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Domo vs Hex comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Domo
Ranking in BI (Business Intelligence) Tools
6th
Average Rating
7.8
Reviews Sentiment
6.5
Number of Reviews
48
Ranking in other categories
Data Integration (19th), Business Performance Management (7th), Reporting (4th), Data Visualization (7th)
Hex
Ranking in BI (Business Intelligence) Tools
23rd
Average Rating
9.0
Reviews Sentiment
4.4
Number of Reviews
2
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2026, in the BI (Business Intelligence) Tools category, the mindshare of Domo is 2.4%, down from 5.8% compared to the previous year. The mindshare of Hex is 0.8%, down from 1.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools Mindshare Distribution
ProductMindshare (%)
Domo2.4%
Hex0.8%
Other96.8%
BI (Business Intelligence) Tools
 

Featured Reviews

RD
Assistant Manager at a tech services company with 10,001+ employees
Have improved workflow efficiency through custom reports but encountered formatting limitations
The downsides of Domo are that we don't have a feature in the same column. When data comes in a time format, text format, and number format, we cannot segregate and create conditional formatting in that column. If in the future they develop this feature, it will benefit more users. Domo requires maintenance on my end, such as updates. I am maintaining some dashboards on a weekly basis and monthly basis daily reports. Because we need to upload in SFTP, we cannot schedule or auto-schedule due to rate purposes. We manually handle the data sets. If there were an option to reduce the cost, it would be easier to access.
SuperSonic - PeerSpot reviewer
Experience Architect at a tech vendor with 10,001+ employees
Daily transcription has boosted my productivity and made spoken input replace manual typing
The best features Hex offers are simplicity and being really lightweight. Simplicity and being lightweight are valuable for me because it just works, making my day easier. I would also add that Hex is free, which is a nice feature. Hex has positively impacted my organization by improving my productivity. My productivity improved because before I started using Hex, I was typing everything and it was taking longer than just saying the same things. I have cut my working day by a few minutes every day because of that.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The best thing is that the data storage is pretty much free. I can store as much data as I want, from different sources."
"On reflection, one of Domo’s strongest qualities was that the end result was extremely accessible to non-computer-literate users."
"In Workbench 5, they have come up with a very useful feature called Upsert. When you're pushing data into the data set, if the data is already available it will update the data, and if that the data is not there it will insert it. That is a beneficial feature that they introduced in the latest version."
"The solution is highly stable."
"This solution allows us to change our performance metrics and tracks our goals in real-time."
"When it comes to Domo, we have one platform for data integration as well as for data modeling, transformations, and creating visualizations such as charts, graphs, and cards, which is beneficial because in Power BI we have multiple modules for these functions."
"The dashboard is the most valuable feature and allows for customization to create and share reports."
"Unlike some other visualization tools, users can log in and directly view the data without needing to play around or do more steps, like with Tableau or Power BI, making Domo quite helpful."
"Hex offers excellent features that make it fast and easy to use."
"Hex has positively impacted my organization by improving my productivity."
 

Cons

"We were vastly over-sold. Domo was sold as an easy-to-implement-yourself product, but this is completely unrealistic."
"Domo is losing out in the pricing area. We tried pitching Domo to many of our clients, and they liked it initially, but the pricing point was something they were not comfortable with."
"There are areas to improve on like visualization options, and there are areas I think would be valuable for Domo to explore, such as data governance, and providing sandbox or development instances, but updates are frequent and smooth, and the value of the tool in its simplicity and ability to drive user adoption far outweighs any missing visualization features."
"I would like to publish a dashboard for the employees so that they can also see the performance of our organization. But that is not a feature in Domo, although it's something that Zoho provided."
"Creating tables - In the current table feature, all of the line items are just that, line items."
"Domo or any other BI tool has room for improvement, in particular, in the calculations. User-guided material isn't available for calculations. The tool, though user-friendly, could also be more customizable, especially when you're building a dashboard. Data integration could also be improved in Domo because even if the tool connects to multiple data sources, some hiccups still arise and need to be addressed."
"There were very few cases on some of the tables, the data tables, where I wish there was an additional feature or two."
"Domo has moved to a consumption pricing model, which can be both advantageous and challenging."
"Hex can be improved if they could implement new models because there are new LLMs appearing on a weekly basis, and they are still using the same one."
 

Pricing and Cost Advice

"It is on the pricier end."
"The pricing differs from customer to customer, depending on the package."
"The solution is expensive compared to one of its competitors."
"We are making money from Domo, and all our clients are happy with the information that they receive from it."
"For about 100 users our cost is $95,800."
"Domo is slightly costly but it's much cheaper than some."
"I think it is reasonable."
"I believe that the investment in Domo was worthwhile because it allowed for the organization to jump in quickly, with little training. There are different plans available based on the requirements."
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Top Industries

By visitors reading reviews
Manufacturing Company
9%
Financial Services Firm
8%
University
8%
Comms Service Provider
6%
Manufacturing Company
11%
Computer Software Company
9%
Real Estate/Law Firm
8%
Retailer
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business17
Midsize Enterprise13
Large Enterprise20
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Domo?
My experience with pricing, setup cost, and licensing is that there was very little.
What needs improvement with Domo?
I'm not sure how Domo can be improved overall, as it's a really good experience.
What is your primary use case for Domo?
My main use case for Domo involves building different tables and different cards so I can look at different data points. A quick specific example of a table I have built or a data point I often loo...
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Comparisons

 

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Overview

 

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!
Information Not Available
Find out what your peers are saying about Domo vs. Hex and other solutions. Updated: August 2026.
908,800 professionals have used our research since 2012.