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Dell VMAX All Flash vs Hitachi Virtual Storage Platform comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
18th
Average Rating
9.0
Reviews Sentiment
6.7
Number of Reviews
36
Ranking in other categories
NVMe All-Flash Storage Arrays (6th)
Dell VMAX All Flash
Ranking in All-Flash Storage
29th
Average Rating
8.2
Reviews Sentiment
7.6
Number of Reviews
5
Ranking in other categories
No ranking in other categories
Hitachi Virtual Storage Pla...
Ranking in All-Flash Storage
8th
Average Rating
8.4
Reviews Sentiment
6.8
Number of Reviews
55
Ranking in other categories
NAS (5th), Modular SAN (Storage Area Network) (3rd), Frame-Based Disk Arrays (1st), NVMe All-Flash Storage Arrays (5th)
 

Mindshare comparison

As of March 2026, in the All-Flash Storage category, the mindshare of Everpure FlashArray X NVMe is 1.6%, up from 0.8% compared to the previous year. The mindshare of Dell VMAX All Flash is 0.7%, up from 0.6% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 4.0%, up from 3.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Mindshare Distribution
ProductMindshare (%)
Hitachi Virtual Storage Platform4.0%
Pure FlashArray X NVMe1.6%
Dell VMAX All Flash0.7%
Other93.7%
All-Flash Storage
 

Featured Reviews

Jaehoon Oh - PeerSpot reviewer
Chief Technology Officer at Lambda256
Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.
AS
Solution Architect at a agriculture with 10,001+ employees
Performance and interface improve data processing speeds but require complex configuration
The most valuable features of VMAX are its performance and GUI interface. We have seen significant improvements in technology over the last four to five years. The snap feature, along with deduplication, has notably enhanced our data processing speeds. We haven't experienced any outages or core-level issues in the last ten years, making us comfortable with the storage solution.
DA
Associate Vice President at Federal Bank Ltd
Reliable and secure storage solution supports core banking operations effectively
The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology they employ for data between the data center and the production and standby database shows no significant improvement in that particular field. With respect to storage administration, I'd like to see more clarity on the encryption side; data being stored in an encrypted manner is essential, but the customer or end-user doesn't understand which encryption is being used and doesn't have a direct view stating that their data is encrypted using AES 256 or DES, or whatever standard they follow. This lack of transparency may not be acceptable during audits.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable features of Pure FlashArray X NVMe are its superior performance compared to other flash tiers, as well as its ease of use, with an intuitive user interface that is simple to deploy and use."
"The Pure1 component is most valuable at this point in time when comparing it with EMC. Pure1 is where you can have your diagnostics in the cloud, so you can look at things from your mobile phone."
"Technical support has been helpful and responsive."
"The solution is scalable."
"The tool's valuable features are speed, security, data compression, and reliability. Its data compression feature is the best that we have ever seen. It helps us to save money and resources."
"The best features of Pure FlashArray X NVMe include the volume snapshot capabilities, which allow us to save most of the storage space by volume snapshots periodically."
"The database workloads are pretty fast because I frequently move data from here to there."
"It offers competitive performance, and the Evergreen storage model of Pure fits well with my organization."
"We haven't experienced any outages or core-level issues in the last ten years, making us comfortable with the storage solution."
"The most valuable features of VMAX are its performance and GUI interface."
"The product's initial setup phase was good."
"The snapshot feature has been precious for our testing processes, application development, and managing testing environments due to its efficiency and ease of use."
"The ransomware protection feature is housed in a separate unit, specifically addressing the top twenty most critical threats."
"It works very well."
"The most valuable feature of Hitachi Virtual Storage Platform G Series is the platform and overall usage has been good. We have not had very many issues."
"The feature I like best is the stability of the hardware."
"The performance is very good."
"The solution provides excellent scalability."
"The biggest benefit of the Hitachi platform is 100 percent storage uptime. It's also highly cost-effective."
"Hitachi Virtual Storage Platform 5000 Series exhibits good performance and has good IOPS: 300 IOPS. The technical support for this product is also good."
"Storage is the most valuable feature."
"What I like best about Hitachi Virtual Storage Platform G Series is that it's a fast storage solution. It also has reliable models. The sales support is also good for this product. Even the pricing for it is good."
 

Cons

"They could add more support for file storage and different types of storage."
"Efficiency improvements would always be welcome, but I'm not sure if they could get more efficient."
"I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert."
"We would like to see more visibility into garbage collection and CPU performance in the GUI."
"There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class features."
"Every time I think of something that needs to improve, they're one step ahead, which I love. The only area I wish to see improve, I believe is coming, is in the FlashBlade product. Blade implementation fell short on a few of the services."
"Managing data isn't difficult for me. The performance is usually perfect, but we sometimes have capacity problems."
"I want to see Pure Storage not only be for fast storage, but I want to see it be for the entire data center."
"The scalability of VMAX is somewhat limited, especially in terms of cache scalability."
"The configuration part of the product is an area with certain shortcomings where improvements are required."
"There is room for improvement in the centralized administration."
"The scalability of VMAX is somewhat limited, especially in terms of cache scalability. We've had to procure additional engines to address this limitation."
"We encountered some challenges during large data migrations that could be addressed for smoother transitions."
"Improvements are needed in both partition recovery and scalability."
"The interface should be simplified and made easier to use."
"If they had a certain approach to layered storage, it would be better. For example, adaption to the browser, or having a centralized console."
"The software has always been lagging a bit compared to the newer features."
"The admin tools in the Hitachi Virtual Storage Platform definitely have certain shortcomings that require improvement."
"In the next version I would like to see more intelligence."
"I would like to see an audit account set up such that the user can log in, see the configuration, and see the logs, but they cannot make any changes."
"I would like the fan noise to be automatically adjusted based on the drive's current workload."
"In terms of what could be improved, it could use a better, faster web console and other consoles. It is so boring waiting, waiting and waiting for it to refresh."
 

Pricing and Cost Advice

"Given its price, Pure is not the first option."
"Our licensing fees are $500,000+ USD."
"The product is expensive."
"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."
"The support cost per array is about $20,000 a year for 24/7 support."
"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."
"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."
"We pay approximately $50,000 USD per year in licensing fees."
"It is not a cheap product."
"The price falls within the mid-range, neither inexpensive nor high-priced."
"Architecture-wise, it's actually at a competitive price point. It is not cheap."
"It is expensive as compared to other vendors, but its price is good if you are looking for stability, reliability, performance, and security."
"The price of the solution is reasonable compared to others, such as Dell EMC."
"The pricing is very competitive compared to other vendors. It really depends on the type of media we're using, like SaaS, SSP, or NVMe."
"I give the price of Hitachi Virtual Storage Platform a nine out of ten."
"The cost price of this product is better than its competitors."
"A drawback of Hitachi storage systems is that they are expensive. The upfront cost is very high compared to others. But when you compare the IOPS at the same price, Hitachi gives you better business value..."
"This solution is cheaper than Dell EMC VMAX. When you are looking for a high-end solution, price matters, but availability and stability are more important than the price."
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Top Industries

By visitors reading reviews
Computer Software Company
12%
Manufacturing Company
11%
Financial Services Firm
10%
Government
6%
Computer Software Company
18%
Financial Services Firm
15%
Government
8%
Healthcare Company
8%
Financial Services Firm
17%
Computer Software Company
9%
Manufacturing Company
9%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business15
Midsize Enterprise11
Large Enterprise12
No data available
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise15
Large Enterprise28
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What is your experience regarding pricing and costs for Pure FlashArray X NVMe?
The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...
What needs improvement with Pure FlashArray X NVMe?
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...
What needs improvement with Dell EMC VMax?
The scalability of VMAX is somewhat limited, especially in terms of cache scalability. We've had to procure additiona...
What is your primary use case for Dell EMC VMax?
We use the solution for SAP ERP applications. We utilize both VMAX and PowerMax for different aspects of our operations.
What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?
The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...
What do you like most about Hitachi Virtual Storage Platform E990?
The product's reliability has been crucial for our company's operations.
What needs improvement with Hitachi Virtual Storage Platform E990?
The centralized management console in Hitachi Virtual Storage Platform is not very comfortable and user-friendly. How...
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X, Pure FlashArray X NVMe
No data available
Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Information Not Available
Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways
Find out what your peers are saying about Dell VMAX All Flash vs. Hitachi Virtual Storage Platform and other solutions. Updated: March 2026.
884,873 professionals have used our research since 2012.