Try our new research platform with insights from 80,000+ expert users

Domo vs IBM Cognos comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
5.7
Domo enhances efficiency, decision-making, and revenue growth, though some face limited returns due to high costs or underutilization.
Sentiment score
6.2
Organizations benefit from IBM Cognos by saving costs, reducing delivery times, enhancing productivity, and improving data insights and decision-making.
If you're actually using Domo at a very limited case and you're being charged $20,000, we've seen ROI there, but once it goes really high, you really need to check your metrics and check your profit.
Founder & CEO at AI-OT
I have seen a return on investment, as I mentioned earlier about time saving and productivity gains, with a consistent governed data model that reduces the risk of errors.
Sr. Project Manager at GlaxoSmithKline
 

Customer Service

Sentiment score
6.7
Domo's customer and technical support is generally praised but needs improvement in responsiveness, especially for complex issues.
Sentiment score
6.4
IBM Cognos support varies; online resources and knowledgeable staff assist, but complex issues lead to frustration with resolution times.
No matter how complex the problem is, it can be taken care of by the support team.
Data Analyst at Anonymous
They were quite professional and in around three to five working days, they had identified where they suspected there was an issue and I was able to fix it.
Analytics Manager at KOKO Networks
It's very easy to get technical support from Domo.
Chief Technology Officer ☆ Chief Product Officer ☆ Fractional CTO ☆ Board Advisor at a manufacturing company with 1-10 employees
Our systems team, operating on a lot of Red Hat Enterprise Linux and maintaining long-term relations with IBM, benefits from good support coverage.
EDW Manager at a university with 1,001-5,000 employees
I rate technical support from IBM as eight out of ten, indicating a high quality of service.
head of commercial at Assimil8 Ltd.
I would love them to be proactive and responsive twenty-four hours a day, seven days a week.
Sr. Project Manager at GlaxoSmithKline
 

Scalability Issues

Sentiment score
6.2
Domo supports large-scale data and user roles, but some users experience technical challenges with ETL processes and storage limits.
Sentiment score
7.4
IBM Cognos is praised for its scalability, though it requires correct hardware and configuration to optimize performance fully.
The fact that you're able to easily identify the pipelines or flows that have errors, and it notifies you when you're building a pipeline where you can run previews and tell where to fix issues, is helpful.
Analytics Manager at KOKO Networks
When fetching files larger than 100 MB from SFTP or any other portal, Domo becomes slow due to the heavy file size.
Assistant Manager at a tech services company with 10,001+ employees
Everything comes under the same umbrella and it's pretty user-friendly.
Data Analyst at Anonymous
The scalability of IBM Cognos is very good, as it has continued growing with my organization's needs, allowing us to analyze and store a significant amount of data and handle our organization's growth efficiently.
Sr. Project Manager at GlaxoSmithKline
It can be scaled out to other teams, but requires building cubes and implementing policies.
head of commercial at Assimil8 Ltd.
 

Stability Issues

Sentiment score
6.6
Domo is praised for reliable data handling, minimal downtime, and efficiency, though some encounter occasional server connectivity issues.
Sentiment score
7.2
IBM Cognos is reliable with correct setup, but complex tasks and high loads may cause occasional performance slowdowns.
In recent years, I haven't had such cases. It's quite stable and I don't have any reservations on its stability.
Analytics Manager at KOKO Networks
In terms of overall stability of the platform, it's very stable.
Chief Technology Officer ☆ Chief Product Officer ☆ Fractional CTO ☆ Board Advisor at a manufacturing company with 1-10 employees
During that time, we faced issues from the project side as Domo was not visible in our portal.
Assistant Manager at a tech services company with 10,001+ employees
I rate the stability of this solution as nine out of ten, indicating it is highly stable.
head of commercial at Assimil8 Ltd.
 

Room For Improvement

Domo users face data management and integration challenges, need better visualization, real-time processing, and improved UI and collaboration features.
IBM Cognos needs better data visualization, user interface, and integration improvements to compete effectively with Tableau and Power BI.
End users require a license to run their own reports and dashboards, which are fairly expensive.
Technical Project Manager at a educational organization with 201-500 employees
Some technical aspects such as Beast Mode calculation could be improved in Domo, as it would provide more clarity and help in giving insights to clients or customer business team requirements.
Senior Engineer at a tech services company with 10,001+ employees
One of the areas where we've had frustrations with Domo is the aesthetics. The aesthetics are quite limited compared to other BI tools such as Tableau and Power BI.
Analytics Manager at KOKO Networks
Integration with Azure login makes trouble.
Sr. Project Manager at GlaxoSmithKline
There is room for improvement in self-service analytics and predictiveness.
head of commercial at Assimil8 Ltd.
Since IBM Cognos is a futuristic platform with many robust features, it takes time to grasp all the features and how they work, so there is a learning curve.
Senior Data Engineer at LTI LATAM and Toubro Improtech
 

Setup Cost

Domo's pricing is higher but seen as valuable for its features, with flexible models and negotiable terms encouraged.
IBM Cognos offers comprehensive features with competitive pricing, making it cost-effective for enterprises despite perceived high costs.
Domo's pricing is high compared to other BI tools, and it is costly.
Senior Engineer at a tech services company with 10,001+ employees
For long-time users, it can become expensive, but the trade-off is access to the entire platform instead of licensing different components separately.
Chief Technology Officer ☆ Chief Product Officer ☆ Fractional CTO ☆ Board Advisor at a manufacturing company with 1-10 employees
They quoted approximately one dollar per KB.
Assistant Manager at a tech services company with 10,001+ employees
I rate pricing as a four, meaning it is more expensive compared to other solutions.
head of commercial at Assimil8 Ltd.
 

Valuable Features

Domo is praised for ease of use, data integration, real-time insights, and collaboration, enhancing data accessibility for non-technical users.
IBM Cognos excels in reporting, integration, security, and analytics, providing essential tools for data-driven enterprise decision-making.
App Studio is valuable because it allows all the customization we needed; we can decode it, with the view and grid which are all I need, drill-downs, and everything can be done the way I need it.
Senior Engineer at a tech services company with 10,001+ employees
None of the other tools provide the kind of support that enables chatting and working on the same item simultaneously.
Senior Analyst at Blend360
Domo has positively impacted my organization by giving everyone the ability to see different data cards and make decisions quicker without relying on BI.
Marketing Manager at a construction company with 501-1,000 employees
The AI features in IBM Cognos helped me gain deeper insights into our business processes, enabling me to make data-driven decisions easily and understand which points need our attention and which areas of our business are performing well.
Senior Data Engineer at LTI LATAM and Toubro Improtech
I love the seamless and efficient data integration capability of IBM Cognos Analytics, where it allows us easy merging of data from various sources such as customer feedback and sales figures.
Sr. Project Manager at GlaxoSmithKline
IBM Cognos is a robust governed platform with significant security features and provides excellent graphics and reporting.
head of commercial at Assimil8 Ltd.
 

Categories and Ranking

Domo
Ranking in BI (Business Intelligence) Tools
3rd
Ranking in Reporting
3rd
Average Rating
7.8
Reviews Sentiment
6.5
Number of Reviews
48
Ranking in other categories
Data Integration (15th), Business Performance Management (5th), Data Visualization (6th)
IBM Cognos
Ranking in BI (Business Intelligence) Tools
7th
Ranking in Reporting
4th
Average Rating
8.2
Reviews Sentiment
6.3
Number of Reviews
137
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of February 2026, in the BI (Business Intelligence) Tools category, the mindshare of Domo is 2.8%, down from 6.7% compared to the previous year. The mindshare of IBM Cognos is 1.3%, down from 3.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools Market Share Distribution
ProductMarket Share (%)
Domo2.8%
IBM Cognos1.3%
Other95.9%
BI (Business Intelligence) Tools
 

Featured Reviews

RD
Assistant Manager at a tech services company with 10,001+ employees
Have improved workflow efficiency through custom reports but encountered formatting limitations
The downsides of Domo are that we don't have a feature in the same column. When data comes in a time format, text format, and number format, we cannot segregate and create conditional formatting in that column. If in the future they develop this feature, it will benefit more users. Domo requires maintenance on my end, such as updates. I am maintaining some dashboards on a weekly basis and monthly basis daily reports. Because we need to upload in SFTP, we cannot schedule or auto-schedule due to rate purposes. We manually handle the data sets. If there were an option to reduce the cost, it would be easier to access.
Christine Wanjiru - PeerSpot reviewer
Sr. Project Manager at GlaxoSmithKline
Reporting workflows have become faster and data-driven decisions are made confidently
The best features IBM Cognos offers include seamless data integration, AI-powered insights, and user-friendly dashboards that really make my job easier. The AI-powered insights help me automatically identify patterns and insights where they enhance analysis depth effortlessly, and this feature has been very instrumental in uncovering variable insights that might have otherwise gone unnoticed. When it comes to seamless data integration, I love the seamless and efficient data integration capability of IBM Cognos Analytics, where it allows us easy merging of data from various sources such as customer feedback and sales figures. The smooth integration process streamlines workflow efficiency and enhances overall data management practice. I also really love the user-friendly and intuitive dashboards where IBM Cognos Analytics enables quick creation of custom dashboards and an easy understanding of visual data presentation, allowing us to identify trends at a glance and enhance our analytical capabilities. IBM Cognos has positively impacted my organization since implementing this tool, as it has been very helpful with a particularly strong data analysis capability that helps us in business planning. Its strong data analysis capability helps us for business planning, and the great reporting capacity helps update all the leadership management about the business in one report. Auto-scheduling and report generation is a good feature that saves a significant amount of time. Specific outcomes that show how IBM Cognos has helped my organization include saving time, as we have been able to save forty to fifty percent of our time with its auto-scheduling and report generation functionality.
report
Use our free recommendation engine to learn which BI (Business Intelligence) Tools solutions are best for your needs.
881,733 professionals have used our research since 2012.
 

Comparison Review

it_user79932 - PeerSpot reviewer
Senior Manager - BI Head with 5,001-10,000 employees
Feb 4, 2015
Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho
1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…
 

Top Industries

By visitors reading reviews
University
10%
Computer Software Company
9%
Financial Services Firm
9%
Manufacturing Company
7%
Financial Services Firm
13%
Insurance Company
10%
Manufacturing Company
9%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business16
Midsize Enterprise13
Large Enterprise20
By reviewers
Company SizeCount
Small Business34
Midsize Enterprise23
Large Enterprise88
 

Questions from the Community

What do you like most about Domo?
All our client SLAs and daily and weekly dashboards are tracked on Domo.
What is your experience regarding pricing and costs for Domo?
The pricing of Domo is too high. Six months ago, Domo increased their prices. We suffered because we could not maintain the old data in the old data set in Domo. We are creating multiple backups on...
What needs improvement with Domo?
I have experience with Domo and Microsoft tools. Domo is losing out in the pricing area. We tried pitching Domo to many of our clients, and they liked it initially, but the pricing point was someth...
Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...
What do you like most about IBM Cognos?
The solution's most valuable feature is its ease of use, which makes it easily compatible with other tools.
What needs improvement with IBM Cognos?
Since IBM Cognos is a futuristic platform with many robust features, it takes time to grasp all the features and how they work, so there is a learning curve. The more I use this platform, the more ...
 

Comparisons

 

Also Known As

corda
Cognos, Cognos Analytics, IBM Cognos Analytics
 

Overview

 

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!
More than 23,000 leading organizations across multiple industries use Cognos. Some examples of Cognos customers include BMW Financial Services, Quinte Health Care, Troy Corporation, Michigan State University, and GKN Land System.
Find out what your peers are saying about Domo vs. IBM Cognos and other solutions. Updated: January 2026.
881,733 professionals have used our research since 2012.