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Domo vs Hex comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Domo
Ranking in BI (Business Intelligence) Tools
6th
Average Rating
7.8
Reviews Sentiment
6.5
Number of Reviews
48
Ranking in other categories
Data Integration (20th), Business Performance Management (8th), Reporting (4th), Data Visualization (8th)
Hex
Ranking in BI (Business Intelligence) Tools
20th
Average Rating
9.4
Reviews Sentiment
5.9
Number of Reviews
3
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of November 2026, in the BI (Business Intelligence) Tools category, the mindshare of Domo is 2.3%, down from 4.2% compared to the previous year. The mindshare of Hex is 0.7%, down from 1.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools Mindshare Distribution
ProductMindshare (%)
Domo2.3%
Hex0.7%
Other97.0%
BI (Business Intelligence) Tools
 

Featured Reviews

RD
Assistant Manager at a tech services company with 10,001+ employees
Have improved workflow efficiency through custom reports but encountered formatting limitations
The downsides of Domo are that we don't have a feature in the same column. When data comes in a time format, text format, and number format, we cannot segregate and create conditional formatting in that column. If in the future they develop this feature, it will benefit more users. Domo requires maintenance on my end, such as updates. I am maintaining some dashboards on a weekly basis and monthly basis daily reports. Because we need to upload in SFTP, we cannot schedule or auto-schedule due to rate purposes. We manually handle the data sets. If there were an option to reduce the cost, it would be easier to access.
Aman Thapa - PeerSpot reviewer
Data Scientist at Mathco
Transforms analytics with seamless integrations and AI-driven insights for quick decision-making
The best features Hex offers are rich analytics, seamless integrations, ease of use, flexibility, an intuitive interface, and powerful AI features, which I find very valuable.The unique aspects of Hex that stand out compared to other BI tools include its ease of use and flexibility, as well as its ability to seamlessly integrate SQL and Python for data analysis. Its intuitive interface and powerful AI features enable us to gain quick insights and efficient collaboration, making it a very valuable tool for both technical and non-technical users. Hex provides good data security and governance through access controls and permission management, so I feel confident using its AI features. I believe it has been reliable regarding data security. Using Hex's AI has been very helpful; it has been accurate and reliable, generally providing correct and useful outputs for data analysis and SQL generation. Hex integrates very seamlessly with other AWS services we use, especially with Amazon Redshift and Amazon S3, making connecting data straightforward.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Once the data source has been uploaded to Domo, making graphs is quite easy."
"The ease of graphing is a great feature, as it takes the pivot out of pivot tables because once the parameters are set up, the same graphs will continue to be populated based on the new information so there is no need to keep creating graphs."
"The best improvement is the data availability; for an organization that has over 12,000 users, having data on the cloud for anyone, anytime, to see their live stats is really different."
"It has the best GUI. And it already has an ETL tool embedded in it..."
"Using the "cards" which function as preconfigured reports or views. I use many of them simultaneously on an organized page, with filters that allow me to see high-level information as well as subsets across the dataset, in a few clicks. Many Excel-challenged users love to use this product for its simplicity."
"The dashboarding itself was pretty easy. So both the front and the back end were positive in this case."
"In general, Domo is very powerful and very easy to use, relatively speaking."
"Data is much more accessible throughout the organization."
"The best features Hex offers are rich analytics, seamless integrations, ease of use, flexibility, an intuitive interface, and powerful AI features, which I find very valuable."
"Hex has positively impacted my organization by improving my productivity."
"Hex offers excellent features that make it fast and easy to use."
 

Cons

"The ETL way of storing is not up to mark. You have to rely on the naming convention that you're using in Domo because there are no folder systems where you can collate all your workflows and put them into separate folders. A folder system should be there so you can easily identify how you are working. Once you want to make some changes to your ETL, then you can see the whole lineage, identifying what is there and not there."
"It is expensive."
"However, this product has not been tested on a robust enterprise-scale application where we handle billions and billions of records, so this is where we see the application breathing out a bit."
"I'm not in love with Domo. I have some issues with it."
"The forecasting feature, the regression features, and the Python libraries could all be improved. They're all in beta."
"I would like to publish a dashboard for the employees so that they can also see the performance of our organization. But that is not a feature in Domo, although it's something that Zoho provided."
"If Domo had a Copilot feature, you could interact with the graphs and talk to the graphs and tables."
"There are areas to improve on like visualization options, and there are areas I think would be valuable for Domo to explore, such as data governance, and providing sandbox or development instances, but updates are frequent and smooth, and the value of the tool in its simplicity and ability to drive user adoption far outweighs any missing visualization features."
"Hex can be improved if they could implement new models because there are new LLMs appearing on a weekly basis, and they are still using the same one."
"Notebooks can quickly become messy once you start creating many cells in the same notebook, making it easy to lose your place while scrolling to find the cell you are looking for."
 

Pricing and Cost Advice

"Domo is slightly costly but it's much cheaper than some."
"The pricing differs from customer to customer, depending on the package."
"I'm not sure about pricing, but I believe Domo is quite costly. Prior to joining this organization, I had a Domo license with my former employer and I think that license was around $500 to $600 annually. That was for a single license. I think it varies, depending on the organization that is acquiring Domo."
"It started out at about $600 a seat. However, then as we started to grow, it scaled that down to about $330 or 3$50 a seat, if I'm not mistaken."
"I believe that the investment in Domo was worthwhile because it allowed for the organization to jump in quickly, with little training. There are different plans available based on the requirements."
"We are making money from Domo, and all our clients are happy with the information that they receive from it."
"No matter if you're a developer or an end-user, the licensing cost is around $12 per user per month."
"They've built an "app economy." Some of them are really expensive, so they're not for startups and smaller companies. They're more like enterprise tools. We couldn't afford some of them, because they were so crazy expensive. But if I was working for a bank, insurance company, or some bigger corporation then, for sure, you could justify those prices... It was silly expensive back then and it probably still is, or even more expensive."
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Top Industries

By visitors reading reviews
Manufacturing Company
10%
Financial Services Firm
8%
Comms Service Provider
8%
Outsourcing Company
7%
Manufacturing Company
11%
Construction Company
8%
Retailer
7%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business17
Midsize Enterprise13
Large Enterprise20
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Domo?
My experience with pricing, setup cost, and licensing is that there was very little.
What needs improvement with Domo?
I'm not sure how Domo can be improved overall, as it's a really good experience.
What is your primary use case for Domo?
My main use case for Domo involves building different tables and different cards so I can look at different data points. A quick specific example of a table I have built or a data point I often loo...
What needs improvement with Hex?
Hex can be improved if they could implement new models because there are new LLMs appearing on a weekly basis, and they are still using the same one. It would be nice if Hex would have a feature to...
What is your primary use case for Hex?
My main use case for Hex is that I use it daily as my transcription tool. It is really lightweight and easy to use. As a transcription tool in my daily workflow, Hex helps me to speak faster than w...
What advice do you have for others considering Hex?
Regarding Hex's AI capabilities, I think it is secured because it is using a local model. Regarding Hex's AI capabilities, its accuracy and reliability of output are quite nice, and it is one of th...
 

Comparisons

 

Also Known As

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Overview

 

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!
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Find out what your peers are saying about Domo vs. Hex and other solutions. Updated: November 2026.
920,769 professionals have used our research since 2012.