Reviews

Eugene Hemphill - PeerSpot reviewer
Helps to save money and resources with the data compression feature
One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.
Moin-Shah - PeerSpot reviewer
Seamless management and exceptional performance facilitate efficient data handling
I have not faced significant problems or challenges with Dell PowerMax NVMe during this time, although one area for improvement is its user-friendliness, as it's a bit engineer-oriented. Specific knowledge and expertise are required to manage it properly, which some users might find a bit challenging, yet it's not a big deal for me. With user experience in mind, an improvement for Dell PowerMax NVMe could be clearer total capacity measurements from snapshots and clones, which should be more visible for better planning. Additionally, a template script from PowerMax could assist customers in easily integrating their API-interconnected systems without needing extensive knowledge. To improve regarding scripts, I recommend that if a customer wants to automate snapshots from other systems, Dell can assist by providing plug-and-play integrated templates that allow customers to drag, drop, modify, and connect with any target system for generating snapshots without logging into the storage directly.
Anna Sofo - PeerSpot reviewer
Since switching, our clients have reported improved performance and reduced latency
I like NetApp AFF's deduplication. The solution's AutoSupport feature is efficient and effective because customers are notified of potential issues before they experience problems with NetApp. The support is sold based on metro clusters, so they guarantee the client's business continuity. NetApp has an Active IQ app that allows you to get information on your smartphone.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"FlashArray has some fresh efficiency features. I've never seen a storage solution with a compression rating this high before. It's at least 4-to-1 on Oracle databases. It's the best flash storage for Oracle."
"The most valuable feature of this solution is reliability."
"We're able to get higher-density workloads on the same infrastructure, and we have a smaller physical footprint. The performance is excellent – during our test the bottlenecks are never on the X array, it just keeps picking up the pace to match what you need. The real-time visibility is a differentiator in my opinion."
"It's helped us because we've changed fundamentally what we talk about. We don't talk about storage and different tiers of storage anymore nor do we talk about servers. We talk now about applications and how applications impact the business and end users."
"The most valuable features of this solution are its ease of use and performance."
"It has benefited my organization because it has reduced time to insights."
"The latency is good."
"The solution is scalable."
"I have been highly satisfied with the resiliency and scalability of the solution."
"We're consolidating two to three arrays down to one which means that our data center footprint has decreased by like 90%. So we're saving 90% of our space, and it also is much better on power and everything else in our data center. And on top of that, the performance is much, much better than our older arrays."
"PowerMax is a compact high-performance appliance. It is one of the best devices in terms of performance specs. It includes an NVMe All-Flash Array."
"PowerMax NVMe has made it a lot easier to understand how much we are able to provision. It has made it a lot faster to provision new things. 90% of my time for provisioning has been reduced. Also, it has made it very easy to understand and see everything behind it versus the older heritage, where Dell EMC was very convoluted and hard to get working. Things that used to take an hour, probably now take five to 10 minutes."
"It is a scalable solution. Scalability-wise, I rate the solution a ten out of ten."
"The high availability that other systems don't have. In other systems, there is an owner in the storage processes. But for PowerMAX, there is no owner. All the process storage is passed to all nodes without ownership. So, there is no response feature in the storage in PowerMax. In the other systems, there is a response, which is a very nice feature. No systems have such a feature."
"The number one most valuable feature is reliability. I want to go home at the end of the day and come in the next day knowing it works, especially since we have storage offshore."
"The tool is a fast-performing asset. It can perform millions of transactions within a second. I like the tool's architecture as well."
"The tool has lowered latency."
"The in-line dedupe, and the compaction saves us a lot of space because most of our AFFs house VMware VMDK files."
"We found AFF systems very competitive in terms of performance, storage efficiency, feature richness, and scalability."
"The most important features are the IOPS and the ease of the ONTAP manageability."
"We're not fully utilizing NetApp's Converge BlueXP, but it's a great help. It integrates on-prem and cold storage and provides disaster recovery. We'll see more benefits as it improves."
"The most valuable features are the ease of administration and configuration, as well as the speed of deployment."
"Tech support has been absolutely amazing. I think on the technical aspects as well, my staff is able to get great support from the NetApp technical support resources that we have. What I love about NetApp is they have a health care division. At times, it's such an amazing thing because if we have a healthcare-related issue, there's no one better than having prior CIOs from health care organizations that NetApp has hired, and that are part of the health care team, to help out with any of those initiatives and support problems. Support has been absolutely phenomenal."
"Other manufacturers claim simplicity. In fact, frankly, they do have an advantage in that regard, however, they don't have the functionality. If you were to compare one of those products to NetApp, head to head from a feature perspective, NetApp would wind up in the top 10."
 

Cons

"We need better data deduplication."
"It feels more suitable for small and medium-sized businesses rather than enterprises."
"Maybe the price can be reduced since the solution is very expensive."
"I would like to see replication and DR features in the next release of this solution."
"In the next release, I would like to see real-time analytics for further insight into consumption models."
"It is on the expensive side."
"We would like to see VNC integration or be able to use Pure Storage with VNC."
"You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me."
"We are very interested in NVMe over Fibre Channel, which I understand is on the horizon. We would like to see that come to fruition."
"The initial setup was complex, as it is a complex system and you have to learn a lot."
"PowerMax Storage needs improvement in the area of monitoring tools. It should have more functions and more complicated analysis options inside the monitoring tools."
"The price cap of Dell PowerMax NVMe is very high."
"I believe it would be of great benefit to work on the customization of the pricing structure for different enterprises and their specific needs."
"Firmware updates are a bit painful because you have to involve their support, as opposed to having the ability to do it yourself."
"We would like more documentation, a guide to the features of the PowerMax."
"I think management is where PowerMax is weakest. We're still managing it like we managed EMC arrays in the early 2000s. There's a slicker, fancier GUI that does more things, but at the end of the day, you still have to dig into the command line and issue a lot of the same commands that we still were using almost 20 years ago."
"The only downside to NetApp AFF is its price."
"Offering the ability to actively write data on a single volume spanning multiple clusters is significant."
"AFF could introduce different subscriptions on the platform."
"In the past, NetApp designed it so that you have a 70% threshold. You would never fill up past 70% since you need to have that room available. Whereas with Pure, I can fill it up to 110% of what they listed and it's still going at full speed. NetApp can't do that."
"On the fiber channel side, there is a limit of sixteen terabytes on each line, and we would like to see this raised because we are having to use some other products."
"They could help with knowledge transfer. I'm working on sitting down and getting familiar with the different storage solutions and technologies that are already available and just need to keep myself abreast of what's coming up."
"Higher communication: I love the professional services and I love everything that everyone's able to offer us, but I find sometimes we're not aware of all the things that NetApp can do."
"There are little things that need improvement. For example, if you are setting up a SnapMirror through the GUI, you are forced to change the destination name of the volume, and we like to keep the volume names the same."
 

Pricing and Cost Advice

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."
"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."
"We pay approximately $50,000 USD per year in licensing fees."
"As far as the licensing costs, everything is included in the license."
"With VMware, we pay $300,000 annually."
"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."
"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."
"Pure FlashArray X NVMe’s pricing is cheaper than other products."
"I rate Dell PowerMax NVMe a five out of ten for pricing."
"The tool is very expensive."
"It scales enormously, but it's expensive to do so."
"The pricing is competitive. I would rate the pricing of the solution a six out of ten."
"The labor savings and support have been significant. If we're talking 100 hours of labor every three months, that is 100 hours of a database engineer costs. There are performance latency numbers as well as costs associated with recovering data that gets lost, and this system doesn't lose data. You can look at numbers that go around the cost of downtime, if data is not available. This system doesn't go down. Everyone's ROI is going to be unique, but the dependability and performance of the system combined with its ease of operation will definitely save businesses of all sizes money."
"The cost of the solution is quite noticeable, but it provides a good fit regarding the price of the hardware and all of the required licenses."
"Support pricing is very high. Our support contract is about to expire and Dell EMC provided us with an extremely high renewal quote. It was four times more than the support contract for our previous EMC VNX solution."
"I think it is an expensive tool, but it is the best product. I think it is expensive and the cost one must pay for the best solution."
"Using NetApp, our total cost of ownership decreased by 17%."
"Our TCO decreased significantly because we were paying maintenance on nine different arrays throughout the country. We've condensed those down to three arrays, and our maintenance fees from the IBM product dropped by over a half million dollars a year, saving us $500,000 USD."
"I think the pricing and licensing are a little high, but compared to those of other storage vendors, it's within reason. After the three-year prepay, the extended warranty is a little expensive."
"It is pretty expensive compared to other solutions. I would give it a seven or eight out of 10 in price (where 10 is expensive) compared to similar solutions."
"Always consider whether you can afford the solution."
"Comparing this solution to others it may seem expensive, but the price to performance for NetApp is greater."
"NetApps offers a lot of different options. Just take your time and work with the consulting teams. Lay out what your needs are to ensure you are purchasing what will help you be successful."
"One of the reasons we like this solution is that all of the features are included with the one license."
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Comparison Review

it_user186357 - PeerSpot reviewer
Jan 28, 2015
NetApp vs. XtremIO
Is there another storage platform as feature rich as NetApp FAS? I think it is fair to say that NetApp FAS running Clustered Data ONTAP is a very feature rich platform – the move to the clustered version of ONTAP has brought many next-generation features including Scale-out and Non-disruptive…
 

Top Industries

By visitors reading reviews
Computer Software Company
15%
Financial Services Firm
11%
Manufacturing Company
11%
Government
6%
Financial Services Firm
17%
Computer Software Company
14%
Manufacturing Company
9%
Government
8%
Educational Organization
67%
Computer Software Company
6%
Manufacturing Company
6%
Financial Services Firm
3%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What needs improvement with Pure FlashArray X NVMe?
Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...
What's the difference between DELL EMC Powerstore and Powermax NVMe?
Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...
What do you like most about Dell EMC PowerMax NVMe?
First, it's an enterprise storage solution. This is very important for us. Another important feature is replication.
What is your experience regarding pricing and costs for Dell EMC PowerMax NVMe?
Dell offers various pricing models, including a pay-as-you-go option where storage is provided without upfront charge...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
Well, Is one thing NetApp Storage has vs other brand is the mix of protocol CIFS with NFS booth working together in t...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
This question is very dependent on your requirements. Both are among the best in the field. Of course, the intended c...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
The answer depends on your needs and budget. If you want high performance (who doesn't) or let's say the latency matt...
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
Dell PowerMax NVMe, Dell EMC PowerMax, PowerMax
NetApp All Flash FAS, NetApp AFF, NetApp Flash FAS
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Rackspace, Open Line
DreamWorks Animation, FICO, Yahoo! Japan
Find out what your peers are saying about Dell PowerMax vs. NetApp AFF and other solutions. Updated: May 2025.
851,491 professionals have used our research since 2012.