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Dell VMAX All Flash vs NetApp AFF comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Ranking in All-Flash Storage
3rd
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
231
Ranking in other categories
No ranking in other categories
Dell VMAX All Flash
Ranking in All-Flash Storage
30th
Average Rating
8.2
Reviews Sentiment
7.6
Number of Reviews
5
Ranking in other categories
No ranking in other categories
NetApp AFF
Ranking in All-Flash Storage
2nd
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
315
Ranking in other categories
NVMe All-Flash Storage Arrays (2nd)
 

Mindshare comparison

As of September 2026, in the All-Flash Storage category, the mindshare of Everpure FlashArray is 6.7%, up from 6.5% compared to the previous year. The mindshare of Dell VMAX All Flash is 0.7%, down from 0.8% compared to the previous year. The mindshare of NetApp AFF is 7.0%, down from 9.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Mindshare Distribution
ProductMindshare (%)
NetApp AFF7.0%
Everpure FlashArray6.7%
Dell VMAX All Flash0.7%
Other85.6%
All-Flash Storage
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
AS
Solution Architect at a agriculture with 10,001+ employees
Performance and interface improve data processing speeds but require complex configuration
The most valuable features of VMAX are its performance and GUI interface. We have seen significant improvements in technology over the last four to five years. The snap feature, along with deduplication, has notably enhanced our data processing speeds. We haven't experienced any outages or core-level issues in the last ten years, making us comfortable with the storage solution.
Mir Gulzar Ahmed - PeerSpot reviewer
IT Manager at Synergy Computers
Unified storage has delivered efficient AI analytics and low latency for critical workloads
There might be some lag or response time with respect to support cases, but even then I will rate it 8.5 out of 10. All of this is the same for all product ranges, whether E-series, NetApp AFF, or FAS series, because they are very efficient to respond. The only reason I rated it 8.5 is because the warehouse for spare parts, when a problem comes, a spare is needed to replace it, for example, a disk. In Pakistan, they have only one warehouse in Karachi. This warehouse manages all the problems when a problem comes. They ship the part based on the customer use case and customer service request. That is the only reason I rate it 8.5 because they have only one warehouse in Pakistan, which is in Karachi. For example, if a problem comes in Islamabad, it will take time to deliver the spare because the part will be shipped from Karachi to Islamabad, which will take around maybe a day. Other OEMs have their warehouses in Islamabad, Lahore, and Karachi also. In terms of part replacement requirements, they are very efficient in that area because they have warehouses in multiple cities of Pakistan.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We find the ease of usability and setup valuable."
"The most important feature of any storage array is its reliability, measured by its uptime."
"As soon as we introduced our first Pure Storage FlashArray, the first benefit we saw, from our very first benchmarks, was that our production databases simply ran twice as fast with no other changes."
"My advice to others looking into using Everpure FlashArray is that it's a really good product, especially if your main purpose is to get high speed with more redundancy and reliability; then go for it."
"The ease of management is one of the most valuable features of this solution. I would have also said that it's pretty fast but now our SQL servers are starting to beat it up pretty bad."
"This is the best all-flash storage array on the market."
"If you need a high-performance storage appliance that is easy to install and maintain, you pretty much can't go wrong."
"Having fast storage allows actual servers to perform in high capacity so we don't have slowdowns on our applications."
"The snapshot feature has been precious for our testing processes, application development, and managing testing environments due to its efficiency and ease of use."
"The most valuable features of VMAX are its performance and GUI interface."
"We haven't experienced any outages or core-level issues in the last ten years, making us comfortable with the storage solution."
"It works very well."
"The ransomware protection feature is housed in a separate unit, specifically addressing the top twenty most critical threats."
"The product's initial setup phase was good."
"This solution makes everything a lot faster, and the time to move data around, boot, and migrate VMs is much faster, which has helped improve performance for our enterprise applications, data analytics, and VMs."
"Data efficiency is the most valuable feature because of the dedupe and compression."
"The tool has lowered latency."
"The improvement for us has been space savings on the All Flash FAS platform, with data space savings almost three times better than what we have right now and tripled performance for the customer."
"The simplicity around data protection and data management is good with the snapshots and then being able to lock them up."
"Based on our experience with AFF, we are definitely more likely to consider NetApp for mission critical storage systems in the future because it's the same quality and the same value for money as we have always come to expect from them."
"I actually did major projects where we used NetApp storage for some government agencies, and we were able to keep the storage where the government or the customer is able to own the storage while using AWS as their computing. That part was helpful to the customer."
"The most valuable feature is how user friendly it is."
 

Cons

"More cloud connectivity would enhance the solution."
"We haven't seen ROI."
"The main disadvantage of Pure Storage FlashArray is the price."
"Its price needs improvement. Its price is almost double than any other flash storage solution."
"It's expensive, but you get what you pay for."
"Pure Storage can improve FlashArray by providing more logging visibility to customers. Currently, there is no log visibility."
"Just some nit picky stuff, like allowing servers and volumes to be grouped. Therefore, it would easier to work with them in the GUI."
"The difference in pricing could become a problem for Pure because the commoditization of the solutions could lead to a different price being a problem."
"Improvements are needed in both partition recovery and scalability."
"There is room for improvement in the centralized administration."
"We encountered some challenges during large data migrations that could be addressed for smoother transitions."
"The configuration part of the product is an area with certain shortcomings where improvements are required."
"The scalability of VMAX is somewhat limited, especially in terms of cache scalability. We've had to procure additional engines to address this limitation."
"One of the areas that the product can improve is definitely in the user interface. We don't use it for SAN, but we've looked at using it for SAN and the SAN workflows are really problematic for my admins, and they just don't like doing SAN provisioning on that app. That really needs to change if we're going to adopt it and actually consider it to be a strong competitor versus some of the other options out there."
"Customer support is a hot-button issue, so we definitely need better customer support. We get some support from our vendor that helps. If the C-Series had a more user-friendly GUI, that would help us get our LUNs built and data storage connected faster."
"Our initial setup involved a lot of development."
"There is room for improvement with the price."
"It would be great if they had a single pane of glass or a single dashboard where all the NetApp ecosystem storages could be viewed and monitored simply. That would help my Operations."
"I go to tech support with difficulty because I installed NetApp for many years I know what to expect when I call."
"These setup hangups are why I’m not giving it a perfect rating."
"Calling technical support with NetApp, you talk to ten unknowledgeable people to get one half decent person."
 

Pricing and Cost Advice

"Pricing is moderate. It is neither cheap nor expensive."
"We lost a lot of customers because we couldn't compete on price with other vendors."
"We have seen a reduction in the TCO, because Pure Storage is partnering with Belfrics. This partnership reduces our latency and space."
"The price of Pure Storage FlashArray is expensive."
"For us, as the customer, it reduced the price of the management."
"It is a more expensive solution, but it is worth it. You are getting what you paid for."
"The cost was initially high, but once more people were using it, the costs came down. This was because the University was reselling it to other departments."
"We have an Evergreen Storage subscription, which I think is a great feature."
"It is not a cheap product."
"The price falls within the mid-range, neither inexpensive nor high-priced."
"We don't like the cost. We would like to buy more."
"You need to be careful with the licensing since it can become expensive."
"I understand the cost is less than many other storages of same/similar performance benchmark."
"I looked at other vendors for other potential projects and thought NetApp's pricing was very competitive."
"We benefited from implementing all-flash by reducing our data center footprint. We took it from 30 racks to just over five. This is one of the biggest savings for us."
"With other options, you need to buy a couple of different products to achieve the same outcome."
"NetApp AFF's pricing is competitive. It is not expensive or cheap. The tool's pricing is based on configurations and can cost around 150-160 dollars for 70 TB of storage."
"Look at the different options that NetApp offers. Look for a model and option which fits your needs correctly. Don't buy a low-end product for a high-end job."
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Comparison Review

it_user186357 - PeerSpot reviewer
Solutions Architect with 51-200 employees
Jan 28, 2015
NetApp vs. XtremIO
Is there another storage platform as feature rich as NetApp FAS? I think it is fair to say that NetApp FAS running Clustered Data ONTAP is a very feature rich platform – the move to the clustered version of ONTAP has brought many next-generation features including Scale-out and Non-disruptive…
 

Top Industries

By visitors reading reviews
Manufacturing Company
12%
Financial Services Firm
10%
Comms Service Provider
9%
Construction Company
9%
Financial Services Firm
13%
Computer Software Company
12%
Manufacturing Company
11%
Construction Company
8%
Outsourcing Company
12%
Manufacturing Company
11%
Construction Company
9%
Computer Software Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business71
Midsize Enterprise38
Large Enterprise159
No data available
By reviewers
Company SizeCount
Small Business46
Midsize Enterprise47
Large Enterprise242
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I find the pricing of Everpure FlashArray to be quite high compared to other storage solutions; however, the reliabil...
What needs improvement with Pure Storage FlashArray?
I believe we have covered the most important features; the architecture of Pure Storage is essential, and features su...
What needs improvement with Dell EMC VMax?
The scalability of VMAX is somewhat limited, especially in terms of cache scalability. We've had to procure additiona...
What is your primary use case for Dell EMC VMax?
We use the solution for SAP ERP applications. We utilize both VMAX and PowerMax for different aspects of our operations.
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
Well, Is one thing NetApp Storage has vs other brand is the mix of protocol CIFS with NFS booth working together in t...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
This question is very dependent on your requirements. Both are among the best in the field. Of course, the intended c...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
The answer depends on your needs and budget. If you want high performance (who doesn't) or let's say the latency matt...
 

Also Known As

Pure Storage FlashArray
No data available
NetApp All Flash FAS, NetApp AFF, NetApp Flash FAS
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Information Not Available
DreamWorks Animation, FICO, Yahoo! Japan
Find out what your peers are saying about Dell VMAX All Flash vs. NetApp AFF and other solutions. Updated: September 2026.
913,806 professionals have used our research since 2012.