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Dell VMAX All Flash vs NetApp AFF comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Ranking in All-Flash Storage
3rd
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
231
Ranking in other categories
No ranking in other categories
Dell VMAX All Flash
Ranking in All-Flash Storage
29th
Average Rating
8.2
Reviews Sentiment
7.6
Number of Reviews
5
Ranking in other categories
No ranking in other categories
NetApp AFF
Ranking in All-Flash Storage
2nd
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
315
Ranking in other categories
NVMe All-Flash Storage Arrays (2nd)
 

Mindshare comparison

As of August 2026, in the All-Flash Storage category, the mindshare of Everpure FlashArray is 6.9%, up from 6.6% compared to the previous year. The mindshare of Dell VMAX All Flash is 0.7%, down from 0.7% compared to the previous year. The mindshare of NetApp AFF is 7.3%, down from 9.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Mindshare Distribution
ProductMindshare (%)
NetApp AFF7.3%
Everpure FlashArray6.9%
Dell VMAX All Flash0.7%
Other85.1%
All-Flash Storage
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
AS
Solution Architect at a agriculture with 10,001+ employees
Performance and interface improve data processing speeds but require complex configuration
The most valuable features of VMAX are its performance and GUI interface. We have seen significant improvements in technology over the last four to five years. The snap feature, along with deduplication, has notably enhanced our data processing speeds. We haven't experienced any outages or core-level issues in the last ten years, making us comfortable with the storage solution.
Mir Gulzar Ahmed - PeerSpot reviewer
IT Manager at Synergy Computers
Unified storage has delivered efficient AI analytics and low latency for critical workloads
There might be some lag or response time with respect to support cases, but even then I will rate it 8.5 out of 10. All of this is the same for all product ranges, whether E-series, NetApp AFF, or FAS series, because they are very efficient to respond. The only reason I rated it 8.5 is because the warehouse for spare parts, when a problem comes, a spare is needed to replace it, for example, a disk. In Pakistan, they have only one warehouse in Karachi. This warehouse manages all the problems when a problem comes. They ship the part based on the customer use case and customer service request. That is the only reason I rate it 8.5 because they have only one warehouse in Pakistan, which is in Karachi. For example, if a problem comes in Islamabad, it will take time to deliver the spare because the part will be shipped from Karachi to Islamabad, which will take around maybe a day. Other OEMs have their warehouses in Islamabad, Lahore, and Karachi also. In terms of part replacement requirements, they are very efficient in that area because they have warehouses in multiple cities of Pakistan.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It's just very easy for general block storage."
"Despite the overuse of buzzwords and re-classifications, the storage industry has actually seen dramatic improvements over the last 3-4 years."
"The scalability is good."
"The features that are there now are really what we need."
"Support has been helpful."
"For an organization, it can take storage from 40 terabytes down to five terabytes."
"Redundancy and the fault tolerance of the platform are the most impressive."
"Pure Storage FlashArray has helped decrease the total cost of ownership because we know what the cost is going to be every year; we don't get any hidden fees or upgrade fees, everything is included in the price."
"The product's initial setup phase was good."
"The snapshot feature has been precious for our testing processes, application development, and managing testing environments due to its efficiency and ease of use."
"It works very well."
"The ransomware protection feature is housed in a separate unit, specifically addressing the top twenty most critical threats."
"We haven't experienced any outages or core-level issues in the last ten years, making us comfortable with the storage solution."
"The most valuable features of VMAX are its performance and GUI interface."
"It has improved performance for our enterprise applications, data analytics, and VMs. These improvements are a result of all-flash, throughput, reliability, compression, etc."
"Setup was simple and easy."
"I actually did major projects where we used NetApp storage for some government agencies, and we were able to keep the storage where the government or the customer is able to own the storage while using AWS as their computing. That part was helpful to the customer."
"NetApp's most valuable features are ONTAP, FabricPool, and media storage."
"Customer service is one of the best, and I am a demanding customer."
"We have never had a failure. We can upgrade as we move along with zero downtime."
"If the AutoSupport is well configured, then you need not to do a monitoring. You will get call and mail when any issue is completed."
"We have frequently used tech support, and they are one of the best departments at NetApp; without them, we wouldn't be able to operate the way we do."
 

Cons

"I think replication is one area that still needs improvement. Earlier, Pure Storage FlashArray only had IP-based replication. There was no API-based replication, but they have enhanced the feature now. However, they need to work on API replication for C-type of arrays."
"Currently, the solution fails to support file screening."
"The setup needs to be improved the most. They can do a little more with the user interface, but the setup is what I would like to see made a bit easier."
"They need to find another way of doing data protection, RAID is not working very well."
"Based on my experience with various technologies like EMC, NetApp, and Pure Storage, one area for improvement is compliance certifications. NetApp excels in this area, particularly in the American Army or defense sector, where NetApp has approval, whereas others are striving to achieve the same. NetApp also delivers security, ransomware protection, and scale-up capabilities more effectively."
"In the next release I would like to see integration into other third-party player providers like Google."
"The one major gripe I have is that there is no snapshotting enabled by default on the SAN."
"The price of this solution could be improved."
"The configuration part of the product is an area with certain shortcomings where improvements are required."
"There is room for improvement in the centralized administration."
"Improvements are needed in both partition recovery and scalability."
"The scalability of VMAX is somewhat limited, especially in terms of cache scalability. We've had to procure additional engines to address this limitation."
"We encountered some challenges during large data migrations that could be addressed for smoother transitions."
"The SRA stuff that intergrades with SRM is a problem point. It's a pain point. The support personnel aren't always knowledgeable on that product. At times, they are not even aware what product is supported and what is not, when one has been deprecated and there is a new one out, and what the bug fixes of the newer version are."
"Another issue is that for smaller customers, NetApp doesn't have enough disk sizes. You begin with a 980-gigabyte disk and the next size is 3.8 terabytes. There aren't any disk sizes in between. Competitors have more choices in disk sizes."
"The system commander web management is good, but it is easy to make bad configurations, and it takes a lot of jumping around to work a single issue."
"Technical support has been indifferent at times. Probably about a year ago, I found the transition to the Indian tech support a bit difficult, at first, to deal with, in terms of quality, but that's improved."
"We don't have many issues related to the appliance itself. In terms of the OS, we do get some hiccups here and there."
"We have not seen ROI so far."
"I haven’t rated it higher because we haven't had it enough to vet it."
"When we did our upgrade, if we could have done it without doing a whole migration; the migration was painful."
 

Pricing and Cost Advice

"Dell and Pure Storage offer competitive pricing, but Pure Storage might have a slight advantage."
"The price of Pure Storage FlashArray is expensive."
"The price is very reasonable when compared to other solutions."
"We purchased a license to use this solution and we pay for the storage ourselves."
"The price was slightly higher than others, but competitive, if you consider all the other features that you get from it."
"We do not incur additional costs beyond the licensing fee."
"It is cost-effective because after buying a subscription, they provide a service to upgrade hardware for free. They are providing so many features. When you consider the features provided, it is cost-effective."
"It is a cheaper solution."
"The price falls within the mid-range, neither inexpensive nor high-priced."
"It is not a cheap product."
"From an application standpoint, we have seen a lot of return investment on the speeds and responsiveness of the actual storage."
"One of the reasons we like this solution is that all of the features are included with the one license."
"I would like the pricing to be cheaper."
"I find the pricing to be reasonable, particularly with the recent inclusion of features like snap locking and ransomware protection within the ONTAP license instead of having them as separate licenses."
"Using NetApp, our total cost of ownership decreased by 17%."
"The price of NetApp is very expensive, but we don't know how much Pure is, so we can't compare."
"It's expensive. it's in the hundreds of thousands. It's beneficial, but at times, I feel compared to other vendors, we are paying a premium for the licensing that other vendors include."
"The only area where the product has room for improvement is the cost."
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Comparison Review

it_user186357 - PeerSpot reviewer
Solutions Architect with 51-200 employees
Jan 28, 2015
NetApp vs. XtremIO
Is there another storage platform as feature rich as NetApp FAS? I think it is fair to say that NetApp FAS running Clustered Data ONTAP is a very feature rich platform – the move to the clustered version of ONTAP has brought many next-generation features including Scale-out and Non-disruptive…
 

Top Industries

By visitors reading reviews
Manufacturing Company
13%
Financial Services Firm
11%
Construction Company
10%
Comms Service Provider
7%
Financial Services Firm
14%
Computer Software Company
13%
Manufacturing Company
10%
Construction Company
8%
Manufacturing Company
12%
Computer Software Company
10%
Construction Company
10%
Outsourcing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business71
Midsize Enterprise38
Large Enterprise159
No data available
By reviewers
Company SizeCount
Small Business46
Midsize Enterprise47
Large Enterprise242
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I find the pricing of Everpure FlashArray to be quite high compared to other storage solutions; however, the reliabil...
What needs improvement with Pure Storage FlashArray?
I believe we have covered the most important features; the architecture of Pure Storage is essential, and features su...
What needs improvement with Dell EMC VMax?
The scalability of VMAX is somewhat limited, especially in terms of cache scalability. We've had to procure additiona...
What is your primary use case for Dell EMC VMax?
We use the solution for SAP ERP applications. We utilize both VMAX and PowerMax for different aspects of our operations.
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
Well, Is one thing NetApp Storage has vs other brand is the mix of protocol CIFS with NFS booth working together in t...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
This question is very dependent on your requirements. Both are among the best in the field. Of course, the intended c...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
The answer depends on your needs and budget. If you want high performance (who doesn't) or let's say the latency matt...
 

Also Known As

Pure Storage FlashArray
No data available
NetApp All Flash FAS, NetApp AFF, NetApp Flash FAS
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Information Not Available
DreamWorks Animation, FICO, Yahoo! Japan
Find out what your peers are saying about Dell VMAX All Flash vs. NetApp AFF and other solutions. Updated: June 2026.
908,834 professionals have used our research since 2012.