Domo vs Power BI Embedded Analytics comparison

Domo and Microsoft are both solutions in the BI (Business Intelligence) Tools category. Domo is ranked #4 with an average rating of 7.8, while Microsoft is ranked #27 with an average rating of 9.0. Additionally, 85% of Domo users are willing to recommend the solution, compared to 100% of Microsoft users who would recommend it.

Domo

Read 48 Domo reviews

6,185 Views
4,144 Comparison Views

85% willing to recommend

Power BI Embedded Analytics

Read 1 Power BI Embedded Analytics review

337 Views
182 Comparison Views

100% willing to recommend

Domo

Power BI Embedded Analytics

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Domo and Power BI Embedded Analytics based on real PeerSpot user reviews.

Find out what your peers are saying about Microsoft, Salesforce, Amazon Web Services (AWS) and others in BI (Business Intelligence) Tools.

To learn more, read our detailed BI (Business Intelligence) Tools Report (Updated: March 2026).

Buyer's Guide

BI (Business Intelligence) Tools

March 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Domo

Ranking in BI (Business Intelligence) Tools

4th

Ranking in Reporting

4th

Average Rating

7.8

Reviews Sentiment

6.5

Number of Reviews

Ranking in other categories

Data Integration (15th), Business Performance Management (5th), Data Visualization (5th)

Power BI Embedded Analytics

Ranking in BI (Business Intelligence) Tools

27th

Ranking in Reporting

19th

Average Rating

9.0

Reviews Sentiment

3.8

Number of Reviews

Ranking in other categories

No ranking in other categories

Featured Reviews

Ruban Prasanna Dass SP

Assistant Manager at a tech services company with 10,001+ employees

Have improved workflow efficiency through custom reports but encountered formatting limitations

The downsides of Domo are that we don't have a feature in the same column. When data comes in a time format, text format, and number format, we cannot segregate and create conditional formatting in that column. If in the future they develop this feature, it will benefit more users. Domo requires maintenance on my end, such as updates. I am maintaining some dashboards on a weekly basis and monthly basis daily reports. Because we need to upload in SFTP, we cannot schedule or auto-schedule due to rate purposes. We manually handle the data sets. If there were an option to reduce the cost, it would be easier to access.

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VishnuReddy2

Consulting Enterprise Architect at R2V2.ai

Embedded analytics has unified diverse data sources and supports real-time operational decisions

I find Power BI Embedded Analytics to be a fairly good reporting tool and dashboarding tool. The color palette and everything about it is good. It would be beneficial to have reporting on top of a data warehouse, a lake house, or directly on an Excel-based solution. If Power BI can come as a full stack similar to SAP Analytics Cloud, it can embed with Azure very quickly. However, the full suite provided by SAP, starting from ERP through reporting, is somewhat loosely coupled, which can be helpful for some clients. Overall, Power BI is a very good tool for reporting. Embedded analytics may lack some features from the modeling perspective, such as dimension modeling, and there are multiple factors that lead us to prefer analytics on top of the warehouse rather than going for embedded analytics.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The best feature of Domo is that it's completely on the cloud. I also like that you can handle data end-to-end without having to depend on multiple tools. Another specific feature I like the most about Domo is Magic ETL because, through it, you can do all your expression, transformation, and loading activities very smoothly. The tool also follows the lineage concept, so you can understand what kind of transformations took place on a particular data set. You can find end-to-end data from the source until it has become the final output or the final data set. Whatever happened to a particular data set, you can understand it through the Domo lineage, and that isn't possible in most of the tools available in the market, but in Domo, that's available. The tool is also solid and because it's on the cloud, it uses multiple data engineering in the backend and multiple algorithms in the back, behind the scenes, resulting in a great performance. For example, if an end user such as the CEO or COO opens a report or the dashboard and it takes more than ten seconds, the end user won't be interested in looking at that report or dashboard, but Domo enables better performance and there's usually no performance issues from that tool."

"The data certification feature, where the admin user can put a certified stamp on a data source so that other users can know that that is the correct and accurate data flow or data source to use, is a good feature."

"If I had to choose something of value, I suppose I would have to say it's the ease of making graphs."

"The dashboarding itself was pretty easy. So both the front and the back end were positive in this case."

"The user interface is quite good."

"We find the ease of using the solution valuable."

"What I appreciate most about Domo is that it's the simplest visualization tool, not complex at all, and it has a very simple interface making it easier for teams to adopt."

"In general, Domo is very powerful and very easy to use, relatively speaking."

More Domo pros

"What I appreciate most about Power BI Embedded Analytics is that it is tightly integrated with Microsoft, which is a strong feature."

Cons

"One of the biggest problems is that end users require a license to run their own reports and dashboards, which are fairly expensive."

"It was zero. We paid for a year's contract and made no money from its use."

"In Tableau, you can create virtually any kind of visualization. Based on your creativity, you can create a visualization on a human body structure, you can create a visualization on anything that you want. But Domo is limited to a few kinds of visualization views: standard things like bar, pie, and some other charts... I would like to see them add new views for presenting the data in the visualization space."

"There's a learning curve before you can get used to the solution."

"I would like to publish a dashboard for the employees so that they can also see the performance of our organization. But that is not a feature in Domo, although it's something that Zoho provided."

"I would like to see more flexibility in their pricing structure. The trend is moving from database pricing to a user-license pricing model. That would be a benefit if they wanted to reevaluate their pricing structure."

"The site is cluttered with hundreds of KPIs which make navigation difficult and is confusing to the eye."

"In terms of the analytics, there is quite a limited set of options when using Domo. Whereas with Tableau we can perform heavy statistical computations, Domo doesn't have that capability. Domo is quite limited on that side."

More Domo cons

"Embedded analytics may lack some features from the modeling perspective, such as dimension modeling, and there are multiple factors that lead us to prefer analytics on top of the warehouse rather than going for embedded analytics."

Pricing and Cost Advice

"We are making money from Domo, and all our clients are happy with the information that they receive from it."

"Domo has more than one licensing model. You can choose between the yearly subscription and the per-user licensing model. The tool is flexible in terms of licensing. As for the cost, Domo is an end-to-end BI tool so its pricing is a little higher than other players in the market, for example, non end-to-end BI tools such as OBIEE and Tableau specific only for business intelligence and presenting data to the end users, unlike Domo which handles everything. You want to get Domo as an integration tool, an ETL tool, etc. As the tool is end-to-end, its cost is always going to be a little higher than other BI tools, but it's worth paying because you won't have to spend extra for other activities. After all, Domo can do those activities."

"They've built an "app economy." Some of them are really expensive, so they're not for startups and smaller companies. They're more like enterprise tools. We couldn't afford some of them, because they were so crazy expensive. But if I was working for a bank, insurance company, or some bigger corporation then, for sure, you could justify those prices... It was silly expensive back then and it probably still is, or even more expensive."

"I think it is reasonable."

"Because it's software as a service, it's more expensive on the face of it. But there are a lot of variables. I don't have to pay for servers or for infrastructure. I don't have to pay labor for my IT organization to set up or maintain the environment. I don't have to pay for them to upgrade the software, and test it, etc., because when it rolls out, it is transparent and seamless for us. But, because of that, it costs more, I imagine, than Sisense, or Yellowfin, or Power BI. A lot of those make it sound like they're inexpensive, but when you add in all the hidden costs and all of the overhead, it's probably comparable."

"The pricing differs from customer to customer, depending on the package."

"It is on the pricier end."

"It started out at about $600 a seat. However, then as we started to grow, it scaled that down to about $330 or 3$50 a seat, if I'm not mistaken."

More Domo pricing and cost advice

Information not available

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Top Industries

By visitors reading reviews

University

10%

Manufacturing Company

Financial Services Firm

Computer Software Company

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	16
Midsize Enterprise	13
Large Enterprise	20

No data available

Questions from the Community

What is your experience regarding pricing and costs for Domo?

My experience with pricing, setup cost, and licensing is that there was very little.

See all answers

What needs improvement with Domo?

I'm not sure how Domo can be improved overall, as it's a really good experience.

See all answers

What is your primary use case for Domo?

My main use case for Domo involves building different tables and different cards so I can look at different data points. A quick specific example of a table I have built or a data point I often loo...

See all answers

What needs improvement with Power BI Embedded Analytics?

See all answers

What is your primary use case for Power BI Embedded Analytics?

I use Power BI Embedded Analytics for various purposes including reporting, dashboarding, supply chain management, daily management dashboards, and profitability analytics dashboards for finance. I...

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What advice do you have for others considering Power BI Embedded Analytics?

I do use Power BI Embedded Analytics's custom visualization. Power BI Embedded Analytics helps consolidate data from multiple sources in my environment as we generally work with heterogeneous syste...

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Compared 2% of the time

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Product Reports

Buyer's Guide

Domo

March 2026

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Buyer's Guide

BI (Business Intelligence) Tools

March 2026

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Also Known As

corda

No data available

Overview

Domo is a cloud-based, mobile-first BI platform that helps companies drive more value from their data by helping organizations better integrate, interpret and use data to drive timely decision making and action across the business. The Domo platform enhances existing data warehouse and BI tools and allows users to build custom apps, automate data pipelines, and make data science accessible for anyone through automated insights that can be shared with internal or external stakeholders.

Find more information on The Business Cloud Here.

Domo

Power BI Embedded Analytics allows organizations to integrate interactive reports and dashboards into applications, enhancing data-driven decision-making. This tool enables seamless embedding of analytics, providing rich visualization capabilities for developers and users.

With Power BI Embedded Analytics, businesses can embed comprehensive analytics within custom solutions, offering tailored insights to meet specific demands. It supports an efficient data visualization process, making it easier to interpret complex data across industries. By embedding analytics directly into platforms, organizations can improve the user experience and leverage data to drive strategic decisions.

What are the key features of Power BI Embedded Analytics?

Interactive Reports: Create visually engaging and interactive reports that users can explore and analyze.
Custom Visuals: Utilize a library of custom visuals or develop unique ones to suit business needs.
API Integration: Seamlessly integrate with existing systems using robust APIs for smooth functionality.
Security and Compliance: Ensure data privacy and security with advanced compliance features.

What benefits should users look for in reviews of Power BI Embedded Analytics?

Enhanced Decision Making: Gain deeper insights quickly with real-time data analytics capabilities.
Improved User Satisfaction: Tailored and intuitive analytical tools can lead to higher engagement levels.
Scalability: Easily scale analytics features as business needs grow without significant infrastructure changes.
Cost Efficiency: Reduce overhead by leveraging existing tools and data within embedded analytics.

Power BI Embedded Analytics finds application in industries such as finance, healthcare, and retail, where data-driven insights can transform operations. In the financial sector, it aids in risk management and portfolio analysis. In healthcare, real-time analytics improve patient outcomes and operational efficiency, while retailers use it for inventory management and customer behavior analytics. This adaptability makes it a valuable asset across domains.

Microsoft

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!

Information Not Available

Buyer's Guide

BI (Business Intelligence) Tools

March 2026

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