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Dell VMAX All Flash vs Hitachi Virtual Storage Platform comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Ranking in All-Flash Storage
3rd
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
231
Ranking in other categories
No ranking in other categories
Dell VMAX All Flash
Ranking in All-Flash Storage
30th
Average Rating
8.2
Reviews Sentiment
7.6
Number of Reviews
5
Ranking in other categories
No ranking in other categories
Hitachi Virtual Storage Pla...
Ranking in All-Flash Storage
14th
Average Rating
8.4
Reviews Sentiment
6.8
Number of Reviews
55
Ranking in other categories
NAS (10th), Modular SAN (Storage Area Network) (5th), Frame-Based Disk Arrays (1st), NVMe All-Flash Storage Arrays (6th)
 

Mindshare comparison

As of September 2026, in the All-Flash Storage category, the mindshare of Everpure FlashArray is 6.7%, up from 6.5% compared to the previous year. The mindshare of Dell VMAX All Flash is 0.7%, down from 0.8% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 3.4%, up from 3.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Mindshare Distribution
ProductMindshare (%)
Everpure FlashArray6.7%
Hitachi Virtual Storage Platform3.4%
Dell VMAX All Flash0.7%
Other89.2%
All-Flash Storage
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
AS
Solution Architect at a agriculture with 10,001+ employees
Performance and interface improve data processing speeds but require complex configuration
The most valuable features of VMAX are its performance and GUI interface. We have seen significant improvements in technology over the last four to five years. The snap feature, along with deduplication, has notably enhanced our data processing speeds. We haven't experienced any outages or core-level issues in the last ten years, making us comfortable with the storage solution.
DA
Associate Vice President at Federal Bank Ltd
Reliable and secure storage solution supports core banking operations effectively
The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology they employ for data between the data center and the production and standby database shows no significant improvement in that particular field. With respect to storage administration, I'd like to see more clarity on the encryption side; data being stored in an encrypted manner is essential, but the customer or end-user doesn't understand which encryption is being used and doesn't have a direct view stating that their data is encrypted using AES 256 or DES, or whatever standard they follow. This lack of transparency may not be acceptable during audits.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature of the Pure Storage Flash Array is the blazing fast monitoring."
"The all-flash disc is the most valuable feature of this solution."
"Non-disruptive upgrades: You can upgrade at anytime without worry."
"Technical support is excellent. I've had very good responses from technical support. We had a couple of cases where we needed support. Some of the communications were purely over email and some has been an actual call to the service desk."
"This is the best all-flash storage array on the market."
"It upgrades in place which means we'll be using it well into the future."
"It has made working with storage as easy and simple as it should be."
"I like its speed. It has all the features that I need."
"The product's initial setup phase was good."
"The most valuable features of VMAX are its performance and GUI interface."
"It works very well."
"The snapshot feature has been precious for our testing processes, application development, and managing testing environments due to its efficiency and ease of use."
"We haven't experienced any outages or core-level issues in the last ten years, making us comfortable with the storage solution."
"The ransomware protection feature is housed in a separate unit, specifically addressing the top twenty most critical threats."
"The feature I like best is the stability of the hardware."
"The active-active option seemed to be working well and overall, it was a solid product."
"We use this product for everything; it's a maximum workload, handling virtual workloads, databases, applications, centralized workflows, Hadoop, and Big Data."
"It is a very stable solution. Stability-wise, I rate the solution a ten out of ten."
"The most useful features of Hitachi Virtual Storage Platform for our storage needs are the redundancy and the security."
"The active data management of Hitachi Virtual Storage Platform, especially with the HOPS Center, makes it easier to work with the Hitachi Virtual Storage Platform infrastructure."
"The most valuable feature is that it has 'eight nines' availability, 99.999999 percent of the time. That is the main selling point."
"Hitachi Virtual Storage Platform is scalable, reliable, and secure, impacting our infrastructure positively in terms of scalability."
 

Cons

"I would like to see box-to-box encryption on replication included in the next release."
"The support for NFS protocols right out-of-the-box need improvement. I'm used to other storage vendors who have NFS support right out-of-the-box, and Pure Storage doesn't seem to have anything."
"I would rate this solution an eight because we have had outages. The commit times went very high in the database. The whole array went down so our customers were down for around eight hours. This was a very big outage which could have been our fault because we didn't do the upgrade in time."
"We ran into some issues with the program at first and we had to work around those issues to fix our problems."
"Its price could be cheaper. It is not the cheapest one out there, but I'm not directly involved in the figures and negotiations."
"Technical support needs improvement. With respect to them being able to respond, they're more marketing people, less technical."
"We understand that they're thinking about it, but one of the things that would be nice is if they added some basic file-level capabilities to the platform. The idea is that they would run a basic NFS or CIF share from the controllers. FlashBlade is the powerhouse for File and Object storage, but if you don't need all that power, a lightweight file function would make FlashArrays more versatile."
"One thing I'd like to see in a future release is integration between their main storage array and what they call their FlashBlade product; to be able to snapshot directly from the primary array into multiple different backup copies on FlashBlade."
"Improvements are needed in both partition recovery and scalability."
"The scalability of VMAX is somewhat limited, especially in terms of cache scalability. We've had to procure additional engines to address this limitation."
"There is room for improvement in the centralized administration."
"The configuration part of the product is an area with certain shortcomings where improvements are required."
"We encountered some challenges during large data migrations that could be addressed for smoother transitions."
"For the support windows to work, maybe they have to upgrade the firmware of the VSP."
"For mission critical issues the performance is low."
"One problem is that there are too many management tools for the F Series and for all the other Hitachi storage systems. There are four or five such solutions. Maybe these could be combined in the future."
"Scalability is a little bit of an issue. The horizontal scalability is not there—only the vertical scalability is there."
"The Hitachi Virtual Storage Platform faces challenges when it comes to features like deduplication and compression. Enabling these features can lead to processor overload, resulting in performance degradation, especially under high loads."
"Its pricing is a big issue for us. We are resellers, and we face some competition from other vendors."
"Hitachi Virtual Storage Platform's GUI or interface for storage and management is a little bit difficult compared to Primera and HPE storage products."
"Compared to others, Hitachi products are more complex and not user-friendly."
 

Pricing and Cost Advice

"The price of Pure Storage FlashArray could always improve. They are still more expensive than some alternative offerings. Cost is always a concern and when there is a battle they tend to be more expensive."
"The cost was initially high, but once more people were using it, the costs came down. This was because the University was reselling it to other departments."
"For us, as the customer, it reduced the price of the management."
"It is light years beyond anything else with the same price point."
"The solution is expensive."
"Cost-wise, it's been very effective."
"Our licensing is on a yearly basis. So, every year, we renew. We could do a three-year contract, but right now, we only do a one-year."
"I don't know the exact cost but it's around $1,000."
"It is not a cheap product."
"The price falls within the mid-range, neither inexpensive nor high-priced."
"Hitachi Virtual Storage Platform G Series tools are highly specialized, such as management and performance tools and the overall solution is expensive. If customers want to have a lot of data in their hands, they need to purchase several solutions."
"It is expensive. Everything is included in the license. There is no additional cost."
"This solution is cheaper than Dell EMC VMAX. When you are looking for a high-end solution, price matters, but availability and stability are more important than the price."
"The price of the solution is reasonable. However, I have not done extensive comparative research on the price. If you want to upgrade the size of the disc you will need to purchase a license that accounts for the size."
"I would like to see better pricing and more discounts."
"I would rate the solution's pricing at around eight or nine on a scale of one to ten. While the solution may be priced higher than some competitors, we prioritize the quality and durability of the storage."
"I give the price of Hitachi Virtual Storage Platform a nine out of ten."
"The price is good enough considering the performance, and we are satisfied."
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Top Industries

By visitors reading reviews
Manufacturing Company
12%
Financial Services Firm
10%
Comms Service Provider
9%
Construction Company
9%
Financial Services Firm
13%
Computer Software Company
12%
Manufacturing Company
11%
Construction Company
8%
Financial Services Firm
17%
Outsourcing Company
10%
Manufacturing Company
9%
Computer Software Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business71
Midsize Enterprise38
Large Enterprise159
No data available
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise15
Large Enterprise30
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I find the pricing of Everpure FlashArray to be quite high compared to other storage solutions; however, the reliabil...
What needs improvement with Pure Storage FlashArray?
I believe we have covered the most important features; the architecture of Pure Storage is essential, and features su...
What needs improvement with Dell EMC VMax?
The scalability of VMAX is somewhat limited, especially in terms of cache scalability. We've had to procure additiona...
What is your primary use case for Dell EMC VMax?
We use the solution for SAP ERP applications. We utilize both VMAX and PowerMax for different aspects of our operations.
What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?
The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...
What needs improvement with Hitachi Virtual Storage Platform E990?
The centralized management console in Hitachi Virtual Storage Platform is not very comfortable and user-friendly. How...
What is your primary use case for Hitachi Virtual Storage Platform E990?
I work in the financial sector with Hitachi Virtual Storage Platform, specifically VSP. We did not need tiering in Hi...
 

Also Known As

Pure Storage FlashArray
No data available
Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Information Not Available
Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways
Find out what your peers are saying about Dell VMAX All Flash vs. Hitachi Virtual Storage Platform and other solutions. Updated: September 2026.
913,806 professionals have used our research since 2012.