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Domo vs Power BI Embedded Analytics comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Domo
Ranking in BI (Business Intelligence) Tools
6th
Ranking in Reporting
4th
Average Rating
7.8
Reviews Sentiment
6.5
Number of Reviews
48
Ranking in other categories
Data Integration (20th), Business Performance Management (8th), Data Visualization (8th)
Power BI Embedded Analytics
Ranking in BI (Business Intelligence) Tools
28th
Ranking in Reporting
18th
Average Rating
9.0
Reviews Sentiment
5.5
Number of Reviews
2
Ranking in other categories
No ranking in other categories
 

Featured Reviews

RD
Assistant Manager at a tech services company with 10,001+ employees
Have improved workflow efficiency through custom reports but encountered formatting limitations
The downsides of Domo are that we don't have a feature in the same column. When data comes in a time format, text format, and number format, we cannot segregate and create conditional formatting in that column. If in the future they develop this feature, it will benefit more users. Domo requires maintenance on my end, such as updates. I am maintaining some dashboards on a weekly basis and monthly basis daily reports. Because we need to upload in SFTP, we cannot schedule or auto-schedule due to rate purposes. We manually handle the data sets. If there were an option to reduce the cost, it would be easier to access.
VishnuReddy2 - PeerSpot reviewer
Consulting Enterprise Architect at R2V2.ai
Embedded analytics has unified diverse data sources and supports real-time operational decisions
I find Power BI Embedded Analytics to be a fairly good reporting tool and dashboarding tool. The color palette and everything about it is good. It would be beneficial to have reporting on top of a data warehouse, a lake house, or directly on an Excel-based solution. If Power BI can come as a full stack similar to SAP Analytics Cloud, it can embed with Azure very quickly. However, the full suite provided by SAP, starting from ERP through reporting, is somewhat loosely coupled, which can be helpful for some clients. Overall, Power BI is a very good tool for reporting. Embedded analytics may lack some features from the modeling perspective, such as dimension modeling, and there are multiple factors that lead us to prefer analytics on top of the warehouse rather than going for embedded analytics.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The best thing is that the data storage is pretty much free. I can store as much data as I want, from different sources."
"The pipeline features and data ingestions in Domo are quite good."
"Domo's real-time insights and customizable alerts are one of their better features."
"The main reason my company decided to use Domo is that it's a one-stop shop BI tool, so it solves requirements for all customers."
"Data is much more accessible throughout the organization."
"The data certification feature, where the admin user can put a certified stamp on a data source so that other users can know that that is the correct and accurate data flow or data source to use, is a good feature."
"Domo is a comprehensive tool in ETL, visualization, and the media features that we use for the direct connection to all the digital marketing platforms."
"Domo has positively impacted my organization by giving everyone the ability to see different data cards and make decisions quicker without relying on BI."
"What I appreciate most about Power BI Embedded Analytics is that it is tightly integrated with Microsoft, which is a strong feature."
"The positive impact Power BI Embedded Analytics has made in my organization is the gain of time, the sharing of the same data, and the same information for all the stakeholders, leading to better decisions."
 

Cons

"They should include service-based reporting features."
"It's quite slow. We are using about 2,000,000 rows of data. Creating certain reports takes almost a couple of minutes, which should not be the case."
"Creating tables - In the current table feature, all of the line items are just that, line items."
"The preconfigured apps need to be more relevant to allow one, out of the box, to load data in order to use pre-set reports/views."
"Data integration is okay, but not the best."
"Domo is losing out in the pricing area. We tried pitching Domo to many of our clients, and they liked it initially, but the pricing point was something they were not comfortable with."
"Domo's pricing is high compared to other BI tools, and it is costly."
"I would like to see improved data intake."
"Embedded analytics may lack some features from the modeling perspective, such as dimension modeling, and there are multiple factors that lead us to prefer analytics on top of the warehouse rather than going for embedded analytics."
 

Pricing and Cost Advice

"No matter if you're a developer or an end-user, the licensing cost is around $12 per user per month."
"Domo has more than one licensing model. You can choose between the yearly subscription and the per-user licensing model. The tool is flexible in terms of licensing. As for the cost, Domo is an end-to-end BI tool so its pricing is a little higher than other players in the market, for example, non end-to-end BI tools such as OBIEE and Tableau specific only for business intelligence and presenting data to the end users, unlike Domo which handles everything. You want to get Domo as an integration tool, an ETL tool, etc. As the tool is end-to-end, its cost is always going to be a little higher than other BI tools, but it's worth paying because you won't have to spend extra for other activities. After all, Domo can do those activities."
"We are making money from Domo, and all our clients are happy with the information that they receive from it."
"The price that they offered was around $200 per user license. It was pretty cheap at that time compared to other companies. I think they have revamped their pricing structure since then."
"The solution is expensive compared to one of its competitors."
"I think it is reasonable."
"They've built an "app economy." Some of them are really expensive, so they're not for startups and smaller companies. They're more like enterprise tools. We couldn't afford some of them, because they were so crazy expensive. But if I was working for a bank, insurance company, or some bigger corporation then, for sure, you could justify those prices... It was silly expensive back then and it probably still is, or even more expensive."
"I believe that the investment in Domo was worthwhile because it allowed for the organization to jump in quickly, with little training. There are different plans available based on the requirements."
Information not available
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Top Industries

By visitors reading reviews
Manufacturing Company
10%
Financial Services Firm
8%
Comms Service Provider
8%
Outsourcing Company
7%
Computer Software Company
21%
Media Company
19%
Comms Service Provider
14%
Outsourcing Company
10%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business17
Midsize Enterprise13
Large Enterprise20
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Domo?
My experience with pricing, setup cost, and licensing is that there was very little.
What needs improvement with Domo?
I'm not sure how Domo can be improved overall, as it's a really good experience.
What is your primary use case for Domo?
My main use case for Domo involves building different tables and different cards so I can look at different data points. A quick specific example of a table I have built or a data point I often loo...
What needs improvement with Power BI Embedded Analytics?
Power BI Embedded Analytics is perfect right now as they continuously introduce new features, though it would be beneficial if they included an artificial intelligence assistant in the DAX syntax t...
What is your primary use case for Power BI Embedded Analytics?
My main use case for Power BI Embedded Analytics is that in my day-to-day work, I use Power Query to prepare data and Power BI Embedded Analytics Desktop, spending my time all day to create visuals...
What advice do you have for others considering Power BI Embedded Analytics?
An example of a decision our team made because of a Power BI Embedded Analytics report is when we decided to focus on selling a unique numeric product and avoid selling the physical product after u...
 

Also Known As

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Overview

 

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!
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Find out what your peers are saying about Domo vs. Power BI Embedded Analytics and other solutions. Updated: October 2026.
920,769 professionals have used our research since 2012.