Dell VMAX All Flash vs Hitachi Virtual Storage Platform comparison

Dell VMAX All Flash vs. Hitachi Virtual Storage Platform

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of October 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 1.0%, up from 0.7% compared to the previous year. The mindshare of Dell VMAX All Flash is 0.8%, up from 0.5% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 3.4%, up from 3.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage Market Share Distribution
Product	Market Share (%)
Hitachi Virtual Storage Platform	3.4%
Pure FlashArray X NVMe	1.0%
Dell VMAX All Flash	0.8%
Other	94.8%

All-Flash Storage

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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BrijeshKumar

Technical Lead at L&T Technology Services

With an easy initial setup phase, the tool is useful for multi-site replication and DR

The configuration part of the product is an area with certain shortcomings where improvements are required. If the product is up and running after, if it goes down, my company has observed that there are multiple failures that occur in the tool, so it needs to be reinstalled from scratch. The tool should have an automated feature or an automated option to handle the aforementioned scenario, which one can simply go and reset, after which the tool should be reinstalled with the same configuration.

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Bratislav Petkovic

Team Lead for Core Infrastructure at Raiffeisen bank Serbia

Active data management enhances performance and simplifies operation

The active data management of Hitachi Virtual Storage Platform, especially with the HOPS Center, makes it easier to work with the Hitachi Virtual Storage Platform infrastructure. Previously, it was difficult to create and delete LUNs, which would take a long time, but now with HOPS Center, it is functioning correctly. It is now as easy as working with EMC or Dell storage, and the performance is better, especially with new features. The solution's performance, security, and cost are satisfactory. These factors influenced our decision to purchase Hitachi Virtual Storage Platform.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It offers competitive performance, and the Evergreen storage model of Pure fits well with my organization."

"The tool's valuable features are speed, security, data compression, and reliability. Its data compression feature is the best that we have ever seen. It helps us to save money and resources."

"It has good, reliable, fast storage."

"It's helped us because we've changed fundamentally what we talk about. We don't talk about storage and different tiers of storage anymore nor do we talk about servers. We talk now about applications and how applications impact the business and end users."

"The Pure1 component is most valuable at this point in time when comparing it with EMC. Pure1 is where you can have your diagnostics in the cloud, so you can look at things from your mobile phone."

"I use the tool for Oracle databases, Oracle virtual machines, and Oracle Linux databases. I'm on the storage side, not a database administrator."

"The solution uses newer technology for deduplication and compression."

"The most valuable feature of this solution is reliability."

More Pure FlashArray X NVMe pros

"The snapshot feature has been precious for our testing processes, application development, and managing testing environments due to its efficiency and ease of use."

"The product's initial setup phase was good."

"We haven't experienced any outages or core-level issues in the last ten years, making us comfortable with the storage solution."

"The most valuable features of VMAX are its performance and GUI interface."

"The ransomware protection feature is housed in a separate unit, specifically addressing the top twenty most critical threats."

"It works very well."

"The most valuable feature is that it has 'eight nines' availability, 99.999999 percent of the time. That is the main selling point."

"The high performance of flash storage is especially valuable to us."

"The valuable features for data management include deduplication and compression without performance impact, and the ability to virtualize old storage, making migration seamless."

"The technical support is great."

"The active-active option seemed to be working well and overall, it was a solid product."

"It's best features are its reliability and stability."

"This is one of the most reliable and dependable products on the market."

"The feature I like best is the stability of the hardware."

More Hitachi Virtual Storage Platform pros

Cons

"Every time I think of something that needs to improve, they're one step ahead, which I love. The only area I wish to see improve, I believe is coming, is in the FlashBlade product. Blade implementation fell short on a few of the services."

"We would like to see more visibility into garbage collection and CPU performance in the GUI."

"You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me."

"It is on the expensive side."

"They could add more support for file storage and different types of storage."

"We've seen that when we create a POD in synchronous mode, it increases the latency."

"We would like to see VNC integration or be able to use Pure Storage with VNC."

"The tool's portfolio is minimal. It is expensive."

More Pure FlashArray X NVMe cons

"The configuration part of the product is an area with certain shortcomings where improvements are required."

"The scalability of VMAX is somewhat limited, especially in terms of cache scalability. We've had to procure additional engines to address this limitation."

"The scalability of VMAX is somewhat limited, especially in terms of cache scalability."

"There is room for improvement in the centralized administration."

"Improvements are needed in both partition recovery and scalability."

"We encountered some challenges during large data migrations that could be addressed for smoother transitions."

"The software has always been lagging a bit compared to the newer features. It usually takes a cycle for it to catch up."

"We have not been able to procure more discs for upcoming projects and this has been a problem for us. Not having additional storage is going to be an issue. The solution is at its end of life and will be replaced soon."

"The user experience is pretty bad in Hitachi. A lot of mandatory tasks take a long time to work through."

"One problem is that there are too many management tools for the F Series and for all the other Hitachi storage systems. There are four or five such solutions. Maybe these could be combined in the future."

"The user interface should be made simpler because it is difficult to manage."

"The pricing is high, but the product is good. Additional features like data duplication might make it even better."

"The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology they employ for data between the data center and the production and standby database shows no significant improvement in that particular field."

"The solution is priced higher than its competitors."

More Hitachi Virtual Storage Platform cons

Pricing and Cost Advice

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"We pay approximately $50,000 USD per year in licensing fees."

"The product is expensive."

"Given its price, Pure is not the first option."

"The licensing is on a yearly basis."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

More Pure FlashArray X NVMe pricing and cost advice

"The price falls within the mid-range, neither inexpensive nor high-priced."

"It is not a cheap product."

"I find Hitachi to be cheaper by five to ten percent when compared to Dell and HP's costs, but the features in Dell are better than Hitachi Virtual Storage Platform."

"This is an expensive solution."

"This solution is cheaper than Dell EMC VMAX. When you are looking for a high-end solution, price matters, but availability and stability are more important than the price."

"It is expensive as compared to other vendors, but its price is good if you are looking for stability, reliability, performance, and security."

"Considering the solution's price, it is very competitive compared to the other competitors in the market. I rate the product price a nine out of ten."

"The price is good enough considering the performance, and we are satisfied."

"In our company, we only pay towards the licensing charges associated with Forcepoint, as Hitachi is considered to be a third-party product for us."

"Pricing could be better, because the cost is very high."

More Hitachi Virtual Storage Platform pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

14%

Manufacturing Company

11%

Financial Services Firm

10%

Government

Computer Software Company

21%

Financial Services Firm

16%

Retailer

Government

Financial Services Firm

17%

Computer Software Company

16%

Manufacturing Company

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

No data available

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	14
Large Enterprise	28

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

What do you like most about Dell EMC VMax?

The product's initial setup phase was good.

What is your experience regarding pricing and costs for Dell EMC VMax?

The pricing provided by EMC is reasonable.

What needs improvement with Dell EMC VMax?

The scalability of VMAX is somewhat limited, especially in terms of cache scalability. We've had to procure additiona...

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...

What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

What needs improvement with Hitachi Virtual Storage Platform E990?

The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology...

Dell PowerStore vs Pure FlashArray X NVMe

Comparisons

Compared 23% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 16% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 14% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 11% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 11% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerMax vs Dell VMAX All Flash

Compared 72% of the time

Dell PowerStore vs Dell VMAX All Flash

Compared 15% of the time

Dell Unity XT vs Dell VMAX All Flash

Compared 7% of the time

NetApp AFF vs Dell VMAX All Flash

Compared 6% of the time

More Dell VMAX All Flash Competitors

Dell PowerStore vs Hitachi Virtual Storage Platform

Compared 13% of the time

NetApp AFF vs Hitachi Virtual Storage Platform

Compared 12% of the time

IBM FlashSystem vs Hitachi Virtual Storage Platform

Compared 10% of the time

HPE Alletra Storage vs Hitachi Virtual Storage Platform

Compared 8% of the time

Huawei OceanStor Dorado vs Hitachi Virtual Storage Platform

Compared 5% of the time

More Hitachi Virtual Storage Platform Competitors

Product Reports

Pure FlashArray X NVMe

Download Pure FlashArray X NVMe product report

All-Flash Storage

Download Dell VMAX All Flash product report

Hitachi Virtual Storage Platform

Download Hitachi Virtual Storage Platform product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

No data available

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Dell VMAX All Flash is utilized in hyper-converged solutions like VxRail deployments, critical for Data Domain in backup tasks. It supports multi-site replication, disaster recovery, banking IT operations, and high-performance applications.

Dell VMAX All Flash plays a key role in data-intensive environments due to its robust capabilities in storage, data protection, and high throughput tasks. It is crucial in hyper-converged solutions and VxRail deployments, facilitating multi-site replication and disaster recovery. Its applications span across banking and other critical IT operations requiring high performance. The system's ability to support efficient data compression and provide ransomware protection addresses significant security concerns. Multi-site replication and redundancy safeguard data even during power outages or hardware failures, while the snapshot feature aids in testing, application development, and environment management.

What are the key features of Dell VMAX All Flash?

Compression: Efficient data compression capabilities.
Ransomware Protection: Tackles ransomware threats effectively.
Multi-site Replication and Redundancy: Ensures data safety during power outages or hardware issues.
Snapshots: Aids in testing, application development, and environment management.

What benefits should users look for in Dell VMAX All Flash reviews?

Data Protection: Enhanced data security with ransomware protection.
Performance: High throughput for demanding applications.
Reliability: Multi-site replication and redundancy for critical operations continuity.
Support: Adheres to IP strategies with excellent customer support.

Dell VMAX All Flash is critical in industries like banking, where it supports IT operations requiring high performance, and in environments demanding stringent data protection measures. Its role in multi-site replication and disaster recovery makes it invaluable for business continuity and critical data security across sectors.

Dell Technologies

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Information Not Available

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

Dell VMAX All Flash vs. Hitachi Virtual Storage Platform