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Domo vs Hex comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Domo
Ranking in BI (Business Intelligence) Tools
6th
Average Rating
7.8
Reviews Sentiment
6.5
Number of Reviews
48
Ranking in other categories
Data Integration (18th), Business Performance Management (7th), Reporting (4th), Data Visualization (8th)
Hex
Ranking in BI (Business Intelligence) Tools
23rd
Average Rating
9.0
Reviews Sentiment
4.4
Number of Reviews
2
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of September 2026, in the BI (Business Intelligence) Tools category, the mindshare of Domo is 2.3%, down from 4.4% compared to the previous year. The mindshare of Hex is 0.8%, down from 1.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools Mindshare Distribution
ProductMindshare (%)
Domo2.3%
Hex0.8%
Other96.9%
BI (Business Intelligence) Tools
 

Featured Reviews

RD
Assistant Manager at a tech services company with 10,001+ employees
Have improved workflow efficiency through custom reports but encountered formatting limitations
The downsides of Domo are that we don't have a feature in the same column. When data comes in a time format, text format, and number format, we cannot segregate and create conditional formatting in that column. If in the future they develop this feature, it will benefit more users. Domo requires maintenance on my end, such as updates. I am maintaining some dashboards on a weekly basis and monthly basis daily reports. Because we need to upload in SFTP, we cannot schedule or auto-schedule due to rate purposes. We manually handle the data sets. If there were an option to reduce the cost, it would be easier to access.
SuperSonic - PeerSpot reviewer
Experience Architect at a tech vendor with 10,001+ employees
Daily transcription has boosted my productivity and made spoken input replace manual typing
The best features Hex offers are simplicity and being really lightweight. Simplicity and being lightweight are valuable for me because it just works, making my day easier. I would also add that Hex is free, which is a nice feature. Hex has positively impacted my organization by improving my productivity. My productivity improved because before I started using Hex, I was typing everything and it was taking longer than just saying the same things. I have cut my working day by a few minutes every day because of that.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The dashboarding itself was pretty easy. So both the front and the back end were positive in this case."
"The user interface is quite good."
"The solution is highly stable."
"The flexibility and usability are probably the best features, and I really appreciate what they're doing now with workflow and AI agents, allowing users to build that kind of agentic flow where data analytics and traditional ETL can quickly and easily embed AI capabilities, which is extremely powerful."
"The most valuable feature currently is the self-service BI availability in Domo. I would say the data file fabric solutions where the users themselves are responsible for generating their own reports."
"This solution allows us to change our performance metrics and tracks our goals in real-time."
"The ease of use, overall, is one of the valuable features, as is the ease of setup. Other than making sure IT was aware of, and agreed with our proceeding, we did not need IT for any of the setup. The ease of setup is more valuable than you might think. The ease of configuring the security policies, setting up groups, and setting up personalized data permissions so that only certain people can see certain data — that stuff is amazing... Domo really is extraordinarily full-featured, but it's really easy to use."
"Over the last year we have saved about half of the amount of the subscription, it has reduced our costs more than we expected, it has saved us manpower, money, and made things more efficient."
"Hex offers excellent features that make it fast and easy to use."
"Hex has positively impacted my organization by improving my productivity."
 

Cons

"It was zero. We paid for a year's contract and made no money from its use."
"There are areas to improve on like visualization options, and there are areas I think would be valuable for Domo to explore, such as data governance, and providing sandbox or development instances, but updates are frequent and smooth, and the value of the tool in its simplicity and ability to drive user adoption far outweighs any missing visualization features."
"Creating tables - In the current table feature, all of the line items are just that, line items."
"All of it. Sometimes it doesn't calculate correctly, it runs slowly, and doesn't offer a solution to things I'm used to doing."
"The pricing of Domo is too high. Six months ago, Domo increased their prices. We suffered because we could not maintain the old data in the old data set in Domo."
"Significantly negative. It is a very expensive product with a lot of problems and limitations. I would strongly advise anyone to avoid it."
"I would like to see improved data intake."
"In terms of the analytics, there is quite a limited set of options when using Domo. Whereas with Tableau we can perform heavy statistical computations, Domo doesn't have that capability. Domo is quite limited on that side."
"Hex can be improved if they could implement new models because there are new LLMs appearing on a weekly basis, and they are still using the same one."
 

Pricing and Cost Advice

"They've built an "app economy." Some of them are really expensive, so they're not for startups and smaller companies. They're more like enterprise tools. We couldn't afford some of them, because they were so crazy expensive. But if I was working for a bank, insurance company, or some bigger corporation then, for sure, you could justify those prices... It was silly expensive back then and it probably still is, or even more expensive."
"I believe that the investment in Domo was worthwhile because it allowed for the organization to jump in quickly, with little training. There are different plans available based on the requirements."
"I'm not sure about pricing, but I believe Domo is quite costly. Prior to joining this organization, I had a Domo license with my former employer and I think that license was around $500 to $600 annually. That was for a single license. I think it varies, depending on the organization that is acquiring Domo."
"It is on the pricier end."
"Domo is slightly costly but it's much cheaper than some."
"Domo has more than one licensing model. You can choose between the yearly subscription and the per-user licensing model. The tool is flexible in terms of licensing. As for the cost, Domo is an end-to-end BI tool so its pricing is a little higher than other players in the market, for example, non end-to-end BI tools such as OBIEE and Tableau specific only for business intelligence and presenting data to the end users, unlike Domo which handles everything. You want to get Domo as an integration tool, an ETL tool, etc. As the tool is end-to-end, its cost is always going to be a little higher than other BI tools, but it's worth paying because you won't have to spend extra for other activities. After all, Domo can do those activities."
"It started out at about $600 a seat. However, then as we started to grow, it scaled that down to about $330 or 3$50 a seat, if I'm not mistaken."
"The solution is expensive compared to one of its competitors."
Information not available
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Top Industries

By visitors reading reviews
Manufacturing Company
10%
Financial Services Firm
8%
Outsourcing Company
7%
University
7%
Manufacturing Company
11%
Computer Software Company
8%
Construction Company
8%
Retailer
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business17
Midsize Enterprise13
Large Enterprise20
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Domo?
My experience with pricing, setup cost, and licensing is that there was very little.
What needs improvement with Domo?
I'm not sure how Domo can be improved overall, as it's a really good experience.
What is your primary use case for Domo?
My main use case for Domo involves building different tables and different cards so I can look at different data points. A quick specific example of a table I have built or a data point I often loo...
What needs improvement with Hex?
Hex can be improved if they could implement new models because there are new LLMs appearing on a weekly basis, and they are still using the same one. It would be nice if Hex would have a feature to...
What is your primary use case for Hex?
My main use case for Hex is that I use it daily as my transcription tool. It is really lightweight and easy to use. As a transcription tool in my daily workflow, Hex helps me to speak faster than w...
What advice do you have for others considering Hex?
Regarding Hex's AI capabilities, I think it is secured because it is using a local model. Regarding Hex's AI capabilities, its accuracy and reliability of output are quite nice, and it is one of th...
 

Comparisons

 

Also Known As

corda
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Overview

 

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!
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Find out what your peers are saying about Domo vs. Hex and other solutions. Updated: September 2026.
913,683 professionals have used our research since 2012.