

Omada Identity and Entrust Identity Enterprise compete in the identity management and governance category. Omada Identity has the upper hand in governance and administration functions, while Entrust excels in multifactor authentication and user convenience.
Features: Omada Identity offers robust governance and process automation capabilities, with excellent provisioning and reconciliation with Active Directory. It connects seamlessly to external systems and provides a user-friendly interface. Entrust Identity Enterprise stands out with its advanced multifactor authentication capabilities featuring a sophisticated risk engine, aligning closely with CISA zero trust requirements. Its convenience is further enhanced by a mobile app that supports easy authentication.
Room for Improvement: Omada Identity could enhance its user interface for adaptability across different devices and improve the flexibility of its SaaS versions. Cost-effectiveness and technical support are other areas for improvement. Entrust could benefit from transferring more features from its on-premise version to its cloud version, especially in terms of reporting. Both products should also focus on improving cost-effectiveness and technical support.
Ease of Deployment and Customer Service: Omada Identity provides versatile deployment across on-premises and cloud environments but receives mixed reviews for customer service, with some delays in resolving complex issues. Entrust Identity Enterprise offers adaptable deployment on both platforms and has commendable customer service, though it could improve clarity in cloud integration processes.
Pricing and ROI: Omada Identity is considered competitively priced though expensive by some, particularly for cloud solutions. Its straightforward pricing model reduces maintenance costs, and ROI is achieved through automation and energy savings. Entrust Identity Enterprise is seen as costly for smaller businesses, yet the investment is justified by its security features. ROI is primarily realized through enhanced security and compliance ease.
| Product | Mindshare (%) |
|---|---|
| Omada Identity | 2.7% |
| Entrust Identity Enterprise | 1.2% |
| Other | 96.1% |


| Company Size | Count |
|---|---|
| Small Business | 5 |
| Midsize Enterprise | 1 |
| Large Enterprise | 2 |
| Company Size | Count |
|---|---|
| Small Business | 9 |
| Midsize Enterprise | 4 |
| Large Enterprise | 45 |
Entrust Identity Enterprise is recognized for its ease of use, reliability, and advanced authentication options, aligning with CISA zero trust guidelines and offering strong support for both mobile and desktop environments.
Entrust Identity Enterprise provides a comprehensive identity management system, facilitating seamless authentication across banking, government, and enterprise industries. The platform offers robust security with its risk engine and extensive API support, ensuring smooth version transitions. While its cloud version boasts intuitive usability and prompt updates, the on-premises version requires enhancements for feature parity and pricing adjustments. Integration challenges with platforms like Azure, AWS, and GCP are noted, particularly with virtual machine desktop setups.
What are the key features of Entrust Identity Enterprise?Entrust Identity Enterprise is widely implemented in the banking, government, and large enterprise sectors. Organizations leverage it for secure access to online banking, cloud portals, and VPNs using multifactor authentication methods. It monitors external user access and mitigates threats from compromised credentials, supporting both internal and external customer authentication.
Omada Identity offers robust governance, user lifecycle management, and seamless provisioning with Active Directory integration, simplifying access management with a user-friendly, self-service interface.
Omada Identity combines strict governance with easy configuration, offering automation that excels in user lifecycle management. Its integration capabilities with systems like Active Directory provide seamless provisioning. The platform features a user-friendly self-service interface, enabling efficient process design without coding, which simplifies access management. Role-based access control, reporting, and compliance features elevate security and operational efficiency. Omada Identity is adaptable to evolving requirements, ensuring scalability while maintaining ease of use and rapid response in support services.
What are the key features of Omada Identity?Industries implement Omada Identity to streamline identity lifecycles, provisioning, and certification processes. It supports cloud and on-premises environments, enhancing security, governance, and compliance. Automated access reviews and security policy enforcement are critical for managing diverse user groups. Organizations in sectors such as finance, healthcare, and retail leverage these capabilities to ensure smooth operations and safeguard sensitive data.
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