Dell VMAX All Flash vs NetApp AFF comparison

Dell Technologies and NetApp are both solutions in the All-Flash Storage category. Dell Technologies is ranked #24 with an average rating of 8.2, while NetApp is ranked #2 with an average rating of 9.1. Dell Technologies holds a 0.7% mindshare in AFS, compared to NetApp’s 9.4% mindshare. Additionally, 100% of Dell Technologies users are willing to recommend the solution, compared to 98% of NetApp users who would recommend it.

Comparison Buyer's Guide

Download the report

Executive SummaryUpdated on Sep 18, 2024

NetApp AFF and Dell VMAX All Flash are prominent storage solutions in the market, each with distinct strengths. User reviews suggest NetApp AFF edges out in pricing and support, while Dell VMAX All Flash excels in features, making it a worthwhile investment.

Features: NetApp AFF users highlight data management, integration with cloud resources, and overall performance as valuable features. Dell VMAX All Flash users appreciate high availability, performance under heavy workloads, and robust security features. Dell VMAX All Flash commonly receives higher user satisfaction for its advanced features and reliability.

Room for Improvement: NetApp AFF users mention the need for better scalability options and enhanced support for newer protocols. Dell VMAX All Flash users suggest improvements in cost efficiency and better documentation. NetApp AFF's scalability and cost aspects are commonly seen as needing more immediate attention, whereas Dell VMAX All Flash users often feel performance enhancements are key.

Ease of Deployment and Customer Service: NetApp AFF is often praised for its straightforward deployment model and responsive customer service. Dell VMAX All Flash garners mixed feedback, with some users finding deployment complex but appreciating the post-deployment support. Users find NetApp AFF easier to deploy but commend Dell VMAX All Flash for reliable customer service post-deployment.

Pricing and ROI: NetApp AFF is generally viewed as cost-effective with a clear return on investment. Dell VMAX All Flash is noted for its high initial setup costs, but users justify the expense due to the robust performance and features that offer long-term returns. Users feel NetApp AFF offers a quicker ROI, whereas Dell VMAX All Flash provides substantial returns over time despite higher initial costs.

To learn more, read our detailed Dell VMAX All Flash vs. NetApp AFF Report (Updated: July 2025).

Buyer's Guide

Dell VMAX All Flash vs. NetApp AFF

July 2025

Download the complete report

Helped 865,384 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of August 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.9%, up from 0.8% compared to the previous year. The mindshare of Dell VMAX All Flash is 0.7%, up from 0.4% compared to the previous year. The mindshare of NetApp AFF is 9.4%, down from 9.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

Read full review

BrijeshKumar

Technical Lead at L&T Technology Services

With an easy initial setup phase, the tool is useful for multi-site replication and DR

The configuration part of the product is an area with certain shortcomings where improvements are required. If the product is up and running after, if it goes down, my company has observed that there are multiple failures that occur in the tool, so it needs to be reinstalled from scratch. The tool should have an automated feature or an automated option to handle the aforementioned scenario, which one can simply go and reset, after which the tool should be reinstalled with the same configuration.

Read full review

Ian Rousom

Owner at RTX

Flexible with great support and high-speed multi-protocol storage

Keystone offers flexible consumption models that go beyond just how much capacity at such and such a speed, et cetera. We don't always know what the profile of that data will be. However, if we can quickly agree on terms that meet our needs and make NetApp still reasonably profitable, we can confidently deploy, see how things go and adjust. That kind of service delivery model, that customer service model has sped things up and made contract negotiations much easier. It frankly made the owners of the system more confident. We've experienced faster time to market. It's hard for us to find and retain infrastructure staff. We're in a business where the firm fixed price contract reigns supreme, and so we can't always just offer someone more money. However, if they can dedicate their time to learning one company's portfolio and learning it really well, but be useful in a bunch of different places, they will do well. We've seen that in a lot of different places. We've been able to hire younger people and retain them, moving them from program to program based on their understanding of the solution its skill set, and its portability. It's been useful for high-speed multi-protocol storage in places with ever-increasing density. We have limits on how much power and cooling and rack space we have, and yet they've delivered every time. We needed a storage company that had mastery of multi-protocol, and this solution stands out. They especially stand out as a secure provider. We require solutions that we can run ourselves, that we can air gap since so much of what we do is either classified or very sensitive or cannot live in a public ecosystem. For us, the issue consuming AI has been the trust of the models given to us by third parties. We can't necessarily trust their provenance, what fed them, what originally trained them, or what gave them their worldview, for lack of a better term. We can't simply just trust that at face value since we know nothing about where it came from or what inferences it might make. We must assume that some AI inferences were made deliberately to damage or hurt national security systems. So the models that we start with tend to be very, very primitive, crude, and not well trained, so we have to train them much longer and not always with the availability of cloud that has inexhaustible capacity. A partner who understands this and provides consistency at all scales is very important.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"FlashArray has some fresh efficiency features. I've never seen a storage solution with a compression rating this high before. It's at least 4-to-1 on Oracle databases. It's the best flash storage for Oracle."

"Pure FlashArray X NVMe will quickly overcome all the hurdles you face, including network and latency issues."

"It's incredibly easy to use and greatly simplified our ability to both deploy and manage our storage subsystems."

"On a scale of one to ten, I rate Pure FlashArray as ten."

"Overall stability is very good. It is a very stable solution."

"One of the best features is the support, which is excellent."

"The tool's valuable features are speed, security, data compression, and reliability. Its data compression feature is the best that we have ever seen. It helps us to save money and resources."

"The solution is scalable."

More Pure FlashArray X NVMe pros

"The most valuable features of VMAX are its performance and GUI interface."

"The snapshot feature has been precious for our testing processes, application development, and managing testing environments due to its efficiency and ease of use."

"The product's initial setup phase was good."

"We haven't experienced any outages or core-level issues in the last ten years, making us comfortable with the storage solution."

"The ransomware protection feature is housed in a separate unit, specifically addressing the top twenty most critical threats."

"It works very well."

"It is a stable solution."

"The valuable features are the fabric pool. We are taking our cold data and pumping it straight into an estuary bucket. Also, efficiency. We're getting about two and a half times upwards of data efficiency through compaction, compression, deduplication, and it's size. When we refreshed from two or three racks of spinning discs down into 5U of rack space, it not only saved us a whole heap of costs in our data center environment but also it's nice to be green. The power savings alone equated to be about 50 tons of CO2 a year that we no longer emit. It's a big game changer."

"NetApp AFF has helped to simplify our clients' infrastructure while still getting very high performance for their business-critical applications. One of our customers uses the vSAN environment in the release, then they use NFS for their VMware VCF environment and TKG environment. In this case, when they move to NetApp for the TKG and the VM infrastructures, they use AFF for block, CIFS, and NFS. It provides a single storage with NFS, block, and CIFS with deduplication, team provisioning, and compression. Everything is in there, which makes it very good to use."

"NetApp has sped up delivery for our virtual environment. It's been a great solution. Our customers have been amazed and overjoyed with the performance of our virtual environment, which uses VDI for virtual desktops and VMware for our virtual host servers. Everything is working seamlessly."

"The technical support is fantastic. No one else is like their team. We're happy with them."

"Scalability is excellent. If we need more space, it's a no downtime solution. It's harder to get the funding than it is to get the solution itself."

"We found AFF systems very competitive in terms of performance, storage efficiency, feature richness, and scalability."

"The initial setup was straightforward."

More NetApp AFF pros

Cons

"If the customer only needs 500 terabytes and doesn't care how much data they'll put in the server, IBM is cheaper than Pure."

"Managing data isn't difficult for me. The performance is usually perfect, but we sometimes have capacity problems."

"Many options to check performance, like read, writes, random writes, and random reads, are missing in Pure FlashArray X NVMe."

"It is on the expensive side."

"We need better data deduplication."

"The tool's portfolio is minimal. It is expensive."

"We have run into a couple of instances recently where we are running out of space. So we have had to buy some more packs for it and they have deployed fine and it has increased smoothly."

"It feels more suitable for small and medium-sized businesses rather than enterprises."

More Pure FlashArray X NVMe cons

"The configuration part of the product is an area with certain shortcomings where improvements are required."

"The scalability of VMAX is somewhat limited, especially in terms of cache scalability. We've had to procure additional engines to address this limitation."

"There is room for improvement in the centralized administration."

"We encountered some challenges during large data migrations that could be addressed for smoother transitions."

"Improvements are needed in both partition recovery and scalability."

"The scalability of VMAX is somewhat limited, especially in terms of cache scalability."

"Higher communication: I love the professional services and I love everything that everyone's able to offer us, but I find sometimes we're not aware of all the things that NetApp can do."

"The response to basic problems could be faster. They usually respond fast when there are critical issues, but you always want it right now."

"I don't work on the technical side of things, so it's hard for me to highlight areas of improvement, but maybe the price could be a little better."

"I really don't have anything to ask for in this regard, because we're not really pushing the envelope on any of our use cases. NetApp is really staying out ahead of all of our needs. I believe that there were firmware issues. I think it was just a mismatch of things that were going on. It could have possibly been something in the deployment process that wasn't done exactly right."

"I do not like the NetApp GUI. For example, the GUI of ONTAP Command Manager could be better, but the CLI is perfect."

"I would like to see better tutorials available, beyond the basics, that cover subjects like MetroCluster and automation."

"I have experienced slow responses several times, if the ticket has only been opened in portal."

"I would like NetApp to be more aware of organizations that don't run it on a public cloud. Everything is built on the cloud, so if you want to run BlueXP in an environment like ours, it's a real pain because it wants to host too much info on the cloud."

More NetApp AFF cons

Pricing and Cost Advice

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"With VMware, we pay $300,000 annually."

"Given its price, Pure is not the first option."

"The support cost per array is about $20,000 a year for 24/7 support."

"The product is expensive."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"Our licensing fees are $500,000+ USD."

More Pure FlashArray X NVMe pricing and cost advice

"The price falls within the mid-range, neither inexpensive nor high-priced."

"It is not a cheap product."

"I find the pricing to be reasonable, particularly with the recent inclusion of features like snap locking and ransomware protection within the ONTAP license instead of having them as separate licenses."

"The pricing is good."

"The solution is moderately priced."

"Our TCO has increased by 15 to 18 percent."

"NetApp AFF is an expensive product, although not compared to other vendors."

"We don't like the cost. We would like to buy more."

"It's expensive. it's in the hundreds of thousands. It's beneficial, but at times, I feel compared to other vendors, we are paying a premium for the licensing that other vendors include."

"The price to performance ratio with NetApp is unmatched by any other vendor right now."

More NetApp AFF pricing and cost advice

See which vendors are best for you

Use our free recommendation engine to learn which All-Flash Storage solutions are best for your needs.

See recommendations

865,384 professionals have used our research since 2012.

Comparison Review

it_user186357

Solutions Architect with 51-200 employees

Jan 28, 2015

NetApp vs. XtremIO

Is there another storage platform as feature rich as NetApp FAS? I think it is fair to say that NetApp FAS running Clustered Data ONTAP is a very feature rich platform – the move to the clustered version of ONTAP has brought many next-generation features including Scale-out and Non-disruptive…

Read full review

Top Industries

By visitors reading reviews

Computer Software Company

14%

Manufacturing Company

10%

Financial Services Firm

10%

Government

Computer Software Company

23%

Financial Services Firm

16%

Government

Healthcare Company

Manufacturing Company

16%

Computer Software Company

16%

Financial Services Firm

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

See all answers

What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

See all answers

What do you like most about Dell EMC VMax?

The product's initial setup phase was good.

See all answers

What is your experience regarding pricing and costs for Dell EMC VMax?

The pricing provided by EMC is reasonable.

See all answers

What needs improvement with Dell EMC VMax?

The scalability of VMAX is somewhat limited, especially in terms of cache scalability. We've had to procure additiona...

See all answers

What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?

Well, Is one thing NetApp Storage has vs other brand is the mix of protocol CIFS with NFS booth working together in t...

See all answers

What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?

This question is very dependent on your requirements. Both are among the best in the field. Of course, the intended c...

See all answers

What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?

The answer depends on your needs and budget. If you want high performance (who doesn't) or let's say the latency matt...

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 25% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 17% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 13% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 13% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 10% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerMax vs Dell VMAX All Flash

Compared 67% of the time

Dell PowerStore vs Dell VMAX All Flash

Compared 19% of the time

Dell Unity XT vs Dell VMAX All Flash

Compared 8% of the time

More Dell VMAX All Flash Competitors

Dell PowerStore vs NetApp AFF

Compared 15% of the time

NetApp ASA vs NetApp AFF

Compared 9% of the time

Lenovo ThinkSystem DM Series vs NetApp AFF

Compared 8% of the time

Pure Storage FlashArray vs NetApp AFF

Compared 8% of the time

Dell Unity XT vs NetApp AFF

Compared 7% of the time

More NetApp AFF Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

August 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

All-Flash Storage

July 2025

Download Dell VMAX All Flash product report

Buyer's Guide

NetApp AFF

August 2025

Download NetApp AFF product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

No data available

NetApp All Flash FAS, NetApp AFF, NetApp Flash FAS

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Dell VMAX All Flash is utilized in hyper-converged solutions like VxRail deployments, critical for Data Domain in backup tasks. It supports multi-site replication, disaster recovery, banking IT operations, and high-performance applications.

Dell VMAX All Flash plays a key role in data-intensive environments due to its robust capabilities in storage, data protection, and high throughput tasks. It is crucial in hyper-converged solutions and VxRail deployments, facilitating multi-site replication and disaster recovery. Its applications span across banking and other critical IT operations requiring high performance. The system's ability to support efficient data compression and provide ransomware protection addresses significant security concerns. Multi-site replication and redundancy safeguard data even during power outages or hardware failures, while the snapshot feature aids in testing, application development, and environment management.

What are the key features of Dell VMAX All Flash?

Compression: Efficient data compression capabilities.
Ransomware Protection: Tackles ransomware threats effectively.
Multi-site Replication and Redundancy: Ensures data safety during power outages or hardware issues.
Snapshots: Aids in testing, application development, and environment management.

What benefits should users look for in Dell VMAX All Flash reviews?

Data Protection: Enhanced data security with ransomware protection.
Performance: High throughput for demanding applications.
Reliability: Multi-site replication and redundancy for critical operations continuity.
Support: Adheres to IP strategies with excellent customer support.

Dell VMAX All Flash is critical in industries like banking, where it supports IT operations requiring high performance, and in environments demanding stringent data protection measures. Its role in multi-site replication and disaster recovery makes it invaluable for business continuity and critical data security across sectors.

Dell Technologies

The NetApp A-Series and C-Series are AFF storage arrays that deliver high performance, scalability, and simplified data management for a wide range of workloads. They are designed for organizations that need to improve the performance and agility of their applications, while also reducing costs and complexity.

NetApp A-Series and C-Series feature a scale-out architecture that can be scaled to meet the needs of your growing business. They also support a wide range of built-in data protection and data security features, including snapshots, replication, disaster recovery, and autonomous ransomware protection.

AFF A-Series all-flash systems deliver industry-leading performance, density, scalability, security, and network connectivity.

AFF C-Series systems are suited for large-capacity deployment as an affordable way to modernize your data center to all flash and also connect to the cloud.

NetApp AFF Benefits

Speed up your critical applications with lightning-fast end-to-end NVMe enterprise all-flash arrays.
Increase Performance: AFF A-Series systems deliver industry-leading performance proven by SPC-1 and SPEC SFS industry benchmarks, making them ideal for demanding, highly transactional applications such as Oracle, Microsoft SQL Server, MongoDB databases, VDI, and server virtualization.
Save up to 95% of rack space and up to 85% of power and cooling cost over hybrid flash storage.
Reduce cost with guaranteed storage efficiency.
Realize even greater savings by tiering cold data to the cloud easily.
Simplify Operations on premises or in the cloud: Eliminate fragmented and redundant toolsets and combine visibility and manageability of storage instances with data services in a unified control plane across the hybrid cloud.

NetApp AFF Features

Expand capacity with nondisruptive scaling in a cluster without silos or data migration.
Manage data with the ultimate flexibility of unified support across different storage media and protocols, on premises or in the cloud.
Scale performance with technology innovations of NVMe/FC and NVMe/TCP connectivity.
Safeguard your data with best-in-class data security, ransomware protection, multifactor admin access, secure multitenant shared storage, and in-flight and at-rest encryption.
Simplify backup and recovery with built-in application-consistent data protection.
Achieve business continuity and fast disaster recovery with zero data loss and zero downtime.
Scale out to 24 nodes, 367PB of effective capacity, and 4 million IOPS non-disruptively.

Reviews from Real Users

NetApp AFF stands out among its competitors for a number of reasons. Two major ones are its high performance and simplicity. PeerSpot users take note of the advantages of these features in their reviews:

PeerSpot user and Storage Administrator, Daniel Rúnar Friðþjófsson, comments “AFF has helped to simplify our infrastructure, while still getting very high performance for our business-critical applications. Having all these things working well on one solution is really good. We run this as the backbone for both Hyper-V and VMware as well as an archive location for Rubrik. So, it is great having one solution that can do it all.

Because of the ease of it all, you have a highly tunable, high-performance storage system that alleviates a lot of problems. With its ease of management, you can quickly get your work done and go onto the next thing on your list.”

Additionally, Mohan Reddy, Sr. Technology Architect at a Pharma/Biotech company comments on how “NetApp's ONTAP data management software has also made tasks simpler for us. There's no question about that. It has helped us run operations very quickly, saving us a lot of time. Before ONTAP, we used to spend a long time doing regular operations, but with the latest version of the tool, our day-to-day operations are much quicker and easier.”

NetApp

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Information Not Available

DreamWorks Animation, FICO, Yahoo! Japan

Buyer's Guide

Dell VMAX All Flash vs. NetApp AFF

July 2025

Free Report: Dell VMAX All Flash vs. NetApp AFF

Find out what your peers are saying about Dell VMAX All Flash vs. NetApp AFF and other solutions. Updated: July 2025.

DOWNLOAD NOW

865,384 professionals have used our research since 2012.

See our Dell VMAX All Flash vs. NetApp AFF report.

See our list of best All-Flash Storage vendors.

We monitor all All-Flash Storage reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.