Dell VMAX All Flash vs Hitachi Virtual Storage Platform comparison

Dell Technologies and Hitachi Vantara are both solutions in the All-Flash Storage category. Dell Technologies is ranked #24 with an average rating of 8.2, while Hitachi Vantara is ranked #9 with an average rating of 8.1. Dell Technologies holds a 0.7% mindshare in AFS, compared to Hitachi Vantara’s 3.3% mindshare. Additionally, 100% of Dell Technologies users are willing to recommend the solution, compared to 96% of Hitachi Vantara users who would recommend it.

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Executive SummaryUpdated on Sep 18, 2024

Hitachi Virtual Storage Platform and Dell VMAX All Flash are prominent products in the storage solutions market. Dell VMAX All Flash is often seen as superior due to its robust features, making it worth the investment.

Features:Hitachi Virtual Storage Platform features high availability, scalability, and performance. Dell VMAX All Flash includes advanced data protection, integration capabilities, and efficient storage management.

Room for Improvement:Hitachi Virtual Storage Platform needs better system upgrades, cloud service integration, and cost efficiency. Dell VMAX All Flash requires better cost management, improved documentation, and easier upgrades.

Ease of Deployment and Customer Service:Hitachi Virtual Storage Platform is noted for straightforward deployment and responsive customer support. Dell VMAX All Flash has a slightly more complex initial setup but offers satisfactory customer service.

Pricing and ROI:Hitachi Virtual Storage Platform offers competitive pricing and good ROI. Dell VMAX All Flash, though more expensive, delivers strong ROI due to its advanced capabilities.

To learn more, read our detailed Dell VMAX All Flash vs. Hitachi Virtual Storage Platform Report (Updated: July 2025).

Buyer's Guide

Dell VMAX All Flash vs. Hitachi Virtual Storage Platform

July 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of August 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.9%, up from 0.8% compared to the previous year. The mindshare of Dell VMAX All Flash is 0.7%, up from 0.4% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 3.3%, up from 3.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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BrijeshKumar

Technical Lead at L&T Technology Services

With an easy initial setup phase, the tool is useful for multi-site replication and DR

The configuration part of the product is an area with certain shortcomings where improvements are required. If the product is up and running after, if it goes down, my company has observed that there are multiple failures that occur in the tool, so it needs to be reinstalled from scratch. The tool should have an automated feature or an automated option to handle the aforementioned scenario, which one can simply go and reset, after which the tool should be reinstalled with the same configuration.

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Bratislav Petkovic

Team Lead for Core Infrastructure at Raiffeisen bank Serbia

Active data management enhances performance and simplifies operation

The active data management of Hitachi Virtual Storage Platform, especially with the HOPS Center, makes it easier to work with the Hitachi Virtual Storage Platform infrastructure. Previously, it was difficult to create and delete LUNs, which would take a long time, but now with HOPS Center, it is functioning correctly. It is now as easy as working with EMC or Dell storage, and the performance is better, especially with new features. The solution's performance, security, and cost are satisfactory. These factors influenced our decision to purchase Hitachi Virtual Storage Platform.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"On a scale of one to ten, I rate Pure FlashArray as ten."

"One of the best features is the support, which is excellent."

"It offers competitive performance, and the Evergreen storage model of Pure fits well with my organization."

"It's incredibly easy to use and greatly simplified our ability to both deploy and manage our storage subsystems."

"The system allows for seamless learning experiences, facilitating quick and easy cloning of environments within minutes."

"It is very easy to install and configure. It has got excellent diagnostics. If you really need to see how the box is performing, the console gives you a lot of information. You can set thresholds as well as alerts based on the thresholds, which is a very powerful functionality. They are very proactive. They know how to monitor and manage the systems. They see a problem, and they are all over it before us. They see the problem before we see it, which is very good."

"The initial setup was extremely simple and straightforward."

"Everything, especially the VMs inside, is pretty fast."

More Pure FlashArray X NVMe pros

"The most valuable features of VMAX are its performance and GUI interface."

"The snapshot feature has been precious for our testing processes, application development, and managing testing environments due to its efficiency and ease of use."

"We haven't experienced any outages or core-level issues in the last ten years, making us comfortable with the storage solution."

"The product's initial setup phase was good."

"The ransomware protection feature is housed in a separate unit, specifically addressing the top twenty most critical threats."

"It works very well."

"The efficiency ratio is just as high as advertised. It's very high relative to other storage solutions as well. The compression and deduplication capabilities are also very high."

"It is a very stable solution. Stability-wise, I rate the solution a ten out of ten."

"The hybrid array provides scaleable, predictable, high performance with no capacity constraints."

"It's a state of the art solution in storage systems. High-availability and performance are the strongest aspects of these machines."

"This is one of the most reliable and dependable products on the market."

"The active data management of Hitachi Virtual Storage Platform, especially with the HOPS Center, makes it easier to work with the Hitachi Virtual Storage Platform infrastructure."

"The technical support is great."

"Overall, the solution is strong, easy and fast."

More Hitachi Virtual Storage Platform pros

Cons

"There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class features."

"We've seen that when we create a POD in synchronous mode, it increases the latency."

"I'd like to see the product implement active replication for vehicles such as VMware."

"It is on the expensive side."

"They could add more support for file storage and different types of storage."

"In terms of what needs improvement, the dashboard and management could be simplified."

"I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert."

"Efficiency improvements would always be welcome, but I'm not sure if they could get more efficient."

More Pure FlashArray X NVMe cons

"The scalability of VMAX is somewhat limited, especially in terms of cache scalability. We've had to procure additional engines to address this limitation."

"The configuration part of the product is an area with certain shortcomings where improvements are required."

"There is room for improvement in the centralized administration."

"We encountered some challenges during large data migrations that could be addressed for smoother transitions."

"The scalability of VMAX is somewhat limited, especially in terms of cache scalability."

"Improvements are needed in both partition recovery and scalability."

"In terms of new features, I would be interested to see deduplication added in their next release."

"If they had a certain approach to layered storage, it would be better. For example, adaption to the browser, or having a centralized console."

"The deployment could be a bit easier, because it's a bit tricky"

"Hitachi should offer a distinct overview of the various storage choices."

"Hitachi should work on unified storage for the SMB market and entry-level NAS storage, similar to what HP or Dell offers."

"In the next version I would like to see additional features like artificial intelligence and an increase in the amount of data it can store."

"The embedded management for installation feature has neither simplified nor complicated the management process, therefore, there is room for improvement."

"We have not been able to procure more discs for upcoming projects and this has been a problem for us. Not having additional storage is going to be an issue. The solution is at its end of life and will be replaced soon."

More Hitachi Virtual Storage Platform cons

Pricing and Cost Advice

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"The product is expensive."

"With VMware, we pay $300,000 annually."

"The licensing is on a yearly basis."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"We pay approximately $50,000 USD per year in licensing fees."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

"As far as the licensing costs, everything is included in the license."

More Pure FlashArray X NVMe pricing and cost advice

"It is not a cheap product."

"The price falls within the mid-range, neither inexpensive nor high-priced."

"The costs were primarily in line with every other vendor at the time."

"I find Hitachi to be cheaper by five to ten percent when compared to Dell and HP's costs, but the features in Dell are better than Hitachi Virtual Storage Platform."

"Considering the solution's price, it is very competitive compared to the other competitors in the market. I rate the product price a nine out of ten."

"Pricing could be better, because the cost is very high."

"It is expensive. Everything is included in the license. There is no additional cost."

"I would like to see better pricing and more discounts."

"It is a little expensive."

"A drawback of Hitachi storage systems is that they are expensive. The upfront cost is very high compared to others. But when you compare the IOPS at the same price, Hitachi gives you better business value..."

More Hitachi Virtual Storage Platform pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

14%

Manufacturing Company

10%

Financial Services Firm

10%

Government

Computer Software Company

23%

Financial Services Firm

16%

Government

Healthcare Company

Computer Software Company

17%

Financial Services Firm

16%

Manufacturing Company

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

See all answers

What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

See all answers

What do you like most about Dell EMC VMax?

The product's initial setup phase was good.

See all answers

What is your experience regarding pricing and costs for Dell EMC VMax?

The pricing provided by EMC is reasonable.

See all answers

What needs improvement with Dell EMC VMax?

The scalability of VMAX is somewhat limited, especially in terms of cache scalability. We've had to procure additiona...

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What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...

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What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

See all answers

What needs improvement with Hitachi Virtual Storage Platform E990?

The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology...

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 25% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 17% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 13% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 13% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 10% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerMax vs Dell VMAX All Flash

Compared 67% of the time

Dell PowerStore vs Dell VMAX All Flash

Compared 19% of the time

Dell Unity XT vs Dell VMAX All Flash

Compared 8% of the time

NetApp AFF vs Dell VMAX All Flash

Compared 7% of the time

More Dell VMAX All Flash Competitors

Dell PowerStore vs Hitachi Virtual Storage Platform

Compared 13% of the time

NetApp AFF vs Hitachi Virtual Storage Platform

Compared 12% of the time

IBM FlashSystem vs Hitachi Virtual Storage Platform

Compared 11% of the time

HPE Alletra Storage vs Hitachi Virtual Storage Platform

Compared 8% of the time

Huawei OceanStor Dorado vs Hitachi Virtual Storage Platform

Compared 5% of the time

More Hitachi Virtual Storage Platform Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

August 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

All-Flash Storage

July 2025

Download Dell VMAX All Flash product report

Buyer's Guide

Hitachi Virtual Storage Platform

August 2025

Download Hitachi Virtual Storage Platform product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

No data available

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Dell VMAX All Flash is utilized in hyper-converged solutions like VxRail deployments, critical for Data Domain in backup tasks. It supports multi-site replication, disaster recovery, banking IT operations, and high-performance applications.

Dell VMAX All Flash plays a key role in data-intensive environments due to its robust capabilities in storage, data protection, and high throughput tasks. It is crucial in hyper-converged solutions and VxRail deployments, facilitating multi-site replication and disaster recovery. Its applications span across banking and other critical IT operations requiring high performance. The system's ability to support efficient data compression and provide ransomware protection addresses significant security concerns. Multi-site replication and redundancy safeguard data even during power outages or hardware failures, while the snapshot feature aids in testing, application development, and environment management.

What are the key features of Dell VMAX All Flash?

Compression: Efficient data compression capabilities.
Ransomware Protection: Tackles ransomware threats effectively.
Multi-site Replication and Redundancy: Ensures data safety during power outages or hardware issues.
Snapshots: Aids in testing, application development, and environment management.

What benefits should users look for in Dell VMAX All Flash reviews?

Data Protection: Enhanced data security with ransomware protection.
Performance: High throughput for demanding applications.
Reliability: Multi-site replication and redundancy for critical operations continuity.
Support: Adheres to IP strategies with excellent customer support.

Dell VMAX All Flash is critical in industries like banking, where it supports IT operations requiring high performance, and in environments demanding stringent data protection measures. Its role in multi-site replication and disaster recovery makes it invaluable for business continuity and critical data security across sectors.

Dell Technologies

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Information Not Available

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

Buyer's Guide

Dell VMAX All Flash vs. Hitachi Virtual Storage Platform

July 2025

Free Report: Dell VMAX All Flash vs. Hitachi Virtual Storage Platform

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