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Everpure FlashBlade vs NetApp AFF A-Series comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Mar 4, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Ranking in All-Flash Storage
2nd
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
232
Ranking in other categories
No ranking in other categories
Everpure FlashBlade
Ranking in All-Flash Storage
12th
Average Rating
8.8
Reviews Sentiment
7.1
Number of Reviews
41
Ranking in other categories
Software Defined Storage (SDS) (9th), File and Object Storage (8th)
NetApp AFF A-Series
Ranking in All-Flash Storage
24th
Average Rating
8.8
Reviews Sentiment
6.6
Number of Reviews
8
Ranking in other categories
Enterprise SAN (7th)
 

Mindshare comparison

As of November 2026, in the All-Flash Storage category, the mindshare of Everpure FlashArray is 6.4%, down from 6.5% compared to the previous year. The mindshare of Everpure FlashBlade is 2.7%, up from 2.0% compared to the previous year. The mindshare of NetApp AFF A-Series is 1.0%, up from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Mindshare Distribution
ProductMindshare (%)
Everpure FlashArray6.4%
Everpure FlashBlade2.7%
NetApp AFF A-Series1.0%
Other89.9%
All-Flash Storage
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
JC
Vendor business manager at TD SYNNEX BRASIL
AI projects have gained momentum as our team has built a strong pipeline for data‑intensive workloads
The best features Everpure FlashBlade offers, which stand out to both me and our customers, are its exceptional performance for AI and analytics workloads, its ability to scale seamlessly, its unified file and object storage architecture, and simplicity of management. Customers also value the fast backup and recovery capabilities, which are critical for cyber resiliency strategies. One of the challenges we face in Brazil is the price point. Everpure FlashBlade is a premium solution, and for many customers, the initial investment can be difficult to justify unless they have very demanding workloads such as AI, large-scale analytics, high performance, or cyber recovery. Because of this, our focus is on identifying customers where the business value and performance benefits clearly outweigh the cost. Since we have not yet deployed Everpure FlashBlade in production with a customer in Brazil with TDCX, I cannot speak from direct operational experience regarding its positive impact. However, Everpure FlashBlade has helped us engage in strategic conversations around AI, cyber resiliency, and modern data architectures. We have Everpure FlashBlade available in Brazil with TDCX for proof of concept activities, which allows customers to validate performance, scalability, and their real-world use cases before making an investment decision. This has been a significant asset in the presales and technology evangelization process and has helped customers understand the business value of Everpure FlashBlade. We have a proof of concept with a customer called M. Dias Branco in Lardas in Brazil. The project is in progress and we hope to close this sale this year.
MS
Senior Storage Engineer at Orange Business
Efficient data management leads to significant cost savings through advanced inline deduplication
NetApp's inline deduplication and compression are unmatched compared to other vendors. With both deduplication and compression inline, we experience no cost in terms of performance on the systems, however, we have huge savings on the storage side. We can turn it on for everyone and save storage space, allowing us to sell more to customers. NetApp also provides us with an interface for VLAN separation that no other vendor can provide, allowing our customers distinct, separated network layers in between.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Its ease of use is a very big thing for our customers; it's easy to set up and easy to maintain, and the support is automated, which is very good."
"Firstly, dedupe is the most valuable feature, hands down, and simplifying storage is also a big win overall."
"My rating of Pure Storage is a ten out of ten because of the price for performance and footprint - the overall value."
"Our clients see a reduction in total cost of ownership by around 40%."
"I would highly recommend this solution; it has all the features we need and tests all the software solutions that are currently available and that will be available in the future."
"It releases those to new teams within minutes at a very small storage cost amount."
"Overall, I am sure that Everpure FlashArray is the best option on the market."
"The top-tier support and reliable storage are the most valuable features of this solution."
"The initial setup is pretty easy and simple."
"The ease of deployment and management has helped us simplify our storage. We also do not have to worry about capacity management as much. A lot of these things are native to Pure Storage."
"Speed and ease of use are the two most valuable features."
"We chose Pure because we like their support model and we like their performance."
"The most valuable features of FlashBlade include its replication capabilities, reports, and easy allocation. Everything is user-friendly."
"Its SSD to storage is its most valuable feature. It helps simplify our storage, because the user interface is very simple and the installation is easy."
"They are doing very well with the product."
"It's very easy-to-use."
"NetApp AFF A-Series is faster and more robust compared to the all-flash storage of NetApp."
"The deduplication and compression options from NetApp AFF A-Series are good to use for efficient storage capacity."
"NetApp's inline deduplication and compression are unmatched compared to other vendors."
"The amazing thing is that whenever we have come up with an issue where we need to get something done, and it wasn't necessarily available, they could do things for us, usually within the next revision of the software."
"NetApp helps us get the fastest output."
"We've reduced downtime. Without all of NetApp's benefits, we would have had to reconfigure parts of storage that would have required downtime. We have dramatically reduced our downtime through successive generations of NetApp, allowing us to get Five 9s availability."
"NetApp support is fantastic."
"NetApp's hot and cold storage are its most valuable features. We currently use the A series. Immutable snapshots are another advanced security feature that is positive."
 

Cons

"With scalability, I have run into a little problem with our last upgrade. There were some undocumented limitations to the number of drives that our controller could run on. So, instead of putting in a new data pack as we had anticipated, we had to keep adding and removing to get up to the capacity that we needed to be. What should have been a one day process (or a few hours) turned into a month and a half process."
"It's expensive, but you get what you pay for."
"The primary drawback is the cost, which can be prohibitive for small configurations."
"Currently, the solution fails to support file screening."
"Pure Storage FlashArray could improve in the area of cryptographic information in the consoles. The user-friendliness could improve. The Pure Storage FlashArray team should come and log into the system with their maintenance credentials and then pull out the information as evidence of cryptography."
"We have not seen a reduction in our TCO nor have we seen ROI."
"I would rate this solution an eight because we have had outages. The commit times went very high in the database. The whole array went down so our customers were down for around eight hours. This was a very big outage which could have been our fault because we didn't do the upgrade in time."
"There's always an opportunity for new feature functionality."
"The Pure Storage Orchestrator is our biggest pain point at the moment."
"In terms of scalability, it doesn't expand out quite as robustly as some of the others, but it covers 90% of the market in what it does."
"There could be improvements in public cloud integration."
"On our dedupe during our initial buy, we were expecting a number a little higher like 4x. However, we are getting about 3.6. While it is close enough, it doesn't quite hit the numbers. So, this has been a challenge."
"Compared to, for example, Hitachi NAS, the solution is not mature at all. It's just in its infancy as far as technology goes."
"The features provided for SMB customers are limited."
"Commvault has mainly driven the Analytics, providing data and reports. However, the product has room for improvement, especially regarding storage analytics. Upgrading firmware has caused issues, requiring feature disabling to revert to traditional backups. The firmware upgrades sometimes affect Commvault backups."
"I would not rate Everpure FlashBlade as a perfect score primarily due to the price point in the Brazilian market."
"Pricing could always be lower."
"Regarding tech support for NetApp, once the engineer understands our problem, they provide solutions that suit our environment; however, it is essential for the engineer to understand that our environment may differ from standard setups, which can sometimes cause discrepancies in recommendations."
"NetApp is shifting to the cloud and adopting AI, but it is not improving its core technology to deliver faster storage. We're still waiting to see if it improves speed with solutions like the 90 series."
"NetApp AFF A-Series should work on cost. The solutions, especially enterprise-level storage, should be more affordable to improve their appeal to businesses."
"I really don't have a lot of complaints. In the past, there were issues, however, they've really done a great job of reaching out."
"The solution's ransomware protection could be improved."
"It would be helpful if our partner organized a yearly session with my team to discuss the new feature sets on our current solutions and other ways NetApp can help us. Perhaps we are missing some information to help us make the right decision."
"We have several problems with the limitations of NetApp systems in terms of volume shares. We have a brick in a 700 or a controller, and we sometimes make small volumes, but Kubernetes container volumes don't allow us."
 

Pricing and Cost Advice

"The cost of Pure Storage is subjective and determined by your environment. Pure Storage tends to be more expensive than NetApp, but it is cheaper than EMC. Performance varies with data workload, making cost considerations complex."
"When you are paying more than you were paying for the storage space, you'd like the cost to be less. If they could get into the spinning disk kind of cost, that would be it."
"Because the price is a bit higher than other products, the data reduction equalizes the price with amount of the data reduction."
"The price of Pure Storage FlashArray could always improve. They are still more expensive than some alternative offerings. Cost is always a concern and when there is a battle they tend to be more expensive."
"The Evergreen Storage subscription is great, because then I get new controllers every three years."
"It is not the cheapest one out there. We're paying yearly, but I'm not 100% sure."
"Dell and Pure Storage offer competitive pricing, but Pure Storage might have a slight advantage."
"The price was more favorable than Dell EMC."
"Our customers have seen a reduction in TCO."
"Licensing fees are paid yearly."
"It is within reason for what you get. From what we have found comparing it to other vendors, it is in the same range as others. Given the choice, we would definitely redeploy it based on the cost."
"Pure Storage FlashBlade is a hardware appliance, and it's very expensive if you compare its price with other solutions. You can get the same features and benefits from its competitor, VAST Data, but for half the price of Pure Storage FlashBlade."
"I rate the tool's pricing a seven to eight out of ten."
"Our licensing is renewed annually."
"The price could be cheaper."
"I have seen ROI. It has allowed me to increase the density of my VMs without having to purchase anything additional."
Information not available
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Top Industries

By visitors reading reviews
Manufacturing Company
13%
Comms Service Provider
10%
Financial Services Firm
10%
Outsourcing Company
9%
Financial Services Firm
12%
Manufacturing Company
11%
Outsourcing Company
8%
Government
7%
Manufacturing Company
15%
Comms Service Provider
14%
Financial Services Firm
10%
Computer Software Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business73
Midsize Enterprise38
Large Enterprise160
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise11
Large Enterprise24
By reviewers
Company SizeCount
Large Enterprise8
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
When comparing cost, I find that the cost is either the same or slightly higher, but that is returned by the ease of ...
What needs improvement with Pure Storage FlashArray?
The only thing I think could be improved is price. The price is the main concern for our customers.
What is your experience regarding pricing and costs for Pure Storage FlashBlade?
I am a reseller, so I do not use Everpure FlashBlade personally, which means I do not have direct experience with pri...
What needs improvement with Pure Storage FlashBlade?
I would not rate Everpure FlashBlade as a perfect score primarily due to the price point in the Brazilian market. Eve...
What is your primary use case for Pure Storage FlashBlade?
Our main use case for Everpure FlashBlade is that we haven't closed a deal in Brazil yet. However, we are working on ...
What needs improvement with NetApp AFF A-Series?
NetApp is doing great with cloud integration; however, there may be room for improvement in integrating with existing...
What advice do you have for others considering NetApp AFF A-Series?
It would be great to see some automation from NetApp. I rate NetApp AFF A-Series a nine out of ten.
What is your experience regarding pricing and costs for NetApp AFF A-Series?
With respect to pricing, NetApp can be competitive but hasn't been explored to a large extent.
 

Also Known As

Pure Storage FlashArray
Pure Storage FlashBlade
No data available
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
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Find out what your peers are saying about Everpure FlashBlade vs. NetApp AFF A-Series and other solutions. Updated: September 2026.
920,769 professionals have used our research since 2012.