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Dell VMAX All Flash vs Hitachi Virtual Storage Platform comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Ranking in All-Flash Storage
3rd
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
231
Ranking in other categories
No ranking in other categories
Dell VMAX All Flash
Ranking in All-Flash Storage
29th
Average Rating
8.2
Reviews Sentiment
7.6
Number of Reviews
5
Ranking in other categories
No ranking in other categories
Hitachi Virtual Storage Pla...
Ranking in All-Flash Storage
9th
Average Rating
8.4
Reviews Sentiment
6.8
Number of Reviews
55
Ranking in other categories
NAS (5th), Modular SAN (Storage Area Network) (5th), Frame-Based Disk Arrays (1st), NVMe All-Flash Storage Arrays (5th)
 

Mindshare comparison

As of June 2026, in the All-Flash Storage category, the mindshare of Everpure FlashArray is 7.4%, up from 6.4% compared to the previous year. The mindshare of Dell VMAX All Flash is 0.7%, up from 0.7% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 3.6%, up from 3.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Mindshare Distribution
ProductMindshare (%)
Everpure FlashArray7.4%
Hitachi Virtual Storage Platform3.6%
Dell VMAX All Flash0.7%
Other88.3%
All-Flash Storage
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
AS
Solution Architect at a agriculture with 10,001+ employees
Performance and interface improve data processing speeds but require complex configuration
The most valuable features of VMAX are its performance and GUI interface. We have seen significant improvements in technology over the last four to five years. The snap feature, along with deduplication, has notably enhanced our data processing speeds. We haven't experienced any outages or core-level issues in the last ten years, making us comfortable with the storage solution.
DA
Associate Vice President at Federal Bank Ltd
Reliable and secure storage solution supports core banking operations effectively
The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology they employ for data between the data center and the production and standby database shows no significant improvement in that particular field. With respect to storage administration, I'd like to see more clarity on the encryption side; data being stored in an encrypted manner is essential, but the customer or end-user doesn't understand which encryption is being used and doesn't have a direct view stating that their data is encrypted using AES 256 or DES, or whatever standard they follow. This lack of transparency may not be acceptable during audits.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Running SAP on Pure Storage helps a lot without doing any further tuning to improve application performance. Our internal clients are happy."
"I use all the features of this solution and I find them to be easy to use and functional, such as the compression and capacity to expand."
"As we needed to grow in capacity, we were able to do so without increasing footprint by replacing smaller devices with larger ones."
"Whoever is using Pure Storage is happy with it, including the latency and everything, and we have not received any complaints related to Pure Storage throughout the four years I have worked here, which is really great."
"The most valuable features of Pure Storage FlashArray are the management view of the solutions, ease of provision, and deprovision, it is fantastic."
"The most valuable features would be its performance, retrieval, recovery, and backup, and it meets the customer's expectations."
"It has good stability for our company."
"The snapshot feature is valuable. It protects data based on the policy."
"The ransomware protection feature is housed in a separate unit, specifically addressing the top twenty most critical threats."
"It works very well."
"The snapshot feature has been precious for our testing processes, application development, and managing testing environments due to its efficiency and ease of use."
"The product's initial setup phase was good."
"The most valuable features of VMAX are its performance and GUI interface."
"We haven't experienced any outages or core-level issues in the last ten years, making us comfortable with the storage solution."
"It is expensive as compared to other vendors, but its price is good if you are looking for stability, reliability, performance, and security."
"The technical support is great."
"We have many different types of replication, such as remote and drop local replication. All these features and licenses are already available. These are basic features available in the current model. Additionally, the performance has been good in our experience."
"The most useful features of Hitachi Virtual Storage Platform for our storage needs are the redundancy and the security."
"It is a very stable solution. Stability-wise, I rate the solution a ten out of ten."
"This solution is stable; it is the most stable high-end solution in this area."
"In summary, this is a very good product but there's always room for improvement."
"Overall, the solution is strong, easy and fast."
 

Cons

"It would be beneficial to have a separate pricing point for environments with lower performance requirements or less workload."
"Price is about the only thing that's wrong with it."
"It would be nice to have a better view of the allocated capacity on their Platform as a Service solution because we have to do some manual calculations to understand how much we are going to pay every month to use the storage that is allocated."
"We've had it in place for about a year and a half and have had zero complaints, other than that box-to-box replication is not encrypted."
"We would like to see better troubleshooting aspects. It helps us if we can find out where the problem is. Right now, it's difficult. Sometimes it's difficult to pinpoint the issue. If they had more visibility and more troubleshooting feature built into the tool that would really help."
"It can go down from time to time, but it's been pretty solid so far."
"I would like to see the NAS add-on component become more fault-tolerant than just a single virtual machine running inside the array. I'm unwilling to use it for that reason."
"If they could make it cheaper, that would be something."
"Improvements are needed in both partition recovery and scalability."
"The configuration part of the product is an area with certain shortcomings where improvements are required."
"The scalability of VMAX is somewhat limited, especially in terms of cache scalability. We've had to procure additional engines to address this limitation."
"There is room for improvement in the centralized administration."
"We encountered some challenges during large data migrations that could be addressed for smoother transitions."
"One problem is that there are too many management tools for the F Series and for all the other Hitachi storage systems. There are four or five such solutions. Maybe these could be combined in the future."
"The interface should be simplified and made easier to use."
"The user experience is pretty bad in Hitachi. A lot of mandatory tasks take a long time to work through."
"Scalability is a little bit of an issue. The horizontal scalability is not there—only the vertical scalability is there."
"One thing that can be improved is the price because it is a bit expensive."
"At the moment, I don't see any room for improvement in Hitachi Virtual Storage Platform G Series because my experience with the product is very good. The software is okay and you can manage the storage well. What I'd like to see in the next release of Hitachi Virtual Storage Platform G Series is for it to be a real NAS solution because right now, you need to use a Hitachi converter called HNAS which makes the process a little bit more expensive. In my opinion, Hitachi should look into the possibility of unifying the HNAS into full storage, meaning that the HNAS should be integrated into the Hitachi Virtual Storage Platform G Series."
"We have not been able to procure more discs for upcoming projects and this has been a problem for us. Not having additional storage is going to be an issue. The solution is at its end of life and will be replaced soon."
"The software has always been lagging a bit compared to the newer features. It usually takes a cycle for it to catch up."
 

Pricing and Cost Advice

"When I last looked, the prices were reasonable, and we could get an excellent array for about $60,000."
"We have a seen a reduction in TCO. It is definitely a cost-effective solution for us. We have seen ROI."
"Cost-wise, I imagine that the product's price would probably give you a nosebleed if you were a younger company."
"The cost has room for improvement."
"When we bought the unit, we bought per capacity. So, the licensing is per capacity, and the only thing that we have to buy every year or every three years is maintenance. Included in that maintenance is the upgrade of the controllers every three years at no cost to us."
"Its price is almost double than any other flash storage solution."
"The licensing is $100,000."
"The solution could be cheaper."
"The price falls within the mid-range, neither inexpensive nor high-priced."
"It is not a cheap product."
"Pricing could be better, because the cost is very high."
"The price of the solution is reasonable compared to others, such as Dell EMC."
"It is expensive as compared to other vendors, but its price is good if you are looking for stability, reliability, performance, and security."
"It is expensive. Everything is included in the license. There is no additional cost."
"It is a little expensive."
"Considering the solution's price, it is very competitive compared to the other competitors in the market. I rate the product price a nine out of ten."
"Hitachi Virtual Storage Platform G Series tools are highly specialized, such as management and performance tools and the overall solution is expensive. If customers want to have a lot of data in their hands, they need to purchase several solutions."
"Hitachi Virtual Storage Platform is a very expensive product."
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Top Industries

By visitors reading reviews
Manufacturing Company
14%
Financial Services Firm
12%
Construction Company
10%
Computer Software Company
7%
Financial Services Firm
15%
Computer Software Company
15%
Manufacturing Company
10%
Construction Company
8%
Financial Services Firm
18%
Manufacturing Company
10%
Computer Software Company
8%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business71
Midsize Enterprise38
Large Enterprise159
No data available
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise15
Large Enterprise30
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I have knowledge about the licensing part, which we obtained for around 10 years from the time of deployment, but I d...
What needs improvement with Pure Storage FlashArray?
When it comes to Everpure FlashArray ports shown in the GUI, it would be better if, when one of the Pure array ports ...
What needs improvement with Dell EMC VMax?
The scalability of VMAX is somewhat limited, especially in terms of cache scalability. We've had to procure additiona...
What is your primary use case for Dell EMC VMax?
We use the solution for SAP ERP applications. We utilize both VMAX and PowerMax for different aspects of our operations.
What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?
The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...
What needs improvement with Hitachi Virtual Storage Platform E990?
The centralized management console in Hitachi Virtual Storage Platform is not very comfortable and user-friendly. How...
What is your primary use case for Hitachi Virtual Storage Platform E990?
I work in the financial sector with Hitachi Virtual Storage Platform, specifically VSP. We did not need tiering in Hi...
 

Also Known As

Pure Storage FlashArray
No data available
Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Information Not Available
Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways
Find out what your peers are saying about Dell VMAX All Flash vs. Hitachi Virtual Storage Platform and other solutions. Updated: June 2026.
900,747 professionals have used our research since 2012.