Domo vs Power BI Embedded Analytics comparison

Domo and Microsoft are both solutions in the BI (Business Intelligence) Tools category. Domo is ranked #3 with an average rating of 7.9, while Microsoft is ranked #27 with an average rating of 9.0. Additionally, 85% of Domo users are willing to recommend the solution, compared to 100% of Microsoft users who would recommend it.

Domo

Read 47 Domo reviews

5,755 Views
3,856 Comparison Views

85% willing to recommend

Power BI Embedded Analytics

Read 1 Power BI Embedded Analytics review

157 Views
111 Comparison Views

100% willing to recommend

Domo

Power BI Embedded Analytics

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Executive Summary

We performed a comparison between Domo and Power BI Embedded Analytics based on real PeerSpot user reviews.

Find out what your peers are saying about Microsoft, Salesforce, Domo and others in BI (Business Intelligence) Tools.

To learn more, read our detailed BI (Business Intelligence) Tools Report (Updated: February 2026).

Buyer's Guide

BI (Business Intelligence) Tools

February 2026

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Helped 881,733 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Domo

Ranking in BI (Business Intelligence) Tools

3rd

Ranking in Reporting

3rd

Average Rating

7.8

Reviews Sentiment

6.5

Number of Reviews

Ranking in other categories

Data Integration (15th), Business Performance Management (5th), Data Visualization (6th)

Power BI Embedded Analytics

Ranking in BI (Business Intelligence) Tools

27th

Ranking in Reporting

19th

Average Rating

9.0

Reviews Sentiment

3.8

Number of Reviews

Ranking in other categories

No ranking in other categories

Featured Reviews

Ruban Prasanna Dass SP

Assistant Manager at a tech services company with 10,001+ employees

Have improved workflow efficiency through custom reports but encountered formatting limitations

The downsides of Domo are that we don't have a feature in the same column. When data comes in a time format, text format, and number format, we cannot segregate and create conditional formatting in that column. If in the future they develop this feature, it will benefit more users. Domo requires maintenance on my end, such as updates. I am maintaining some dashboards on a weekly basis and monthly basis daily reports. Because we need to upload in SFTP, we cannot schedule or auto-schedule due to rate purposes. We manually handle the data sets. If there were an option to reduce the cost, it would be easier to access.

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VishnuReddy2

Consulting Enterprise Architect at R2V2.ai

Embedded analytics has unified diverse data sources and supports real-time operational decisions

I find Power BI Embedded Analytics to be a fairly good reporting tool and dashboarding tool. The color palette and everything about it is good. It would be beneficial to have reporting on top of a data warehouse, a lake house, or directly on an Excel-based solution. If Power BI can come as a full stack similar to SAP Analytics Cloud, it can embed with Azure very quickly. However, the full suite provided by SAP, starting from ERP through reporting, is somewhat loosely coupled, which can be helpful for some clients. Overall, Power BI is a very good tool for reporting. Embedded analytics may lack some features from the modeling perspective, such as dimension modeling, and there are multiple factors that lead us to prefer analytics on top of the warehouse rather than going for embedded analytics.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"In Workbench 5, they have come up with a very useful feature called Upsert. When you're pushing data into the data set, if the data is already available it will update the data, and if that the data is not there it will insert it. That is a beneficial feature that they introduced in the latest version."

"The fact that you can add any data source is valuable. The entire data handling suite they have, all the apps, etc., is pretty amazing. One of the key things, not being a techie or a data-warehouse guy, is that you can connect data sources, and do all kinds of pretty amazing things."

"The user interface is quite good."

"All our client SLAs and daily and weekly dashboards are tracked on Domo."

"The ability to create custom connectors was useful because you never know, with customers, what platform they want to utilize or what data they have. It gave us a lot of flexibility in being able to bring data in from different places."

"The best feature of Domo is that it's completely on the cloud. I also like that you can handle data end-to-end without having to depend on multiple tools. Another specific feature I like the most about Domo is Magic ETL because, through it, you can do all your expression, transformation, and loading activities very smoothly. The tool also follows the lineage concept, so you can understand what kind of transformations took place on a particular data set. You can find end-to-end data from the source until it has become the final output or the final data set. Whatever happened to a particular data set, you can understand it through the Domo lineage, and that isn't possible in most of the tools available in the market, but in Domo, that's available. The tool is also solid and because it's on the cloud, it uses multiple data engineering in the backend and multiple algorithms in the back, behind the scenes, resulting in a great performance. For example, if an end user such as the CEO or COO opens a report or the dashboard and it takes more than ten seconds, the end user won't be interested in looking at that report or dashboard, but Domo enables better performance and there's usually no performance issues from that tool."

"The flexibility and usability are probably the best features, and I really appreciate what they're doing now with workflow and AI agents, allowing users to build that kind of agentic flow where data analytics and traditional ETL can quickly and easily embed AI capabilities, which is extremely powerful."

"The one thing that stands out in case of Domo is that you have everything under the same tool; you don't have to log in into any particular cloud services to have access to that platform as it's just a web-hosted platform and everything related to data engineering, data science, ETL, everything comes under the same umbrella."

More Domo pros

"What I appreciate most about Power BI Embedded Analytics is that it is tightly integrated with Microsoft, which is a strong feature."

Cons

"Domo has moved to a consumption pricing model, which can be both advantageous and challenging."

"I would like to see better data intake."

"I would like to be able to drill down more when there is a particular area where there is a problem. I don't clearly see that in Domo at the moment."

"If we have unwanted data in our data set as raw data, we need to cleanse and structure it first because having excessive data in Domo will increase loading time and occupy large amounts of space."

"It's too early for me to say that something needs improvement, but there are times when there have been some flexibility issues with Domo... Tableau has a window function which can be integrated into a calculated field. That is missing in Domo so you have to make changes to the data set using ETL or SQL."

"There were very few cases on some of the tables, the data tables, where I wish there was an additional feature or two."

"The major downside for Domo is the pricing structure, which is a big turnoff for everyone."

"Sometimes the tool tends to be a little laggy, but it depends on what kind of volume of data that we are working in."

More Domo cons

"Embedded analytics may lack some features from the modeling perspective, such as dimension modeling, and there are multiple factors that lead us to prefer analytics on top of the warehouse rather than going for embedded analytics."

Pricing and Cost Advice

"Domo has more than one licensing model. You can choose between the yearly subscription and the per-user licensing model. The tool is flexible in terms of licensing. As for the cost, Domo is an end-to-end BI tool so its pricing is a little higher than other players in the market, for example, non end-to-end BI tools such as OBIEE and Tableau specific only for business intelligence and presenting data to the end users, unlike Domo which handles everything. You want to get Domo as an integration tool, an ETL tool, etc. As the tool is end-to-end, its cost is always going to be a little higher than other BI tools, but it's worth paying because you won't have to spend extra for other activities. After all, Domo can do those activities."

"The pricing differs from customer to customer, depending on the package."

"For about 100 users our cost is $95,800."

"No matter if you're a developer or an end-user, the licensing cost is around $12 per user per month."

"The price that they offered was around $200 per user license. It was pretty cheap at that time compared to other companies. I think they have revamped their pricing structure since then."

"The solution is expensive compared to one of its competitors."

"They've built an "app economy." Some of them are really expensive, so they're not for startups and smaller companies. They're more like enterprise tools. We couldn't afford some of them, because they were so crazy expensive. But if I was working for a bank, insurance company, or some bigger corporation then, for sure, you could justify those prices... It was silly expensive back then and it probably still is, or even more expensive."

"I think it is reasonable."

More Domo pricing and cost advice

Information not available

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Top Industries

By visitors reading reviews

University

10%

Computer Software Company

Financial Services Firm

Manufacturing Company

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	16
Midsize Enterprise	13
Large Enterprise	20

No data available

Questions from the Community

What do you like most about Domo?

All our client SLAs and daily and weekly dashboards are tracked on Domo.

See all answers

What is your experience regarding pricing and costs for Domo?

The pricing of Domo is too high. Six months ago, Domo increased their prices. We suffered because we could not maintain the old data in the old data set in Domo. We are creating multiple backups on...

See all answers

What needs improvement with Domo?

I have experience with Domo and Microsoft tools. Domo is losing out in the pricing area. We tried pitching Domo to many of our clients, and they liked it initially, but the pricing point was someth...

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Product Reports

Buyer's Guide

Domo

February 2026

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Buyer's Guide

BI (Business Intelligence) Tools

February 2026

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Also Known As

corda

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Overview

Domo is a cloud-based, mobile-first BI platform that helps companies drive more value from their data by helping organizations better integrate, interpret and use data to drive timely decision making and action across the business. The Domo platform enhances existing data warehouse and BI tools and allows users to build custom apps, automate data pipelines, and make data science accessible for anyone through automated insights that can be shared with internal or external stakeholders.

Find more information on The Business Cloud Here.

Domo

Power BI Embedded Analytics allows organizations to integrate interactive reports and dashboards into applications, enhancing data-driven decision-making. This tool enables seamless embedding of analytics, providing rich visualization capabilities for developers and users.

With Power BI Embedded Analytics, businesses can embed comprehensive analytics within custom solutions, offering tailored insights to meet specific demands. It supports an efficient data visualization process, making it easier to interpret complex data across industries. By embedding analytics directly into platforms, organizations can improve the user experience and leverage data to drive strategic decisions.

What are the key features of Power BI Embedded Analytics?

Interactive Reports: Create visually engaging and interactive reports that users can explore and analyze.
Custom Visuals: Utilize a library of custom visuals or develop unique ones to suit business needs.
API Integration: Seamlessly integrate with existing systems using robust APIs for smooth functionality.
Security and Compliance: Ensure data privacy and security with advanced compliance features.

What benefits should users look for in reviews of Power BI Embedded Analytics?

Enhanced Decision Making: Gain deeper insights quickly with real-time data analytics capabilities.
Improved User Satisfaction: Tailored and intuitive analytical tools can lead to higher engagement levels.
Scalability: Easily scale analytics features as business needs grow without significant infrastructure changes.
Cost Efficiency: Reduce overhead by leveraging existing tools and data within embedded analytics.

Power BI Embedded Analytics finds application in industries such as finance, healthcare, and retail, where data-driven insights can transform operations. In the financial sector, it aids in risk management and portfolio analysis. In healthcare, real-time analytics improve patient outcomes and operational efficiency, while retailers use it for inventory management and customer behavior analytics. This adaptability makes it a valuable asset across domains.

Microsoft

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!

Information Not Available

Buyer's Guide

BI (Business Intelligence) Tools

February 2026

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