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Emarsys Artificial Intelligence Marketing vs SAS Customer Intelligence 360 comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Emarsys Artificial Intellig...
Ranking in Personalization Engines
16th
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
No ranking in other categories
SAS Customer Intelligence 360
Ranking in Personalization Engines
2nd
Average Rating
8.2
Number of Reviews
4
Ranking in other categories
Marketing Resource Management (4th)
 

Mindshare comparison

As of June 2026, in the Personalization Engines category, the mindshare of Emarsys Artificial Intelligence Marketing is 5.0%, up from 2.1% compared to the previous year. The mindshare of SAS Customer Intelligence 360 is 9.7%, up from 2.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Personalization Engines Mindshare Distribution
ProductMindshare (%)
SAS Customer Intelligence 3609.7%
Emarsys Artificial Intelligence Marketing5.0%
Other85.3%
Personalization Engines
 

Featured Reviews

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CI
ABO at A2Z MULTI-CLASSIC ENTERPRISE LTD
Customer screening has strengthened due diligence and now prevents fraud in onboarding
SAS Customer Intelligence 360 offers the best features, including a very broad database that serves to determine if customers are watchlisted. It provides the platform and room necessary for these purposes. It helps to know your customer and determine whether they have been watchlisted by other countries. It also provides more profiling information about whether this customer has been indicted by other organizations before. Regarding the broad database and customer profiling capabilities, SAS Customer Intelligence 360 is user-friendly. Once you log on with your username and ID, you can navigate to the options you want. There are many options available, including the watchlist option and audit features. You simply click on what you want and select the organizations you want to check to determine if this customer has been watchlisted. SAS Customer Intelligence 360 has positively impacted my organization by making our work process seamless, effective, and timely. It has helped us avoid and mitigate risk involving customer onboarding. Since using SAS Customer Intelligence 360, we have not had to assume any details during the onboarding process. You simply put the customer's name in the system, search it, and the system provides the search results immediately. Regarding SAS Customer Intelligence 360's AI capabilities, the governance and security of the platform is very enhanced, which is why most organizations use it to search customer details. The security details and everything about it are highly enhanced and private. The accuracy and reliability of output from SAS Customer Intelligence 360 is approximately ninety percent. While it is not without error, the search results are adequate and responsive.
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Questions from the Community

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What needs improvement with SAS Customer Intelligence 360?
I think SAS Customer Intelligence 360 could be improved because the interface can feel a bit heavy and not very intuitive for new users. Some configurations require quite a lot of technical knowled...
What is your primary use case for SAS Customer Intelligence 360?
My main use case for SAS Customer Intelligence 360 in my organization is visualizing customers' intentions to apply for personal loans. With SAS Customer Intelligence 360, we can see how many times...
What advice do you have for others considering SAS Customer Intelligence 360?
I would rate SAS Customer Intelligence 360 a nine on a scale from one to ten. I give it a nine and not a ten because of the complexity of performing tasks and the fact that the interface is not int...
 

Also Known As

Emarsys AIM
SAS Marketing Operations Management, Assetlink, SAS 360 Engage
 

Overview

 

Sample Customers

Char-Broil, BrandAlley, Runtastic, Replacements
Amway China, DSW
Find out what your peers are saying about Adobe, SAS, Dynamic Yield and others in Personalization Engines. Updated: June 2026.
902,495 professionals have used our research since 2012.