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Domo vs Visokio Omniscope comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Domo
Ranking in BI (Business Intelligence) Tools
6th
Ranking in Data Visualization
8th
Average Rating
7.8
Reviews Sentiment
6.5
Number of Reviews
48
Ranking in other categories
Data Integration (18th), Business Performance Management (7th), Reporting (4th)
Visokio Omniscope
Ranking in BI (Business Intelligence) Tools
41st
Ranking in Data Visualization
31st
Average Rating
9.0
Reviews Sentiment
8.8
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of September 2026, in the BI (Business Intelligence) Tools category, the mindshare of Domo is 2.3%, down from 4.4% compared to the previous year. The mindshare of Visokio Omniscope is 0.6%, up from 0.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools Mindshare Distribution
ProductMindshare (%)
Domo2.3%
Visokio Omniscope0.6%
Other97.1%
BI (Business Intelligence) Tools
 

Featured Reviews

RD
Assistant Manager at a tech services company with 10,001+ employees
Have improved workflow efficiency through custom reports but encountered formatting limitations
The downsides of Domo are that we don't have a feature in the same column. When data comes in a time format, text format, and number format, we cannot segregate and create conditional formatting in that column. If in the future they develop this feature, it will benefit more users. Domo requires maintenance on my end, such as updates. I am maintaining some dashboards on a weekly basis and monthly basis daily reports. Because we need to upload in SFTP, we cannot schedule or auto-schedule due to rate purposes. We manually handle the data sets. If there were an option to reduce the cost, it would be easier to access.
it_user376869 - PeerSpot reviewer
Data Analysis and Visualisation Consultant at a consultancy with 51-200 employees
There are several valuable features, but the two we use the most are ETL DataManager to create data process flows and API Connectors to Ad servers.
It's still a niche product and the mobile/web development seems to still be in progress of improving. The room for improvement aspect is in comparison to other software that has a cloud interface which lets their users create/edit visualisations via a browser, doing away with the need to actually install anything. You just login with an email/password similar to how Google docs or MS Office On-line works. A lot of software is starting to move along this path and have started to offer stripped down on-line versions of the desktop software with fewer features. However, I know that the upcoming 3.0 (no set release date but optimistically it is targeted for this year) will start to allow users to "stream". How this works and the extent of it is still under wraps by the look of things. Also, in terms of mobile/web development this is to do with how the reports are sent to end users. Currently the standard way is to send a specialised file format called a .iok file via email, which the end user will open within their own viewer version of Omniscope. They are moving away from this by allowing the developer/analyst to host them on-line and view them in a browser see these examples http://staging.omniscope.me/ Omniscope has partially (still bugs in 2.9) incorporated the ability to have a browser within itself for the sole purpose of being able to create HTML or Javascript library visualisations like d3.js within it (basically you embed standalone HTML pages). So any of these examples will potentially be available to incorporate https://github.com/mbostock/d3/wiki/Gallery.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It's a night and day change."
"The data certification feature, where the admin user can put a certified stamp on a data source so that other users can know that that is the correct and accurate data flow or data source to use, is a good feature."
"On reflection, one of Domo’s strongest qualities was that the end result was extremely accessible to non-computer-literate users."
"The fact that you can add any data source is valuable. The entire data handling suite they have, all the apps, etc., is pretty amazing. One of the key things, not being a techie or a data-warehouse guy, is that you can connect data sources, and do all kinds of pretty amazing things."
"Domo has a lot of connections using APIs where you can use data from different databases, such as NoSQLs, SQL databases, and other connections. These connections exist to obtain data and transform whatever that you want."
"Once the data source has been uploaded to Domo, making graphs is quite easy."
"Data is much more accessible throughout the organization."
"This solution allows us to change our performance metrics and tracks our goals in real-time."
"It's provided our organization with time savings by taking the repetitive manual copy, pasting and cost calculations into more automated tasks which will execute by itself."
 

Cons

"There were very few cases on some of the tables, the data tables, where I wish there was an additional feature or two."
"There's a learning curve before you can get used to the solution."
"If your ETL runs more than 24 hours, it always fails because we are logging a lot of historical data, and there is a restriction on the amount of data (in rows) that you can run. The technical support has not found a solution for this yet."
"Their STK is not up to date and you can't access it on their website. They have a private STK to access resources in Domo."
"The utilization part: We cannot play much with the UX/UI. While they have APIs, they kept on failing if the data volume was too large."
"Domo as a solution can be improved in various ways."
"We were vastly over-sold. Domo was sold as an easy-to-implement-yourself product, but this is completely unrealistic."
"If Domo had a Copilot feature, you could interact with the graphs and talk to the graphs and tables."
"It's still a niche product and the mobile/web development seems to still be in progress of improving."
 

Pricing and Cost Advice

"I'm not sure about pricing, but I believe Domo is quite costly. Prior to joining this organization, I had a Domo license with my former employer and I think that license was around $500 to $600 annually. That was for a single license. I think it varies, depending on the organization that is acquiring Domo."
"It started out at about $600 a seat. However, then as we started to grow, it scaled that down to about $330 or 3$50 a seat, if I'm not mistaken."
"The price that they offered was around $200 per user license. It was pretty cheap at that time compared to other companies. I think they have revamped their pricing structure since then."
"We are making money from Domo, and all our clients are happy with the information that they receive from it."
"I think it is reasonable."
"No matter if you're a developer or an end-user, the licensing cost is around $12 per user per month."
"Because it's software as a service, it's more expensive on the face of it. But there are a lot of variables. I don't have to pay for servers or for infrastructure. I don't have to pay labor for my IT organization to set up or maintain the environment. I don't have to pay for them to upgrade the software, and test it, etc., because when it rolls out, it is transparent and seamless for us. But, because of that, it costs more, I imagine, than Sisense, or Yellowfin, or Power BI. A lot of those make it sound like they're inexpensive, but when you add in all the hidden costs and all of the overhead, it's probably comparable."
"Domo has more than one licensing model. You can choose between the yearly subscription and the per-user licensing model. The tool is flexible in terms of licensing. As for the cost, Domo is an end-to-end BI tool so its pricing is a little higher than other players in the market, for example, non end-to-end BI tools such as OBIEE and Tableau specific only for business intelligence and presenting data to the end users, unlike Domo which handles everything. You want to get Domo as an integration tool, an ETL tool, etc. As the tool is end-to-end, its cost is always going to be a little higher than other BI tools, but it's worth paying because you won't have to spend extra for other activities. After all, Domo can do those activities."
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Top Industries

By visitors reading reviews
Manufacturing Company
10%
Financial Services Firm
8%
Outsourcing Company
7%
University
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business17
Midsize Enterprise13
Large Enterprise20
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Domo?
My experience with pricing, setup cost, and licensing is that there was very little.
What needs improvement with Domo?
I'm not sure how Domo can be improved overall, as it's a really good experience.
What is your primary use case for Domo?
My main use case for Domo involves building different tables and different cards so I can look at different data points. A quick specific example of a table I have built or a data point I often loo...
Ask a question
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Comparisons

 

Also Known As

corda
Omniscope
 

Overview

 

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!
General Electric, Cairn Capital, Group M, Credit Suisse, Colgate, Belden, Xerox, Weightmans, DHL, Lloyds & Clarksons, Faroe Petroleum, Capita, Philips, Aviva, Investec
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